OzTAM Extends Nielsen Contract, Grows TAM Panels
Australian TV audience measurement (TAM) body OzTAM has extended Nielsen’s contract to supply TAM services in the country’s five mainland capital cities and nationally for subscription TV (STV); and is also increasing the number of homes in its TAM panels by 50 per cent.
OzTAM and Nielsen’s new three-year agreement spans 2018 through to 2020. The panel expansion will be completed by the start of 2017 and increase OzTAM’s metropolitan coverage to 5,250 homes and its STV panel to 2,120 from the present 3,500 and 1,413 respectively. In addition, the Regional TAM panel is expanding by 50 per cent to more than 3,000 homes. The new agreement also gives OzTAM the flexibility to expand its ‘iPanel’, which is separate to the actual television ratings panels and is used to test how households respond to new technologies. …
… read on at mrweb.com
Originally posted at MrWeb on 20th July 2016