asiCasts

  • asiCast 113: Putting a value on attention

    Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

  • asiCast 112: Inside the programmatic supply chain

    The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more

  • asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

    In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more

  • asiCast 110: Keeping the show on the road – Andrew Green of Ipsos

    In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and… Read more

  • asiCast 109: How are we coping? – GfK’s Rolf Müller

    Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we… Read more

  • asiCast 108: How are we coping? – Kantar’s Andy Brown

    In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar’s services cover and considers how… Read more

  • asiCast 107: Maintaining audience measurement services during lockdown – Toni Petra of Nielsen

    As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She… Read more

  • asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson

    The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their… Read more

  • asiCast 105: The attention economy

    A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a… Read more

  • asiCast 104: Advertising in a time of crisis

    As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more

  • asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution?

    Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide… Read more

  • asiCast 102: The origin and role of the Global TV Group

    In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

  • asiCast 101: Measuring out-of-home sports viewing in India

    India has many religions and the one that most Indians have in common is cricket. In the spring of 2019 the festival of the annual Indian Premier League coincided with the International Cricket Council’s World Cup competition and broadcasters were concerned that unreported audiences would result in substantial losses of… Read more

  • asiCast 100: Behind the scenes at asi

    As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about… Read more

  • asiCast 99: A ground-breaking solution for podcast measurement

    In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more

  • asiCast 98: Jane Clarke talks television attribution and cross-media measurement

    In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

asiCasts Archive

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