Freesat launches FTA live audience measurement service

UK subscription-free satellite TV service Freesat has launched a live audience measurement service showing viewing behaviour in real time. The service, which runs on an audience attribution platform developed by TVbeat, shows viewer behaviour across channels and programmes to a high level of granularity, giving channel executives and other users new datasets on which to derive insights from audiences.

The anonymised data is captured from over 100,000 connected Freesat set-top boxes – whose users have opted in to share the data – and then processed instantaneously by TVbeat’s powerful platform. The resulting data sets are displayed on a simple online dashboard, which can be easily queried by the user to return detailed insights within moments.

As well as real-time linear TV viewing data, the service returns behavioural information related to time-shifted and on-demand viewing, and can be segmented by users’ location, viewing duration and resolution. The system provides accurate viewing figures for TV, on demand throughout the day. For the first time broadcasters will have the opportunity to act on the data in real-time – such as by optimising programming within and around a show while it is still airing.

For channel executives and other decision-makers, Freesat’s new audience measurement service provides:

  • Audience Flow – Insight into programming crossover showing, for instance, viewers who move across channels and on demand services to watch particular programmes
  • Audience Retention – The ability to identify if an audience returns week-on-week for a new TV show
  • Limitless Time-Shifted Data – Broadcasters can observe data on time-shifted viewing, based on PVR usage within a user-defined timeframe, rather than relying solely on the traditional 7-day window
  • VoD Impact – Granular visibility of services such as iPlayer, ITV Hub, All 4, Netflix, YouTube and other on demand services on live TV share of viewing

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Originally posted at Advanced Television
11th August 2016