Latest industry news & comment
-
asiCast 198: From design to deployment – an agency response to Barb Ads Hub
Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more
-
asiCast 197: Signals worth trusting – media planning and the struggle for data integrity
A group of agency professionals in the UK recently launched a collaborative organisation they called The Media Planning Group (MPG) to address what they regarded as a troubling decline in the craft of media planning. They were concerned about the use of confused and inconsistent terminology when, for example, strategy… Read more
-
asiCast 196: Broadcasters and streaming platforms – an uneasy partnership?
With many broadcasters looking to make their content widely available across many platforms, how are they monetising their programmes and ensuring the true value of their inventory is assured when this hyper-distribution strategy is adopted? In this asiCast, John McCarthy discusses with Guy Bisson, Director and co-founder of Ampere Analysis,… Read more
-
Securing the future of Radio and Audio in connected vehicles
As connected television sets (CTV) become the latest battleground for TV and video inside the home, outside the home connected vehicles have brought welcome opportunities and new challenges to the consumption of radio and audio media. How is the industry responding? Our most recent International Radio & Audio Conference in… Read more
-
asiCast 195: Publish – and be damned
‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&A… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.