Latest Industry News & Comment

asiCast 116: Understanding esports

Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more

2020 asi Virtual Conference – now On Demand!

Our Virtual Conference at the beginning of November was a huge success and very well received by record numbers from around the world.  We continue to hope that we will all be able to meet again at a physical venue in 2021 but, in the meantime, we give you these… Read more

The asi 2020 Media Quiz of the Year

It’s been a tough year for everyone, so here’s a bit of fun to get you in a festive spirit before the Christmas break…

asiCast 115: How the UK views SVOD content – TRP’s David Raybould

In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all… Read more

Will the WFA’s cross-media dream come true?

Over the last three decades, asi has been providing an important forum in which all parts of the industry – media owners, advertisers, agencies and research providers – can come together to discuss the future direction of measurement. This was particularly apparent on the Friday 6th November session of our… Read more

Agenda released for the 2020 asi Virtual Conference

Details of the agendas for each session of the 2020 asi Virtual Conference are now released and can be seen below. We are hosting five two-hour sessions across five days (Monday 2nd to Friday 6th November 2020) starting at 09:30 (London time) each day, and will release additional material (video… Read more

asiCast 114: Project Origin – where are we now?

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more

CRA confirms paper diaries were ditched completely in Melbourne

The radio industry’s peak body Commercial Radio Australia (CRA) has confirmed that the upcoming ratings data in Melbourne has been obtained 100% from e-diaries, with paper diaries playing no role due to COVID-19 restrictions and the associated lockdowns. Radio ratings were paused in April due to the difficulties of getting… Read more

Global advertisers unveil a collaborative new approach to cross-media measurement

UK and US to lead implementation following international peer review WFA has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers – accompanied by a proposed solution, designed to give advertisers a much greater understanding of the reach and frequency of their advertising efforts. The Proposal… Read more

2020 asi Virtual Conference confirmed for 2nd to 6th November

Our virtual event for November this year is taking shape. This will give our community the opportunity to link up and share work and ideas before what we hope will be a more normal gathering in 2021. We will be hosting five two-hour sessions across five days (Monday 2nd to… Read more

asiCast 113: Putting a value on attention

Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

asi/ESOMAR webinar – videos now online

To coincide with the launch of our series of videos looking at the impact of the COVID-19 crisis on media measurement, we teamed up with ESOMAR to conduct two ‘Community Circle’ meetings for different time zones via Microsoft Teams on 19th May. We were delighted to have over 230 people… Read more

asiCast 112: Inside the programmatic supply chain

The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more

Audience measurement in a time of crisis: no turning back

Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more

asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more

asi and ESOMAR webinar announced for Tuesday 19th May

On Tuesday 19th May asi will convene a one-hour online webinar as part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis. There is no need to register for the event – simply click on the link provided either on the ESOMAR site or below. The… Read more

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