Latest industry news & comment

  • asiCast 70 – Interactive marketing: from dial-up to broadband and beyond

    For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes… Read more

  • 2018 asi APAC Television & Video Conference, May 10th-11th

    Total video in action: from script to screen Video audience measurement has never had a higher profile than at present. Intense debate focuses around the way in which video audiences are measured, defined, compared across platforms and verified. That’s because video in its myriad formats is the dominant form of… Read more

  • Facebook, ‘The Guardian’ and Cambridge Analytica

    There’s very little doubt that the story of the week (year, decade even) concerns Facebook, the use made of data from their platform by Cambridge Analytica and the consequences of the resulting micro-targeting as used in an election, maybe even one near you. The bald facts are that a Cambridge… Read more

  • BARC India Expands RPD Panel with Airtel Deal

    TV audience rating body BARC India has partnered with Airtel Digital TV to include the latter’s subscriber homes in its India RPD (return path data) Panel. In a statement, BARC said this would further its plan of scaling up panel homes to multiples of the mandated 50,000. The RPD Panel… Read more

  • Australia: FTA reigns, SVoD growing

    The Online & On Demand 2017 report, based on research conducted by Nielsen on behalf of Screen Australia, finds streaming services have completely changed how Australians view content, yet broadcast TV remains popular and piracy levels have declined drastically. “The global screen industry is in a rapid period of change,… Read more