Turner’s kids brands lead APAC market
The combination of Turner’s four kids brands in Asia Pacific – Cartoon Network, Boomerang, POGO and Toonami – was the region’s No. 1 international kids portfolio across nine measured markets for the whole of 2016.
Building on the same leadership position achieved in 2015, the group again finished the year with the highest category share in the kids’ genre throughout the region. Turner’s off-air, digital touchpoints for its brands also showed significant growth during the past 12 months accoridng to data from the likes of Kantar Media, GfK, OzTAM and MediaLogic.
Mark Eyers, Chief Content Officer for Turner’s Kids Networks in Asia Pacific, said: “This is awesome news for us, and is just one of many highlights during a huge 2016. We welcomed back mega-franchises like Ben 10 and The Powerpuff Girls on Cartoon Network, saw some world-class content debut on POGO and Toonami, as well as witnessing a spike in reach and distribution for Boomerang.”
Turner is forging new ways of developing content and telling stories that converge creativity and technology. Way more than a traditional TV series, a great example of this is Cartoon Network’s recently-launched MagiMobile, which was conceived at the beginning of the concept development process. The app is an integral part of the overall experience for the network’s latest new franchise, Mighty Magiswords, and empowers users to build their own massive collection of Magiswords, just like the heroes in the show. …
… read on at advanced-television.com
Originally posted at Advanced Television
23rd January 2017
Diary Date: the 2017 asi APAC Television & Video Conference will be held on 11th-12th May in Singapore.