Latest industry news & comment

  • asiCast 128: UK broadcasters adopt CFlight

    A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

  • asiCast 127: Putting a value on attention

    There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

  • Diary dates: 2021 asi International Radio & Audio and Television & Video Conferences

    asi is putting together this year’s Conferences, which will be held on 1st to 5th November 2021. Now is the time to give us your thoughts to help us in the planning. We are keen to know the themes and issues you feel should be featured and any projects or… Read more

  • UK TV broadcasters unify ad metrics

    TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD… Read more

  • Pandemic accelerated UK’s shift online, says Ofcom

    UK adults spent an average of three hours and 47 minutes online every day during the pandemic, an annual survey of media habits by regulator Ofcom has found. That was over an hour longer than adults in Germany and France. In addition, online shopping sales in the UK rose by… Read more