The new contract for the UK Online Measurement (UKOM) has been awarded to Ipsos. Links to the full press release and FAQs are included below. This is a significant development, not just for online measurement but more widely. The new contract reflects the primacy of mobile devices, reducing the need… Read more
In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more
There was a definite air of anticipation ahead of this year’s asi conferences in Prague. Not just the highest attendance yet for both the Radio & Audio and Television & Video Conferences, but also a backdrop of ongoing tenders, new initiatives and exclusive announcements. Add to this a return to… Read more
It is widely acknowledged that the television industry is in a period of significant change – regarded by Guy Bisson, Research Director of Ampere Analysis, as just as fundamental as the advent of moving pictures. In his presentation to delegates at this year’s asi International Television & Video Conference in… Read more
At this year’s International Radio & Audio Conference in Prague, Radio Futurologist James Cridland outlined the changes and developments the radio industry had been through over the years, stressing the flexibility it had always shown. As a consequence, and to the surprise of many people, a great number of people… Read more
The winner of the Tony Twyman Award at this year’s International Radio & Audio Conference in Prague was Rasmus Kidde, an audience researcher at the Danish Broadcasting Corporation. His presentation ‘Youth and Music: usage, curation and discovery’ examined the role music plays in young peoples’ lives and what the eco-system… Read more
Today at the 2019 asi International Television & Video Conference in Prague, Phil Smith, Director General of ISBA, announced the launch of Origin, a new UK cross-media measurement programme. This initiative will ‘pursue one of the first national executions of the global principles and approach for cross media audience measurement… Read more
India has many religions and the one that most Indians have in common is cricket. In the spring of 2019 the festival of the annual Indian Premier League coincided with the International Cricket Council’s World Cup competition and broadcasters were concerned that unreported audiences would result in substantial losses of… Read more
As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about… Read more
In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more
In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke, Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always… Read more
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues asi’s Research Director Richard Marks Today, the global advertising industry came together to announce a Cross Media Working Group that will establish principles to guide… Read more