Latest industry news & comment

  • asiCast 86: The video advertising challenge

    At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new… Read more

  • ITV chief: now is last chance to build British challenger to Netflix

    With subscription service in place, we’ll keep Love Island in-house, says Carolyn McCall The chief executive of ITV has said now is the last chance for UK broadcasters to build a British Netflix, as the US streaming giant continues to grow at breakneck speed. The warning from Carolyn McCall, chief… Read more

  • asiCast 85: Audience measurement and data analytics

    How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there… Read more

  • ITV’s McCall: ‘SVoD in 2019’

    Carolyn McCall, Chief Executive of ITV, has confirmed that the UK public service commercial broadcaster will launch an SVoD service at some stage in 2019, and would be enhancing its existing its existing ITV Hub AVoD service. Delivering a Media Mastermind Keynote at MIPCOM, McCall said the service would be… Read more

  • asiCast 84: Innovations in television and video

    As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through… Read more