asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution?

Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide many more hooks for data fusion.

In this asiCast, our Research Director Richard Marks talks to UKOM’s Chief Executive Ian Dowds and Neil Farrer, Head of UK Audience Measurement at Ipsos, about the progression towards this new approach to the measurement of online audiences, due to go live in January 2021.

To listen to the interview, press play below or click here.

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