The Whining Of The Online Ad Industry

Now that the adolescent online ad industry is facing its first serious crisis, we are experiencing exactly the kind of behavior we should expect from juveniles — whining.

The growing problem of ad blocking has generated a chorus of infantile bellyaching from online publishers and their apologists.

First, they are exaggerating the problem to gain our sympathy. The IAB claims that 34% of adults are using ad blockers. I am highly suspicious of this number. In fact, I’d be surprised if 34% of people even know that ad blockers exist. My guess is that the actual number of ad blocking software users is closer to half this number.

Next they say that there is an unwritten agreement between publishers and users. Publishers provide free content and, in return, we are obligated to receive the ads they send us. This is a lousy argument. The internet is not free. I write a hefty little check to my internet provider every month. The fact that online publishers have a dumbass business model and do not get any part of this revenue is not my fault or my problem.

… read on at

Originally posted by Bob Hoffman on his blog, The Ad Contrarian
8th October 2015