asiCast 12 – Hannu Verkasalo on cross-platform measurement

Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company’s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer and making a range of services available in a number of markets. In this asiCast Richard Marks discusses the progress made in the last 12 months.

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