Latest industry news & comment

  • Total video in action: from script to screen

    asi’s Research Director Richard Marks gives us a sneak preview of next week’s 2018 asi APAC Television & Video Conference in Singapore Video audience measurement has never had a higher profile than at present. Video in its myriad formats is the dominant form of digital media. Usage data informs billions of… Read more

  • asiCast 76: Richard Marks previews asi APAC 2018’s session on data

    Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems… Read more

  • asiCast 75: David Webb previews asi APAC 2018’s advertising session

    With the fourth annual asi APAC Television & Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data & Insights APAC and chairs the Thursday afternoon session focused on video advertising. David previews his session and his… Read more

  • asiCast 74: Optimising audience measurement for sport

    When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi’s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide… Read more

  • Facebook and Out

    We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses. So even though the implications of what Facebook did or didn’t do with data and who was to blame for harvesting the personal social media records of 87 million individuals… Read more