New website provides access to asi conference materials
We have lauched a new website to host our invaluable archive of materials from past conferences. It now provides access to decks and recordings from all International Radio & Audio and Television & Video Conferences from 2013 and all past papers from the PDRF, which is now the asi International Publishing & Data Conference. The website was initiated as part of asi’s commitment to keeping the PDRF archive alive and will be developed over the coming months to join together the resources from all asi conferences. You can access this at www.asiArchive.com.
The decks and recordings from our latest International Radio & Audio and Television & Video Conferences held online from 1st to 5th November 2021 are available in the new archive and we are now also releasing the video recordings of each day (below).
(If you want to pick out particular presentations, we’ve provided a programme of each day below, with the timing for each presentation.)
You can also access the decks for each day here:
2021 International Radio & Audio Conference, Monday 1st November
2021 International TV & Video Conference, Tuesday 2nd to Friday 5th November
Monday 1st November
All change for audiences and their measurement?
Please note: We apologise that, due to technical difficulties, we do not have recordings of the first two items listed here. However, you will be able to access the decks for these using the link above.
Changing patterns of listening during a pandemic
Belinda Beeftink, Research Director, IPA
Please don’t stop the music! – how the pandemic changed our listening
Alison Winter, Head of Audiences for Radio & Education, BBC
Why the open podcast ecosystem is the key to sustained podcast audience growth (00:48)
Stacey Goers, Product Manager, Acast
Ten things you need to know about global podcasting to make you a Super Trouper (13:37)
Adam Bowie, Business Development Manager, BBC World Service
Innovations in podcast measurement: integrating census and survey level data (26:56)
Jeff Vidler, President/Founder, Signal Hill Insights
Daryl Battaglia, SVP Market Development & Strategy – Audience Research, Triton Digital
Panel discussion (37:28)
The benefits of sharing – joining forces to enhance audio measurement (55:32)
Frans Kok, Director, Nationaal Luister Onderzoek (NLO)
Radio 360: the evolution of Australia’s Radio Audience Measurement system (01:11:34)
Joan Warner, CEO, Commercial Radio Australia
Deb Hishon, Media Measurement Director, Australia and New Zealand, GfK
It was impossible until we did it: RAMS 21 (01:27:13)
Gary Whitaker, CEO, BRCSA
Paul Eldon, Global Deployment Director, Ipsos
Traditional vs Metering: the end of the war? (01:39:33)
Giorgio Licastro, Media Measurement Lead Italy, GfK
RAJAR returns! (01:53:47)
Paul Kennedy, Research Director, RAJAR
Panel discussion (02:08:20)
Tuesday 2nd November
Understanding the true value of content
Chair’s opening remarks (01:20)
Richard Marks, Research Director, asi
Measuring success in streaming (04:04)
Guy Bisson, Research Director, Ampere Analysis
What are the current dynamics and challenges of the TV & Video players? (32:45)
Frédéric Vaulpré, Vice-President, Glance-Médiamétrie
The content that drives SVOD subscriptions (44:38)
Matt Ross, Product Manager, Digital i
Panel discussion (01:00:13)
Drive to Survive? How Formula 1’s Netflix series is helping the sport thrive (01:09:26)
Greg Morris, Senior Research Manager, Formula 1
Maximising commercial value among sport fans (01:23:13)
Minal Modha, Principal Analyst and Consumer Research Lead, Ampere Analysis
Panel discussion (01:32:43)
The streaming ceiling (01:47:45)
Brian Fuhrer, Senior Vice President, Product Strategy, Nielsen
Capturing global audiences: what the world’s largest content providers are doing to win the stream (02:05:52)
Alex Cameron, Partner Insights, Parrot Analytics
Public Service Broadcasters – ensuring value is delivered for all (02:22:45)
Nick North, Director of Audiences, BBC
Panel discussion (02:35:50)
Wednesday 3rd November
Paying attention to the future of advertising data
Chair’s opening remarks (01:17)
Brian Jacobs, Founder and CEO, BJ&A
What is your attention game plan? (04:00)
Karen Nelson-Field, Founder & CEO, Amplified Intelligence
Assessing the value of BVOD (29:29)
Sam Taylor, Head of Commercial Marketing, Direct Line Group
Are we heading for a crisis in audience reach? (50:26)
Roland Abold, VP Sales & Commercial Excellence, Consumer Panel & Media Measurement, GfK
TV advertising and video formats – how to get best value from the wealth of choice (01:02:20)
Tom Roach, Vice President – Brand Planning, Jellyfish
How in-content advertising can provide new opportunities for brands (01:31:00)
Tim Jones, Global Head of Research & Insight, Mirriad
Shoppable TV with Love Island (01:43:52)
Neil Mortensen, Director of Audiences, ITV
Panel discussion (01:54:27)
Balancing precision and scale in data-driven TV advertising (02:09:18)
Blair Robertson, Chief Technology Officer and EVP, TVSquared
Wayne Butler, Head of Media Effectiveness for Advanced Advertising, Sky
How Facebook and Instagram ads impact reach and purchase behaviour (02:22:14)
Torsten Müller-Klockmann, Marketing Science Lead for DACH, Facebook
Tristan Helmreich, Client Business Partner – Global Integrated Solutions, GfK
Panel discussion (02:38:00)
Thursday 4th November
Panels: the second coming?
Chair’s opening remarks (00:43)
Richard Marks, Research Director, asi
A defining moment (04:42)
Justin Sampson, Chief Executive, BARB
Progression from the mean – modelling the new online video currency for Sweden (35:35)
Danielle Aldén, Head of Media Measurement, MMS
John Carroll, Global Director for Business Development in Media Measurement, GfK
Broadcaster CFlight – a solution to the challenge of deduplication and viewing attribution across platforms (47:16)
Noel O’Sullivan, Chief Statistician, RSMB
Using massive-scale personified return-path TV data in cross-media reporting (57:20)
Jukka Ranta, Senior Director, Statistical Services, Comscore
Panel discussion (01:12:00)
Should I stay or should I go? (01:35:00)
Richard Marks, Research Director, asi
RIP cookies; Hello (again) panels? (01:49:44)
Bas de Vos, Senior Director, Kantar
Jonathan Brown, Managing Director – Netherlands, Kantar
Follow the Yellow Brick Road! The need for Brains, Heart, Courage (and a bit of wizardry) on the road to cross-platform video measurement (02:00:02)
Sarah Miller, Senior Vice President – Product Management, Nielsen
Panel discussion (02:10:37)
Joined by Josh Chasin, Chief Measurability Officer, VideoAmp
Friday 5th November
Cross-platform video measurement: the long and winding road
Chair’s opening remarks (01:00)
Richard Asquith, Richard Asquith Consulting
Fit for the future – developments in the Dutch T(M)AM service (11:27)
Sjoerd Pennekamp, Managing Director, SKO
Building the next generation Cross-Media – measurement for the French market (20:13)
Julien Rosanvallon, Executive Vice President, Médiamétrie
Beyond TV and streaming (31:59)
Anke Weber, Managing Director, AGF Videoforschung
Cross-media research design for the future: clean, transparent, hybrid (39:36)
Tanja Hackenbruch, CEO, Mediapulse
A unique approach to cross-platform video measurement (49:14)
Jiri Udatny, Data & Analytics Director, GroupM
Josef Fiser, Marketing & Business Director/Head of adMeter, Median
UK commercial broadcasters adopt CFlight (01:01:48)
Lucy Bristowe, Director of Insight and Research, Sky Media
Martin Greenbank, Head of Advertising Research & Development, Channel 4
Glenn Gowan, Head of Audiences – Commercial, ITV
Panel discussion (01:13:30)
Are the research suppliers still essential to the process?
- Mario Paic, Chief Data & Research Office, Audience Measurement, Ipsos (01:37:16)
- Toni Petra, Executive Vice President, International Product & Operations, Nielsen (01:43:10)
- Rolf Müller, Global Director Business Development Media Measurement,
GfK (01:48:23) - Antonio Wanderley, CEO Latin America & Global Clients – Media, Kantar (01:54:17)
Panel discussion (01:59:30)
How far has the WFA initiative progressed?
- Phil Smith, Director General, ISBA (02:15:30)
- Nathalie Bordes, EVP, Measurement for Marketers, Association of National Advertisers (ANA) (02:25:26)
Panel discussion (02:39:22)
Governance and funding – Panel discussion (02:55:11)
Richard Asquith leads the discussion with:
- Jane Clarke, CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM)
- Valérie Morrisson, Managing Director, CESP
- Sarah Mansfield, VP Global Media Europe and Americas, Unilever
- Johan Smit, Director, PMA/Platform Media Adviesbureaus