Latest Industry News & Comment

asiCast 113: Putting a value on attention

Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

asi/ESOMAR webinar – videos now online

To coincide with the launch of our series of videos looking at the impact of the COVID-19 crisis on media measurement, we teamed up with ESOMAR to conduct two ‘Community Circle’ meetings for different time zones via Microsoft Teams on 19th May. We were delighted to have over 230 people… Read more

asiCast 112: Inside the programmatic supply chain

The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more

Audience measurement in a time of crisis: no turning back

Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more

asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more

asi and ESOMAR webinar announced for Tuesday 19th May

On Tuesday 19th May asi will convene a one-hour online webinar as part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis. There is no need to register for the event – simply click on the link provided either on the ESOMAR site or below. The… Read more

asiCast 110: Keeping the show on the road – Andrew Green of Ipsos

In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and… Read more

asiCast 109: How are we coping? – GfK’s Rolf Müller

Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we… Read more

asiCast 108: How are we coping? – Kantar’s Andy Brown

In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar’s services cover and considers how… Read more

Bank: “Netflix a long-term winner”

Analysts at MoffettNathanson (MN) have inevitably admitted that the longer the current pandemic situation lasts, the bigger the benefit to Netflix, as both linear and OTT competitors will eventually be unable to debut new original content. “In addition, given the looming negative impacts to advertising, movie theatre attendance and cord-cutting,… Read more

asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson

The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their… Read more

asiCast 105: The attention economy

A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a… Read more

asiCast 104: Advertising in a time of crisis

As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more

Audience Measurement in 2020 – A Watershed Year

In this first of two posts on his The Cog Blog, Brian Jacobs argues that 2020 will prove a watershed year for audience measurement as the industry seeks to resolve the cross-media challenge. The second looks to examine how this might be funded… The Cog Blog is nothing if not… Read more

Cost, value and how we should plan today’s TV

Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium People know the cost of everything and the value of nothing these days, don’t they? Well, certainly, cost has been a massive issue during the… Read more

Industry News & Comment Archive

2020 Industry News & Comment

2019 Industry News & Comment

2018 Industry News & Comment

2017 Industry News & Comment

2016 Industry News & Comment

2015 Industry News & Comment