Latest industry news & comment
-
asiCast 56 – Content discovery: making the most of voice-assisted technology
Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a… Read more
-
Radio Show: Radio Has What P&G Wants—Unmatched Reach
After a decades-long absence, Procter & Gamble is back in business with radio. During a Radio Show panel Thursday afternoon, one of P&G’s top media and marketing execs said the company will increase its new plan to spend on radio—but the medium will need to deliver results to remain part… Read more
-
Eurosport audiences up 28% YoY
Strong audiences at the IAAF World Athletics Championships and impressive ratings from the first two weeks of La Vuelta have contributed to a 28 per cent increase in average viewer numbers across the Eurosport Group in 2017 compared with the same point in 2016. The figures show Eurosport is increasing… Read more
-
asiCast 55 – Bob Hoffman on online advertising, surveillance marketing and ad tech
Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this… Read more
-
CBS, ESPN, Turner and the incoming sports streaming wars
Livestreaming sports content is already abundant but in the near future, three huge media companies—CBS, Disney-owned ESPN and Turner (which could soon be owned by AT&T)—will go head-to-head with separate services. ESPN’s plans have been in the works for some time but last week, Disney announced an expansion of its… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.