2020 asi Virtual Conference – now On Demand!

Our Virtual Conference at the beginning of November was a huge success and very well received by record numbers from around the world.  We continue to hope that we will all be able to meet again at a physical venue in 2021 but, in the meantime, we give you these videos of each day’s session, which share some thoughts of industry leaders on the issues we are currently facing. If you want to pick out particular presentations, we’ve provided the timings of each one within the videos below:

Monday 2nd November

Future-proofing audio measurement: what has 2020 taught us about listening and its measurement?

What’s going on in podcasting – and why you should care  (3:40)
James Cridland, Radio Futurologist

Coping without audience data  (16:53)
Matt Deegan, Folder Media

Q&A with James Cridland and Matt Deegan (29:32)

COVID-19: what happened? We survey the currencies  (48:48)
Richard Marks, asi

Innovation in emergency during the Italian pandemic  (59:48)
Giorgio Licastro, GfK

Tracking the changing patterns of listening in Norway  (1:13:26)
Ragnhild Herlofsen, Nielsen

RAJAR 2020 – tracking and testing  (1:30:38)
Paul Kennedy, RAJAR

The Swedish RAM – one conclusive radio currency  (1:38:43)
Peter Larsson of Swedish Radio and Jakob Bjur of Kantar

Invalid Traffic Filtration – filtered vs unfiltered streaming audio traffic  (1:57:37)
Simona Nemes, Triton Digital

Panel Discussion (2:08:01)

Tuesday 3rd November

The future of content delivery: how will linear and on-demand content coexist?

Broadcaster streaming, hybrid business models and the future of viewing  (4:52)
Guy Bisson, Ampere Analysis

In conversation with(16:16)

  • Faz Aftab, Director of Platform Distribution, ITV
  • Brian Fuhrer, National and Cross-Platform Product Leader, Nielsen
  • Niels Baas, Managing Director, NLZIET

Q&A with Brian Fuhrer and Niels Baas  (39:34)

Global review of lockdown viewing – towards a ‘new normal’? A detailed analysis of TV and content consumption since January  (1:08:00)
Frédéric Vaulpré, Glance-Médiamétrie

Helping Zee Entertainment anticipate and prepare for shifts in viewing behaviour during COVID-19  (1:22:40)
Parul Arora of Nielsen and Prathyusha Agarwal of Zee Entertainment Enterprises

How COVID-19 is changing the sporting world in 2020 and beyond  (1:32:53)
David Boxer and Marc Rapparlie, Global MMK

This time it’s personal: an international view on streaming trends  (1:47:55)
Laurence Chausson and Knut-Arne Futsæter, Kantar

How migration to online affects channel audiences – the BBC3 experience  (2:00:44)
Neil Thurman, LMU Munich

Panel Discussion (2:09:17)

Wednesday 4th November

Beyond exposure: is it time for an attention-based gold standard?

The importance of measuring attention – an advertiser’s view  (7:35)
Richard Shotton in conversation with Sorin Patilinet, Global Insights Director, Mars

Culture, Creativity and Curtains: attention in the living room  (17:06)
Neil Mortensen, ITV

More proof of the value of attention metrics  (30:57)
Karen Nelson-Field, Amplified Intelligence

Measuring attention: in conversation with…

  • Mike Follet, Managing Director, Lumen  (57:07)
  • Yan Liu, CEO/Co-founder, TVision  (1:07:14)

Attention and outcomes across channels and formats  (1:15:36)
Sophie MacIntyre and Nicolas Arrivé, Facebook

Oversight: why audio needs a different approach  (1:34:44)
Mark Barber, Radiocentre

How could attention be included as a currency metric?  (1:45:06)
Jonathon Wells, Nielsen

Monetising attention  (1:56:29)
Colin Gottlieb, LADbible Group

An agency view  (2:05:11)
Dino Myers-Lamptey, The Barber Shop

Panel Discussion (2:15:24)

Thursday 5th November

Frictionless measurement: has COVID-19 changed measurement forever?

Media, advertising and the global pandemic  (4:56)
Dominique Vancraeynest, GfK

How have the research providers coped with the crisis?

  • Rolf Müller, GfK  (16:23)
  • Hanne Teigum and Mesut Sakal, Kantar  (28:27)
  • Sarah Miller, Nielsen  (40:06)

Q&A with Rolf Müller, Hanne Teigum, Mesut Sakal and Sarah Miller  (56:01)

Face Off: automated calls as an alternative to personal interviews  (1:19:58)
Chris O’Hearn and Brenda Wortley, 3M3A

Multi-dimensional isotonic fusion: capturing the complexity of online behaviour  (1:31:41)
Pat Pellegrini of Vividata and Andrea Mezzasalma of dataBreeders

Measuring second homes in Russia  (1:39:33)
Ksenia Achkasova of Mediascope and Olivier Hays of CESP

Getting insights into cross-media usage through integration of measurement tools  (1:50:21)
Liesbeth Nekkers, GfK

Data enriching TV – an addressable campaign case-history  (2:00:48)
François Dufresne of Médiamétrie and Eva Respaut of M6 Publicité

Panel Discussion (2:12:49)

Friday 6th November

When you wish upon a (North) star: will the cross-media dream come true?

Introduction  (00:05)
Richard Asquith, Consultant

Keynote interview with Stephan Loerke, CEO, WFA  (11:28)

A perspective on the WFA cross-media initiative  (32:33)
Julien Rosanvallon of Médiamétrie and Valérie Morrisson of CESP

Progress on Project Origin  (47:45)
Richard Halton of ISBA and Joe Lewis, Consultant

A look into iris – the new standard for online measurement in the UK  (1:06:13)
Mario Paic of Ipsos and Ian Dowds of UKOM

Cross-media insights from a TAM panel  (1:22:53)
Justin Sampson, BARB

Cross-media measurement: what’s in it for the broadcasters?  (1:29:41)
Katty Roberfroid and Robert Schäffner, egta

Panel Discussion (1:44:38)

Our sincere thanks go to those who are kindly supporting this event: Comscore, GfK, Ipsos, Kantar, Médiamétrie, Nielsen, RSMB and Triton Digital.