If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects… Read more
The recent gathering of global specialists in audience measurement provided a valuable opportunity for the two newly-appointed CEOs of both Kantar and Nielsen to outline their current thinking in managing the complexity confronting the industry currently in interviews conducted by Omar Oakes, Editor in Chief of The Media Leader. The… Read more
In this second of two articles, our Research Director Richard Marks looks across the three days of our 2023 conferences in Nice to highlight some of the main themes and reflect on the current direction of travel for media and its measurement. Media owner business models are converging In part… Read more
In this first of two articles, our Research Director Richard Marks looks across the three days of our 2023 conferences in Nice to highlight some of the main themes and reflect on the current direction of travel for media and its measurement. Currency is not staying in its lane The… Read more
In this short video from our 2023 International Television & Video Conference in Nice last week, our Research Director Richard Marks sets out some of the key challenges for media measurement and then summarises the debate across the two days of presentations and panels that followed…
Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.