Latest industry news & comment

  • Radioplayer Launches Voice-Controlled Hybrid Radio for Cars

    A connected car radio has been launched in the UK by Radioplayer, the not-for-profit collaboration between the BBC and commercial radio. With a long-term aim to share learnings with auto manufacturers, Radioplayer Car is an aftermarket-installed device to existing car dashboards, and offers FM, DAB and IP in one unit.… Read more

  • SAARF and Partners Plan New Audience Currency

    South African organisations including research body SAARF plan to introduce a new audience currency to replace the discontinued AMPS measure, and will consult with interested parties at a meeting in Johannesburg on 2nd March. The project is a collaboration between the Marketing Association of South Africa MA(SA), the Advertising Media… Read more

  • BARB Dovetail Contract Goes to Kantar Media

    UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. BARB (the Broadcasters’ Audience Research Board) provides official viewing figures for UK television audiences, and is funded by the BBC, ITV, Channels… Read more

  • P&G To Online Ad World: We’ve Had Enough

    Procter & Gamble, the world’s largest ad spender, apparently came out with guns blazing at agencies and media on Sunday at the Inactive, oops, Interactive Advertising Bureau’s annual “leadership” conference. Bravo to P&G’s Chief Brand Officer Marc Pritchard for giving the corrupt, fraud-laden, sneaky creeps running the online media world… Read more

  • Generation X More Addicted to Social Media Than Millennials, Report Finds

    We all know the stereotype: silly millennials, tethered to their phones, unable to accomplish the simplest tasks without scrolling their Instagram feeds, snapping their friends and/or tweeting inanely. But a Nielsen report released last week shows that Americans from 18 to 34 are less obsessed with social media than some… Read more