Latest industry news & comment
-
asiCast 160: Subscription VOD leans even further into advertising
Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+. With the ad tier also due to be launched in Europe later this year, Guy… Read more
-
asiCast 159: Tracking the changing viewing habits of SVOD subscribers
Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour… Read more
-
asiCast 158: 2023 financial prospects for media, tech and advertising
What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More… Read more
-
asiCast 157: Total Video Measurement and the myth of Sisyphus – the Swedish experience
What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on… Read more
-
asiCast 156: The evolution of attention
The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.