Hybrid TV measurement presentation wins TV & Video award
In the summer, the Swiss TV market switched to a hybrid measurement system integrating return-path data from digital set-top boxes into the existing TAM panel. This enabled Swiss TV research to measure the highly fragmented TV viewing in a granular and stable way without significant increases in costs.
The preparation and implementation of the launch of this service met with some challenges when switching to such a hybrid TAM system, and these were shared with delegates to this year’s asi International Television & Video Conference in Nice. In the unanimous opinion of the judges for the 2022 Tony Twyman Award for TV & Video, the presentation by Mediapulse AG’s Mirko Marr showcased the extent to which this annual conference brings together professionals willing to share their experiences when faced with common problems.
Watch Mirko Marr’s award-winning presentation: