Latest industry news & comment

  • SKO releases fused ratings in the Netherlands for all individuals 6 years and older

    It is now possible (from reporting date July 3rd) to report on cross-media reach of programmes and video commercials for all individuals of 6 years and older in the Netherlands. Fusion data provide insights in the overlap between viewers reached on the TV-screen and via online devices. Stichting KijkOnderzoek (SKO)… Read more

  • BARC India Appoints Nielsen for Digital Measurement

    Audience measurement body BARC India has appointed Nielsen India as its primary digital measurement partner, as it looks to build its ‘EKAM’ cross-channel measurement solution. Nielsen says it will fuse its global experience with ‘India-specific adaptations’ to meet the country’s unique needs. The selection of Nielsen began more than a… Read more

  • Video across platforms: do measurement challenges lead to a reporting problem?

    Richard Marks gives a summary of the recent 2017 asi APAC Television & Video Conference in Singapore The international version of the asi Conference over the last 26 years has tended to move around Europe each November:  Budapest last year, Nice later this year. However, the first three APAC asi… Read more

  • Additional speakers for the 2017 APAC TV & Video Conference line-up

    Speakers from Google, Facebook, Median, Kantar Media, TVB and TechEdge have joined the agenda for the 2017 asi APAC Television & Video Conference Once again the conference addresses the key issues facing the industry: How best to engage connected audiences across multiple screens? What does this mean in terms of… Read more

  • Channel 4 audio-personalised TV ads first

    UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into the audio of their adverts for the first time. Using first-party data from Channel 4’s 15 million strong registered viewer… Read more