Latest Industry News & Comment

asiCast 73: The relative value of media – perception and reality

A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which… Read more

Facebook and Out

We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses. So even though the implications of what Facebook did or didn’t do with data and who was to blame for harvesting the personal social media records of 87 million individuals… Read more

Taking advantage of new usages – one television year in the world

Between safe bets and innovative content trends, TV has kept its appeal and is taking advantage of new usages. Strong regional disparities and new forms of consumption Over the 95 countries analysed by Eurodata TV Worldwide in 2017 for its “One TV Year in the World” report, the global individual… Read more

BARB confirms next stage of Project Dovetail

Consultation reveals industry expectations for further development BARB is responsible for delivering an independent audience currency for the UK television and advertising industry. Our viewing figures are used by advertisers, agencies and programme makers to evaluate their annual investment of £7.5bn in the production and distribution of programmes and commercials.… Read more

asiCast 72: The case for programmatic

In this asiCast Brian Jacobs, Founder and CEO of BJ&A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be… Read more

The Strength Of Broadcast TV — And Why Netflix is Catching Up

As the prime-time broadcast TV season winds down, we are starting to see headlines about which network is going end up in first place. But does it really matter which network “wins,” when none of them can muster even a 2.0 average rating among adults 18-49 or 25-54, and less… Read more

asiCast 71: Broadcasters, platforms and SVOD – a new relationship

Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analysis, the different strategies being pursued by the two SVOD giants… Read more

asiCast 70: Interactive marketing – from dial-up to broadband and beyond

For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes… Read more

Facebook, ‘The Guardian’ and Cambridge Analytica

There’s very little doubt that the story of the week (year, decade even) concerns Facebook, the use made of data from their platform by Cambridge Analytica and the consequences of the resulting micro-targeting as used in an election, maybe even one near you. The bald facts are that a Cambridge… Read more

2018 asi APAC Television & Video Conference, May 10th-11th

Total video in action: from script to screen Video audience measurement has never had a higher profile than at present. Intense debate focuses around the way in which video audiences are measured, defined, compared across platforms and verified. That’s because video in its myriad formats is the dominant form of… Read more

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