Latest Industry News & Comment

asiCast 86: The video advertising challenge

At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new… Read more

ITV chief: now is last chance to build British challenger to Netflix

With subscription service in place, we’ll keep Love Island in-house, says Carolyn McCall The chief executive of ITV has said now is the last chance for UK broadcasters to build a British Netflix, as the US streaming giant continues to grow at breakneck speed. The warning from Carolyn McCall, chief… Read more

asiCast 85: Audience measurement and data analytics

How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there… Read more

ITV’s McCall: ‘SVoD in 2019’

Carolyn McCall, Chief Executive of ITV, has confirmed that the UK public service commercial broadcaster will launch an SVoD service at some stage in 2019, and would be enhancing its existing its existing ITV Hub AVoD service. Delivering a Media Mastermind Keynote at MIPCOM, McCall said the service would be… Read more

asiCast 84: Innovations in television and video

As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through… Read more

Addressing the right questions

‘Addressable TV’ is here. Depending on who you talk to its either the future of TV advertising, or indeed its saviour, or probably both. Like most people, I’m very optimistic about ‘Addressable’. The potentials for media owners to maximise and increase their inventory by reducing wastage, as well as the… Read more

asiCast 83: Audio and video streaming – the revenue challenge

When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions following the revenue switch from sales to… Read more

asiCast 82: Measuring the World Cup in Russia

Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched on TV but there were many who watched live… Read more

The secret to achieve a growing radio industry could be as simple as this

I wrote this in London while getting ready for Next Radio. It’s a positive radio conference with an uplifting feel; you’ll now find many of the sessions online, free, on the Next Radio website. Go to a radio conference in the US or Canada, and there won’t be very many… Read more

BARB reports multiple-screen TV figures for first time

BARB, the TV audience measurement body, has for the first time started reporting the number of people watching programmes across four different screen types. Confirming that ‘Project Dovetail’ has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and… Read more

Data Driven Video & Audio – agendas published

2018 International Radio & Audio and Television & Video Conferences 7th – 9th November 2018, Athens, Greece AGENDAS now published: go to Conference Programmes BOOK NOW: for details go to Delegate Booking Is radio measurement still fit for purpose? The momentum behind ‘audio’ shows no sign of slowing. Voice assistants… Read more

A decade of digital dependency

Ofcom study shows how a decade of technological revolution has transformed our behaviour One in five people spend more than 40 hours a week online Brits now need constant connection to internet, and are checking their smartphone every 12 minutes Most people in the UK are dependent on their digital… Read more

asiCast 80: Are industry leaders in tune with consumer attitudes?

The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more

asiCast 79: Voice technology meets consumer behaviour

In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more

asiCast 78: How blockchain can benefit media measurement

This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential… Read more

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