Latest industry news & comment

  • asi International Conferences 2022 – let’s hear from you

    Detailed planning is now underway for this year’s conferences, to be held in Nice, France, from Wednesday 2nd to Friday 4th November 2022. This will be our 32nd annual gathering of leading audience measurement specialists from around the world and our first physical gathering since 2019. As ever, we want… Read more

  • asiCast 139: Identity resolution – who is really watching?

    Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

  • asiCast 138: Recipes for effective media measurement

    Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more

  • asiCast 137: Device and account sharing – what is really going on?

    We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more

  • asiCast 136: Measuring broadcaster impact and value – the next research challenge

    How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of… Read more