Latest industry news & comment

  • asiCast 174: egta’s five priorities for multiplatform TV and audio

    Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks… Read more

  • Programme update – 2024 asi International Conferences

    Detailed planning is now underway for this year’s International Radio & Audio and TV & Video Conferences in Venice. This will be our 34th annual gathering of leading audience measurement specialists from around the world!  We’d like to hear from you about what topics you are particularly keen for us… Read more

  • asiCast 173: How UKOM integrates YouTube data

    How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM… Read more

  • asiCast 172: Making the most of attention

    Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in… Read more

  • asiCast 171: Nielsen and YouTube expand measurement to CTVs

    Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre… Read more