In this first of two posts on his The Cog Blog, Brian Jacobs argues that 2020 will prove a watershed year for audience measurement as the industry seeks to resolve the cross-media challenge. The second looks to examine how this might be funded… The Cog Blog is nothing if not… Read more
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium People know the cost of everything and the value of nothing these days, don’t they? Well, certainly, cost has been a massive issue during the… Read more
Now that it is reporting multiple-screen reach and time spent viewing, what are the final steps left for BARB to deliver full four-screen measurement? Earlier this week, the UK TV currency BARB started reporting programme reach and time spent viewing as the third phase of its Project Dovetail initiative. This… Read more
Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide… Read more
The new contract for the UK Online Measurement (UKOM) has been awarded to Ipsos. Links to the full press release and FAQs are included below. This is a significant development, not just for online measurement but more widely. The new contract reflects the primacy of mobile devices, reducing the need… Read more
In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more
There was a definite air of anticipation ahead of this year’s asi conferences in Prague. Not just the highest attendance yet for both the Radio & Audio and Television & Video Conferences, but also a backdrop of ongoing tenders, new initiatives and exclusive announcements. Add to this a return to… Read more
It is widely acknowledged that the television industry is in a period of significant change – regarded by Guy Bisson, Research Director of Ampere Analysis, as just as fundamental as the advent of moving pictures. In his presentation to delegates at this year’s asi International Television & Video Conference in… Read more
At this year’s International Radio & Audio Conference in Prague, Radio Futurologist James Cridland outlined the changes and developments the radio industry had been through over the years, stressing the flexibility it had always shown. As a consequence, and to the surprise of many people, a great number of people… Read more
The winner of the Tony Twyman Award at this year’s International Radio & Audio Conference in Prague was Rasmus Kidde, an audience researcher at the Danish Broadcasting Corporation. His presentation ‘Youth and Music: usage, curation and discovery’ examined the role music plays in young peoples’ lives and what the eco-system… Read more