Kantar, comScore for Czech TV measurement
Association of TV Organisations (ATO), the industry body responsible for Television ratings in the Czech Republic, has appointed Kantar and comScore to deliver a cross-platform measurement pilot of TV and video content. This announcement follows a competitive pitch involving four other bidders including GfK and Nielsen.
The pilot service, planned for later this year, will use comScore’s tagging technology and Kantar Media’s online PeopleMeter technology to measure online video content for tablets, mobiles, PC’s and laptops. TNS will operate panel recruitment, panel management and data delivery. …
… read on at advanced-television.com
Originally posted at Advanced Television
9th November 2015