Latest industry news & comment

  • asiCast 88: Measurement priorities for the European TV industry

    Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky and TVbeat and was supported by the egta (the European trade association for television and radio… Read more

  • asiCast: The Definitions Box Set

    One of the most persistent problems we have come across at our annual conferences has been finding agreement on the precise meaning of the everyday terms we use to describe our business. We decided to make a start in trying to get agreement on some of the more difficult words… Read more

  • asiCast Special Edition IV: What is ‘mobile’?

    In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be… Read more

  • asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?

    This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the… Read more

  • asiCast Special Edition II: What is television?

    In this second asiCast Special looking at the definitions we need to agree upon when talking about the disruptive impact technology has had on the media industry, Richard Marks discusses with a number of industry thought leaders what we now mean by ‘television’. There remains considerable confusion around video consumption… Read more