Latest industry news & comment
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Data Driven Video & Audio – is measurement ready for prime time?
2018 International Radio & Audio and Television & Video Conferences 7th – 9th November 2018, Athens, Greece BOOK NOW: For details go to Delegate Booking The agenda for Athens is well underway and we will be publishing the full running order in early September. As ever, the conferences are shaped… Read more
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A decade of digital dependency
Ofcom study shows how a decade of technological revolution has transformed our behaviour One in five people spend more than 40 hours a week online Brits now need constant connection to internet, and are checking their smartphone every 12 minutes Most people in the UK are dependent on their digital… Read more
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asiCast 81: The Netherlands launches tender for Total Media Audience Measurement
Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract… Read more
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asiCast 80: Are industry leaders in tune with consumer attitudes?
The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more
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asiCast 79: Voice technology meets consumer behaviour
In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.