Social Network Ad Revenues Accelerate Worldwide

Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015

Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly.

Social Network Ad Revenues Worldwide, by Company, 2014-2017The growth in social network ad spending can largely be attributed to a rapid increase in Facebook’s ad revenue. eMarketer expects Facebook to capture $16.29 billion in ad revenues worldwide, a jump of 41.8% over 2014. This year, Facebook will take 64.8% of total social network ad spending worldwide.

A portion of Facebook’s explosive growth will continue to be driven by Instagram. The mobile picture-sharing app will take in $600 million worldwide this year, accounting for 5% of Facebook’s worldwide mobile ad revenue this year. In 2016, eMarketer expects Instagram to make $1.48 billion in worldwide ad revenues, growing 149% over 2015.

With this forecast, eMarketer has adjusted Twitter’s worldwide growth rate down since April. Twitter is now expected to grow ad revenues 61.8% this year, taking in $2.03 billion, or 8.1% of total social network ad spending worldwide. In April, eMarketer predicted Twitter’s growth would reach 66.9% this year.

…

Originally posted at eMarketer
23rd September 2015