Netflix and Amazon go head-to-head in India and Amazon go head-to-head in IndiaStreaming service Netflix has bagged exclusive SVOD rights to movies from India’s Red Chillies Entertainment for the next three years, as Amazon Prime Video revealed a raft of original series from the territory.

RCE is the prodco of Indian movie star Shah Rukh Khan, who’s popularity among audiences has seen him dubbed ‘King Khan’.

The first title from the pact will be Dear Zindagi, which was released theatrically on November 25, with others such as Happy New Year, Dilwale and Om Shanti Om.

They will be made available exclusively in India and other Netflix territories, a significant attraction for potential Indian subscribers.

“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix chief content officer Ted Sarandos. “His moniker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”.

Rukh Khan said the Netflix partnership means “no more waiting for our fans wherever they are”.

“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world,” he added.

The news is a boon for Netflix, following the announcement of Amazon Prime Video’s international roll out yesterday.

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Originally posted at Digital TV on 15th December 2016