Mediacorp unveils cross-media audience planning solution


Mediacorp has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively.

By integrating disparate audience currencies across TV, print, radio, OOH and digital on a single planning platform, the extended Customer360 delivers deep cross-media insights, including un-duplicated audience reach, frequencies and overlaps for the first time in Singapore.

According to Mediacorp, with a unified view of audiences on Mediacorp Audience Network, agencies and advertisers will be able to plan, allocate and optimise their integrated campaign budgets more efficiently. Customer360 incorporates respondent-level data of media currency sources and Mediacorp’s proprietary studies on audience segments such as families and the affluent.

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Originally posted at Marketing Interactive
30th August 2016