Exclusive content to boost UK multiplay adoption
By the end of 2019, almost 85 per cent of UK households will have signed up to bundles of at least two telecom and media services from the same provider. According to a multiplay services forecast by CCS Insight, multiplay services will continue to disrupt the market. Telecom and media companies will be forced to make new alliances and acquisitions in an effort to compete with market leaders Sky and Virgin Media.
Demand for services such as pay-TV, fixed line, broadband and mobile is clearly demonstrated in CCS Insight’s market forecast. In 2015, more than 12 million UK households will commit to a bundle of three services from the same provider. A further 1.5 million will take a bundle of four services by the end of the year, with value, convenience and fewer bills the main reasons for signing up. CCS Insight expects the number of households purchasing bundles of four services to double in 2016, and to grow steadily in the near future, helped by consolidation of the telecom market, such as BT’s proposed acquisition of EE.
CCS Insight believes there will be substantial growth in the uptake of pay-TV services, driven by promotional activities, the roll out of new services, the emergence of new providers and a proliferation of no-contract options like Now TV. According to Paolo Pescatore, Director of Multiplay and Media at CCS Insight, comments, over 40 per cent of UK households currently do not subscribe to pay-TV services. …
… read on at advanced-television.com
Originally posted at Advanced Television
19th October 2015
Paolo Pescatore will be speaking at the 2015 asi European Television Conference on 4th-6th November in Venice, Italy