Latest industry news & comment

  • asiCast 35 – The ANA Report: a question of trust?

    This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the… Read more

  • OzTAM Extends Nielsen Contract, Grows TAM Panels

    Australian TV audience measurement (TAM) body OzTAM has extended Nielsen’s contract to supply TAM services in the country’s five mainland capital cities and nationally for subscription TV (STV); and is also increasing the number of homes in its TAM panels by 50 per cent. OzTAM and Nielsen’s new three-year agreement… Read more

  • ANA & Ebiquity / FirmDecisions Issue Guidelines For Achieving Media Transparency

    Report Includes Detailed Contract Template and Creation of “Chief Media Officer” Position NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association… Read more

  • The unpredictable course of live streaming has caught us unprepared

    The immediacy with which often violent events are broadcast by anyone anywhere is changing how we experience crisis   Although live streaming capabilities have been around for more than five years, the ubiquity of the livestream has only really taken flight with the advent of “Facebook Live”. This week at… Read more

  • Third of TV watching among younger viewers is via on-demand services

    Live TV viewing by 16 to 24-year-olds falls more than a quarter, as they turn to BBC iPlayer, Netflix and Amazon, Ofcom reports Younger viewers have turned off live TV in their droves with a third of all TV watching among 16 to 24-year-olds now via on-demand services such as… Read more

  • New Ourdata Gives Ad Blocker Profit To Consumers

    Solutions to solve ad blockers seem to just keep popping up, much like the troublesome ads themselves. Here’s one that hits the problem head on, with consumer logic in mind. Ourdata, just being launched this week at the Apple Store, proposes to issue shares to consumers who will agree to… Read more