asiCast 70 – Interactive marketing: from dial-up to broadband and beyond
For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes he has observed over the last ten years or so.
The transition from no internet to dial-up internet proved much less important in his view than the progression from dial-up to broadband, whilst this in turn was less significant than the progression to mobile internet. Norman believes that most of the things that were important at the outset of this journey remain important now and that recognising this in no way inhibits the ability to innovate and take risks.
The interview concludes with Rob’s thoughts on the ongoing relationship between advertisers and their agencies and suggests that both parties need to think through a new model of their relationship.
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