Latest industry news & comment

  • Managing Complexity: 2023 Conference summary (part one)

    In this first of two articles, our Research Director Richard Marks looks across the three days of our 2023 conferences in Nice to highlight some of the main themes and reflect on the current direction of travel for media and its measurement. Currency is not staying in its lane The… Read more

  • Industry challenges

    In this short video from our 2023 International Television & Video Conference in Nice last week, our Research Director Richard Marks sets out some of the key challenges for media measurement and then summarises the debate across the two days of presentations and panels that followed…

  • 2023 asi International TV & Video Conference is now SOLD OUT

    We’re sorry for those still hoping to attend this year but the 2023 asi International Television & Video Conference is now sold out. There are still some tickets available for those wishing to attend the International Radio & Audio Conference ONLY. If you wish to be kept informed of our… Read more

  • asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?

    How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key… Read more

  • asiCast 166: What’s in a name? Why media language matters

    Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject… Read more