asiCast 15 – Mariana Irazoqui and Liesbeth Nekkers on TV panels

In this asiCast Richard Marks, asi’s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to ‘future -proof’ TV audience measurement in an increasingly challenging video consumption environment. A more detailed account of their work will be presented at this week’s asi European Television Conference on 4th-6th November in Venice.

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