Latest Industry News & Comment

Additional speakers for the 2017 APAC TV & Video Conference line-up

Speakers from Google, Facebook, Median, Kantar Media, TVB and TechEdge have joined the agenda for the 2017 asi APAC Television & Video Conference Once again the conference addresses the key issues facing the industry: How best to engage connected audiences across multiple screens? What does this mean in terms of… Read more

Channel 4 audio-personalised TV ads first

UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into the audio of their adverts for the first time. Using first-party data from Channel 4’s 15 million strong registered viewer… Read more

Voice Assistants Are Ready To Name Names

Graham Lovelace, asi’s Media Technologies Director, looks at a major breakthrough for voice assistants and assesses the opportunities this presents We technophiles are forgiving folk, particularly when it comes to emerging technologies. There’s a tendency to overlook flaws and talk up the potential. We brush off negative reviews and seize… Read more

asiCast 52 – Julie Petersen on APAC 2017

In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she… Read more

Digital UK chief: ‘Don’t believe Silicon Valley OTT hype’

Jonathan Thompson, Chief Executive of Digital UK, the body which supports digital terrestrial TV in the UK and provides operational support for the Freeview DTT platform, has suggested that Silicon Valley’s view of the broadcasting sector is based on “flimsy evidence and half-truths”, warning of the risk of wrong public… Read more

BARC India Plans EKAM Cross-Media Measurement Suite

TV audience rating body BARC India is rolling out a suite of digital measurement products called EKAM (Sanskrit for ‘one’), to provide the industry with a single platform for measurement across TV and digital. EKAM is designed to allow analysis and comparison of different platforms and their offerings, integrating data… Read more

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