Nielsen Syndicates Digital Content Ratings Service
A syndicated version of Nielsen’s Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution.
Digital Content Ratings is a core component of Nielsen’s multiplatform analysis framework, Total Audience Measurement, which provides daily measurement of audiences across digital content types including video and text, with metrics comparable to television. Powered by Nielsen’s census data platform, SDKs and new Cloud API, Digital Content Ratings will help digital and television publishers demonstrate the value of their content with metrics for monetizing video series launches, headline news, live coverage and viral events. …
… read on at mrweb.com
Originally posted at Daily Research News Online
28th September 2016