asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson
The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their views in a special series of podcasts – available on video or, as usual, in audio.
What are the most pressing difficulties they are encountering and how are these being overcome? How long will their services be able to continue without being compromised? How is the current situation affecting the future developments that they had planned?
Justin Sampson, Chief Executive of BARB, speaks with asi’s Richard Marks and Mike Sainsbury.
You can also listen to the interview by pressing play below or click here.
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