Latest industry news & comment
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Broadcasters, CTV and HbbTV – survive and thrive
A few years ago many argued that the future of TV consumption would be via mobile and tablets, but that is certainly not the case currently. The big TV screen is still what matters, but that big screen is now increasingly a connected TV and this is problematic for broadcasters,… Read more
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The role of JICs and advertising effectiveness – award-winning paper heralds open-source application of currency data
Tony Regan, Managing Partner at Work Research, was awarded the Tony Twyman Award for the best contribution to a greater understanding of Television & Video and its audiences at the recent asi International Television & Video Conference in Copenhagen. Sponsored by dataBreeders, recipients receive the award itself together with 1,000 Euros.… Read more
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New innovative research design for Switzerland Radio and Audio scoops international award
Dr. Tanja Hackenbruch, Chief Executive of Mediapulse, was awarded the Tony Twyman Award for the best contribution to a greater understanding of Radio & Audio and its audiences at the recent asi International Radio & Audio Conference. Sponsored by dataBreeders recipients receive the award itself together with 1,000 Euros. Tanja’s… Read more
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How war changes media habits in Ukraine, and why measurement matters
Significant interest and support were expressed by those present at the recent 2025 asi International Television & Video Conference following the presentation from BBC Media Action’s Tetyana Nikitina. Tetyana’s powerful presentation shared a view from the BBC’s media charity on how media behaviours shift in times of conflict and how… Read more
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asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies
Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single… Read more
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Advertising Seminars International (asi) has established a global reputation for producing highly-regarded, independent conferences with agendas that reflect the most significant issues confronting the media, advertising and marketing community.
When planning for each conference gets underway, we collaborate with our delegates, inviting them to let us know what would be most valuable to address for their market whether in Europe or around the world. In this way, we ensure our conferences remain up to date, relevant and informative, covering the current issues and topics of most importance to our community of interest.