asiCast 4 – Bob Hoffman on the state of advertising
Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure of what it is about any more and is convinced ‘creative work has not followed the genius of the technology’. In relation to ad blocking, he is quite clear – the problem isn’t with advertising, it’s with ad tech.
Brian Jacobs will be chairing a session on Spending Advertising Money at the 2015 asi European Television Conference in Venice on 4th-6th November
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