Latest industry news & comment
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Filling the Data Consultancy Vacuum
This post is in-part based on remarks made by me at the 2018 asi Conference Last week was the annual asi International TV and Video Conference, held this year in Athens. The asi has become an institution: it’s been held 28 years’ consecutively, with this year’s delegates (and speakers) coming… Read more
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Making four-screen measurement fit for purpose: the 2018 Tony Twyman Award for Television & Video
The Tony Twyman Award for Best Paper at this year’s asi International Television & Video Conference went to Julien Rosanvallon of Médiamétrie for his paper ‘Making four-screen measurement fit for purpose’. One of the challenges of the various four-screen measurement approaches that we have seen described at asi is that their… Read more
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City Mouse – Country Mouse: the 2018 Tony Twyman Award for Radio & Audio
The Tony Twyman Award for Best Paper at this year’s asi International Radio & Audio Conference was awarded to Ian Garland of Milton Data for his paper ‘City Mouse – Country Mouse: bringing the Big Smoke to the Bush.’ Ian described the development and application of an innovative new approach to… Read more
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asiCast Special Edition I/III: The death of ‘digital’?
One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle. Language matters and the need to arrive at a common understanding… Read more
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Sounds of the youth? BBC radio app targets next generation
Corporation hopes to better compete with on-demand rivals in age of podcasts and Spotify The BBC’s director of radio is worried. Younger audiences are listening to more audio then ever before. They understand the captive quality of spoken-word stories. They’re more likely to listen to challenging, interesting podcasts on their… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.