asiCasts

  • asiCast 53 – Richard Marks on the complexities of cross-platform measurement

    Just a couple of weeks ahead of the 2017 APAC Television & Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems… Read more

  • asiCast 52 – Julie Petersen on APAC 2017

    In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she… Read more

  • asiCast 51 – Content goes global

    Looking forward to this year’s APAC Television & Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with… Read more

  • asiCast 50 – Tom Denford on P&G’s transparency action plan

    In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that… Read more

  • asiCast 49 – Launch of the first Total Video Currency in Denmark

    Over the last few years delegates to our International Television & Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first… Read more

  • asiCast 48 – Médiamétrie’s 4-screen measurement

    In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile… Read more

  • asiCast 47 – Richard Lindsay-Davies on the future of digital TV

    Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish… Read more

  • asiCast 46 – Whose Data is it Anyway? Part 3

    The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are… Read more

  • asiCast 45 – Whose Data is it Anyway? Part 2

    The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are… Read more

  • asiCast 44 – Whose Data is it Anyway? Part 1

    The audio of the final panel debate at the 2016 asi International Television & Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are… Read more

  • asiCast 43 – ‘Share of ear’ for streaming audio

    This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour… Read more

  • asiCast 42 – TV and online: measuring advertising effectiveness

    In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&A’s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides… Read more

  • asiCast 41 – From engineers to data scientists

    Just a few weeks ahead of this year’s International Television & Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement… Read more

  • asiCast 40 – Robert Farazin talks about realtime TV ratings

    Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data… Read more

  • asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends

    Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and… Read more

  • asiCast 38 – Giorgio Licastro weighs up techniques for radio measurement

    Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research… Read more

  • asiCast 37 – Tess Alps has serious questions for agencies and advertisers

    Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research… Read more

  • asiCast 36 – Richard Asquith on building partnerships

    We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed… Read more

  • asiCast 35 – The ANA Report: a question of trust?

    This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the… Read more

  • asiCast 34 – Programmatic: a practical guide

    In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs… Read more

  • asiCast 33 – why Microsoft bought LinkedIn

    Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi’s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to… Read more

  • asiCast 32 – the research behind the insight

    In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore… Read more

  • asiCast 31 – the changing role of Public Service Broadcasting

    Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media… Read more

  • asiCast 30 – BARB UK viewing trends

    Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi‘s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the… Read more

  • asiCast 29 – OTT market consolidation

    It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A… Read more

  • asiCast 28 – Models for driving video measurement

    In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend… Read more

  • asiCast 27 – Online video and Pay-TV

    There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid… Read more

  • asiCast 26 – Chris O’Hearn on TAM challenges

    In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.… Read more

  • asiCast 25 – Lifting the lid on the total video landscape

    Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study – even though the data would be less granular – would be welcomed. As a consequence the company… Read more

  • asiCast 24 – Taking the measure of India

    Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas – never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with… Read more

  • asiCast 23 – Matt Hill discusses the complexity of measuring viewing behaviour

    The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress… Read more

  • asiCast 22 – Bas de Vos talks daily online ratings

    As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard… Read more

  • asiCast 21 – Brian Jacobs on Media Agencies in 2016

    At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way… Read more

  • asiCast 20 – Rupert Staines discusses adtech and TV advertising

    In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year’s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was… Read more

  • asiCast 19 – Paolo Pescatore looks to 2016

    Now we’re in December many in the media industry start wondering where we’ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking… Read more

  • asiCast 18 – Lisa Eaton and Jeff Wender at asi in Venice

    In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year’s conferences in Venice. This year, for them, there was a real sense that the issues… Read more

  • asiCast 17 – Jane Clarke and Chris O’Hearn at asi in Venice

    As ever, the asi European Radio & Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Director Richard Marks came across Chris O’Hearn, the General Manager of… Read more

  • asiCast 16 – Brian Jacobs discusses asi in Venice

    Over the next few weeks we’ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the radio and TV industries. In this interview asi’s Richard Marks… Read more

  • asiCast 15 – Mariana Irazoqui and Liesbeth Nekkers on TV panels

    In this asiCast Richard Marks, asi’s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to ‘future -proof’ TV audience measurement in an… Read more

  • asiCast 14 – Jim MacLeod talks PPM and Voltair

    Jim MacLeod, President and CEO of Numeris talks to asi‘s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded – put simply,… Read more

  • asiCast 13 – Alison Winter of the BBC on podcasts

    Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has… Read more

  • asiCast 12 – Hannu Verkasalo on cross-platform measurement

    Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company’s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer… Read more

  • asiCast 11 – Tor Eide on switching off analogue radio

    Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the… Read more

  • asiCast 10 – Louise Cook on spending advertising money

    A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting… Read more