‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&A… Read more
asi has long recognized the importance of encouraging younger people in the media research industry to contribute to our conferences and to the wider discussions and decision-making within the audience measurement, research and insights space. This is even more critical as accelerating change across the industry calls for fresh thinking… Read more
There is widespread consensus across the audience measurement community that hybrid measurement solutions combining data from multiple sources with data from people-based representative panels is the model upon which reliable currencies depend. But integrating multiple datasets in this way is not easy, as those engaged in such work in many… Read more
Artificial intelligence sparks both excitement and discomfort amongst many – how are research suppliers using it? Does the future outlook convey beauty or beast? Amongst the many speakers during our joint session at the 2025 Conferences in Copenhagen, Bas de Vos of Kitsune Audiences & Data Consulting shone a light… Read more
Exploring the latest developments in the USA’s advertiser-backed cross-media measurement initiative, asi’s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to… Read more