Booking open for the 2021 asi Virtual Conferences

You can now register for this year’s International Conferences. Whilst we are working towards bringing everyone together for a physical event in 2022, we will be hosting this year’s International Conferences online once again. As last year, we’ll be running five 2½-hour sessions across the week of Monday 1st to Friday 5th November, starting at 09:30 (London time) each day. The sessions will be available for catch-up viewing for those registered who have timezone challenges.

You can find an outline of each session below, and a link to booking details. Please note that the discounted early booking deadline is Friday 1st October 2021.

Click here for BOOKING DETAILS

Our sincere thanks go to those who are kindly supporting this event: Comscore, GfK, Ipsos, Kantar, Nielsen, RSMB and Triton Digital.



2021 asi International Radio & Audio Virtual Conference

Monday 1st November 09:30-12:00 (London time)

All change for audiences and their measurement?
Audio and radio have always accompanied our daily lives, but work, life and leisure patterns are now changing radically, accelerated by the pandemic. Where does that leave breakfast shows, drivetime and the balance of linear and on demand audio? How do streaming services and podcasts fit into new ways of working and living? Podcasting continues to gain traction with audiences, and we will examine how linear and non-linear audio work together. Meanwhile, is real change also starting to happen in the way we measure radio audiences? We’ll investigate the new electronic and hybrid measurement services that have been announced recently: are we witnessing a second wave in the adoption of passive radio measurement?

Session includes:

Unbundling radio
Wouter Quartier, EBU

Changing patterns of listening
Belinda Beeftink, IPA
Alison Winter, BBC

Podcasts and their measurement
Adam Bowie, BBC World
Daryl Battaglia, Triton Digital

Developments in radio measurement
Frans Kok, NLO
Joan Warner, CRA, and Deb Hishon, GfK
Gary Whitaker, BRC
Giorgio Licastro, GfK
Paul Kennedy, RAJAR


2021 asi International Television & Video Virtual Conference

Tuesday 2nd November 09:30-12:00 (London time)

Understanding the true value of content
Content is our focus for our Tuesday session as we continue to track the streaming wars with new insights into what drives subscriptions, how the SVOD battlefield is shaping up and the optimal role for BVOD. We will be examining the increasing importance of sport in a year which has seen the Olympics, the Football Euros and turmoil in TV sports rights. Meanwhile, with the measurement industry focused on the WFA North Star for advertisers, we ask whether measurement systems can continue to serve the needs of both advertisers and content distributors. Are we using the right techniques or even the right metrics? Is it time for a radical rethink of how we measure and value content?

Session includes:

What are the main drivers subscriptions in the SVOD market and what are the current dynamics and challenges in TV markets?
Guy Bisson, Ampere Analysis
Frédéric Vaulpré, Glance-Médiamétrie

The value of sport
Jorge De La Rosa, NBCUniversal
Greg Morris, F1
Minal Modha, Ampere Analysis

Measuring the value and impact of content
Brian Fuhrer, Nielsen
Alex Cameron, Parrot Analytics
Nick North, BBC


Wednesday 3rd November 09:30-12:00 (London time)

Paying attention to the future of advertising data
Our Wednesday session has three complementary themes. After a great deal of interest in our focus on attention metrics last year, we will be looking at how attention measures are now being used in practice and the business impact they are having. We will report from the frontline of advanced TV advertising and see practical examples of how the industry is widening its understanding of how linear, VOD and social media platforms combine to drive incremental reach.

Session includes:

Assessing the value of attention in practice
Karen Nelson-Field, Amplified Intelligence

A crisis of reach?
Roland Abold, GfK
Sam Taylor, Direct Line

New tech-driven opportunities
Tom Roach, Jellyfish
Tim Jones, Mirriad
Neil Mortensen, ITV

Data-driven TV Advertising
Blair Robertson, TVSquared, and Wayne Butler, Sky
Torsten Mueller-Klockmann, Facebook, and Tristan Helmreich, GfK


Thursday 4th November 09:30-12:00 (London time)

Panels: the second coming?
TV and Video currency measurement comes under the spotlight in our Thursday session. Past asi conferences have tracked the rise of streaming measurement via router meters and we will be looking at insights gained from the first fruits of these initiatives. Meanwhile, after years of focus on big data and hybrid systems, meter panels have been taken somewhat for granted, but is the humble panel about to make something of a comeback, playing a unique role in a post-cookie world? We’ll hear from BARB why it is increasing its panel in the UK, and why the Dutch TMAM initiative has panels at its core.

Session includes:

Meeting the streaming challenge
John Carroll, GfK, and Danielle Alden, MMS
Justin Sampson, BARB

Big data, hybrid systems and panels
Sarah Miller and Jonathan Wells, Nielsen
Jukka Ranta, Comscore
TBA, Kantar


Friday 5th November 09:30-12:00 (London time)

Cross-platform video measurement: the long and winding road
It used to be the case that the needs of different stakeholders could mostly be met by single, media-specific, gold-standard industry audience measurement studies. But digital delivery of content and ads, the availability of first-party audience data and the growing influence of subscription-funded video services, as well as Google and Facebook, are leading to a divergence in priorities amongst the stakeholders and therefore their demands of audience measurement. In this session we will examine how the currencies are evolving to meet this proliferation of needs. What are advertisers, broadcasters and agencies doing to drive the changes they want – some shared, some specific – according to their own perspectives? Is the role of the research suppliers being marginalised in this new world order and what are the implications for governance and funding of audience data?

Session includes:

Cross-platform measurement – the long and winding road?
Richard Asquith, Chair

How are existing currencies evolving to meet the challenge of cross-media?
Sjoerd Pennekamp, NOM, and Jonathan Brown, Kantar
Julien Rosanvallon, Médiamétrie
Anke Weber, AGF

What are the broadcasters and agencies doing?
Josef Fiser, Median, and Jiri Udatny, GroupM
Lucy Bristowe, Sky
Tanja Hackenbruch, Mediapulse

How far has the WFA initiative progressed?
Nathalie Bordes, ANA
Phil Smith, ISBA

Are the research suppliers still essential to the process?
Roland Abold, GfK
Mario Paic, Ipsos
TBA, Kantar
Toni Petra, Nielsen

Panel (to include)
Richard Asquith, Chair
Jane Clarke, CIMM
Justin Sampson, BARB,
Valerie Morrisson, CESP
Belinda Beeftink, IPA


The full conference agenda will be released shortly.

Click here for BOOKING DETAILS