Latest industry news & comment

  • The 2017 asi Conferences in Nice summed up in just six words

    Attempting to summarise the range of topics covered at an asi conference can be an intimidating task. As Research Director I do have the advantage of having seen and reviewed the papers beforehand. I am also a judge for the best papers, and manning the asi twitter feed means I… Read more

  • asiCast 64 – Data science meets audience research: Part 2

    The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,… Read more

  • asiCast 63 – Data science meets audience research: Part 1

    In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether… Read more

  • asiCast 62 – The future of television: connected and converged?

    This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and… Read more

  • asiCast 61 – the advertisers’ perspective on digital media

    Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From… Read more