• asiCast 68 – Advertising: a crisis of confidence

    A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by the advertising industry is also understood by the… Read more

  • asiCast 67 – Implications of GDPR for audience measurement

    Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast… Read more

  • asiCast 66 – Advertising profitability: short- and long-term effects

    Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an… Read more

  • asiCast 65 – Current challenges in US media research

    In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes reference to the recent Nielsen reporting of Netflix… Read more

  • asiCast 64 – Data science meets audience research: Part 2

    The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,… Read more

  • asiCast 63 – Data science meets audience research: Part 1

    In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether… Read more

  • asiCast 62 – The future of television: connected and converged?

    This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and… Read more

  • asiCast 61 – the advertisers’ perspective on digital media

    Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From… Read more

  • asiCast 60 – Viewability and ad effectiveness across all screens

    Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at… Read more

  • asiCast 59 – Insights from streaming audio data

    This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of services – mostly to online audio publishers – from… Read more

  • asiCast 58 – The future of codes, tags and watermarking

    Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approaches and what are the challenges they face in the… Read more

  • asiCast 57 – Radio around the world

    In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst… Read more

  • asiCast 56 – Content discovery: making the most of voice-assisted technology

    Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a… Read more

  • asiCast 55 – Bob Hoffman on online advertising, surveillance marketing and ad tech

    Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this… Read more

  • asiCast 54 – Real Time Experience Tracking

    When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.… Read more

  • asiCast 53 – Richard Marks on the complexities of cross-platform measurement

    Just a couple of weeks ahead of the 2017 APAC Television & Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems… Read more

  • asiCast 52 – Julie Petersen on APAC 2017

    In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she… Read more

  • asiCast 51 – Content goes global

    Looking forward to this year’s APAC Television & Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with… Read more

  • asiCast 50 – Tom Denford on P&G’s transparency action plan

    In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that… Read more

  • asiCast 49 – Launch of the first Total Video Currency in Denmark

    Over the last few years delegates to our International Television & Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first… Read more

  • asiCast 48 – Médiamétrie’s 4-screen measurement

    In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile… Read more

  • asiCast 47 – Richard Lindsay-Davies on the future of digital TV

    Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish… Read more

  • asiCast 46 – Whose Data is it Anyway? Part 3

    The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are… Read more

  • asiCast 45 – Whose Data is it Anyway? Part 2

    The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are… Read more

  • asiCast 44 – Whose Data is it Anyway? Part 1

    The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are… Read more

  • asiCast 43 – ‘Share of ear’ for streaming audio

    This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour… Read more

  • asiCast 42 – TV and online: measuring advertising effectiveness

    In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&A’s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides… Read more

  • asiCast 41 – From engineers to data scientists

    Just a few weeks ahead of this year’s International Television & Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement… Read more

  • asiCast 40 – Robert Farazin talks about realtime TV ratings

    Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data… Read more

  • asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends

    Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and… Read more

  • asiCast 38 – Giorgio Licastro weighs up techniques for radio measurement

    Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research… Read more

  • asiCast 37 – Tess Alps has serious questions for agencies and advertisers

    Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research… Read more

  • asiCast 36 – Richard Asquith on building partnerships

    We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed… Read more

  • asiCast 35 – The ANA Report: a question of trust?

    This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the… Read more

  • asiCast 34 – Programmatic: a practical guide

    In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… Read more

  • asiCast 33 – why Microsoft bought LinkedIn

    Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi’s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to… Read more

  • asiCast 32 – the research behind the insight

    In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore… Read more

  • asiCast 31 – the changing role of Public Service Broadcasting

    Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media… Read more

  • asiCast 30 – BARB UK viewing trends

    Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi‘s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the… Read more

  • asiCast 29 – OTT market consolidation

    It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A… Read more

  • asiCast 28 – Models for driving video measurement

    In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend… Read more

  • asiCast 27 – Online video and Pay-TV

    There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid… Read more

  • asiCast 26 – Chris O’Hearn on TAM challenges

    In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.… Read more

  • asiCast 25 – Lifting the lid on the total video landscape

    Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study – even though the data would be less granular – would be welcomed. As a consequence the company… Read more

  • asiCast 24 – Taking the measure of India

    Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas – never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with… Read more

  • asiCast 23 – Matt Hill discusses the complexity of measuring viewing behaviour

    The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress… Read more

  • asiCast 22 – Bas de Vos talks daily online ratings

    As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard… Read more

  • asiCast 21 – Brian Jacobs on Media Agencies in 2016

    At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way… Read more

  • asiCast 20 – Rupert Staines discusses adtech and TV advertising

    In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year’s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was… Read more

  • asiCast 19 – Paolo Pescatore looks to 2016

    Now we’re in December many in the media industry start wondering where we’ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking… Read more

  • asiCast 18 – Lisa Eaton and Jeff Wender at asi in Venice

    In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year’s conferences in Venice. This year, for them, there was a real sense that the issues… Read more