Latest industry news & comment
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asiCast 94: Quality over quantity in the attention economy
Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with… Read more
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Agenda for the 2019 asi International Publishing & Data Conference
Context, cross-platform and cost: priorities for measurement? We are delighted to release the agenda to this year’s conference (below), which will be held on Thursday 12th to Friday 13th September in Lisbon, Portugal. This year’s International Publishing & Data Conference focuses on data at the heart of the publishing industry,… Read more
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asiCast 93: FIPP’s James Hewes on tracking the growth of the online publisher subscription model
Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain… Read more
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Audience measurement bodies form GAMMA
BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and… Read more
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asiCast 92: Authentic communication in a mistrusting world
Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.