Latest Industry News & Comment

asiCast 96: Will publishing survive until 2030?

At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded… Read more

asiCast 95: News attribution on social media

Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution… Read more

asiCast 94: Quality over quantity in the attention economy

Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with… Read more

Agenda for the 2019 asi International Publishing & Data Conference

Context, cross-platform and cost: priorities for measurement? We are delighted to release the agenda to this year’s conference (below), which will be held on Thursday 12th to Friday 13th September in Lisbon, Portugal. This year’s International Publishing & Data Conference focuses on data at the heart of the publishing industry,… Read more

Audience measurement bodies form GAMMA

BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and… Read more

asiCast 92: Authentic communication in a mistrusting world

Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and… Read more

The 2019 International Publishing & Data Conference

You can now book your place at the 2019 International Publishing & Data Conference. Sponsored by Ipsos and Kantar, the event will be held on 12th-13th September in Lisbon, Portugal. Delegate Fees  The discounted Early Booking delegate fee for bookings made before 12th July 2019 is £875.00 (the full rate… Read more

asiCast 91: Katherine Page previews our Publishing & Data Conference in Lisbon

In September, asi will be launching the International Publishing & Data Conference. This will sit alongside the International Radio & Audio and Television & Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum… Read more

asiCast 90: The new BARB contract – preparing for the next 10 years

In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks… Read more

asi announces 2019 International Publishing & Data Conference

We are delighted to announce we will be adding the 2019 International Publishing & Data Conference to our portfolio of conferences to join our International Radio & Audio and International Television & Video Conferences. This year’s event will be held in Lisbon on September 12th– 13th.  The conference will represent… Read more

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