Latest industry news & comment
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Booking now open for the 2024 asi International Conferences in Venice, Italy
Once again this year the volume of submissions we have had is a reflection of just how much is going on in media and its measurement right now. The agendas for all three days are nearly complete and are outlined below, together with information for booking both the event and… Read more
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asiCast 176: Assessing the impact of AI on media and advertising
Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in… Read more
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asiCast 175: Who Cares? – measurement and accountability
Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely… Read more
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asiCast 174: egta’s five priorities for multiplatform TV and audio
Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks… Read more
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Programme update – 2024 asi International Conferences
Detailed planning is now underway for this year’s International Radio & Audio and TV & Video Conferences in Venice. This will be our 34th annual gathering of leading audience measurement specialists from around the world! We’d like to hear from you about what topics you are particularly keen for us… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.