asiCast 125: Televised football’s moment of truth

The European Super League fiasco taken together with the news that the existing rights deal for the Premier League is to be rolled over for a further three years raises a number of questions about developments in the sports’ rights markets.

asi’s Research Director, Richard Marks, speaks with Minal Modha, Principal Analyst at Ampere Analysis, and asks whether this roll-over represents the end of an era and a likely return to more modest financial packages in future. Many were surprised that the new contract was not put out to tender as, whilst the bidding war between Sky and BT was clearly at an end, the prospect that one of the international streaming platforms might declare an interest was a real possibility. DAZN in particular has shown an increased interest in European football.

If the revenue from the domestic league in the UK stagnates in future years, then the Premier League may well look to put more of their effort into the international rights market which continues to grow in significance.

Minal Modha talks with Richard Marks:

You can also listen to the interview by pressing play below or click here.

Subscribe to our RSS feed for automatic updates to our asiCasts.

This asiCast is also available via YouTube and Spotify – just click on the icons:

Image credit: Mario Klassen