asiCasts
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asiCast 179: Evaluating radio ad effectiveness
What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more
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asiCast 178: Successful podcast strategies
What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing… Read more
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asiCast 177: Lantern – UK broadcasters team up to measure outcomes
Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,… Read more
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asiCast 176: Assessing the impact of AI on media and advertising
Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in… Read more
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asiCast 175: Who Cares? – measurement and accountability
Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely… Read more
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asiCast 174: egta’s five priorities for multiplatform TV and audio
Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks… Read more
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asiCast 173: How UKOM integrates YouTube data
How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM… Read more
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asiCast 172: Making the most of attention
Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in… Read more
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asiCast 171: Nielsen and YouTube expand measurement to CTVs
Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more
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asiCast 170: Managing change in challenging times for the JICs
As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The… Read more
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asiCast 169: Global streamers join TV’s Thinkbox
Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to… Read more
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asiCast 168: 2024 – a pivotal year for the global streamers
If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects… Read more
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asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?
How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key… Read more
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asiCast 166: What’s in a name? Why media language matters
Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject… Read more
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asiCast 165: What will be the consequences of Barb’s governance of CFlight?
CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of… Read more
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asiCast 164: Key takeaways from Cannes
Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to… Read more
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asiCast 163: The likely impact of the US writers’ and actors’ strikes
With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving… Read more
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asiCast 162: Has the online advertising bubble burst?
For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital… Read more
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asiCast 161: A hybrid future for audio measurement
Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks… Read more
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asiCast 160: Subscription VOD leans even further into advertising
Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+. With the ad tier also due to be launched in Europe later this year, Guy… Read more
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asiCast 159: Tracking the changing viewing habits of SVOD subscribers
Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour… Read more
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asiCast 158: 2023 financial prospects for media, tech and advertising
What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More… Read more
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asiCast 157: Total Video Measurement and the myth of Sisyphus – the Swedish experience
What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on… Read more
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asiCast 156: The evolution of attention
The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more
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asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope
How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more
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asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement
Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster… Read more
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asiCast 153: Managing complexity – wider lessons from OOH measurement
The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data… Read more
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asiCast 152: Early days for Netflix in ad-supported streaming
It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor both to this podcast and our conferences. Although it… Read more
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asiCast 151: Currency measurement at a crossroads – business models and metrics
We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a number of questions about the US measurement… Read more
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asiCast 150: Joining forces to measure attention
Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar… Read more
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asiCast 149: TV’s next revolution – OEM data
Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST… Read more
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asiCast 148 Conference Preview: Towards a multi-currency market in the US?
In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and… Read more
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asiCast 147 Conference Preview: Synthetic data and virtual IDs
The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets… Read more
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asiCast 146 Conference Preview: Attention – the cost and value equation
We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&A talks to Jonathan Waite, Global Director of Havas Media… Read more
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asiCast 145: Automatic radio and hybrid television measurement
Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to… Read more
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asiCast 144: River of Dreams – integrating linear and BVOD currency
Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television & Video Conference in Nice, Ian Garland,… Read more
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asiCast 143 Conference Session Preview: Streaming and OTT – where is the industry heading?
As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and… Read more
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asiCast 142: Cross-media, alt. currencies and the challenge of global standards
The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George… Read more
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asiCast 141: Market modelling – from measurement to effectiveness
Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian… Read more
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asiCast 134: US TV measurement – a window of opportunity for ‘alt currencies’?
It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US. In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the… Read more
asiCasts Archive
2024 asiCasts Archive
2023 asiCasts Archive
2022 asiCasts Archive
- asiCast 140: Cross-media planning and insights for the Netherlands – the RFP July 18, 2022
- asiCast 139: Identity resolution – who is really watching? May 5, 2022
- asiCast 138: Recipes for effective media measurement April 25, 2022
- asiCast 137: Device and account sharing – what is really going on? April 12, 2022
- asiCast 136: Measuring broadcaster impact and value – the next research challenge March 25, 2022
- asiCast 135: VAM in Canada – industry collaboration in action February 9, 2022
2021 asiCasts Archive
- asiCast 133: Nielsen moves US TV towards spot ratings December 16, 2021
- asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US December 8, 2021
- asiCast 131: US media measurement – the state of play October 25, 2021
- asiCast 130: Leading the drive for fan and viewer engagement October 19, 2021
- asiCast 129: Online measurement in Australia – a new beginning September 21, 2021
- asiCast 128: UK broadcasters adopt CFlight July 1, 2021
- asiCast 127: Putting a value on attention June 15, 2021
- asiCast 126: ‘A statement of intent’ – Justin Sampson reveals the new BARB contract June 2, 2021
- asiCast 125: Televised football’s moment of truth May 27, 2021
- asiCast 124: The battle for control of in-car audio May 24, 2021
- asiCast 123: A preview of Podcast Day 24 May 18, 2021
- asiCast 122: TV planning and buying – the argument for change May 13, 2021
- asiCast 121: The Tony Cowling Foundation May 4, 2021
- asiCast 120: Advertisers take the initiative April 13, 2021
- asiCast 119: The Dutch TMAM contract – what’s it all about? April 1, 2021
- asiCast 118: Why is advertising so unpopular? February 25, 2021
- asiCast 117: Netflix, the studios and the battle for content February 15, 2021
- asiCast 116: Understanding esports January 12, 2021
2020 asiCasts Archive
- asiCast 115: How the UK views SVOD content – TRP’s David Raybould November 27, 2020
- asiCast 114: Project Origin – where are we now? September 24, 2020
- asiCast 113: Putting a value on attention July 14, 2020
- asiCast 112: Inside the programmatic supply chain June 2, 2020
- asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy May 14, 2020
- asiCast 110: Keeping the show on the road – Andrew Green of Ipsos May 7, 2020
- asiCast 109: How are we coping? – GfK’s Rolf Müller April 28, 2020
- asiCast 108: How are we coping? – Kantar’s Andy Brown April 24, 2020
- asiCast 107: Maintaining audience measurement services during lockdown – Toni Petra of Nielsen April 21, 2020
- asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson April 15, 2020
- asiCast 105: The attention economy April 14, 2020
- asiCast 104: Advertising in a time of crisis April 7, 2020
- asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution? January 24, 2020
2019 asiCasts Archive
- asiCast 102: The origin and role of the Global TV Group November 28, 2019
- asiCast 101: Measuring out-of-home sports viewing in India November 5, 2019
- asiCast 100: Behind the scenes at asi October 30, 2019
- asiCast 99: A ground-breaking solution for podcast measurement October 16, 2019
- asiCast 98: Jane Clarke talks television attribution and cross-media measurement October 11, 2019
- asiCast 97: The prospects for the Britbox SVOD product September 20, 2019
- asiCast 96: Will publishing survive until 2030? August 20, 2019
- asiCast 95: News attribution on social media August 15, 2019
- asiCast 94: Quality over quantity in the attention economy July 17, 2019
- asiCast 93: FIPP’s James Hewes on tracking the growth of the online publisher subscription model July 9, 2019
- asiCast 92: Authentic communication in a mistrusting world May 1, 2019
- asiCast 91: Katherine Page previews our Publishing & Data Conference in Lisbon April 16, 2019
- asiCast 90: The new BARB contract – preparing for the next 10 years April 10, 2019
- asiCast 89: The future direction of Internet currencies March 13, 2019
- asiCast 88: Measurement priorities for the European TV industry February 13, 2019
- asiCast Special Edition IV: What is ‘mobile’? January 16, 2019
- asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting? January 8, 2019
2018 asiCasts Archive
- asiCast Special Edition II: What is ‘television’? December 4, 2018
- asiCast Special Edition I: The death of ‘digital’? November 5, 2018
- asiCast 87: It’s time to stress test hybrid measurement October 24, 2018
- asiCast 86: The video advertising challenge October 22, 2018
- asiCast 85: Audience measurement and data analytics October 17, 2018
- asiCast 84: Innovations in television and video October 11, 2018
- asiCast 83: Audio and video streaming – the revenue challenge October 8, 2018
- asiCast 82: Measuring the World Cup in Russia September 27, 2018
- asiCast 81: The Netherlands launches tender for Total Media Audience Measurement July 9, 2018
- asiCast 80: Are industry leaders in tune with consumer attitudes? June 27, 2018
- asiCast 79: Voice technology meets consumer behaviour June 27, 2018
- asiCast 78: How blockchain can benefit media measurement June 27, 2018
- asiCast 77: Regulating best practice and driving creativity May 30, 2018
- asiCast 76: Richard Marks previews asi APAC 2018’s session on data April 26, 2018
- asiCast 75: David Webb previews asi APAC 2018’s advertising session April 25, 2018
- asiCast 74: Optimising audience measurement for sport April 23, 2018
- asiCast 73: The relative value of media – perception and reality April 11, 2018
- asiCast 72 – The case for programmatic April 4, 2018
- asiCast 71 – Broadcasters, platforms and SVOD: a new relationship March 27, 2018
- asiCast 70 – Interactive marketing: from dial-up to broadband and beyond March 19, 2018
- asiCast 69 – Three possible futures for the industry currencies March 6, 2018
- asiCast 68 – Advertising: a crisis of confidence February 16, 2018
- asiCast 67 – Implications of GDPR for audience measurement January 16, 2018
- asiCast 66 – Advertising profitability: short- and long-term effects January 5, 2018
2017 asiCasts Archive
- asiCast 65 – Current challenges in US media research December 6, 2017
- asiCast 64 – Data science meets audience research: Part 2 November 5, 2017
- asiCast 63 – Data science meets audience research: Part 1 November 3, 2017
- asiCast 62 – The future of television: connected and converged? October 31, 2017
- asiCast 61 – the advertisers’ perspective on digital media October 26, 2017
- asiCast 60 – Viewability and ad effectiveness across all screens October 18, 2017
- asiCast 59 – Insights from streaming audio data October 10, 2017
- asiCast 58 – The future of codes, tags and watermarking October 4, 2017
- asiCast 57 – Radio around the world September 27, 2017
- asiCast 56 – Content discovery: making the most of voice-assisted technology September 20, 2017
- asiCast 55 – Bob Hoffman on online advertising, surveillance marketing and ad tech September 12, 2017
- asiCast 54 – Real Time Experience Tracking July 24, 2017
- asiCast 53 – Richard Marks on the complexities of cross-platform measurement April 25, 2017
- asiCast 52 – Julie Petersen on APAC 2017 April 18, 2017
- asiCast 51 – Content goes global April 4, 2017
- asiCast 50 – Tom Denford on P&G’s transparency action plan March 23, 2017
- asiCast 49 – Launch of the first Total Video Currency in Denmark February 27, 2017
- asiCast 48 – Médiamétrie’s 4-screen measurement January 31, 2017
- asiCast 47 – Richard Lindsay-Davies on the future of digital TV January 19, 2017
2016 asiCasts Archive
- asiCast 46 – Whose Data is it Anyway? Part 3 November 17, 2016
- asiCast 45 – Whose Data is it Anyway? Part 2 November 17, 2016
- asiCast 44 – Whose Data is it Anyway? Part 1 November 17, 2016
- asiCast 43 – ‘Share of ear’ for streaming audio October 28, 2016
- asiCast 42 – TV and online: measuring advertising effectiveness October 19, 2016
- asiCast 41 – From engineers to data scientists October 11, 2016
- asiCast 40 – Robert Farazin talks about realtime TV ratings October 7, 2016
- asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends September 29, 2016
- asiCast 38 – Giorgio Licastro weighs up techniques for radio measurement September 9, 2016
- asiCast 37 – Tess Alps has serious questions for agencies and advertisers September 6, 2016
- asiCast 36 – Richard Asquith on building partnerships September 1, 2016
- asiCast 35 – The ANA Report: a question of trust? July 1, 2016
- asiCast 34 – Programmatic: a practical guide June 22, 2016
- asiCast 33 – why Microsoft bought LinkedIn June 14, 2016
- asiCast 32 – the research behind the insight June 13, 2016
- asiCast 31 – the changing role of Public Service Broadcasting June 1, 2016
- asiCast 30 – BARB UK viewing trends May 18, 2016
- asiCast 29 – OTT market consolidation May 5, 2016
- asiCast 28 – Models for driving video measurement May 2, 2016
- asiCast 27 – Online video and Pay-TV April 26, 2016
- asiCast 26 – Chris O’Hearn on TAM challenges April 20, 2016
- asiCast 25 – Lifting the lid on the total video landscape April 13, 2016
- asiCast 24 – Taking the measure of India April 13, 2016
- asiCast 23 – Matt Hill discusses the complexity of measuring viewing behaviour February 18, 2016
- asiCast 22 – Bas de Vos talks daily online ratings January 26, 2016
- asiCast 21 – Brian Jacobs on Media Agencies in 2016 January 11, 2016
- asiCast 20 – Rupert Staines discusses adtech and TV advertising January 5, 2016
2015 asiCasts Archive
- asiCast 19 – Paolo Pescatore looks to 2016 December 4, 2015
- asiCast 18 – Lisa Eaton and Jeff Wender at asi in Venice November 27, 2015
- asiCast 17 – Jane Clarke and Chris O’Hearn at asi in Venice November 24, 2015
- asiCast 16 – Brian Jacobs discusses asi in Venice November 19, 2015
- asiCast 15 – Mariana Irazoqui and Liesbeth Nekkers on TV panels November 2, 2015
- asiCast 14 – Jim MacLeod talks PPM and Voltair October 26, 2015
- asiCast 13 – Alison Winter of the BBC on podcasts October 23, 2015
- asiCast 12 – Hannu Verkasalo on cross-platform measurement October 22, 2015
- asiCast 11 – Tor Eide on switching off analogue radio October 21, 2015
- asiCast 10 – Louise Cook on spending advertising money October 20, 2015
- asiCast 9 – Bas de Vos on video integration October 20, 2015
- asiCast 8 – Pete Doe on joining clypd October 20, 2015
- asiCast 7 – Jill McGrath on advertising effectiveness October 20, 2015
- asiCast 6 – Justin Sampson talks Dovetail October 20, 2015
- asiCast 5 – Paolo Pescatore on Telcos and TV October 20, 2015
- asiCast 4 – Bob Hoffman on the state of advertising October 20, 2015
- asiCast 3 – interview with Mark Barber October 16, 2015
- asiCast 2 – interview with Nigel Walley October 2, 2015
- asiCast 1 – interview with Jeffrey Cole launches the asiCast October 2, 2015