Latest Industry News & Comment

asiCast 80: Are industry leaders in tune with consumer attitudes?

The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more

asiCast 79: Voice technology meets consumer behaviour

In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more

Planning for the 2018 asi International Conferences, Athens, Greece

Detailed planning is now underway for this year’s conferences, to be held in Athens on 7th 9th November. As ever, we want to hear from you of any work you are engaged in that would be of interest to share with colleagues. Equally, there may be work or developments that… Read more

asiCast 78: How blockchain can benefit media measurement

This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential… Read more

Are we moving to an all-IP media future?

“We believe that the days when all media will be distributed over the internet are not too far away.” Those are the words of the BBC’s Chief Technology and Product Officer, the very nice Matthew Postgate, who made a long speech which the BBC has reproduced on its press site.… Read more

asiCast 77: Regulating best practice and driving creativity

In this asiCast BJ&A’s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for… Read more

Two days in Singapore: charting a future for video measurement

asi’s Research Director, Richard Marks, reviews the 2018 APAC Television & Video Conference At the time of writing it seems unlikely that the US and North Korean leaders will indeed be meeting in Singapore in June, despite the summit being announced whilst asi was in Singapore this May. However, our… Read more

Total video in action: from script to screen

asi’s Research Director Richard Marks gives us a sneak preview of next week’s 2018 asi APAC Television & Video Conference in Singapore Video audience measurement has never had a higher profile than at present. Video in its myriad formats is the dominant form of digital media. Usage data informs billions of… Read more

asiCast 76: Richard Marks previews asi APAC 2018’s session on data

Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems… Read more

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