Latest industry news & comment
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asiCast 73: The relative value of media – perception and reality
A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which… Read more
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Facebook and Out
We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses. So even though the implications of what Facebook did or didn’t do with data and who was to blame for harvesting the personal social media records of 87 million individuals… Read more
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Taking advantage of new usages – one television year in the world
Between safe bets and innovative content trends, TV has kept its appeal and is taking advantage of new usages. Strong regional disparities and new forms of consumption Over the 95 countries analysed by Eurodata TV Worldwide in 2017 for its “One TV Year in the World” report, the global individual… Read more
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BARB confirms next stage of Project Dovetail
Consultation reveals industry expectations for further development BARB is responsible for delivering an independent audience currency for the UK television and advertising industry. Our viewing figures are used by advertisers, agencies and programme makers to evaluate their annual investment of £7.5bn in the production and distribution of programmes and commercials.… Read more
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asiCast 72: The case for programmatic
In this asiCast Brian Jacobs, Founder and CEO of BJ&A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.