Eurosport audiences up 28% YoY

Strong audiences at the IAAF World Athletics Championships and impressive ratings from the first two weeks of La Vuelta have contributed to a 28 per cent increase in average viewer numbers across the Eurosport Group in 2017 compared with the same point in 2016.

The figures show Eurosport is increasing its audience for premium, localised live sport content on TV, as well as continuing to grow the number of users for its sports streaming service, Eurosport Player.

In the past month, Eurosport’s year-to-date average audience numbers have been boosted by formidable figures from the IAAF World Athletics Championships 2017 in London and the first fortnight of La Vuelta.

An average of 1.5 million fans tuned in to Eurosport 1 daily to watch the event, an increase of 104 per cent compared to Beijing in 2015. This year’s World Athletics Championships were also the best recorded on Eurosport’s channels in over ten years in Germany, Italy, Sweden, the Netherlands, Spain and the UK.

The opening fortnight of La Vuelta has seen Eurosport record average audience figures approaching 1.3 million, making the 2017 edition the second best in 12 years (behind 2015). Eurosport has also reported an average audience increase of 50 per cent versus the same period in 2016.

Boosted by the performance of local heroes such as Chris Froome, Rafal Majka, Tomasz Marczynski, Vincenzo Nibali, Wilco Kelderman and Alberto Contador average audience numbers have increased markedly in several key markets across Europe versus 2016 including the UK (+47 per cent), Poland (+67 per cent), Italy (+118 per cent), Netherlands (+85 per cent) and Spain (+90 per cent).

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Originally posted at Advanced Television
8th September 2017

Ralph Rivera, Managing Director of Eurosport Digital, will be talking about developing Eurosport’s digital reach and presence at the 2017 asi International Television & Video Conference in Nice, France, on 8th-10th November