Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with… Read more
Context, cross-platform and cost: priorities for measurement? We are delighted to release the agenda to this year’s conference (below), which will be held on Thursday 12th to Friday 13th September in Lisbon, Portugal. This year’s International Publishing & Data Conference focuses on data at the heart of the publishing industry,… Read more
Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain… Read more
BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and… Read more
Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and… Read more
You can now book your place at the 2019 International Publishing & Data Conference. Sponsored by Ipsos and Kantar, the event will be held on 12th-13th September in Lisbon, Portugal. Delegate Fees The discounted Early Booking delegate fee for bookings made before 12th July 2019 is £875.00 (the full rate… Read more
In September, asi will be launching the International Publishing & Data Conference. This will sit alongside the International Radio & Audio and Television & Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum… Read more
In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks… Read more
We are delighted to announce we will be adding the 2019 International Publishing & Data Conference to our portfolio of conferences to join our International Radio & Audio and International Television & Video Conferences. This year’s event will be held in Lisbon on September 12th– 13th. The conference will represent… Read more
Those who regularly attend our annual International Television & Video Conference will know the AGF and Google have been working together over a number of years to include measurement of additional video consumption on other platforms within the AGF’s existing framework. They have recently announced the first results of this… Read more