What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis… Read more
It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this… Read more
The BBC today confirmed the return of BBC Three to TV screens. The move is part of our drive to deliver more value to audiences. “The BBC needs to back success and make sure its programmes reach as many young people as possible, wherever they live in the UK. So… Read more
It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people’s browsing… Read more
Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the… Read more
Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more
It’s been a tough year for everyone, so here’s a bit of fun to get you in a festive spirit before the Christmas break…
Our Virtual Conference at the beginning of November was a huge success and very well received by record numbers from around the world. We continue to hope that we will all be able to meet again at a physical venue in 2021 but, in the meantime, we give you these… Read more
In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all… Read more
Over the last three decades, asi has been providing an important forum in which all parts of the industry – media owners, advertisers, agencies and research providers – can come together to discuss the future direction of measurement. This was particularly apparent on the Friday 6th November session of our… Read more
Details of the agendas for each session of the 2020 asi Virtual Conference are now released and can be seen below. We are hosting five two-hour sessions across five days (Monday 2nd to Friday 6th November 2020) starting at 09:30 (London time) each day, and will release additional material (video… Read more
The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more
The radio industry’s peak body Commercial Radio Australia (CRA) has confirmed that the upcoming ratings data in Melbourne has been obtained 100% from e-diaries, with paper diaries playing no role due to COVID-19 restrictions and the associated lockdowns. Radio ratings were paused in April due to the difficulties of getting… Read more
UK and US to lead implementation following international peer review WFA has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers – accompanied by a proposed solution, designed to give advertisers a much greater understanding of the reach and frequency of their advertising efforts. The Proposal… Read more
Our virtual event for November this year is taking shape. This will give our community the opportunity to link up and share work and ideas before what we hope will be a more normal gathering in 2021. We will be hosting five two-hour sessions across five days (Monday 2nd to… Read more
Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more
To coincide with the launch of our series of videos looking at the impact of the COVID-19 crisis on media measurement, we teamed up with ESOMAR to conduct two ‘Community Circle’ meetings for different time zones via Microsoft Teams on 19th May. We were delighted to have over 230 people… Read more
The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more
Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more
In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more
On Tuesday 19th May asi will convene a one-hour online webinar as part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis. There is no need to register for the event – simply click on the link provided either on the ESOMAR site or below. The… Read more