asiCast 160: Subscription VOD leans even further into advertising
Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+. With the ad tier also due to be launched in Europe later this year, Guy Bisson, Executive Director and co-founder of Ampere Analysis, discusses with our Research Director, Richard Marks, the extent to which advertising will form an increasingly important element for all SVOD platforms.
How important will sports become in this drive to attract ad revenue and is this part of the broader evolution of streaming as a mode of delivery for video content? It would seem not entirely dissimilar to the options available from the legacy cable and network channels. After a period of disruption it would appear the old order seems to be reasserting itself in different ways.
Guy Bisson talks with Richard Marks:
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