Latest industry news & comment
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asiCast Special Edition II/III: What is television?
In this second part of our three-part asiCast Special looking at the definitions we need to agree upon when talking about the disruptive impact technology has had on the media industry, Richard Marks discusses with a number of industry thought leaders what we now mean by ‘television’. There remains considerable… Read more
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asi Athens – day by day
At the asi International Conferences in Nice last year we introduced a new feature for delegates to enjoy after the event, called ‘Afterthought’. This has proven to be popular so we used the same format in Athens earlier this month. At the end of each day, after delegates had left… Read more
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Audience measurement faces tricky questions
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences It’s been a while since Socrates advocated the practice of thoughtful questioning to examine ideas, so he was probably looking down proudly on the ASI in Athens last week at the… Read more
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South Africa and asi: a revolution in audience measurement
We were particularly delighted that one of the standout papers at this year’s asi conference in Athens reflected the role of asi as a forum at which the global media community comes together to share expertise and seek solutions. Clare O’Neil of BRC, the new JIC in South Africa, and… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.