Latest industry news & comment

  • asiCast 35 – The ANA Report: a question of trust?

    This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the… Read more

  • NBC’s $12 Billion Olympics Bet Stumbles, Thanks to Millennials

    Rio broadcast ratings down 25 percent among 18 to 49 year olds Sports fans get older while advertisers seek younger viewers Back in June, Steve Burke described what he called his Olympics “nightmare.” “We wake up someday and the ratings are down 20 percent,” the chief executive officer of NBCUniversal… Read more

  • BBC sees almost 20% drop in youth viewing after BBC3 TV channel axed

    Commercial rivals such as ITV2 and E4 have benefited after channel was moved online-only, research suggests   The BBC saw a drop of almost 20% in younger viewers to its TV channels in the months after shutting the youth-focused BBC3, according to commercial rivals. TV marketing body Thinkbox, which has… Read more

  • Public Radio And Millennials

    One of the most interesting things about working for Jacobs Media is that we’re a company that is equally comfortable in both the commercial and public radio sectors. We have learned a great deal from each side of the broadcasting aisle, allowing us to share insights with each respective group… Read more

  • The Danger of Gorging on Advertising Data

    Although more than a hundred years ago, the summer of 1914 has many similarities with now. In particular, it was a time of rapid technological change. The wireless telegraph, invented in 1896, had transformed communications – messages that once took days to convey could be transmitted instantaneously. But that speed… Read more

  • Let The Games Begin: TV’s Revolution Plays Out Before Our Eyes

    It’s hardly novel for NBC to tout the viewership for its Olympics coverage. But the network’s press briefing on August 11 — Day 6 of the Rio games — was notable for its confirmation of how streaming, mobile devices and social media are starting to transform a half-century of traditional… Read more