Latest industry news & comment
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asiCast 200: Television transformed – the Doctor Who case study
In this special 200th anniversary asiCast episode, Chris Mundy, CEO of RSMB, interviews Richard Marks about his upcoming book, The Reality War, which draws upon the history of Doctor Who to examine how, in the twenty years between 2005 and 2025, television was transformed. Their conversation explores how the series… Read more
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asiCast 199: Beyond exposure to measuring consumer behaviour
Subconscious motivations indicated by people in their media and content choices are reflective of choice behaviour made elsewhere in their lives. Work undertaken by RMT Labs in partnership with Wharton Neuroscience has developed a resonance metric which profiles audiences by programme choices rather than standard demographics like age and sex.… Read more
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2026 asi International Conferences: agendas and bookings released
We have had very many excellent and highly-relevant papers submitted for this year’s agendas, and finalising the programmes has been challenging. But we are excited to release these now, together with the information and links for booking your place in Venice, Italy, on 4th-6th November. Click on the conference links… Read more
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Inaugural Award winner announced
The 2026 asi New Perspectives Award Sponsored by We are delighted to announce that the winner of the 2026 asi New Perspectives Award is Magdalena Paczocha of Ipsos UK. Introduced by asi at the International Conferences in Copenhagen last November and launched in March of this year, this Award aims… Read more
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asiCast 198: From design to deployment – an agency response to Barb Ads Hub
Barb Ads Hub was launched in January of this year as a platform combining both pre-campaign planning and post-campaign reporting under Barb’s joint-industry C-Flight methodology. In this asiCast our Executive Director John McCarthy interviews Barb’s Director of Partnerships and Communications, Luca Vannini, and Tom Stimpfig, Head of Video at PHD/Omnicom,… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.