Netflix eyes 100MN Indian subscribers as it ramps up local originals

netflix UK 18Feb2018

Netflix’s next 100 million customers will come from India, CEO Reed Hastings has told delegates at the Global Business Summit in New Delhi.

Netflix logo 26 Feb 2018He also said the global subscription video-on-demand (SVOD) service has the potential to become a significant exporter of Indian stories.

The streaming giant has now commissioned three more Indian original series to join existing productions Sacred Games, Selection Day and Bard of Blood.

Based on the Vikram Chandra novel, Sacred Games is due to stream on Netflix in December.

“We are proud to continue to invest in original content in India. These three series, from the scary to the supernatural, represent the tremendous diversity that Indian storytelling holds for a global audience. We are thrilled to work with some of the world’s most talented writers and producers to bring these stories to life for India and the world,” said Erik Barmack, vice president of international original series, Netflix.

Leila, based on a book by Prayaag Akbar is written and executive produced by Urmi Juvekar. It centres on Shalini, a woman in search of the daughter she lost when arrested 16 years earlier. The SVOD company describes it as an ‘inventive, boundary-breaking story’ concerned with longing, faith and loss.

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Originally posted by Rebecca Hawkes

Craig Johnson will be speaking about Netflix’s audiences at the 2018 APAC Television & Video Conference in Singapore on 10th-11th May.