Latest Industry News & Comment

Data Driven Video & Audio – is measurement ready for prime time?

2018 International Radio & Audio and Television & Video Conferences 7th – 9th November 2018, Athens, Greece BOOK NOW: For details go to Delegate Booking The agenda for Athens is well underway and we will be publishing the full running order in early September. As ever, the conferences are shaped… Read more

A decade of digital dependency

Ofcom study shows how a decade of technological revolution has transformed our behaviour One in five people spend more than 40 hours a week online Brits now need constant connection to internet, and are checking their smartphone every 12 minutes Most people in the UK are dependent on their digital… Read more

asiCast 80: Are industry leaders in tune with consumer attitudes?

The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more

asiCast 79: Voice technology meets consumer behaviour

In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more

asiCast 78: How blockchain can benefit media measurement

This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential… Read more

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