Latest industry news & comment

  • asiCast Special Edition IV: What is ‘mobile’?

    In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be… Read more

  • asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?

    This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the… Read more

  • asiCast Special Edition II: What is television?

    In this second asiCast Special looking at the definitions we need to agree upon when talking about the disruptive impact technology has had on the media industry, Richard Marks discusses with a number of industry thought leaders what we now mean by ‘television’. There remains considerable confusion around video consumption… Read more

  • asi Athens – day by day

    At the asi International Conferences in Nice last year we introduced a new feature for delegates to enjoy after the event, called ‘Afterthought’. This has proven to be popular so we used the same format in Athens earlier this month. At the end of each day, after delegates had left… Read more

  • Audience measurement faces tricky questions

    Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences It’s been a while since Socrates advocated the practice of thoughtful questioning to examine ideas, so he was probably looking down proudly on the ASI in Athens last week at the… Read more