2024 asi International Radio & Audio Conference

We are returning to Venice, Italy, for this year’s asi International Radio & Audio Conference on 6th November 2024. The programme is almost finalised and will be released in early September but, in the meantime, an outline of the agenda is below. Booking for the conference is now open: please go to our Booking Information page.

2024 asi International Radio & Audio Conference

Chaired by Paul Kennedy, Consultant and former Research Director at RAJAR

With linear radio continuing to have the dominant share of audio advertising, we’ll be showcasing new studies that demonstrate the effectiveness of radio as a medium.

As podcasts continue to grow in importance, what insights do we have on their place in the audio eco-system?  Can we crack podcast measurement that measures people not downloads?

Meanwhile, as the radio industry moves towards hybrid systems that blend recall, passive and census streaming data, what is the optimum design and how are markets reacting to new forms of data that are becoming available?

Are the current radio trading systems and metrics here to stay or is a change in approach needed?

Joint Session – Radio & Audio and Television & Video

Chaired by Katherine Page, Katherine Page Media Research Consultancy

Our main focus will be issues and challenges of common interest to audio and video.

Are we agreed on what it is we’re trying to measure – what do we mean by ‘impressions’, impact(s), attention and outcomes? How are these to be determined and who will set the standards, particularly when it comes to cross-media measurement? How can we arrive at a consensus amongst national organisations charged with overseeing their respective markets? What impact will imminent regulation have?

Meanwhile, the industry is exploring the implications of Artificial Intelligence, sustainability and the talent profile required going forward. What opportunities are there for media currencies to break out of their silos and collaborate on key common issues and technical tools?

The 2024 asi International Radio & Audio Conference is kindly sponsored by GfK

You can book your accommodation now.  The conference will once again be held at the 5-star Hilton Molino Stucky Hotel, Giudecca, Venice. We have arranged a discounted rate for those attending the event, and this is available for 3 nights pre- and post-event for those who may wish to extend their stay. Details and a dedicated booking link are available on our Booking Information page.