Latest industry news & comment
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Audience measurement bodies form GAMMA
BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and… Read more
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asiCast 92: Authentic communication in a mistrusting world
Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and… Read more
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The 2019 International Publishing & Data Conference
You can now book your place at the 2019 International Publishing & Data Conference. Sponsored by Ipsos and Kantar, the event will be held on 12th-13th September in Lisbon, Portugal. Delegate Fees The discounted Early Booking delegate fee for bookings made before 12th July 2019 is £875.00 (the full rate… Read more
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asiCast 91: Katherine Page previews our Publishing & Data Conference in Lisbon
In September, asi will be launching the International Publishing & Data Conference. This will sit alongside the International Radio & Audio and Television & Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum… Read more
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asiCast 90: The new BARB contract – preparing for the next 10 years
In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks… Read more
Who we are
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.