Sky, iflix strategic partnership

Pan-European pay-TV operator Sky has formed a strategic partnership with iflix, a leading Southeast Asia streaming TV service. As part of the partnership, Sky is investing $45 million (€41m) in iflix and the parties will work together to identify areas of future collaboration across the high-growth emerging markets in which iflix operates.

Currently available to consumers in Malaysia, Thailand and the Philippines, iflix launched in May 2015 and has already signed up over one million members. It aims to extend its service to new ASEAN markets in the coming months as demand for the service grows.

For a small monthly subscription users have unlimited access to tens of thousands of hours of content from a library of Hollywood, Asian regional and local TV shows and movies.  They can watch the service on multiple connected mobile devices including tablets and smart phones.

Sky is Europe’s largest provider of TV content on mobile, IPTV and OTT services through NOW TV, Sky Online and Sky Go.

Sky’s investment in iflix includes the purchase of $2.5m of shares from existing investors.

…

Originally posted at Advanced Television on 9th March 2016