Latest Industry News & Comment

asiCast 127: Putting a value on attention

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

UK TV broadcasters unify ad metrics

TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more

Pandemic accelerated UK’s shift online, says Ofcom

UK adults spent an average of three hours and 47 minutes online every day during the pandemic, an annual survey of media habits by regulator Ofcom has found. That was over an hour longer than adults in Germany and France. In addition, online shopping sales in the UK rose by… Read more

asiCast 125: Televised football’s moment of truth

The European Super League fiasco taken together with the news that the existing rights deal for the Premier League is to be rolled over for a further three years raises a number of questions about developments in the sports’ rights markets. asi’s Research Director, Richard Marks, speaks with Minal Modha,… Read more

asiCast 124: The battle for control of in-car audio

Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio… Read more

Don’t look back in anger

With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past Iris, the new standard from Ipsos and UKOM, marks the start of… Read more

A new reach model for online video launches in Sweden

Press Release: MMS and GfK have been working together to develop a new reach model for online video viewing. The first figures were published to the market yesterday (18th May 2021). The project launch is a major step toward providing total video ratings for Sweden. The model developed by GfK,… Read more

asiCast 123: A preview of Podcast Day 24

There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has… Read more

asiCast 122: TV planning and buying – the argument for change

The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains… Read more

asiCast 121: The Tony Cowling Foundation

There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s… Read more

asiCast 120: Advertisers take the initiative

What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis… Read more

asiCast 119: The Dutch TMAM contract – what’s it all about?

It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this… Read more

BBC Three to return as a broadcast channel in January 2022

The BBC today confirmed the return of BBC Three to TV screens. The move is part of our drive to deliver more value to audiences. “The BBC needs to back success and make sure its programmes reach as many young people as possible, wherever they live in the UK. So… Read more

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