Latest Industry News & Comment

asiCast 139: Identity resolution – who is really watching?

Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

asiCast 138: Recipes for effective media measurement

Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more

asiCast 137: Device and account sharing – what is really going on?

We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more

New website provides access to asi conference materials

We have lauched a new website to host our invaluable archive of materials from past conferences. It now provides access to decks and recordings from all International Radio & Audio and Television & Video Conferences from 2013 and all past papers from the PDRF, which is now the asi International… Read more

asiCast 135: VAM in Canada – industry collaboration in action

The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more

Peter Callius, 05/10/1966 – 24/01/2022

asi is deeply saddened to hear the news that Peter Callius passed away last month. His long-time colleague and dear friend, Ingvar Sandvik, has joined together with members of the PDRF community to write this tribute: We are sad to report that Peter Callius, our dear PDRF colleague and friend,… Read more

Origin publishes results of next stage of testing

The ISBA has released a statistical report on the latest stage of Project Origin’s testing of the WFA-supported VID concept for cross-media measurement. This latest test has been conducted by RSMB using the UK Compass panel that Ipsos runs for the BBC. This has been used as a proxy for… Read more

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