Fullscreen to take on Netflix, Amazon with ad-free SVOD service
In what it says will be the world’s first video membership experience programmed for the social-first generation, Fullscreen is to launch a global ad-free subscription video-on-demand (SVOD) service on 26 April
The global media company, majority owned by Otter Media, a partnership between AT&T and The Chernin Group, says that the watch-word for the new service will be ‘content meets community.’ The ad-free subscription service will feature scripted and unscripted originals, acquisitions and an exclusive slate from leading creators.
Fullscreen adds that the service has been built for audiences expecting immersive and engaging entertainment, from ‘gossipers and geeks to rebels and revolutionaries’. The company say that it will feature fresh content daily, including playlists from favourite creators, search by mood, social media content creation tools and more.
The service will target the 13 to 30-year-old audience, and will feature more than 800 hours of content and will be available anytime, anywhere at and via iPhone, iPad, select Android Phones and Chromecast for $4.99 per month, significantly cheaper than SVOD rivals Netflix or Amazon. The service will be available for global purchase at the same price point with over 90% of the original content and a large selection from the content library. Additional device support will roll out to other Internet-enabled devices later this year. …
… read on at rapidtvnews.com
Originally posted by Joseph O’Halloran at Rapid TV News
31st March 2016