Latest industry news & comment

  • asiCast 53 – Richard Marks on the complexities of cross-platform measurement

    Just a couple of weeks ahead of the 2017 APAC Television & Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems… Read more

  • Channel 4 audio-personalised TV ads first

    UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into the audio of their adverts for the first time. Using first-party data from Channel 4’s 15 million strong registered viewer… Read more

  • Voice Assistants Are Ready To Name Names

    Graham Lovelace, asi’s Media Technologies Director, looks at a major breakthrough for voice assistants and assesses the opportunities this presents We technophiles are forgiving folk, particularly when it comes to emerging technologies. There’s a tendency to overlook flaws and talk up the potential. We brush off negative reviews and seize… Read more

  • asiCast 52 – Julie Petersen on APAC 2017

    In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television & Video Conference which looks at the developments affecting the advertising market. When she… Read more

  • Digital UK chief: ‘Don’t believe Silicon Valley OTT hype’

    Jonathan Thompson, Chief Executive of Digital UK, the body which supports digital terrestrial TV in the UK and provides operational support for the Freeview DTT platform, has suggested that Silicon Valley’s view of the broadcasting sector is based on “flimsy evidence and half-truths”, warning of the risk of wrong public… Read more