Our virtual event for November this year is taking shape. This will give our community the opportunity to link up and share work and ideas before what we hope will be a more normal gathering in 2021. We will be hosting five two-hour sessions across five days (Monday 2nd to… Read more
UK and US to lead implementation following international peer review WFA has unveiled an advertiser-centric Framework for cross-media measurement – the “holy grail” for marketers – accompanied by a proposed solution, designed to give advertisers a much greater understanding of the reach and frequency of their advertising efforts. The Proposal… Read more
Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more
To coincide with the launch of our series of videos looking at the impact of the COVID-19 crisis on media measurement, we teamed up with ESOMAR to conduct two ‘Community Circle’ meetings for different time zones via Microsoft Teams on 19th May. We were delighted to have over 230 people… Read more
The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more
Over the last few weeks we have conducted a series of interviews with those responsible for maintaining media industry currencies around the world. There were video interviews with 18 senior executives responsible for the television and radio currencies across 10 countries whilst those we interviewed from the major measurement research… Read more
In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more
On Tuesday 19th May asi will convene a one-hour online webinar as part of ESOMAR’s Community Circles initiative focused on evaluating the impact of the current crisis. There is no need to register for the event – simply click on the link provided either on the ESOMAR site or below. The… Read more
In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and… Read more
We are sorry to announce that we will not be holding the International Radio & Audio and Television & Video Conferences this year as we are not convinced it will be practical or safe to do so for many who would wish to attend. We regret this very much, not… Read more
Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we… Read more
In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar’s services cover and considers how… Read more
Analysts at MoffettNathanson (MN) have inevitably admitted that the longer the current pandemic situation lasts, the bigger the benefit to Netflix, as both linear and OTT competitors will eventually be unable to debut new original content. “In addition, given the looming negative impacts to advertising, movie theatre attendance and cord-cutting,… Read more
As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Media. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She… Read more
The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their… Read more
A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a… Read more
As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more
In this first of two posts on his The Cog Blog, Brian Jacobs argues that 2020 will prove a watershed year for audience measurement as the industry seeks to resolve the cross-media challenge. The second looks to examine how this might be funded… The Cog Blog is nothing if not… Read more
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium People know the cost of everything and the value of nothing these days, don’t they? Well, certainly, cost has been a massive issue during the… Read more