How to get more for less from readership surveys
Harald Amschler and Jella Hoffmann of WEMF were awarded the Dawn Mitchell prize for best paper at last week’s asi International Publishing & Data Conference in Lisbon.
In their paper, ‘More for less! More for less? Optimizing the Swiss NRS system’, Harald and Jella explained to delegates the various approaches that had been tried and tested over the last few years to enhance the effectiveness of the Swiss readership survey. They also highlighted the issues they are still struggling with as they continue to develop the project.
Common to everywhere else, the difficulties they face continue to escalate and the increased challenges need to be met despite relentless pressure on research budgets. Even with these financial difficulties WEMF has worked towards a solution that maintains research quality, provides links for cross-media research in the future and provides increased user benefits.
Also highly recommended were papers from Santanu Chakrabarti of BBC World Service titled ‘I read it on Facebook – the BBC News Attribution Study’, and from Consultant, Katherine Page, on ‘Key developments around the world’.