asiCast 139: Identity resolution – who is really watching?

Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels and ‘big data’.

They discuss the significance of two recent partnerships announced – with The Trade Desk and Experian – and explore how transferable these approaches are across different markets. What implications will the tightening of consumer privacy legislation have for all of this?

Recently there has been a great deal of discussion about alternative currencies – the notion that a market like the US could have multiple currencies with the buy and the sell side able to pick and choose which to use. In many other markets around the world this has been viewed with some unease. Does the idea of multiple currencies reflect a healthy competitive market or is it impractical?

The 2022 asi International Radio & Audio and Television & Video Conferences will be held on November 2nd-4th in Nice, France.

Mainak Mazumdar talks with Richard Marks:

You can also listen to the interview by pressing play below or click here.

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