Latest industry news & comment

  • Agenda for the 2017 asi APAC Television & Video Conference released

    Innovation and Accountability: Cross-Platform Video Measurement Comes of Age 11th-12th May 2017 at the InterContinental Singapore Hotel, Singapore Booking for this year’s APAC Television & Video Conference is now open. asi Conferences are an essential forum for the industry to discuss what the priorities are for video measurement, to share… Read more

  • ‘Total TV’ Metric Rolls Out in Australia

    Australian television industry research body ThinkTV has announced a collaboration between a number of organisations to produce a ‘Total TV’ metric, capturing all the advertising revenue spent across commercial TV. The new metric covers metropolitan and regional revenues from commercial broadcasters, including three of ThinkTV’s four founding members: Nine Network,… Read more

  • Radioplayer Launches Voice-Controlled Hybrid Radio for Cars

    A connected car radio has been launched in the UK by Radioplayer, the not-for-profit collaboration between the BBC and commercial radio. With a long-term aim to share learnings with auto manufacturers, Radioplayer Car is an aftermarket-installed device to existing car dashboards, and offers FM, DAB and IP in one unit.… Read more

  • SAARF and Partners Plan New Audience Currency

    South African organisations including research body SAARF plan to introduce a new audience currency to replace the discontinued AMPS measure, and will consult with interested parties at a meeting in Johannesburg on 2nd March. The project is a collaboration between the Marketing Association of South Africa MA(SA), the Advertising Media… Read more

  • BARB Dovetail Contract Goes to Kantar Media

    UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. BARB (the Broadcasters’ Audience Research Board) provides official viewing figures for UK television audiences, and is funded by the BBC, ITV, Channels… Read more