Conference Programmes

The 2019 asi International Radio & Audio and Television & Video Conferences will be held on 6th-8th November in Prague, Czech Republic.

The 2018 asi International Radio & Audio and Television & Video Conferences were held on 7th-9th November in Athens, Greece. See below for the agendas, which will continue to be available for a short while before being placed in our Conference Archive. Click on each session to view the details.

The 2018 asi APAC Television & Video Conference was held on 10th-11th May in Singapore. The agenda has now been transferred to our Archive. The APAC Conference will be taking a break for 2019.

If you would like to register your interest in our future conference plans, please click here.

2018 asi International Radio & Audio Conference

Wednesday 7th November 2018

Data Driven Audio

Is radio measurement still fit for purpose?

The momentum behind ‘audio’ shows no sign of slowing. Voice assistants and streaming audio services attract the lion’s share of media coverage but, at the heart of the audio ‘revolution’, radio still accounts for the vast majority of audio consumption and is in prime position to benefit from the opportunities offered by customisation of content and advertising.

This year our audio and video conferences have shared themes, with the emphasis firmly on whether audience measurement remains fit for purpose in the face of changing consumer behaviour and widening definitions of audio and video.

In our first session we look at how radio sits within the current audio landscape: Are audiences fragmenting? How can broadcasters align their broadcast and non-linear audio offerings to best effect? How can their brands maintain relevance and prominence? Is targeted advertising via IP a ‘value add’ or the long-term future for radio advertising?

We then move on to case studies of measurement in action, showcasing innovative new approaches from South Africa, UAE, Australia, Netherlands and Greece. We look at the role that external data sources can play in building hybrid radio measurement and how modelling can be used to enhance or extend measurement coverage.

Our speakers encompass diary and recall approaches, passive electronic measurement, data modelling and Big Data, so it’s appropriate that our final panel of the audio conference focuses on how well we are meeting the new challenge of measuring radio and – potentially – all forms of audio.

Shared challenges – common solutions?

In this year’s joint session, the Radio & Audio and Television & Video Conferences come together to examine the shared challenges faced by measurement and to determine the degree to which the solutions are similar. Youth consumption of both audio and video is put in the spotlight. How alike are the challenges presented to broadcasters by streaming services like Spotify and Netflix? With the BBC launching its CMM electronic cross-media measurement service and the Dutch industry advertising a tender for ‘Total Media Audience Measurement’ are the walls between video and audio measurement about to come tumbling down?

See below for the agenda to this year’s conference.

The 2018 International Radio & Audio Conference is generously sponsored by GfK and Triton Digital.

Please note: this agenda may be subject to change

Save

Save

Save

Save

Save

Save

Save

Save
- Session The audio landscape
  
  Date Wednesday 7th November 2018
  
  Time 09:30-12:25
  - 09:30
    
    Chairman's opening remarks
    
    Paul Kennedy, Research Director, RAJAR
  - 09:35
    
    Fragmentation of audience by digital home assistants and the impact on the radio industry
    
    Denis Florent, CEO, Denis Florent Media Group
  - 09:50
    
    Sounds: the BBC's new online audio offer
    
    Alison Winter, Head of Audiences for Radio and Education, BBC
  - 10:05
    
    DAX (Digital Audio Exchange) – accessing the audience for premium audio
    
    Eleanor Marshall, Head of Commercial Digital Data, Global
  - 10:20
    
    Leveraging the power of audio to develop a strong sonic identity
    
    Scott Simonelli, Founder and CEO, Veritonic
  - 10:35
    
    Panel Session
    
    Speakers from this morning’s opening session take questions from the floor.
  - 10:50
    
    Coffee
    
    & a chance to network
  - Measurement in Action
  - 11:20
    
    Innovation radio measurement for the UAE
    
    Sarah Messer, Director Media, Arabian Peninsula & Pakistan, Nielsen
    
    First insights into the listening patterns of a highly diverse population, including a glimpse of what happens to radio listening during the highly religious period of Ramadan when audience lifestyles, behaviour and media consumption turn upside down.
  - 11:35
    
    City Mouse – Country Mouse: bringing the Big Smoke to the Bush
    
    Ian Garland, Managing Director, Milton Data
    
    How survey data can be used to create R&F estimates for smaller regional markets as reliable as those produced for the larger metropolitan markets without using more expensive diary collection methodology.
  - 11:50
    
    Radio post-analysis in the frame
    
    Co-presenters
    
    Valeria Tsamis, Managing Director, Focus Bari
  - & Josephine Bucknull, Partner, Bucknull & Masson International
    
    The Greek radio industry has for many years used Day After Recall research data to project forward to average week ‘diary’ estimates for Reach & Frequency planning. This paper will explain how these data expansion techniques have been extended further to provide, effectively, long term ‘panel’ data for planning and campaign post-analysis.
  - 12:05
    
    Panel Session
    
    Speakers from this morning’s second session take questions from the floor.
  - 12:25
    
    Lunch
- Session Is audio measurement 'fit for purpose'?
  
  Date Wednesday 7th November 2018
  
  Time 13:30-15:00
  - 13:30
    
    Chairman's opening remarks
    
    Kristian Tolonen, Head of Audience Research, NRK
  - 13:35
    
    Making optimal use of external data sources and audio panels
    
    Liesbeth Nekkers, Head of Media Measurement, GfK
    
    As is widely acknowledged, the growing fragmentation of the audio landscape presents serious difficulties to the measurement of listening within panels. Combining panel data with other data sources offers advantages yet presents considerable challenges to the data science involved.
  - 13:50
    
    Preparing for Hybrid RAM: the best of both worlds
    
    Co-presenters
    
    Morten Boyer, Managing Director (Australia and New Zealand), GfK
  - & Julie Warner, Marketing Director, Commercial Radio Australia
    
    There’s a range of measurement approaches around the world for dealing with the complexities of measuring audiences given the portability and ubiquity of audio content. Commercial Radio Australia (CRA) has launched a Measurement Innovation Programme to take an evidence-based approach to developing a new RAM service.
  - 14:05
    
    How the young are transforming the audio landscape
    
    Tor Eide, Media Analyst, NRK
    
    What kind of audio are the young under 30s using? Different audio platforms are used during different dayparts. And what would the future sound like?
  - 14:20
    
    Panel Session
    
    Speakers from this afternoon’s first session take questions from the floor.
  - 14:35
    
    The Audio Measurement Challenge
    
    Panel discussion. Kristian Tolonen will be joined by:
  - Prince Debrah, International Product Lead, Nielsen
  - Eleanor Marshall, Head of Commercial Digital Data, Global
  - Benjamin Masse, Managing Director, Market Development and Strategy, Triton Digital
  - 15:00
    
    Coffee
    
    & a chance to network
- Session Joint Session: Shared challenges – common solutions?
  
  Date Wednesday 7th November 2018
  
  Time 15:30-17:10
  - 15:30
    
    Chairman's opening remarks
    
    Kristian Tolonen, Head of Audience Research, NRK
    
    Save
  - 15:35
    
    The kids are alright! The ABCs of XYZ - audio and video through the ages
    
    Ricardo Gomez-Insausti, Vice-President Research, Numeris
    
    How much does media use actually differ between generations? Do patterns of consumption remain the same or change over a person’s life course? Are media behaviours unique to specific generations? This Canadian study draws on PPM Radio and Television data five years apart to try to find some answers.
  - 15:50
    
    Convenience and relationships: the drivers of youth media consumption
    
    Peter Niegel, Audience Researcher, Danish Broadcasting Corporation
    
    What do we know of the typical youth ‘media day’? And what do we understand of the reasons behind this? What are the patterns to the way the young use different media platforms?
  - 16:05
    
    The transformation of audience measurement in South Africa - starting with radio
    
    Co-presenters
    
    Clare O’Neil, CEO, Broadcast Research Council of South Africa
  - & Jennie Beck, Chief Client Officer, Kantar Media EMEA
  - 16:20
    
    CMM (cross-media measurement) – first fruits of single-source audience measurement for the BBC
    
    Co-presenters
    
    Jeroen Verspeek, Head of Audience Measurement, BBC
  - & Jim Ford, Global Commercial Director – MediaCell, Ipsos
    
    At the 2016 asi Conference in Budapest, the BBC and Ipsos described their plans to set up a bespoke Cross Media Measurement tool. CMM now provides key insights into audience behaviour across all media platforms, and this follow-up paper shows how innovative and proven techniques are being combined to deliver new metrics to the BBC to meet its business and research objectives.
  - 16:40
    
    Panel Session
    
    Speakers from the Joint Audio and Video Session take questions from the floor.
  - 17:05
    
    The 2018 Tony Twyman Award for Radio & Audio
    
    This annual award of 1000 euros is presented to the conference paper that makes the best contribution to a greater understanding of Radio and its audiences. The Tony Twyman Award is generously sponsored by RSMB.
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
  - 17:10
    
    Close of day
  - After conference
    
    asi Network Social
    
    Drinks Reception
    
    Delegates and speakers are invited to join us for a drinks reception immediately after the close of the day. The reception will be held on the Acropolis Terrace at the InterContinental Athenaeum.
    
    Kindly sponsored by Ipsos
Download the PDF
of this conference programme View conference fees
and book online
2018 asi International Television & Video Conference

Wednesday 7th to Friday 9th November 2018

Data Driven Video

Shared challenges – common solutions?

To begin the conference, in this year’s joint session, the Radio & Audio and Television & Video Conferences come together to examine the shared challenges faced by measurement and to determine the degree to which the solutions are similar. Youth consumption of both audio and video is put in the spotlight. How alike are the challenges presented to broadcasters by streaming services like Spotify and Netflix? With the BBC launching its CMM electronic cross-media measurement service and the Dutch industry advertising a tender for ‘Total Media Audience Measurement’ are the walls between video and audio measurement about to come tumbling down?

Is video measurement ready for prime time?

Data has now moved centre stage, driving every aspect of the video business, with IP-delivery enabling direct relationships with viewers. Data has never been more highly prized, which is great news for our industry – but that does mean that the pressure is on. We have to ensure that our data is of the highest quality and is compliant with new data legislation like GDPR. Measurement technology must keep pace with consumer behaviour and continue to meet client needs. Is video measurement still ‘fit for purpose’ and able to meet the challenge?

We evaluate if there are any new technological game changers coming down the line that will fundamentally alter how video is consumed by audiences, or the technology we use to measure. Is Blockchain a game changer for currency measurement?

Just how well do broadcast and online advertising work together? We review the effectiveness of the new advertising opportunities made possible by IP-delivered TV services. Can the impact of context on attention and recall actually be quantified and monetised? What do advertisers really want from video measurement? Is exposure realistically the only agreed common metric, or could an attentiveness metric ever be agreed? What can eye-tracking contribute in measuring attentiveness to screens? Is ‘attention’ a potential new advertising currency?

A key theme at this year’s conference is collaboration. Broadcasters are coming together to meet the SVOD challenge, with talk of new initiatives for cross-broadcaster services in UK, France and Germany. Meanwhile the pressure is on from advertisers for online-only players like Facebook and Google to collaborate with broadcasters on video currency measurement, but what compromises are needed for that to happen? Can common metrics be agreed that allow us to compare broadcast advertising with online and social video?

Hybrid methodologies also require increased collaboration between rival research agencies and external data suppliers. Do clients really want measurement companies to be ‘one stop shops’ providing end-to-end services, or are they just cherry-picking what each company is best at?

Are the measurement companies actually focusing their development in the right areas? Hybrid approaches enable content reach across platforms, but will they be able to deliver when it comes to measuring advertising, increasingly divorced from that content? With OTT services and broadcaster players primarily viewed on the TV set itself, is the TV once more the priority for development of measurement technology?

In our final panel we will be tying these themes together to evaluate: is video measurement fit for purpose?

See below for the agenda to this year’s conference.

The 2018 International Television & Video Conference is generously sponsored by Nielsen

Please note: this agenda may be subject to change

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save
- Session Joint Session: Shared challenges – common solutions?
  
  Date Wednesday 7th November 2018
  
  Time 15:30-17:10
  - 15:30
    
    Chairman's opening remarks
    
    Kristian Tolonen, Head of Audience Research, NRK
    
    Save
  - 15:35
    
    The kids are alright! The ABCs of XYZ - audio and video through the ages
    
    Ricardo Gomez-Insausti, Vice-President Research, Numeris
    
    How much does media use actually differ between generations? Do patterns of consumption remain the same or change over a person’s life course? Are media behaviours unique to specific generations? This Canadian study draws on PPM Radio and Television data five years apart to try to find some answers.
  - 15:50
    
    Convenience and relationships: the drivers of youth media consumption
    
    Peter Niegel, Audience Researcher, Danish Broadcasting Corporation
    
    What do we know of the typical youth ‘media day’? And what do we understand of the reasons behind this? What are the patterns to the way the young use different media platforms?
  - 16:05
    
    The transformation of audience measurement in South Africa - starting with radio
    
    Co-presenters
    
    Clare O’Neil, CEO, Broadcast Research Council of South Africa
  - & Jennie Beck, Chief Client Officer, Kantar Media EMEA
  - 16:20
    
    CMM (cross-media measurement) – first fruits of single-source audience measurement for the BBC
    
    Co-presenters
    
    Jeroen Verspeek, Head of Audience Measurement, BBC
  - & Jim Ford, Global Commercial Director – MediaCell, Ipsos
    
    At the 2016 asi Conference in Budapest, the BBC and Ipsos described their plans to set up a bespoke Cross Media Measurement tool. CMM now provides key insights into audience behaviour across all media platforms, and this follow-up paper shows how innovative and proven techniques are being combined to deliver new metrics to the BBC to meet its business and research objectives.
  - 16:40
    
    Panel Session
    
    Speakers from the Joint Audio and Video Session take questions from the floor.
  - 17:05
    
    The 2018 Tony Twyman Award for Radio & Audio
    
    This annual award of 1000 euros is presented to the conference paper that makes the best contribution to a greater understanding of Radio and its audiences. The Tony Twyman Award is generously sponsored by RSMB.
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
  - 17:10
    
    Close of day
  - After conference
    
    asi Network Social
    
    Drinks Reception
    
    Delegates and speakers are invited to join us for a drinks reception immediately after the close of the day. The reception will be held on the Acropolis Terrace at the InterContinental Athenaeum.
    
    Kindly sponsored by Ipsos
- Session Innovations
  
  Date Thursday 8th November 2018
  
  Time 09:15-12:40
  - 09:15
    
    Chairman's opening remarks: What counts as television today?
    
    Nigel Walley, CEO, Decipher
    
    In a world driven by data and addressability, what do we need to know about television audiences?
  - 09:35
    
    Global TV trends – who is watching and what are they watching?
    
    Frédéric Vaulpré, Vice President – Eurodata TV Worldwide, Médiamétrie
    
    What are the new big hits from broadcasters and SVoD platforms?
  - 09:50
    
    What’s new is old again – capitalising on the fragmenting digital viewing landscape
    
    Guy Bisson, Research Director, Ampere Analysis
    
    It seems everyone is jumping on the streaming TV and direct-to-consumer bandwagon. What does it mean for the future of viewing, the future of linear TV and the future of content engagement?
  - 10:05
    
    Streams to rivers to oceans – navigating SVoD data
    
    Brian Fuhrer, Senior Vice-President, Product Leadership, Nielsen
    
    In 2017, Brian presented an award-winning study into SVoD measurement in the US. Having spent the past year relearning how to think about data and audiences based on this ongoing study, Brian will share insights into what has become such a huge component of the TV landscape.
  - 10:20
    
    Attributing content to broadcast brands
    
    Santanu Chakrabarti, Head of Audience Insight, BBC World Service
    
    ‘I saw it on Facebook’: perhaps because this phrase is so commonplace, it does not strike terror into the hearts of media executives. The BBC’s Attribution Study certainly suggests that there is cause for grave concern given how little attribution accrues to content brands on Facebook. We will be presenting the results from this innovative global study – and asking the question: can you build a brand on Facebook, especially if you are a content brand?
  - 10:35
    
    Panel Session
    
    Speakers from this morning’s opening session take questions from the floor.
  - 10:55
    
    Coffee
    
    & a chance to network
    
    Save
    
    Save
    
    Save
  - 11:25
    
    New consumer touchpoints – content anytime, anywhere
    
    Nicole Agudo Berbel, Chief Distribution Officer, ProSiebenSat.1 (Germany)
  - 11:35
    
    Collaboration – essential to the future development of television
    
    Karolos Alkalai, General Manager, STAR Channel (Greece)
  - 11:45
    
    Public Service innovation in Japan
    
    Aya Fujito, Senior Manager, NHK (Japan Broadcasting Corporation)
  - 11:55
    
    The Empire strikes back
    
    Broadcast brands remain strong, but how can they secure their future? What is the most effective response to the SVoD challenge? How can the opportunities of IP delivery best be exploited and what role can data play?
    
    Panel discussion moderated by Richard Marks, Research Director of asi, with Nicole Agudo Berbel, Karolos Alkalai, Aya Fujito, Guy Bisson and Nigel Walley.
  - 12:40
    
    Lunch
- Session The video advertising challenge
  
  Date Thursday 8th November 2018
  
  Time 14:00-17:25
  - 14:00
    
    Chairman's opening remarks
    
    Brian Jacobs, Founder and CEO, BJ&A
  - 14:15
    
    TAM – between compromise and consensus
    
    Andy Brown, Chairman and CEO, Kantar Media
    
    Andy will share key trends in consumer consumption of TV & Video media forms, outline his perspective on the priorities for currency measurement and share the steps Kantar Media is taking in collaboration with the industry to realize this.
  - 14:30
    
    Cherry picking or one-stop shop?
    
    Helen Rose, Head of Insight & Analytics, the7stars
    
    As the UK’s largest independent media agency, the7stars undertakes a range of proprietary work each year. What are the broad media and marketing trends the agency is seeking to address and what does it look for in research partners?
  - 14:45
    
    Improving data fusion for cross-media reach analysis: methods validation with single source TV and Facebook campaign data
    
    Co-presenters
    
    Philipp Gaffert, Head of Data Science – Client Operations, GfK Global Data Science
  - & Mark Riseley, Measurement Partnerships Lead, EMEA, Facebook
    
    Single-source cross-media datasets are desirable but not always feasible. Data fusion is commonly used for analysis, but how well does it perform? Can the process be optimized? What are the gains to be made?
  - 15:00
    
    Panel Session
    
    Speakers from this afternoon’s first session take questions from the floor.
  - 15:25
    
    Coffee
    
    & a chance to network
  - 15:55
    
    Do we have your attention?
    
    Jonathon Wells, Vice-President Data Science, Nielsen
    
    Harvard Business School and the World Economic Forum insist that attention is the most precious resource in the Information Age. How can it be measured? What research can we be doing to understand and harness attention in a cross-platform media environment?
  - 16:10
    
    Do shorter commercials capture attention?
    
    Yan Liu, CEO & Co-Founder, TVision Insights
    
    Computer vision technology from TVision Insights passively measures when people are in the room and when they are paying ‘eyes on screen’ attention. This cutting-edge technology tells the story of what’s happening in the living room, and what best captures viewer attention.
  - 16:25
    
    Paying (for) attention: how eye tracking reveals the true nature of attention
    
    Mike Follett, CEO, Lumen
    
    How do people engage with advertising? Eye tracking shows that attention to online advertising is rare, fleeting, but extremely valuable. The implications for brands, creative agencies and media planners are profound.
  - 16:40
    
    Contextual Moments – a world-first in AI-fuelled TV advertising
    
    Neil Taylor, Lead Data Strategist for Commercial Innovations, Channel 4
    
    Launched by Channel 4 just this year, Contextual Moments uses AI to automatically identify everything that happens in its content in order to better target advertising around that content. How was it delivered to the market and what were the results in terms of advertising efficiencies?
  - 16:55
    
    Panel Session
    
    Speakers from this afternoon’s second session take questions from the floor.
  - 17:25
    
    Close of Day
- Session The measurement challenge
  
  Date Friday 9th November 2018
  
  Time 09:00-12:20
  - 09:00
    
    Chairman's opening remarks
    
    Richard Marks, Research Director, asi
  - 09:10
    
    Measuring the 2018 FIFA World Cup in Russia: Audience 360 and much more
    
    Co-presenters
    
    Ksenia Achkasova, TV Audience Research Director, Mediascope
  - & Ivan Ugryumov, Head of Specialised Projects, Mediascope
    
    For the World Cup, Mediascope developed a wide-ranging study covering not only the total TV audience to the event (TV, digital and OOH) and the segmentation of football fans, but also monitoring sponsorship placement, sponsorship effectiveness and social media activity around the tournament.
  - 09:25
    
    Total audience – TV and video measurement ahead of the Olympics
    
    Yoshihide Ikeda, Director, Video Research Ltd
  - 09:40
    
    Introducing VOZ (Virtual Australia) – a world-first synthetic universe respondent level database
    
    Co-presenters
    
    Sylvano Lucchetti, Director Technical Services, OzTAM
  - & Alan Farrugia, Director of Statistical Services, Nielsen
    
    How was this project developed, built and tested? What are we learning from the early results that can help support advertisers, agencies and broadcasters?
  - 09:55
    
    Digital Ad Trust: certifying high-quality advertising inventories
    
    Olivier Daufresne, International Project Director, CESP
    
    Advertisers and media agencies want to be invoiced only for viewable, human ad impressions in a brand safe environment. In France a certification system has been developed that could serve as a template for similar initiatives elsewhere.
  - 10:10
    
    Panel Session
    
    Speakers from this morning’s opening session take questions from the floor.
  - 10:30
    
    Coffee
    
    & a chance to network
  - 11:00
    
    Spinning gold from straw: harnessing the potential of return path data from digital set-top boxes
    
    Mirko Marr, Research Director, Mediapulse
    
    The classic panel approach is less and less capable of measuring the market in a sufficiently granular way, which is reflected in a high number of zero ad block ratings. Mediapulse plans to hybridise Swiss TV research by extending the TAM data with the return path data of digital set-top boxes.
  - 11:15
    
    Return path data in TAM panels – is there a danger of sacrificing accuracy for more precision?
    
    Steve Wilcox, Managing Director, RSMB
    
    The principle of the hybrid model is a data integration which optimises the different strengths of return path data and the TAM panel. But to make the model work we have to sacrifice some of the single-source value in the TAM panel. Is there enough information in the return path data to make up for this sacrifice? And even when we’ve created an audience measurement that is more stable from day to day, is this visible precision hiding a loss in accuracy?
  - 11:30
    
    A privacy-first path towards comprehensive cross-media video measurement
    
    Samir Pradhan, Group Product Manager, Google
    
    How can we achieve the comprehensive, cross-screen video measurement that advertisers and agencies want in a way that prioritizes and protects user privacy? Google and YouTube share the principles that guide their thinking on cross-media measurement and offer a path forward for getting to equitable, cross-media measurement together as an industry.
  - 11:45
    
    Blockchain – a positive impact on audience measurement?
    
    Oliver Pischke, Project Director TGI, Kantar Media
    
    Much talked about and perhaps little understood, what is blockchain technology and how might it be applied to the audience measurement process? Would it be able to help develop the programmatic planning and buying market?
  - 12:00
    
    Panel Session
    
    Speakers from this morning’s second session take questions from the floor.
  - 12:20
    
    Lunch
- Session New priorities for audience measurement?
  
  Date Friday 9th November 2018
  
  Time 13:30-16:40
  - 13:30
    
    Chairman's opening remarks
    
    Eija Moisala, Head of Smart Data and Audience Insight, Yle
  - 13:40
    
    TVOV: the total video measurement system in Norway
    
    Co-presenters
    
    Kristian Tolonen, Head of Audience Research, NRK
  - & Hanne Teigum, Research Director VAM, Kantar Media
  - 13:55
    
    Measuring addressable video in a TAM service
    
    Toni Petra, Executive Vice-President Watch, Nielsen
    
    Helping broadcasters monetise their assets by selling online and offline inventory together and benefitting from premium addressable advertising – increasingly an important element of their business model: a Hong Kong case study.
  - 14:10
    
    Making four-screen measurement fit for purpose
    
    Julien Rosanvallon, Senior Vice-President – Television & Online, Médiamétrie
    
    Can four-screen measurement measure online video advertising effectively and link to adserver ecosystems? How can existing systems become actual trading and planning currencies?
  - 14:25
    
    Panel Session
    
    Speakers from this afternoon’s first session take questions from the floor.
  - 14:45
    
    Coffee
    
    & a chance to network
  - 15:15
    
    Where are we now?
    
    Justin Sampson, CEO, BARB
    
    The audience measurement industry has been focussed on delivering comparable viewing data across multiple screens. Broadcaster VoD services are more popular on TV sets than other devices, unidentified use of the TV set is growing especially amongst the young and new commercial formats such as addressable advertising are becoming increasingly important. Are we focussing our attention on the right issues?
  - 15:30
    
    From full Service Provider to General Manager – TAM business in the era of fragmented measurement
    
    Co-presenters
    
    Bernhard Engel, Chief Executive, VAM-C
  - & Robert Nicklas, Senior Director Media Measurement Germany, GfK
    
    The world is changing fundamentally. What we recognize in the developments of ‘industry 4.0’ with the current trend of automation and data exchange in manufacturing technologies has already arrived in video measurement. The complexity of the task in hand demands new approaches and GfK’s portfolio for TAM business includes a broad variety of collaboration models in different countries.
  - 15:45
    
    Video measurement: is it fit for purpose?
    
    Closing panel discussion. Video measurement: is it fit for purpose? Are we concentrating our (limited) resources on measuring the right stuff? What should our priorities be? The discussion is moderated by Eija Moisala, with:
  - Lucia Antal, President, ARMA
  - Andrea Mezzasalma, Founder & CEO, dataBreeders
  - Samir Pradhan, Group Poduct Manager, Google
  - Johan Smit, Director, PMA
  - Brenda Wortley, Consultant, 3M3A
  - 16:35
    
    The 2018 Tony Twyman Award for Television & Video
    
    This annual award of 1000 euros is presented to the conference paper that makes the ‘best contribution to a greater understanding of the TV medium and its audiences’. The Tony Twyman Award is generously sponsored by RSMB.
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
    
    Save
  - 16:40
    
    Close of Conference
Download the PDF
of this conference programme View conference fees
and book online
2018 asi International Radio & Audio and Television & Video Conferences

7th-9th November 2018

The 2018 asi International Radio & Audio and Television & Video Conferences will be held on 7th-9th November 2018 in Athens, Greece.

We invite you to let us know of any developments that are underway in your markets affecting the way the broadcast and online media are consumed. If you would like to register your interest and be kept informed of our conference plans, please click here to contact us.

The agendas of the 2017 Conferences are available on our Archive page.

Conference Programmes

2018 asi International Radio & Audio Conference

Wednesday 7th November 2018

Data Driven Audio

Is radio measurement still fit for purpose?

Shared challenges – common solutions?

2018 asi International Television & Video Conference

Wednesday 7th to Friday 9th November 2018

Data Driven Video

Shared challenges – common solutions?

Is video measurement ready for prime time?

2018 asi International Radio & Audio and Television & Video Conferences

7th-9th November 2018