Latest industry news & comment
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asiCast 195: Publish – and be damned
‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&A… Read more
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2026 launch of the asi New Perspectives Award
asi has long recognized the importance of encouraging younger people in the media research industry to contribute to our conferences and to the wider discussions and decision-making within the audience measurement, research and insights space. This is even more critical as accelerating change across the industry calls for fresh thinking… Read more
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Hybrid & AI: New generations of measurement
There is widespread consensus across the audience measurement community that hybrid measurement solutions combining data from multiple sources with data from people-based representative panels is the model upon which reliable currencies depend. But integrating multiple datasets in this way is not easy, as those engaged in such work in many… Read more
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Opinion Piece: the AI imperative in audience measurement
Artificial intelligence sparks both excitement and discomfort amongst many – how are research suppliers using it? Does the future outlook convey beauty or beast? Amongst the many speakers during our joint session at the 2025 Conferences in Copenhagen, Bas de Vos of Kitsune Audiences & Data Consulting shone a light… Read more
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asiCast 194: Aquila – where is the eagle landing?
Exploring the latest developments in the USA’s advertiser-backed cross-media measurement initiative, asi’s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.