Latest industry news & comment
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Origin publishes results of next stage of testing
The ISBA has released a statistical report on the latest stage of Project Origin’s testing of the WFA-supported VID concept for cross-media measurement. This latest test has been conducted by RSMB using the UK Compass panel that Ipsos runs for the BBC. This has been used as a proxy for… Read more
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asiCast 133: Nielsen moves US TV towards spot ratings
Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,… Read more
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asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US
Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi’s Research Director, Richard Marks, about the trial. What does it involve and what… Read more
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Ten things we learnt from this year’s asi Conference
asi’s Research Director, Richard Marks, reflects on the main themes to have emerged from this year’s event and the challenges ahead For five three-hour sessions spread across the week of 1-5 November, over 300 media professionals from 43 countries gathered virtually to discuss and debate the present and future shape… Read more
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asiCast 131: US media measurement – the state of play
The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.