Latest industry news & comment

  • asiCast 73: The relative value of media – perception and reality

    A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which… Read more

  • Facebook and Out

    We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses. So even though the implications of what Facebook did or didn’t do with data and who was to blame for harvesting the personal social media records of 87 million individuals… Read more

  • Taking advantage of new usages – one television year in the world

    Between safe bets and innovative content trends, TV has kept its appeal and is taking advantage of new usages. Strong regional disparities and new forms of consumption Over the 95 countries analysed by Eurodata TV Worldwide in 2017 for its “One TV Year in the World” report, the global individual… Read more

  • BARB confirms next stage of Project Dovetail

    Consultation reveals industry expectations for further development BARB is responsible for delivering an independent audience currency for the UK television and advertising industry. Our viewing figures are used by advertisers, agencies and programme makers to evaluate their annual investment of £7.5bn in the production and distribution of programmes and commercials.… Read more

  • asiCast 72: The case for programmatic

    In this asiCast Brian Jacobs, Founder and CEO of BJ&A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be… Read more