Latest industry news & comment
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Change of venue for asi 2023
The 2023 asi International Radio & Audio and Television & Video Conferences will not be held in Budapest as originally planned but, for a number of reasons, will be returning to Nice, France. The dates stay as 8th to 10th November 2023 and we will be releasing details of agendas,… Read more
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asiCast 156: The evolution of attention
The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian… Read more
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asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope
How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores… Read more
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2023 asi International Conferences in Budapest
We are delighted to announce our return to Budapest for this year’s conferences. Make sure you put 8th to 10th November 2023 in your diary now and we’ll release details closer to the time. We will be in touch when we begin detailed planning but, in the meantime, we want to hear from… Read more
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asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement
Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.