asiCast 164: Key takeaways from Cannes

Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event.

Having already commented on the extent to which this year seemed to reflect once again the drift towards the tech side of the advertising business, Richard asks Ian whether the overall buoyant mood represents an accurate reflection of current market conditions.

They note that whilst Connected TV (CTV) figured in a great number of presentations throughout the week, it wasn’t entirely clear why it was so high on the agenda for countries where it had gained much less traction than in the US. Measurement remains a hot topic – as it has for some years now. Was there any evidence that progress was being made towards the acceptance of commonly-agreed standards that could be applied to all media – and in particular, video?

Ian and Richard also discuss the buzz around ad-supported tiers for SVOD services, the ANA’s latest report into the murky world of the digital ad supply chain, the significance of a number of AI related developments and much else besides.

Ian Whittaker will be speaking at this year’s asi International Television & Video Conference on 8th to 10th November 2023 in Nice, France.

Ian Whittaker talks with Richard Marks:

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