Latest industry news & comment
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The new UKOM online measurement contract: an important new piece in the cross-media jigsaw?
The new contract for the UK Online Measurement (UKOM) has been awarded to Ipsos. Links to the full press release and FAQs are included below. This is a significant development, not just for online measurement but more widely. The new contract reflects the primacy of mobile devices, reducing the need… Read more
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asiCast 102: The origin and role of the Global TV Group
In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more
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Taking the initiative: a review of the 2019 asi International Conferences in Prague
There was a definite air of anticipation ahead of this year’s asi conferences in Prague. Not just the highest attendance yet for both the Radio & Audio and Television & Video Conferences, but also a backdrop of ongoing tenders, new initiatives and exclusive announcements. Add to this a return to… Read more
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The challenge of change – navigating streaming TV shifts
It is widely acknowledged that the television industry is in a period of significant change – regarded by Guy Bisson, Research Director of Ampere Analysis, as just as fundamental as the advent of moving pictures. In his presentation to delegates at this year’s asi International Television & Video Conference in… Read more
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Radio and podcast trends across the world – same, but different?
At this year’s International Radio & Audio Conference in Prague, Radio Futurologist James Cridland outlined the changes and developments the radio industry had been through over the years, stressing the flexibility it had always shown. As a consequence, and to the surprise of many people, a great number of people… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.