As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more
In this first of two posts on his The Cog Blog, Brian Jacobs argues that 2020 will prove a watershed year for audience measurement as the industry seeks to resolve the cross-media challenge. The second looks to examine how this might be funded… The Cog Blog is nothing if not… Read more
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium People know the cost of everything and the value of nothing these days, don’t they? Well, certainly, cost has been a massive issue during the… Read more
Now that it is reporting multiple-screen reach and time spent viewing, what are the final steps left for BARB to deliver full four-screen measurement? Earlier this week, the UK TV currency BARB started reporting programme reach and time spent viewing as the third phase of its Project Dovetail initiative. This… Read more
Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide… Read more