Latest industry news & comment

  • Ten things we learnt from this year’s asi Conference

    asi’s Research Director, Richard Marks, reflects on the main themes to have emerged from this year’s event and the challenges ahead For five three-hour sessions spread across the week of 1-5 November, over 300 media professionals from 43 countries gathered virtually to discuss and debate the present and future shape… Read more

  • asiCast 131: US media measurement – the state of play

    The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been… Read more

  • asiCast 130: Leading the drive for fan and viewer engagement

    One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken… Read more

  • asiCast 129: Online measurement in Australia – a new beginning

    Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more

  • Booking open for the 2021 asi Virtual Conferences

    You can now register for this year’s International Conferences. Whilst we are working towards bringing everyone together for a physical event in 2022, we will be hosting this year’s International Conferences online once again. As last year, we’ll be running five 2½-hour sessions across the week of Monday 1st to… Read more