asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose.

Perhaps best known for the work it undertakes with both BARB and RAJAR in the UK, the company plays an important role in quality control for a number of JICs both in the UK and internationally. As part of the series of interviews we have been conducting on maintaining media currencies during the COVID-19 crisis, we asked Chris what particular issues RSMB had encountered.

In this asiCast, Chris speaks with asi’s Richard Marks:

You can also listen to the interview by pressing play below or click here.

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