Latest industry news & comment

  • asiCast 118: Why is advertising so unpopular?

    It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people’s browsing… Read more

  • asiCast 117: Netflix, the studios and the battle for content

    Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the… Read more

  • asiCast 116: Understanding esports

    Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more

  • The asi 2020 Media Quiz of the Year

    It’s been a tough year for everyone, so here’s a bit of fun to get you in a festive spirit before the Christmas break…

  • 2020 asi Virtual Conference – now On Demand!

    Our Virtual Conference at the beginning of November was a huge success and very well received by record numbers from around the world.  We continue to hope that we will all be able to meet again at a physical venue in 2021 but, in the meantime, we give you these… Read more