Latest industry news & comment
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asiCast 99: A ground-breaking solution for podcast measurement
In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more
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asiCast 98: Jane Clarke talks television attribution and cross-media measurement
In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke, Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more
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Agendas for the 2019 asi International Radio & Audio and Television & Video Conferences
We are delighted to release the agendas to this year’s conferences (below), which will be held on Wednesday 6th to Friday 8th November. Join us in beautiful Prague for a packed event in which we promise to leave enough breathing room for debate, networking and knowledge sharing! Click on the… Read more
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WFA drives towards cross-media-measurement principles
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more
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Context, cross-platform and cost: priorities for measurement?
Richard Marks, asi’s Research Director, reports from the International Publishing & Data Conference in Lisbon This month’s International Publishing & Data Conference in Lisbon was a landmark event. The conference has been held every two years since 1981, known variously as the Worldwide Readership Symposium and more recently the PDRF.… Read more
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asiCast 97: The prospects for the Britbox SVOD product
Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, our Research Director Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.