asiCasts

  • asiCast 81: The Netherlands launches tender for Total Media Audience Measurement

    Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract… Read more

  • asiCast 80: Are industry leaders in tune with consumer attitudes?

    The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more

  • asiCast 79: Voice technology meets consumer behaviour

    In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more

  • asiCast 78: How blockchain can benefit media measurement

    This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential… Read more

  • asiCast 77: Regulating best practice and driving creativity

    In this asiCast BJ&A’s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for… Read more

  • asiCast 76: Richard Marks previews asi APAC 2018’s session on data

    Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems… Read more

  • asiCast 75: David Webb previews asi APAC 2018’s advertising session

    With the fourth annual asi APAC Television & Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data & Insights APAC and chairs the Thursday afternoon session focused on video advertising. David previews his session and his… Read more

  • asiCast 74: Optimising audience measurement for sport

    When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi’s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide… Read more

  • asiCast 73: The relative value of media – perception and reality

    A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which… Read more

  • asiCast 72 – The case for programmatic

    In this asiCast Brian Jacobs, Founder and CEO of BJ&A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be… Read more

  • asiCast 71 – Broadcasters, platforms and SVOD: a new relationship

    Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analysis, the different strategies being pursued by the two SVOD giants… Read more

  • asiCast 70 – Interactive marketing: from dial-up to broadband and beyond

    For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes… Read more

  • asiCast 69 – Three possible futures for the industry currencies

    A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi’s Research Director, starts off this interview by asking GfK’s Vice President of Media Measurement, Stefan Heremans, what it was that surprised him most… Read more

  • asiCast 68 – Advertising: a crisis of confidence

    A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by the advertising industry is also understood by the… Read more

  • asiCast 67 – Implications of GDPR for audience measurement

    Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast… Read more

  • asiCast 66 – Advertising profitability: short- and long-term effects

    Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an… Read more

asiCasts Archive

2018 asiCasts Archive

2017 asiCasts Archive

2016 asiCasts Archive

2015 asiCasts Archive