Latest Industry News & Comment

asiCast 102: The origin and role of the Global TV Group

In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

The challenge of change – navigating streaming TV shifts

It is widely acknowledged that the television industry is in a period of significant change – regarded by Guy Bisson, Research Director of Ampere Analysis, as just as fundamental as the advent of moving pictures. In his presentation to delegates at this year’s asi International Television & Video Conference in… Read more

Radio and podcast trends across the world – same, but different?

At this year’s International Radio & Audio Conference in Prague, Radio Futurologist James Cridland outlined the changes and developments the radio industry had been through over the years, stressing the flexibility it had always shown. As a consequence, and to the surprise of many people, a great number of people… Read more

This year’s Tony Twyman Awards go to….

The winner of the Tony Twyman Award at this year’s International Radio & Audio Conference in Prague was Rasmus Kidde, an audience researcher at the Danish Broadcasting Corporation. His presentation ‘Youth and Music: usage, curation and discovery’ examined the role music plays in young peoples’ lives and what the eco-system… Read more

ISBA announces launch of UK cross-media measurement initiative at asi Prague 2019

Today at the 2019 asi International Television & Video Conference in Prague, Phil Smith, Director General of ISBA, announced the launch of Origin, a new UK cross-media measurement programme. This initiative will ‘pursue one of the first national executions of the global principles and approach for cross media audience measurement… Read more

asiCast 101: Measuring out-of-home sports viewing in India

India has many religions and the one that most Indians have in common is cricket. In the spring of 2019 the festival of the annual Indian Premier League coincided with the International Cricket Council’s World Cup competition and broadcasters were concerned that unreported audiences would result in substantial losses of… Read more

asiCast 100: Behind the scenes at asi

As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about… Read more

asiCast 99: A ground-breaking solution for podcast measurement

In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more

asiCast 98: Jane Clarke talks television attribution and cross-media measurement

In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more

WFA drives towards cross-media-measurement principles

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more

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