The 2026 asi New Perspectives Award Sponsored by We are delighted to announce that the winner of the 2026 asi New Perspectives Award is Magdalena Paczocha of Ipsos UK. Introduced by asi at the International Conferences in Copenhagen last November and launched in March of this year, this Award aims… Read more
Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more
A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more
With many broadcasters looking to make their content widely available across many platforms, how are they monetising their programmes and ensuring the true value of their inventory is assured when this hyper-distribution strategy is adopted? In this asiCast, John McCarthy discusses with Guy Bisson, Director and co-founder of Ampere Analysis,… Read more
As connected television sets (CTV) become the latest battleground for TV and video inside the home, outside the home connected vehicles have brought welcome opportunities and new challenges to the consumption of radio and audio media. How is the industry responding? Our most recent International Radio & Audio Conference in… Read more
‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&A… Read more