Latest industry news & comment

  • asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends

    Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and… Read more

  • The Devaluation Of Creativity

    Today I am reprinting parts of my talk from the IAPI/ADFX awards in Dublin, Ireland last week. For the sake of brevity, I am leaving out some sections and focusing solely on my comments about creativity. Hope you enjoy.  Thank you for inviting me here tonight. I’m not usually invited… Read more

  • Nielsen Syndicates Digital Content Ratings Service

    A syndicated version of Nielsen’s Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution. Digital Content Ratings is a core component of Nielsen’s multiplatform analysis framework, Total Audience Measurement, which provides… Read more

  • What Will Measurement Look Like in 2025? Nielsen Makes Its Prediction

    The TV industry still hasn’t completely figured out how to measure audiences in 2016, but that didn’t stop Nielsen from using the Advertising Week stage to make predictions about what measurement will look like in 2025. While technology and ad models will continue to evolve, reach and age and gender… Read more

  • BARC India appoints Jamie Kenney as Business Head – Digital

    BARC India has appointed Jamie Kenney as Business Head- Digital. The move is a part of BARC India’s plan of launching digital audience measurement in the country. An International Business Management graduate from University of South Florida, Kenney has a distinguished career in Digital measurement product rollouts from 18 countries… Read more