Latest industry news & comment

  • asiCast 42 – TV and online: measuring advertising effectiveness

    In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&A’s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides… Read more

  • ThinkTV opens Smart Lab to study TV advertising performance with Karen Nelson-Field

    ThinkTV has formed Smart Lab, to research and report on the performance of TV advertising. ThinkTV has announced the formation of an independent ‘laboratory’ to carry out cutting-edge research into the performance of TV advertising, in partnership with leading international media academic Professor Karen Nelson-Field and Media Intelligence Co. The… Read more

  • Australians continue to embrace OTT, connected devices

    The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering Q2 (April-June) 2016 – continues to explore the impact of digital technologies, new channel and platform choices, and take-up of connected devices on audience behaviour. Most households now own numerous screens, the majority Internet-capable and many… Read more

  • asiCast 41 – From engineers to data scientists

    Just a few weeks ahead of this year’s International Television & Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement… Read more

  • asiCast 40 – Robert Farazin talks about realtime TV ratings

    Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data… Read more