Latest industry news & comment

  • 2024 asi International TV & Video Conference is now SOLD OUT

    We’re sorry for those still hoping to attend this year but the 2024 asi International Television & Video Conference is now sold out. There are still some tickets available for those wishing to attend the 2024 International Radio & Audio Conference ONLY. If you wish to be kept informed of… Read more

  • asiCast 182: Understanding attention across media

    Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention… Read more

  • asiCast 181: The Attention Economy – A Category Blueprint

    How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&A, talks to Karen about her new… Read more

  • asiCast 180: Profit Ability 2 – TV’s role in performance marketing

    In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have… Read more

  • asiCast 179: Evaluating radio ad effectiveness

    What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of… Read more