In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more
In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke, Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more
We are delighted to release the agendas to this year’s conferences (below), which will be held on Wednesday 6th to Friday 8th November. Join us in beautiful Prague for a packed event in which we promise to leave enough breathing room for debate, networking and knowledge sharing! Click on the… Read more
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more
Richard Marks, asi’s Research Director, reports from the International Publishing & Data Conference in Lisbon This month’s International Publishing & Data Conference in Lisbon was a landmark event. The conference has been held every two years since 1981, known variously as the Worldwide Readership Symposium and more recently the PDRF.… Read more
Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, our Research Director Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history… Read more
Harald Amschler and Jella Hoffmann of WEMF were awarded the Dawn Mitchell prize for best paper at last week’s asi International Publishing & Data Conference in Lisbon. In their paper, ‘More for less! More for less? Optimizing the Swiss NRS system’, Harald and Jella explained to delegates the various approaches… Read more
At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded… Read more
Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution… Read more
6th-8th November 2019, Prague, Czech Republic We will be publishing our full conference agendas in a few weeks, but even at this early stage we have been impressed by the sheer volume of proposals submitted and the range of issues that have been highlighted by our community. The agenda as… Read more
Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with… Read more
Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain… Read more
Context, cross-platform and cost: priorities for measurement? We are delighted to release the agenda to this year’s conference (below), which will be held on Thursday 12th to Friday 13th September in Lisbon, Portugal. This year’s International Publishing & Data Conference focuses on data at the heart of the publishing industry,… Read more