Latest industry news & comment

  • asiCast 116: Understanding esports

    Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more

  • 2020 asi Virtual Conference – now On Demand!

    Our Virtual Conference at the beginning of November was a huge success and very well received by record numbers from around the world.  We continue to hope that we will all be able to meet again at a physical venue in 2021 but, in the meantime, we give you these… Read more

  • The asi 2020 Media Quiz of the Year

    It’s been a tough year for everyone, so here’s a bit of fun to get you in a festive spirit before the Christmas break…

  • asiCast 115: How the UK views SVOD content – TRP’s David Raybould

    In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all… Read more

  • Will the WFA’s cross-media dream come true?

    Over the last three decades, asi has been providing an important forum in which all parts of the industry – media owners, advertisers, agencies and research providers – can come together to discuss the future direction of measurement. This was particularly apparent on the Friday 6th November session of our… Read more