Latest industry news & comment

  • Booking open for the 2021 asi Virtual Conferences

    You can now register for this year’s International Conferences. Whilst we are working towards bringing everyone together for a physical event in 2022, we will be hosting this year’s International Conferences online once again. As last year, we’ll be running five 2½-hour sessions across the week of Monday 1st to… Read more

  • asiCast 129: Online measurement in Australia – a new beginning

    Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more

  • Ofcom Media Nations Report UK 2021

    Key trends in the UK media sector This is Ofcom’s fourth annual Media Nations report, a research report for industry, policymakers, academics and consumers. In the UK the media regulator Ofcom has just published its annual Media Nations report. The main objectives of the report are to review key trends… Read more

  • asiCast 128: UK broadcasters adopt CFlight

    A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

  • asiCast 127: Putting a value on attention

    There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more