Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more
Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more
We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more
How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of… Read more
We have lauched a new website to host our invaluable archive of materials from past conferences. It now provides access to decks and recordings from all International Radio & Audio and Television & Video Conferences from 2013 and all past papers from the PDRF, which is now the asi International… Read more
The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more
asi is deeply saddened to hear the news that Peter Callius passed away last month. His long-time colleague and dear friend, Ingvar Sandvik, has joined together with members of the PDRF community to write this tribute: We are sad to report that Peter Callius, our dear PDRF colleague and friend,… Read more
It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US. In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the… Read more
The ISBA has released a statistical report on the latest stage of Project Origin’s testing of the WFA-supported VID concept for cross-media measurement. This latest test has been conducted by RSMB using the UK Compass panel that Ipsos runs for the BBC. This has been used as a proxy for… Read more