Book now for the 2018 asi APAC Television & Video Conference, 10th-11th May in Singapore. Click on each session below to view the full agenda.
The 2018 asi International Radio & Audio and Television & Video Conferences will be held on 7th-9th November in Athens, Greece. Agendas from previous years are available in our Archive.
If you would like to register your interest in our future conference plans, please click here.
Video audience measurement has never had a higher profile than at present. Intense debate focuses around the way in which video audiences are measured, defined, compared across platforms and verified. That’s because video in its myriad formats is the dominant form of digital media.
Usage data informs billions of dollars of decisions around investment in content and the development of new video technology. It underpins the trading currencies and the perceived relative importance and effectiveness for advertisers of broadcast, social video and VOD in its many forms.
The critical role of robust and reliable video measurement has been amplified by recent industry initiatives focused on transparency and accountability. This year’s APAC Television & Video Conference will highlight the challenges video measurement faces and explore how new measurement systems are being deployed and used. It will be a forum for high-level delegates from all areas of the video eco-system to debate and network: broadcasters, content owners, media agencies and social video companies.
Our first session on Thursday focuses on Innovation in Video, with the emphasis on content. We will be looking at trends across the region in terms of video consumption – what are the growing formats and how is cross-platform usage evolving? How well does audience measurement suit the needs of the sports industry? We will be looking at shortform video in China, how broadcasters are maximising the opportunities presented by VOD and the rise of subscription VOD.
Our next session then has Video Advertising very much as its focus. We’ll be hearing from Unilever about why the World Federation of Advertisers has made 2018 its year of transparency. Our subsequent papers focus on key aspects of new advertising opportunities, with a particular emphasis on transparency. We will be looking at the uses and abuses of programmatic trading, how advertising works across broadcast and online, the practical implications of viewability and the opportunities offered by AI technology to unlock the power of social video.
Day two of the event puts video measurement at the centre of the stage. In the morning session we will be exploring the science of audience measurement and in the afternoon its application in the real world.
The Friday morning session focuses on Audience Measurement. We will explore the logistics of managing the world’s largest TV measurement panel in India, how the first fruits of the new Singapore TAM system are being harvested and a new cost-effective approach to expanding meter panel sizes. We will be looking beyond simple exposure to the implications of measuring ‘eyes on screen’ and getting updates from the global measurement companies on their latest developments and priorities.
Our final session examines Total Video Measurement in Practice. Over the last few conferences we have been able to track the evolution and implementation of new cross-platform video currencies, often referred to as ‘Total Video Measurement’ or ‘Total Content Ratings’. With some of these systems now launched and in the market, how is the industry accepting and using the data? Is it what the clients were hoping for? Are there winners and losers? What are the practical politics of Total Video Measurement?
See below for the agenda to this year’s conference.
The 2018 APAC Television & Video Conference is generously sponsored by GfK, Nielsen and Google
Supported by casbaa
Please note: this agenda may be subject to change
09:00
Chairman's opening remarks
Sally Wu, Research Director, Business & Audience Insights (Asia Pacific), BBC Global News
09:10
One TV year in the world
Frédéric Vaulpré, Vice President, Médiamétrie/Eurodata TV Worldwide
How are TV channels around the world innovating and offering new experiences to attract new viewers – especially young viewers?
09:30
OTT, SVoD and the fight for viewers
Guy Bisson, Research Director, Ampere Analysis
Increasing numbers of people see SVoD services as their main source of TV viewing. How are these developments affecting established channel brands and what do they need to do to remain competitive in the New Channel Battleground?
09:50
The streams turn into a river - OTT audience trends and how they are transforming television
Craig Johnson, Managing Director Media, South East Asia, Pacific and India, Nielsen
How does Netflix viewing compare to overall TV consumption and how do its programmes rank when premiered when compared to cable/broadcast in the US?
10:10
Panel Session
Speakers from this morning’s first session take questions from the floor.
10:30
Coffee
11:00
Priorities for effective sports measurement
Klaus Michler, Managing Partner, Global MMK
Audience data currently available is not fit for purpose for the sports marketing business. Panel-based peoplemeter data can no longer provide all the relevant information needed.
11:20
Counting what counts in a high frequency world
Santanu Chakrabarti, Head of Audience Insight, BBC World Service
As news consumption behaviour shifts from a high time spent mode to a high frequency mode, what new challenges are presented to video measurement in channel attribution and, for public service broadcasters, ascribing value to the consumer and citizen?
11:40
Key insights from StarHub's video-on-demand audiences
Germaine Ng Ferguson, Assistant V-P Smart Targeting, Enterprise Business Group, StarHub
How are the patterns of Pay TV viewing changing and how can viewers’ demands be met to drive business returns?
12:00
Panel Session
Speakers from this morning’s second session take questions from the floor.
12:20
Lunch
13:40
Chairman's opening remarks
David Webb, Senior Director, Data & Insights, Turner Broadcasting Asia Pacific
13:50
2018 – the WFA's year of transparency
David Porter, Vice President Global Media, Unilever APAC, Africa, Middle East, Turkey and Russia
After the well-documented difficulties in 2017, 2018 needs to be the year when things get back on track and marketers, agencies and digital partners can invest in building more lasting and trusted relationships.
14:10
The promises, pitfalls and performance of programmatic
Matt Brocklehurst , Head of Platforms and Publishers Marketing, Google APAC
How programmatic can save time and provide better ad performance for digital marketers and publishers today – and what it means for the TV industry of tomorrow.
14:30
Driving quality metrics in the opaque programmatic world
Sanchit Sanga, Chief Digital Officer APAC & MENA, Mindshare
Approaches to qualification, filtering and real-time optimisation are essential to ensure quality is evaluated properly.
14:50
Panel Session
Speakers from this afternoon’s first session take questions from the floor.
15:10
Coffee
15:40
Can AI technology unlock the secrets to good social video creative?
Peter Hammer, Managing Director, Marketing Scientist Group
Marketers turn to social platforms to reach their customers and audiences with video content, but there is limited understanding of how this activity can be optimised for reach and engagement.
16:00
Measuring value in a multi-screen world
Georges Mao, Director, Asia-Pacific Marketing Science, Facebook
Shifts in viewing behaviour make it difficult to measure how each channel is performing. What are the distinct considerations that apply to the mobile feed environment and what are the implications for planning and buying in a multi-screen world?
16:20
Media attributes that matter
Karen Nelson-Field, CEO, Centre for Amplified Intelligence
This ‘world-first’ study reveals how viewers interact and engage with advertising across different platforms and devices. Which form of advertising is the most effective at attracting attention and generating sales?
16:40
Profit Ability - the business case for advertising
An-Rui Chiew, Director of Effectiveness, Ebiquity
After a decade of change in advertising with the emergence of many new competing advertising forms, the total profit generated by these different forms has been quantified in the UK for the first time. How much does each contribute to the bottom line?
17:00
Panel Session
Speakers from this afternoon’s second session take questions from the floor.
17:30
Close of Day One
After conference
asi Network Social Drinks Reception
Delegates and speakers are invited to join us for a drinks reception in the hotel Lobby Lounge immediately following the close of the day. We look forward to seeing you there.
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09:00
Chairman's opening remarks
Richard Marks, Research Director, asi
09:05
SG-TAM: Integrated viewing in Singapore
Co-presenters
Lee Risk, Commercial Director, Media APAC, GfK
& Dorothy Lai, Director (Public Service Broadcast) IMDA
How does the new SG-TAM contribute to the wider objectives of Singapore’s drive towards a Digital Economy? What is being learned about the digital behaviour of Singapore consumers?
09:25
Managing the world’s largest TV Panel – the BARC way
Co-presenters
Yogesh Gulabani, Chief Technology Officer, BARC India
& Sumit Singh, Business Head, Field Operations, MDL India
The management of a huge panel in a highly complex and dynamic television market throws up several problems: technological, logistical and financial. The introduction of an integrated Panel Management System is set to meet current challenges and also the planned Digital Measurement and Return Path Data (RPD) based TV measurement.
09:45
Boosting Peoplemeter panels with scalable Setmeter panels: Auditel's experience
Co-presenters
Andrea Mezzasalma, Founder, dataBreeders
& Davide Crestani, Technical and Scientific Director, Auditel
An existing Peoplemeter panel can be boosted cost-effectively by a Setmeter panel. Why was this approach adopted in Italy? What technical challenges needed to be overcome and how has it been received in the marketplace?
10:05
Measuring real multi-screen behaviour
Pablo Gomez, Head of Media & Digital APAC, Kantar Insights Division
It seems more than 80% of advertisers feel they don’t have enough cross-media measurement, particularly with the increase in mobile. A holistic approach is required to understand the impact of mobile and how it works in synergy with TV.
10:25
Panel Session
Speakers from this morning’s first session take questions from the floor.
10:40
Coffee
11:10
The next generation of TV Audience Measurement
Yan Liu, CEO & Co-Founder, TVision Insights
Whilst viewability has taken off in digital, for TV the assumption is commercials are always viewable. However, computer vision technology from TVision captures those in room and whether they are paying ‘eyes on screen’ attention. How can attention data inform on the effectiveness of commercial lengths and the effective contextual alignment of commercials?
11:30
The Science of Total Video Measurement
Various speakers
Each of the major TAM operators provides an update on the technologies and methodologies they are using. With specific reference to the APAC region, does the approach vary from country to country depending on market needs? Are Router meters the way forward? Is data integration now the default: is single-source – data from only one technology – effectively dead? What is currently under development?
Dominique Vancraeynest, Global Lead Business Development Media Measurement, GfK
Nick Burfitt, Managing Director APAC, Kantar Media
Toni Petra, Executive Vice President Watch, Nielsen
12:15
Panel Session
Speakers from this morning’s second session take questions from the floor.
12:45
Lunch
13:50
Chairman's opening remarks
Partho Dasgupta, Chief Executive Officer, BARC India
13:55
Broadcast and online: a shared future or just good friends? – the Nice Conference overview
Richard Marks, Research Director, asi
asi’s Research Director Richard Marks gives an overview of the key points of debate from the asi International Television & Video Conference held last November in Nice.
14:15
Developments around the APAC Region
Various speakers
Hong Kong
Deeper consumer analytics can help optimise addressable TV advertising capabilities
Co-presenters
Shin Keong Cheong, Executive Director & General Manager, Television Broadcasts Limited (TVB)
& Linda Chang, Nielsen Watch Leader Greater China, Nielsen
Korea and Thailand
How cross-platform campaign planning is extending reach
Co-presenters
Andrew Whitney, Director, Nielsen
& JooWon Lee, Head of Marketing Science Korea, Facebook
Japan
The measurement of total video audience
Yoshihide Ikeda, Director, Video Research Ltd
15:00
Panel Session
Speakers from this afternoon’s first session take questions from the floor.
15:15
Coffee
15:45
The Politics of Total Video Measurement
Various speakers
Total Audience in practice – how it is being used in the US market
Toni Petra, Executive Vice President Watch, Nielsen
Entering the TV and video forest
Keld Nielsen, Global Director, Kantar Media
Three alternative futures for media currencies
Morten Boyer, Head of Media Measurement (Digital) APAC and Managing Director, GfK (Australia and New Zealand)
16:30
The Politics of Total Video Measurement – Panel Discussion
Speakers from this afternoon’s final session take questions from the floor.
17:30
Close of Conference
The 2018 asi International Radio & Audio and Television & Video Conferences will be held on 7th-9th November 2018 in Athens, Greece.
Planning is underway and we invite you to let us know of any developments that are underway in your markets affecting the way the broadcast and online media are consumed. If you would like to register your interest and be kept informed of our conference plans, please click here to contact us.
The agendas of the 2017 Conferences are available on our Archive page.