Latest industry news & comment

  • Video across platforms: do measurement challenges lead to a reporting problem?

    Richard Marks gives a summary of the recent 2017 asi APAC Television & Video Conference in Singapore The international version of the asi Conference over the last 26 years has tended to move around Europe each November:  Budapest last year, Nice later this year. However, the first three APAC asi… Read more

  • Additional speakers for the 2017 APAC TV & Video Conference line-up

    Speakers from Google, Facebook, Median, Kantar Media, TVB and TechEdge have joined the agenda for the 2017 asi APAC Television & Video Conference Once again the conference addresses the key issues facing the industry: How best to engage connected audiences across multiple screens? What does this mean in terms of… Read more

  • Channel 4 audio-personalised TV ads first

    UK commercial public service broadcaster Channel 4 has unveiled an interactive VoD format that enables advertisers to incorporate the individual names of viewers of its All 4 catch-up service into the audio of their adverts for the first time. Using first-party data from Channel 4’s 15 million strong registered viewer… Read more

  • asiCast 53 – Richard Marks on the complexities of cross-platform measurement

    Just a couple of weeks ahead of the 2017 APAC Television & Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems… Read more

  • Voice Assistants Are Ready To Name Names

    Graham Lovelace, asi’s Media Technologies Director, looks at a major breakthrough for voice assistants and assesses the opportunities this presents We technophiles are forgiving folk, particularly when it comes to emerging technologies. There’s a tendency to overlook flaws and talk up the potential. We brush off negative reviews and seize… Read more