Video interviews from asi in Nice
Whilst at our recent conferences in Nice, Research Director Richard Marks managed to snatch three interviews with some of those who were attending.
First up is Oliver Deane, Commercial Digital Director of Global Radio, who was a speaker at the International Radio & Audio Conference. Richard was keen to find out a little more about the development of DAX, the Digital Ad Exchange that has been developed by Global over the last three years. Currently the market leader in digital audio advertising, DAX seeks to provide all those who have audio content assets with the opportunity to generate revenue from them. Many radio companies find it difficult to find ways to make money from their digital streamed inventory as digital audio advertising is still relatively young. Deane explains how they are seeking to establish a new format in turning digital audio advertising into a sustainable source of revenue for all audio content creators – podcasters, radio companies or music streaming services. He also talks about future development plans as they have now established a presence in France, Germany and the U.S.
As has been the case for the last few years, the Television & Video Conference has been tracking the various hybrid approaches to total video measurement that are underway in a number of countries. These of course involve building on an existing service, whereas in Singapore the new service to provide cross-platform viewing data provided by GfK has been introduced from scratch. As Lee Risk, GfK’s Commercial Director for the APAC region, was attending in Nice as a delegate, Richard took the opportunity to ask him how this new service had been progressing and how the industry had responded to the data that is now available.
To further the pursuit of total video measurement, Valérie Morrisson of CESP suggested in her interview with Richard that the industry should get together to update the GGTAM guidelines. The current edition of these guidelines into how television audience measurement should be conducted was drawn up in 1999. As technology has moved on just a little since then, a revised GGTAM (or should it be GGVAM) will obviously need to include many new elements. Valérie urges all stakeholders to help establish a new set of guidelines.
At the end of each day Richard also invited a random selection from the audience to discuss their main takeaways. You can see these below.