Latest industry news & comment

  • asiCast 67 – Implications of GDPR for audience measurement

    Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast… Read more

  • ‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer

    Data leakage is becoming a huge problem for publishers as ad dollars shift toward programmatic. For the latest installment of our anonymous Confessions series, in which we exchange anonymity for honesty, we talked to a programmatic buyer at an independent ad agency about publishers’ data ineptitude. The source said publishers… Read more

  • asiCast 66 – Advertising profitability: short- and long-term effects

    Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an… Read more

  • Nielsen Pulls Plug on Council for Research Excellence

    Nielsen has pulled out of its sole-funding deal with client think tank the Council for Research Excellence (CRE), which was established twelve years ago to advance ‘the knowledge and practice of audience measurement methodology’. The Council is comprised of Nielsen’s clients and conducts its own methodological research on audience measurement.… Read more

  • Hopes for 2018

    So here we are, at the start of a new year. Will the media roundabout slow so that we can all draw breath; or will it speed up, throwing those without a firm grasp off? Here goes with my hopes for 2018. I hope advertisers continue the process of taking… Read more