Latest industry news & comment

  • asiCast 120: Advertisers take the initiative

    What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis… Read more

  • asiCast 119: The Dutch TMAM contract – what’s it all about?

    It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this… Read more

  • BBC Three to return as a broadcast channel in January 2022

    The BBC today confirmed the return of BBC Three to TV screens. The move is part of our drive to deliver more value to audiences. “The BBC needs to back success and make sure its programmes reach as many young people as possible, wherever they live in the UK. So… Read more

  • asiCast 118: Why is advertising so unpopular?

    It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people’s browsing… Read more

  • asiCast 117: Netflix, the studios and the battle for content

    Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the… Read more