IBM survey says ads are the biggest reason people consider canceling their streaming video services
IBM’s Cloud Video division is releasing the results of a new survey looking at the behavior of subscribers to video-on-demand services like Netflix and Hulu.
Perhaps the most interesting answers were about how many people canceled their subscriptions and why. According to IBM, 31 percent of respondents said they’d canceled a streaming video subscription in the past, but that number was higher (40 percent) among users who identified Amazon or Hulu as their primary service.
As for the issues that people identified as “most likely” to make them cancel a subscription, 27 percent said too many ads would make them quit, just ahead of the 25 percent who pointed to cost and the 20 percent who said they’d quit if there weren’t enough shows.
Meanwhile, 17 percent said they’d quit because of technical issues. Digging deeper into that issue, 73 percent of survey respondents pointed to either buffering or a delayed start as the most common technical problem they’d encountered.
The survey also looked at password sharing. Surprisingly, 48 percent of respondents said they don’t share their streaming video passwords with anyone (maybe they just didn’t want to admit it?), while 42 percent said they shared with their families. …
… read on at techcrunch.com