Latest industry news & comment

  • Agenda released for the 2020 asi Virtual Conference

    Details of the agendas for each session of the 2020 asi Virtual Conference are now released and can be seen below. We are hosting five two-hour sessions across five days (Monday 2nd to Friday 6th November 2020) starting at 09:30 (London time) each day, and will release additional material (video… Read more

  • Registration now open for 2020 asi Virtual Conference

    You can now register for the 2020 asi Virtual Conference. There is NO FEE for attending this event. We will be hosting five two-hour sessions across five days (Monday 2nd to Friday 6th November 2020) starting at 09:30 (London time) each day. We will also release additional material – video… Read more

  • asiCast 114: Project Origin – where are we now?

    The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more

  • CRA confirms paper diaries were ditched completely in Melbourne

    The radio industry’s peak body Commercial Radio Australia (CRA) has confirmed that the upcoming ratings data in Melbourne has been obtained 100% from e-diaries, with paper diaries playing no role due to COVID-19 restrictions and the associated lockdowns. Radio ratings were paused in April due to the difficulties of getting… Read more

  • Global advertisers unveil a collaborative new approach to cross-media measurement

    UK and US to lead implementation following international peer review WFA has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers – accompanied by a proposed solution, designed to give advertisers a much greater understanding of the reach and frequency of their advertising efforts. The Proposal… Read more