Latest industry news & comment
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2025 asi International Conferences in Copenhagen for the first time : HOTEL BOOKING NOW OPEN
The 2025 asi International Radio & Audio and Television & Video Conferences will be held on 5th to 7th November in Copenhagen, Denmark. This is the first time we have held the event in this beautiful city. Please put the dates in your diary and we’ll release details of agendas… Read more
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asiCast 188: Seeking consensus – the road to cross-media measurement
Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held… Read more
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asiCast 187: Introducing the Barb Data Hub
Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and… Read more
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asiCast 186: Streaming, advertising and the control of the Measurement Agenda
How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama… Read more
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asiCast 185: Sports, ‘75% Peak TV’ and the way ahead for streaming
A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks… Read more
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asiCast 184: The evolution of attention studies
There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.