2024 asi International Television & Video Conference
Wednesday 6th to Friday 8th November 2024
We are returning to Venice, Italy, for this year’s asi International Television & Video Conference on 6th-8th November 2024. The programme is almost finalised and will be released in early September but, in the meantime, an outline of the agendas is below. Booking for the conference/s is now open: please go to our Booking Information page.
2024 asi International Television & Video Conference
Wednesday 6th November (from about 15:00)
Joint Session – Radio & Audio and Television & Video
Chaired by Katherine Page, Katherine Page Media Research Consultancy
Our main focus will be issues and challenges of common interest to audio and video.
Are we agreed on what it is we’re trying to measure – what do we mean by ‘impressions’, impact(s), attention and outcomes? How are these to be determined and who will set the standards, particularly when it comes to cross-media measurement? How can we arrive at a consensus amongst national organisations charged with overseeing their respective markets? What impact will imminent regulation have?
Meanwhile, the industry is exploring the implications of Artificial Intelligence, sustainability and the talent profile required going forward. What opportunities are there for media currencies to break out of their silos and collaborate on key common issues and technical tools?
Thursday 7th November
Streaming
Chaired by Lucia Antal, Head of Research and Development, Pro TV
We will be highlighting initiatives that reflect the increasing importance for broadcasters to collaborate to embrace the opportunities offered by streaming, whilst global streamers increasingly consolidate their own offerings.
We will be widening our understanding of how the streaming market is evolving with the incorporation of advertising tiers, a move towards bundling and the opportunities offered by FAST channels.
With more and more services now offering granular insights on streaming consumers, what are we learning about the changing eco-system?
Why is sport proving such an attraction to streaming services? We will have a special focus on research into sports viewership.
Measurement (Session 1)
Chaired by Richard Marks, Research Director, asi
If there is consensus on the need to leverage the strengths of big data and panels in combination, how do these two elements work together? Which is in the driving seat?
What is the difference between an audience panel and a calibration panel in terms of use cases and consequent design? What advances are being made in identity resolution and personification?
How can panels be made more cost-effective in terms of design and technology? What innovations are enhancing recruitment levels and representation?
What does the future of data delivery have in store: respondent-level datasets or APIs and dashboards?
Friday 8th November
Advertising
Chaired by Denise Turner, Chief Executive, Route Research
How are we leveraging the opportunities to combine first-party customer data with audience measurement to evaluate the outcomes of video advertising? How could broadcasters measure business impacts for advertisers?
What progress is being made in the measurement of attention and what insights are we seeing?
What are the first fruits of the UK Project Origin cross-media initiative?
Do we need to move from traditional TV metrics like TVRs to impressions? Are we agreed as to what an impression is? How do we define outcomes?
Measurement (Session 2)
Chaired by Richard Asquith, Richard Asquith Consulting
What progress are we making towards cross-platform video in markets around the world?
What advances are being made in post-campaign evaluation systems specifically? We’ll be highlighting a number of exciting initiatives and discussing the opportunities and challenges of working with ad server data.
What creative solutions are being designed at a local level that could have wider applications in other markets?
The 2024 asi International Television & Video Conference is kindly sponsored by Nielsen
You can book your accommodation now. The conference will once again be held at the 5-star Hilton Molino Stucky Hotel, Giudecca, Venice. We have arranged a discounted rate for those attending the event, and this is available for 3 nights pre- and post-event for those who may wish to extend their stay. Details and a dedicated booking link are available on our Booking Information page.