Latest Industry News & Comment

CBS, ESPN, Turner and the incoming sports streaming wars

Livestreaming sports content is already abundant but in the near future, three huge media companies—CBS, Disney-owned ESPN and Turner (which could soon be owned by AT&T)—will go head-to-head with separate services. ESPN’s plans have been in the works for some time but last week, Disney announced an expansion of its… Read more

James Cridland: Radio should be where the speakers are

James Cridland: Recently, my columns have been quite full of numbers and figures and statistics, so instead, this week, I’d like to do some thinking aloud instead. I have a theory. It has almost no science behind it – yet; and probably very little proof – but nonetheless, I think… Read more

GroupM Relaxes Viewability Standard for Social Video

WPP’s GroupM, the world’s largest buyer of advertising on behalf of marketers, has changed its standards for the “viewability” of the digital ads it will pay for, softening its requirements in social media and strengthening them elsewhere. GroupM and Unilever, a major client, three years ago said they wanted ads… Read more

Nielsen Ratings Add New Online Video Content

Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers. Digital Content Ratings is a core component of Nielsen’s multiplatform analysis framework, Total… Read more

BAMTech acquisition heralds launch of Disney direct-to-customer service

In a move that threatens to shake up the current over-the-top (OTT) and subscription video-on-demand (SVOD) arenas, The Walt Disney Company is to launch an ESPN-branded multi-sport video streaming service in early 2018, followed by a new Disney-branded direct-to-consumer streaming service in 2019. The first part of the streaming strategy… Read more

Facebook Struggles On

Procter and Gamble has been at the forefront of calling out agencies and digital platforms for their lack of transparency – contractual and financial in the case of the agencies, measurement-wise in the case of the major platforms. As part of putting their money where their mouth is, P&G threatened… Read more

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