asi’s Research Director, Richard Marks, reflects on the main themes to have emerged from this year’s event and the challenges ahead For five three-hour sessions spread across the week of 1-5 November, over 300 media professionals from 43 countries gathered virtually to discuss and debate the present and future shape… Read more
The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been… Read more
One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken… Read more
Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more
You can now register for this year’s International Conferences. Whilst we are working towards bringing everyone together for a physical event in 2022, we will be hosting this year’s International Conferences online once again. As last year, we’ll be running five 2½-hour sessions across the week of Monday 1st to… Read more
Key trends in the UK media sector This is Ofcom’s fourth annual Media Nations report, a research report for industry, policymakers, academics and consumers. In the UK the media regulator Ofcom has just published its annual Media Nations report. The main objectives of the report are to review key trends… Read more
A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more
There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more
asi is putting together this year’s Conferences, which will be held on 1st to 5th November 2021. Now is the time to give us your thoughts to help us in the planning. We are keen to know the themes and issues you feel should be featured and any projects or… Read more
TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more
UK adults spent an average of three hours and 47 minutes online every day during the pandemic, an annual survey of media habits by regulator Ofcom has found. That was over an hour longer than adults in Germany and France. In addition, online shopping sales in the UK rose by… Read more
Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard… Read more
The European Super League fiasco taken together with the news that the existing rights deal for the Premier League is to be rolled over for a further three years raises a number of questions about developments in the sports’ rights markets. asi’s Research Director, Richard Marks, speaks with Minal Modha,… Read more
Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio… Read more
With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past Iris, the new standard from Ipsos and UKOM, marks the start of… Read more
Press Release: MMS and GfK have been working together to develop a new reach model for online video viewing. The first figures were published to the market yesterday (18th May 2021). The project launch is a major step toward providing total video ratings for Sweden. The model developed by GfK,… Read more
There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has… Read more