Latest industry news & comment

  • Bookings open for the 2022 asi International Conferences in Nice, France

    It has been three years since our last physical event in Prague and, whilst our two virtual events helped to keep the conversation going, everyone will be relieved to meet face-to-face again in Nice, France, this November. There is so much that has happened and is changing in the world… Read more

  • asiCast 140: Cross-media planning and insights for the Netherlands – the RFP

    A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as… Read more

  • asi International Conferences 2022 – let’s hear from you

    Detailed planning is now underway for this year’s conferences, to be held in Nice, France, from Wednesday 2nd to Friday 4th November 2022. This will be our 32nd annual gathering of leading audience measurement specialists from around the world and our first physical gathering since 2019. As ever, we want… Read more

  • asiCast 139: Identity resolution – who is really watching?

    Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

  • asiCast 138: Recipes for effective media measurement

    Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more