Latest industry news & comment

  • asiCast 81: The Netherlands launches tender for Total Media Audience Measurement

    Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract… Read more

  • Planning for the 2018 asi International Conferences, Athens, Greece

    Detailed planning is now underway for this year’s conferences, to be held in Athens on 7th 9th November. As ever, we want to hear from you of any work you are engaged in that would be of interest to share with colleagues. Equally, there may be work or developments that… Read more

  • asiCast 78: How blockchain can benefit media measurement

    This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential… Read more

  • asiCast 80: Are industry leaders in tune with consumer attitudes?

    The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the… Read more

  • asiCast 79: Voice technology meets consumer behaviour

    In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do… Read more