BARC India Expands RPD Panel with Airtel Deal

TV audience rating body BARC India has partnered with Airtel Digital TV to include the latter’s subscriber homes in its India RPD (return path data) Panel. In a statement, BARC said this would further its plan of scaling up panel homes to multiples of the mandated 50,000.

The RPD Panel is used for collecting viewing data in various parts of the world, but BARC India claims its plans to integrate it into TV viewing currency is a first. A portion of Airtel Digital TV’s subscriber base, selected randomly, will be used to measure viewing via RPD.

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Originally posted at Daily Research News Online
13th March 2018