Nielsen’s Local TV Service to Include PPM Panelists

Nielsen is adding Portable People Meter (PPM) panelists to its Local TV service, thereby doubling the sample size. The firm says it will begin introducing PPM measurement for in-home and out-of-home viewing in 2017.

The PPM media measurement device is used by Nielsen’s audio measurement service and will be extended for use in Local TV ratings, which will now include viewing from more than 75,000 PPM panelists across 44 Local TV markets. Nielsen says the enhancement should lead to a 40% decrease in zero audience estimates, providing local TV clients with increased opportunities to monetize their in-home and out-of-home viewing audiences.

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Originally posted at Daily Research News Online
29th September 2016

Nielsen will be outlining its measurement plans at the 2016 asi International Television & Video Conference on 2nd-4th November in Budapest, Hungary.