Latest industry news & comment

  • asiCast 113: Putting a value on attention

    Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

  • asi/ESOMAR webinar – videos now online

    To coincide with the launch of our series of videos looking at the impact of the COVID-19 crisis on media measurement, we teamed up with ESOMAR to conduct two ‘Community Circle’ meetings for different time zones via Microsoft Teams on 19th May. We were delighted to have over 230 people… Read more

  • asiCast 112: Inside the programmatic supply chain

    The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more

  • Audience measurement in a time of crisis: no turning back

    Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more

  • asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

    In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more