Award-winning presentation on measuring headphone listening
Headphone listening is gaining popularity among various audiences. Given headphone users cannot be directly metered, radio broadcasters are increasingly interested in understanding what and how much the audience listens to radio via headphones as media consumption becomes more personal.
Nielsen is deploying a modelling procedure uniquely designed to give estimates of headphone users for radio listening in Norway. At the 2022 asi International Radio & Audio Conference in Nice last week, Marcin Bągard outlined how this is achieved in his clear and concise presentation, which won the highly-acclaimed Tony Twyman Award for best paper.
As more and more audiences are watching TV programmes and video content with headphones, Nielsen’s PPM modelling technology has wide implications for both the TV and radio measurement space.
The Tony Twyman Award-winning presentation for best paper at the 2022 asi International Television & Video Conference will be published in the next few days.
Watch Marcin Bągard’s award-winning presentation: