asiCast 78: How blockchain can benefit media measurement

This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential for a while yet.

What implications does the development of blockchain technologies have for people whose business is gathering data – such as research companies? How likely is it that blockchain technology will be helpful in developing and organising audience measurement currencies in the near future?

Richard Marks discusses the potential of blockchain for media measurement with Kantar Media’s Oliver Pischke – a little taster ahead of an update Oliver will be providing on the subject at this year’s International Conferences in November in Athens.

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