<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://www.asiconferences.com/wp-content/plugins/seriously-simple-podcasting/templates/feed-stylesheet.xsl"?><rss version="2.0"
	 xmlns:content="http://purl.org/rss/1.0/modules/content/"
	 xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	 xmlns:dc="http://purl.org/dc/elements/1.1/"
	 xmlns:atom="http://www.w3.org/2005/Atom"
	 xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	 xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	 xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	 xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"
	 xmlns:podcast="https://podcastindex.org/namespace/1.0"
	>
		<channel>
		<title>asiCast</title>
		<atom:link href="https://www.asiconferences.com/feed/podcast/asicast/" rel="self" type="application/rss+xml"/>
		<link>https://www.asiconferences.com/series/asicast/</link>
		<description>Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online</description>
		<lastBuildDate>Tue, 21 Apr 2026 08:48:13 +0000</lastBuildDate>
		<language>en-GB</language>
		<copyright>© 2015 Advertising Seminars International Ltd</copyright>
		<itunes:subtitle>asi conferences</itunes:subtitle>
		<itunes:author>Advertising Seminars International Limited (asi)</itunes:author>
		<itunes:summary>Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online</itunes:summary>
		<itunes:owner>
			<itunes:name>asi</itunes:name>
			<itunes:email>admin@asiconferences.com</itunes:email>
		</itunes:owner>
		<itunes:explicit>false</itunes:explicit>
		<itunes:category text="Business">
		</itunes:category>
		<googleplay:author><![CDATA[Advertising Seminars International Limited (asi)]]></googleplay:author>
			<googleplay:email>admin@asiconferences.com</googleplay:email>			<googleplay:description>Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online</googleplay:description>
			<googleplay:explicit>No</googleplay:explicit>
			<podcast:locked owner="admin@asiconferences.com">yes</podcast:locked>
		<podcast:guid>aeecd843-d1b3-5ea8-9bfb-1917af25dc93</podcast:guid>
		
		<!-- podcast_generator="SSP by Castos/3.15.0" Seriously Simple Podcasting plugin for WordPress (https://wordpress.org/plugins/seriously-simple-podcasting/) -->
		

	<image>
		<url>https://www.asiconferences.com/wp-content/themes/asi/images/logo-asi-rss.png</url>
		<title>ASI</title>
		<link>https://www.asiconferences.com/</link>
		<width>125</width>
		<height>75</height>
		<description>Advertising Seminars International Limited</description>
	</image>


<item>
	<title>asiCast 195: Publish – and be damned</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-195-publish-and-be-damned/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-195-publish-and-be-damned</link>
	<pubDate>Mon, 30 Mar 2026 14:38:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">7bbd83f7-6dd5-53a6-bb2f-271c98e1b08b</guid>
	<description><![CDATA[‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&#38;A&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-195-publish-and-be-damned/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social me]]></itunes:subtitle>
	<content:encoded><![CDATA[‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&#38;A&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-195-publish-and-be-damned/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2026/03/bob-and-brian-2026.mp3" length="20494512" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&#38;A&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:28:28</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[‘There are more lawyers in Meta than social media directors in Brooklyn’, the inimitable Bob Hoffman says, expressing doubt that the recent court rulings against Meta and YouTube in the US would represent a ‘tobacco moment’ in the regulation of social media platforms. In conversation with Brian Jacobs of BJ&#38;A&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 194: Aquila – where is the eagle landing?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-194-aquila-where-is-the-eagle-landing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-194-aquila-where-is-the-eagle-landing</link>
	<pubDate>Thu, 05 Feb 2026 15:19:20 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">45e63780-9943-5bab-8891-30ffacad04f4</guid>
	<description><![CDATA[Exploring the latest developments in the USA&#8217;s advertiser-backed cross-media measurement initiative, asi&#8217;s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-194-aquila-where-is-the-eagle-landing/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Exploring the latest developments in the USA&#8217;s advertiser-backed cross-media measurement initiative, asi&#8217;s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview se]]></itunes:subtitle>
	<content:encoded><![CDATA[Exploring the latest developments in the USA&#8217;s advertiser-backed cross-media measurement initiative, asi&#8217;s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-194-aquila-where-is-the-eagle-landing/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2026/02/Aquila.mp3" length="28415664" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Exploring the latest developments in the USA&#8217;s advertiser-backed cross-media measurement initiative, asi&#8217;s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:39:28</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Exploring the latest developments in the USA&#8217;s advertiser-backed cross-media measurement initiative, asi&#8217;s John McCarthy interviewed Tina Daniels, President and COO of Aquila, and Josh Chasin, Aquila’s Chief Research Officer. The interview serves as a reminder of what Aquila sets out to do – and what’s behind the name. Seeking to&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-3-the-future-of-currencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-special-edition-measurement-in-2030-panel-3-the-future-of-currencies</link>
	<pubDate>Tue, 11 Nov 2025 11:25:06 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">24b2d326-cd1c-5259-b5f9-41f5855e9a5e</guid>
	<description><![CDATA[Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-3-the-future-of-currencies/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JIC]]></itunes:subtitle>
	<content:encoded><![CDATA[Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-3-the-future-of-currencies/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/11/Special-asiCast-Currency-debate.mp3" length="15895296" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>32:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Following our two earlier asiCasts on the theme of Measurement in 2030 (Panel 1 and Panel 2), this third panel was recorded live on November 5th at this year’s conference in Copenhagen and considered the future of currencies. Traditionally in Europe, JICs and MOCs provide industry research and a single&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-193-unexpected-friends-youtube-tiktok-and-broadcasters/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-193-unexpected-friends-youtube-tiktok-and-broadcasters</link>
	<pubDate>Fri, 31 Oct 2025 11:55:10 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">5a8935e5-c3c3-52d9-84b6-f7fefc133447</guid>
	<description><![CDATA[YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-193-unexpected-friends-youtube-tiktok-and-broadcasters/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reductio]]></itunes:subtitle>
	<content:encoded><![CDATA[YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-193-unexpected-friends-youtube-tiktok-and-broadcasters/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/10/asicast-193.mp3" length="15828696" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>34:02</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[YouTube turned 20 years old this year and TikTok turns 10 years only in 2026. In the years since their arrival many broadcasters and TV networks felt they represent a threat, seizing audiences from long-form to short-from content and fostering a reduction in consumer attention. So how do the many&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 192: Measuring YouTube – towards a media measurement loop?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-192-measuring-youtube-towards-a-media-measurement-loop/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-192-measuring-youtube-towards-a-media-measurement-loop</link>
	<pubDate>Mon, 13 Oct 2025 07:37:05 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=9057</guid>
	<description><![CDATA[In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-192-measuring-youtube-towards-a-media-measurement-loop/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operatio]]></itunes:subtitle>
	<content:encoded><![CDATA[In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-192-measuring-youtube-towards-a-media-measurement-loop/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/10/asiCast-192-Justin-and-Caroline.mp3" length="13083696" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:08</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 191: MRC – perception and reality</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-191-mrc-perception-and-reality/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-191-mrc-perception-and-reality</link>
	<pubDate>Thu, 31 Jul 2025 14:51:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8876</guid>
	<description><![CDATA[We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council&#8217;s role that seem to have arisen over this period. Of the two main functions&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-191-mrc-perception-and-reality/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council&#8217;s role that seem to ha]]></itunes:subtitle>
	<content:encoded><![CDATA[We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council&#8217;s role that seem to have arisen over this period. Of the two main functions&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-191-mrc-perception-and-reality/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/07/191-George-Ivie.mp3" length="16439580" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council&#8217;s role that seem to have arisen over this period. Of the two main functions&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>43:02</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[We interviewed the Media Rating Council’s CEO George Ivie for the first time some three years ago and, in this interview, our Research Director, Richard Marks, asks him to help resolve some misunderstandings about the Council&#8217;s role that seem to have arisen over this period. Of the two main functions&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast Special Edition: Measurement in 2030, Panel #2 – skills and structure</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-2-skills-and-structure/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-special-edition-measurement-in-2030-panel-2-skills-and-structure</link>
	<pubDate>Wed, 25 Jun 2025 09:23:45 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8845</guid>
	<description><![CDATA[This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-2-skills-and-structure/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and ]]></itunes:subtitle>
	<content:encoded><![CDATA[This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-2-skills-and-structure/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/06/Measurement-in-2030-2-final.mp3" length="30359952" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>1:14:02</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This is the second edition of our special series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. The first panel published in May focused on transparency and auditing, and the final panel in September will look&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 190: Is the era of US creative dominance about to end?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-190-is-the-era-of-us-creative-dominance-about-to-end/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-190-is-the-era-of-us-creative-dominance-about-to-end</link>
	<pubDate>Thu, 12 Jun 2025 10:16:40 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8831</guid>
	<description><![CDATA[Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-190-is-the-era-of-us-creative-dominance-about-to-end/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Ri]]></itunes:subtitle>
	<content:encoded><![CDATA[Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-190-is-the-era-of-us-creative-dominance-about-to-end/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/06/asiCast-190-Knaebel.mp3" length="12874428" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>34:30</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Now would be a good time for Europe to challenge the creative and technological dominance of the US in video production and distribution argues Christian Knaebel, Founder Director of Global Media Consult in this conversation with our Research Director Richard Marks. How can the use of subtitling, dubbing and AI-powered&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast Special Edition: Measurement in 2030, Panel #1</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-special-edition-measurement-in-2030-panel-1</link>
	<pubDate>Wed, 28 May 2025 07:58:37 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8816</guid>
	<description><![CDATA[Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-1/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are g]]></itunes:subtitle>
	<content:encoded><![CDATA[Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-measurement-in-2030-panel-1/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/05/asiCast-190-audits-final.mp3" length="29434392" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>1:14:46</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Our latest podcast is a special edition, the first in a series of three panels where we pull together a group of measurement experts to help understand what measurement will look like in 2030. In later episodes we’ll look at the skills the industry are going to need and how&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 189: Should broadcasters embrace YouTube?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-189-should-broadcasters-embrace-youtube/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-189-should-broadcasters-embrace-youtube</link>
	<pubDate>Thu, 01 May 2025 07:49:03 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8806</guid>
	<description><![CDATA[What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-189-should-broadcasters-embrace-youtube/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Res]]></itunes:subtitle>
	<content:encoded><![CDATA[What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-189-should-broadcasters-embrace-youtube/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/04/asicast-189-final.mp3" length="16232436" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>40:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[What are the key financial and strategic considerations for broadcasters when partnering platforms like YouTube? Can they effectively leverage YouTube to reach younger audiences whilst maintaining their brand identity and values? In this asiCast, our Research Director Richard Marks brings together two high-profile commentators with differing views to discuss the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 188: Seeking consensus – the road to cross-media measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-188-seeking-consensus-the-road-to-cross-media-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-188-seeking-consensus-the-road-to-cross-media-measurement</link>
	<pubDate>Tue, 15 Apr 2025 09:12:19 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8788</guid>
	<description><![CDATA[Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-188-seeking-consensus-the-road-to-cross-media-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-g]]></itunes:subtitle>
	<content:encoded><![CDATA[Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-188-seeking-consensus-the-road-to-cross-media-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/04/asiCast-188.mp3" length="11113776" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:53</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Is it possible to arrive at a consensus on the essential requirements for cross-media measurement? In this asiCast, our Research Director Richard Marks speaks to Julien Rosanvallon, Executive Vice President of Médiamétrie, about the aims of the working-group that Médiamétrie has pulled together to work on this and which held&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 187: Introducing the Barb Data Hub</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-187-introducing-the-barb-data-hub/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-187-introducing-the-barb-data-hub</link>
	<pubDate>Tue, 01 Apr 2025 10:09:35 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8772</guid>
	<description><![CDATA[Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-187-introducing-the-barb-data-hub/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s]]></itunes:subtitle>
	<content:encoded><![CDATA[Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-187-introducing-the-barb-data-hub/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/04/asiCast-187.mp3" length="8028684" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:16</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Barb Audiences recently announced the introduction of its Data Hub, a way to simplify access and use of Barb data by offering more choice in data access and reduction in duplication. In this asiCast, our Research Director Richard Marks speaks with Barb’s Head of Data Science, Khaled El Serafy, and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 186: Streaming, advertising and the control of the Measurement Agenda</title>
	<link>https://www.asiconferences.com/asi-casts/streaming-advertising-and-the-control-of-the-measurement-agenda/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=streaming-advertising-and-the-control-of-the-measurement-agenda</link>
	<pubDate>Tue, 25 Mar 2025 09:48:51 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8760</guid>
	<description><![CDATA[How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama&#8230; <a href="https://www.asiconferences.com/asi-casts/streaming-advertising-and-the-control-of-the-measurement-agenda/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an intervi]]></itunes:subtitle>
	<content:encoded><![CDATA[How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama&#8230; <a href="https://www.asiconferences.com/asi-casts/streaming-advertising-and-the-control-of-the-measurement-agenda/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/03/asiCast-186-final.mp3" length="19548864" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>43:12</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 185: Sports, ‘75% Peak TV’ and the way ahead for streaming</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-185-sports-75-peak-tv-and-the-way-ahead-for-streaming/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-185-sports-75-peak-tv-and-the-way-ahead-for-streaming</link>
	<pubDate>Mon, 17 Mar 2025 13:00:22 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8747</guid>
	<description><![CDATA[A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-185-sports-75-peak-tv-and-the-way-ahead-for-streaming/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK af]]></itunes:subtitle>
	<content:encoded><![CDATA[A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-185-sports-75-peak-tv-and-the-way-ahead-for-streaming/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/03/Guy-Bisson-March-2025-asiCast.mp3" length="12460032" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>30:00</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A decline of 25% in the content investment of streamers post-pandemic would seem to have settled as a new steady state which Guy Bisson, Executive Director and Co-Founder of Ampere Analysis,  has referred to as ‘75% Peak TV’. Having returned to the UK after three years in LA, Guy talks&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 184: The evolution of attention studies</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-184-the-evolution-of-attention-studies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-184-the-evolution-of-attention-studies</link>
	<pubDate>Thu, 27 Feb 2025 09:19:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8719</guid>
	<description><![CDATA[There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&#38;A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-184-the-evolution-of-attention-studies/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&#38;A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for]]></itunes:subtitle>
	<content:encoded><![CDATA[There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&#38;A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-184-the-evolution-of-attention-studies/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2025/02/Karen-asicast-184.mp3" length="11860992" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&#38;A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:55</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[There has been a great deal of interest shown in human attention to communications for very many years and in this asiCast Brian Jacobs of BJ&#38;A talks to Karen Nelson-Field, Founder and CEO of Amplified Intelligence, about how it has taken so long for the subject to be taken seriously.&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 183: Key messages from the 2024 asi International Conferences</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-183-key-messages-from-the-2024-asi-international-conferences/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-183-key-messages-from-the-2024-asi-international-conferences</link>
	<pubDate>Mon, 16 Dec 2024 09:09:27 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8653</guid>
	<description><![CDATA[There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-183-key-messages-from-the-2024-asi-international-conferences/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number]]></itunes:subtitle>
	<content:encoded><![CDATA[There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-183-key-messages-from-the-2024-asi-international-conferences/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/11/asiCast-183-audacity.mp3" length="15207048" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>32:30</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[There was undoubtedly a buzz around the annual gathering of the global audience measurement community when they met this year in Venice. This was because, as the conference progressed, there was an increased recognition of progress being made on a number of fronts which contributed to discussions during the breaks&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 182: Understanding attention across media</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-182-understanding-attention-across-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-182-understanding-attention-across-media</link>
	<pubDate>Thu, 24 Oct 2024 08:45:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8546</guid>
	<description><![CDATA[Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-182-understanding-attention-across-media/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set ]]></itunes:subtitle>
	<content:encoded><![CDATA[Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-182-understanding-attention-across-media/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/10/asiCast-182.mp3" length="15353280" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:19</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Increased financial pressure on advertisers to optimise their media spend in recent years has contributed to the significant growth in interest on attention over this period.  In France, CESP and the advertising research organisation IREP decided to set up a working group to look at best practice in measuring attention&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 181: The Attention Economy – A Category Blueprint</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-181-the-attention-economy-a-category-blueprint/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-181-the-attention-economy-a-category-blueprint</link>
	<pubDate>Fri, 18 Oct 2024 08:11:26 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8512</guid>
	<description><![CDATA[How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, talks to Karen about her new&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-181-the-attention-economy-a-category-blueprint/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of ]]></itunes:subtitle>
	<content:encoded><![CDATA[How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, talks to Karen about her new&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-181-the-attention-economy-a-category-blueprint/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/10/asiCast-181.mp3" length="11667024" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, talks to Karen about her new&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:12</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How has the focus on consumers’ attention moved on over the ten years or so since Karen Nelson-Field, Founder and CEO of Amplified Intelligence, first argued that the industry needed to take it seriously? In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, talks to Karen about her new&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 180: Profit Ability 2 – TV’s role in performance marketing</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-180-profit-ability-2-tvs-role-in-performance-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-180-profit-ability-2-tvs-role-in-performance-marketing</link>
	<pubDate>Mon, 14 Oct 2024 13:52:10 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8491</guid>
	<description><![CDATA[In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-180-profit-ability-2-tvs-role-in-performance-marketing/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit]]></itunes:subtitle>
	<content:encoded><![CDATA[In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-180-profit-ability-2-tvs-role-in-performance-marketing/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/10/asiCast-180.mp3" length="16036704" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:16</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 179: Evaluating radio ad effectiveness</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-179-evaluating-radio-ad-effectiveness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-179-evaluating-radio-ad-effectiveness</link>
	<pubDate>Wed, 09 Oct 2024 09:51:08 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8462</guid>
	<description><![CDATA[What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-179-evaluating-radio-ad-effectiveness/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the]]></itunes:subtitle>
	<content:encoded><![CDATA[What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-179-evaluating-radio-ad-effectiveness/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/10/asicast179.mp3" length="19152720" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[What are the main challenges facing radio in attracting and retaining audiences and securing the ad revenue it deserves given its enduring appeal? In this asiCast our Research Director Richard Marks interviews Jason Brownlee, CEO of Colourtext, about the involvement he has had over many years in the development of&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 178: Successful podcast strategies</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-178-successful-podcast-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-178-successful-podcast-strategies</link>
	<pubDate>Fri, 04 Oct 2024 09:08:35 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8444</guid>
	<description><![CDATA[What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-178-successful-podcast-strategies/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he g]]></itunes:subtitle>
	<content:encoded><![CDATA[What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-178-successful-podcast-strategies/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/10/asicast-178-final.mp3" length="19152288" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[What are the major trends in podcasting and in audio more generally? Ahead of his session at this year’s asi conference, James Cridland, the Editor of Podnews and its weekly companion podcast, talks to asi’s Research Director Richard Marks about how he got started with the daily email global briefing&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 177: Lantern – UK broadcasters team up to measure outcomes</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-177-lantern-uk-broadcasters-team-up-to-measure-outcomes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-177-lantern-uk-broadcasters-team-up-to-measure-outcomes</link>
	<pubDate>Tue, 24 Sep 2024 09:13:09 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8363</guid>
	<description><![CDATA[Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-177-lantern-uk-broadcasters-team-up-to-measure-outcomes/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewe]]></itunes:subtitle>
	<content:encoded><![CDATA[Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-177-lantern-uk-broadcasters-team-up-to-measure-outcomes/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/09/asiCast-177.mp3" length="17685216" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:34</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will demonstrate the positive relationship between TV viewers and advertising outcomes. In this asiCast, Sameer Modha, Measurement Innovation Lead at ITV,&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 176: Assessing the impact of AI on media and advertising</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-176-assessing-the-impact-of-ai-on-media-and-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-176-assessing-the-impact-of-ai-on-media-and-advertising</link>
	<pubDate>Thu, 08 Aug 2024 08:23:21 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8093</guid>
	<description><![CDATA[Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-176-assessing-the-impact-of-ai-on-media-and-advertising/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produ]]></itunes:subtitle>
	<content:encoded><![CDATA[Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-176-assessing-the-impact-of-ai-on-media-and-advertising/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/08/asiCast-176.mp3" length="21193056" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:26</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Whilst there is a lot of talk about AI currently, much of it is fairly general so our Research Director, Richard Marks, took the opportunity to interview Guy Bisson, Executive Director and Co-Founder of Ampere Analysis, and discuss a report Guy has produced on how AI is being used in&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 175: Who Cares? – measurement and accountability</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-175-who-cares-measurement-and-accountability/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-175-who-cares-measurement-and-accountability</link>
	<pubDate>Wed, 31 Jul 2024 15:59:20 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8063</guid>
	<description><![CDATA[Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&#38;A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-175-who-cares-measurement-and-accountability/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&#38;A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Wh]]></itunes:subtitle>
	<content:encoded><![CDATA[Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&#38;A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-175-who-cares-measurement-and-accountability/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/07/asiCast-175.mp3" length="15676848" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&#38;A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:46</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Following concerns that had been raised about the current state of the advertising business, two former agency leaders, Brian Jacobs, Founder and CEO of BJ&#38;A, and Nick Manning, Co-Founder of Manning Gottlieb Media, decided to set up an initiative (Who Cares?) that would encourage like-minded people to look more closely&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 174: egta’s five priorities for multiplatform TV and audio</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-174-egtas-five-priorities-for-multiplatform-tv-and-audio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-174-egtas-five-priorities-for-multiplatform-tv-and-audio</link>
	<pubDate>Wed, 03 Jul 2024 09:11:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=8046</guid>
	<description><![CDATA[Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-174-egtas-five-priorities-for-multiplatform-tv-and-audio/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and]]></itunes:subtitle>
	<content:encoded><![CDATA[Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-174-egtas-five-priorities-for-multiplatform-tv-and-audio/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/07/asiCast-174.mp3" length="21229344" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Recently, egta, the international trade body for multiplatform TV and audio businesses, celebrated its 50th anniversary and announced its new industry charter. Effectively a mission statement for commercial broadcasters in an age of multi-platform TV and audio, the charter outlined five priorities to be addressed. Our Research Director Richard Marks&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 173: How UKOM integrates YouTube data</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-173-how-ukom-integrates-youtube-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-173-how-ukom-integrates-youtube-data</link>
	<pubDate>Wed, 29 May 2024 12:36:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7964</guid>
	<description><![CDATA[How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-173-how-ukom-integrates-youtube-data/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos]]></itunes:subtitle>
	<content:encoded><![CDATA[How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-173-how-ukom-integrates-youtube-data/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/05/asiCast-173.mp3" length="20363184" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How valuable is a people-based panel as a starting point for data integration? With the direction of travel for most currencies now being towards expanding their datasets, we were keen to find out more about the integration of YouTube data into the Ipsos iris panel data that drives the UKOM&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 172: Making the most of attention</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-172-making-the-most-of-attention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-172-making-the-most-of-attention</link>
	<pubDate>Thu, 18 Apr 2024 10:47:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7947</guid>
	<description><![CDATA[Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-172-making-the-most-of-attention/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applie]]></itunes:subtitle>
	<content:encoded><![CDATA[Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-172-making-the-most-of-attention/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/04/asiCast-172.mp3" length="22565088" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>31:20</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 171: Nielsen and YouTube expand measurement to CTVs</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-171-nielsen-and-youtube-expand-measurement-to-ctvs/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-171-nielsen-and-youtube-expand-measurement-to-ctvs</link>
	<pubDate>Tue, 09 Apr 2024 10:47:51 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7932</guid>
	<description><![CDATA[Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-171-nielsen-and-youtube-expand-measurement-to-ctvs/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at]]></itunes:subtitle>
	<content:encoded><![CDATA[Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-171-nielsen-and-youtube-expand-measurement-to-ctvs/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/04/asiCast-171.mp3" length="12627792" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:32</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 170: Managing change in challenging times for the JICs</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-170-managing-change-in-challenging-times-for-the-jics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-170-managing-change-in-challenging-times-for-the-jics</link>
	<pubDate>Wed, 27 Mar 2024 10:41:31 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7915</guid>
	<description><![CDATA[As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi&#8217;s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-170-managing-change-in-challenging-times-for-the-jics/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi&#8217;s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement o]]></itunes:subtitle>
	<content:encoded><![CDATA[As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi&#8217;s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-170-managing-change-in-challenging-times-for-the-jics/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/03/asiCast-170-OzTAM-project.mp3" length="15585264" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi&#8217;s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:39</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi&#8217;s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced to the measurement of total TV at the beginning of the year. The&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 169: Global streamers join TV’s Thinkbox</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-169-global-streamers-join-tvs-thinkbox/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-169-global-streamers-join-tvs-thinkbox</link>
	<pubDate>Tue, 19 Mar 2024 09:48:45 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7899</guid>
	<description><![CDATA[Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-169-global-streamers-join-tvs-thinkbox/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem th]]></itunes:subtitle>
	<content:encoded><![CDATA[Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-169-global-streamers-join-tvs-thinkbox/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/03/asiCast-169.mp3" length="14839632" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:37</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkbox, and asks her how this came about. It would seem the need to secure advertising revenue quickly led to&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 168: 2024 – a pivotal year for the global streamers</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-168-2024-a-pivotal-year-for-the-global-streamers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-168-2024-a-pivotal-year-for-the-global-streamers</link>
	<pubDate>Tue, 13 Feb 2024 14:25:08 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7872</guid>
	<description><![CDATA[If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-168-2024-a-pivotal-year-for-the-global-streamers/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this a]]></itunes:subtitle>
	<content:encoded><![CDATA[If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-168-2024-a-pivotal-year-for-the-global-streamers/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2024/02/asiCast-168.mp3" length="21577104" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategies to provide comfort to sceptical investors. In this asiCast, our Research Director Richard Marks discusses the prospects&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-167-podcast-discovery-and-measurement-what-makes-podcasts-different-from-radio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-167-podcast-discovery-and-measurement-what-makes-podcasts-different-from-radio</link>
	<pubDate>Tue, 24 Oct 2023 09:17:37 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7759</guid>
	<description><![CDATA[How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-167-podcast-discovery-and-measurement-what-makes-podcasts-different-from-radio/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the dif]]></itunes:subtitle>
	<content:encoded><![CDATA[How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-167-podcast-discovery-and-measurement-what-makes-podcasts-different-from-radio/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/10/asiCast-167-Matt-Deegan.mp3" length="13168224" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt Deegan, Director of Podcast Discovery, some of the difficulties following the launch of Edison’s Podcast Ranker in the UK. Another key&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 166: What’s in a name? Why media language matters</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-166-whats-in-a-name-why-media-language-matters/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-166-whats-in-a-name-why-media-language-matters</link>
	<pubDate>Tue, 10 Oct 2023 12:46:34 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7737</guid>
	<description><![CDATA[Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-166-whats-in-a-name-why-media-language-matters/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells]]></itunes:subtitle>
	<content:encoded><![CDATA[Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-166-whats-in-a-name-why-media-language-matters/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/10/asiCast-166-Evan-Shapiro.mp3" length="21218112" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:28</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the media use language that simply confuses everyone, bells started ringing in asi’s offices. This was a subject&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 165: What will be the consequences of Barb’s governance of CFlight?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-165-what-will-be-the-consequences-of-barbs-governance-of-cflight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-165-what-will-be-the-consequences-of-barbs-governance-of-cflight</link>
	<pubDate>Thu, 28 Sep 2023 10:31:05 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7710</guid>
	<description><![CDATA[CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-165-what-will-be-the-consequences-of-barbs-governance-of-cflight/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters ]]></itunes:subtitle>
	<content:encoded><![CDATA[CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-165-what-will-be-the-consequences-of-barbs-governance-of-cflight/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/09/asiCast-165.mp3" length="16913664" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 164: Key takeaways from Cannes</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-164-key-takeaways-from-cannes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-164-key-takeaways-from-cannes</link>
	<pubDate>Tue, 25 Jul 2023 08:03:06 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7350</guid>
	<description><![CDATA[Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-164-key-takeaways-from-cannes/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commen]]></itunes:subtitle>
	<content:encoded><![CDATA[Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-164-key-takeaways-from-cannes/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/07/asiCast-164.mp3" length="18517680" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:43</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for his key takeaways from the event. Having already commented on the extent to which this year seemed to&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 163: The likely impact of the US writers&#8217; and actors&#8217; strikes</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-163-the-likely-impact-of-the-us-writers-and-actors-strikes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-163-the-likely-impact-of-the-us-writers-and-actors-strikes</link>
	<pubDate>Wed, 19 Jul 2023 11:35:59 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7341</guid>
	<description><![CDATA[With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-163-the-likely-impact-of-the-us-writers-and-actors-strikes/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with ]]></itunes:subtitle>
	<content:encoded><![CDATA[With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-163-the-likely-impact-of-the-us-writers-and-actors-strikes/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/07/asiCast-163-Guy-Bisson.mp3" length="17799264" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:43</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications. Richard Marks, our Research Director, explores with Guy the main issues that are driving&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 162: Has the online advertising bubble burst?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-162-has-the-online-advertising-bubble-burst/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-162-has-the-online-advertising-bubble-burst</link>
	<pubDate>Thu, 15 Jun 2023 08:43:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7318</guid>
	<description><![CDATA[For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-162-has-the-online-advertising-bubble-burst/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers fel]]></itunes:subtitle>
	<content:encoded><![CDATA[For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-162-has-the-online-advertising-bubble-burst/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/06/asiCast-162-Nick-Manning.mp3" length="19247328" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:44</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited supply of advertising money. In this period advertisers felt compelled to invest in digital&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 161: A hybrid future for audio measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-161-a-hybrid-future-for-audio-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-161-a-hybrid-future-for-audio-measurement</link>
	<pubDate>Tue, 06 Jun 2023 08:04:02 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7288</guid>
	<description><![CDATA[Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-161-a-hybrid-future-for-audio-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annu]]></itunes:subtitle>
	<content:encoded><![CDATA[Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-161-a-hybrid-future-for-audio-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/06/asiCast-161-Deb-Hishon.mp3" length="16248384" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:34</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the development of this project over the last few years at our annual conference, in this podcast our Research Director Richard Marks speaks&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 160: Subscription VOD leans even further into advertising</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-160-subscription-vod-leans-even-further-into-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-160-subscription-vod-leans-even-further-into-advertising</link>
	<pubDate>Tue, 30 May 2023 08:18:26 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7267</guid>
	<description><![CDATA[Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+.  With the ad tier also due to be launched in Europe later this year, Guy&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-160-subscription-vod-leans-even-further-into-advertising/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+.  With the ad tier also due to be launched in ]]></itunes:subtitle>
	<content:encoded><![CDATA[Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+.  With the ad tier also due to be launched in Europe later this year, Guy&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-160-subscription-vod-leans-even-further-into-advertising/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/05/asicast-160-Guy-Bisson.mp3" length="18789408" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+.  With the ad tier also due to be launched in Europe later this year, Guy&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:06</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for Disney+.  With the ad tier also due to be launched in Europe later this year, Guy&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 159: Tracking the changing viewing habits of SVOD subscribers</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-159-tracking-the-changing-viewing-habits-of-svod-subscribers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-159-tracking-the-changing-viewing-habits-of-svod-subscribers</link>
	<pubDate>Thu, 25 May 2023 07:50:40 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7257</guid>
	<description><![CDATA[Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company&#8217;s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-159-tracking-the-changing-viewing-habits-of-svod-subscribers/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company]]></itunes:subtitle>
	<content:encoded><![CDATA[Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company&#8217;s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-159-tracking-the-changing-viewing-habits-of-svod-subscribers/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/05/asiCast-159-Matt-Ross.mp3" length="15150672" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company&#8217;s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:03</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company&#8217;s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 158: 2023 financial prospects for media, tech and advertising</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-158-2023-financial-prospects-for-media-tech-and-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-158-2023-financial-prospects-for-media-tech-and-advertising</link>
	<pubDate>Tue, 25 Apr 2023 15:22:22 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7239</guid>
	<description><![CDATA[What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-158-2023-financial-prospects-for-media-tech-and-advertising/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial anal]]></itunes:subtitle>
	<content:encoded><![CDATA[What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-158-2023-financial-prospects-for-media-tech-and-advertising/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/04/asiCast-158-1.mp3" length="14355360" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:56</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Research Director Richard Marks caught up with financial analyst Ian Whittaker, Founder of Liberty Sky Advisors. More&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 157: Total Video Measurement and the myth of Sisyphus – the Swedish experience</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-157-total-video-measurement-and-the-myth-of-sisyphus-the-swedish-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-157-total-video-measurement-and-the-myth-of-sisyphus-the-swedish-experience</link>
	<pubDate>Tue, 25 Apr 2023 15:17:12 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7233</guid>
	<description><![CDATA[What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-157-total-video-measurement-and-the-myth-of-sisyphus-the-swedish-experience/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO a]]></itunes:subtitle>
	<content:encoded><![CDATA[What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-157-total-video-measurement-and-the-myth-of-sisyphus-the-swedish-experience/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/04/asicast-157-Magnus-Anshelm-1.mp3" length="19196784" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:40</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Director Richard Marks speaks with Magnus Anshelm, CEO at MMS, about what they are currently measuring and what is on&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 156: The evolution of attention</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-156-the-evolution-of-attention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-156-the-evolution-of-attention</link>
	<pubDate>Mon, 27 Mar 2023 08:45:06 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7161</guid>
	<description><![CDATA[The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-156-the-evolution-of-attention/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doct]]></itunes:subtitle>
	<content:encoded><![CDATA[The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-156-the-evolution-of-attention/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/03/asi-Cast-156-Karen-Nelson-Field-2023.mp3" length="18772128" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:04</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The importance of attention has arisen with the attempt to determine a measure that attributes value across impressions. This was the task Karen Nelson-Field, Founder and CEO of Amplified Intelligence, set out to address shortly after completing her doctorate in audience measurement, as she outlines in this interview with Brian&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-155-fit-for-tv-barb-audiences-expands-its-scope/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-155-fit-for-tv-barb-audiences-expands-its-scope</link>
	<pubDate>Wed, 08 Mar 2023 09:23:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7128</guid>
	<description><![CDATA[How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-155-fit-for-tv-barb-audiences-expands-its-scope/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November i]]></itunes:subtitle>
	<content:encoded><![CDATA[How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-155-fit-for-tv-barb-audiences-expands-its-scope/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/03/asiCast-155.mp3" length="19238688" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:43</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-154-finnish-broadcasters-take-the-lead-on-cross-platform-campaign-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-154-finnish-broadcasters-take-the-lead-on-cross-platform-campaign-measurement</link>
	<pubDate>Thu, 16 Feb 2023 11:33:15 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7105</guid>
	<description><![CDATA[Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-154-finnish-broadcasters-take-the-lead-on-cross-platform-campaign-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one o]]></itunes:subtitle>
	<content:encoded><![CDATA[Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-154-finnish-broadcasters-take-the-lead-on-cross-platform-campaign-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/02/asiCast-154.mp3" length="26596512" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>36:56</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Broadcasters need to take the lead in providing reliable and comprehensive cross-platform campaign measurement across their broadcast and online offers and recently the Finnish commercial broadcasters announced their plans to do so. Finland will be one of the first countries in the world to unify campaign measurement across all broadcaster&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 153: Managing complexity – wider lessons from OOH measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-153-managing-complexity-wider-lessons-from-ooh-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-153-managing-complexity-wider-lessons-from-ooh-measurement</link>
	<pubDate>Mon, 13 Feb 2023 09:35:38 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7065</guid>
	<description><![CDATA[The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-153-managing-complexity-wider-lessons-from-ooh-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, C]]></itunes:subtitle>
	<content:encoded><![CDATA[The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-153-managing-complexity-wider-lessons-from-ooh-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/02/asiCast-153-Denise.mp3" length="17690832" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:34</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 152: Early days for Netflix in ad-supported streaming</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-152-early-days-for-netflix-in-ad-supported-streaming/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-152-early-days-for-netflix-in-ad-supported-streaming</link>
	<pubDate>Thu, 02 Feb 2023 15:54:16 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7051</guid>
	<description><![CDATA[It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor both to this podcast and our conferences. Although it&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-152-early-days-for-netflix-in-ad-supported-streaming/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor bo]]></itunes:subtitle>
	<content:encoded><![CDATA[It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor both to this podcast and our conferences. Although it&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-152-early-days-for-netflix-in-ad-supported-streaming/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/02/Guy-Bisson-Jan-2023.mp3" length="14208912" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor both to this podcast and our conferences. Although it&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:44</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[It’s been a particularly interesting quarter for Netflix – the first since the launch of its advertising tier. In this podcast Richard Marks has a chat with Guy Bisson, Executive Director and co-founder of Ampere Analysis, who is a regular contributor both to this podcast and our conferences. Although it&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 151: Currency measurement at a crossroads – business models and metrics</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-151-currency-measurement-at-a-crossroads-business-models-and-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-151-currency-measurement-at-a-crossroads-business-models-and-metrics</link>
	<pubDate>Thu, 26 Jan 2023 10:52:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=7034</guid>
	<description><![CDATA[We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a number of questions about the US measurement&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-151-currency-measurement-at-a-crossroads-business-models-and-metrics/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a]]></itunes:subtitle>
	<content:encoded><![CDATA[We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a number of questions about the US measurement&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-151-currency-measurement-at-a-crossroads-business-models-and-metrics/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2023/01/asiCast-final.mp3" length="16024608" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a number of questions about the US measurement&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:15</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[We recently published some thoughts on the announcement of a new US measurement body which described itself as a JIC whilst not having the characteristics of JICs anywhere else in the world. Our commentary provoked a great deal of discussion and raised a number of questions about the US measurement&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 150: Joining forces to measure attention</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-150-joining-forces-to-measure-attention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-150-joining-forces-to-measure-attention</link>
	<pubDate>Wed, 23 Nov 2022 11:59:02 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6981</guid>
	<description><![CDATA[Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-150-joining-forces-to-measure-attention/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate ]]></itunes:subtitle>
	<content:encoded><![CDATA[Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-150-joining-forces-to-measure-attention/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/11/asiCast-150-2.mp3" length="18990288" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:23</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Cross-media attention data has been available for a while in the US from a combination of TVision’s TV panel data and Lumen Research’s Digital Attention data. A growing number of clients making use of this data has persuaded the companies to collaborate and set up panels to provide a similar&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 149: TV’s next revolution – OEM data</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-149-tvs-next-revolution-oem-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-149-tvs-next-revolution-oem-data</link>
	<pubDate>Wed, 26 Oct 2022 15:06:25 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6909</guid>
	<description><![CDATA[Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-149-tvs-next-revolution-oem-data/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment ]]></itunes:subtitle>
	<content:encoded><![CDATA[Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-149-tvs-next-revolution-oem-data/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/10/asiCast-149.mp3" length="6243696" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:21</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Data from Smart TV set manufacturers provides important insights into changing patterns of viewing behaviour. In this asiCast, our Research Director, Richard Marks, speaks with Ed Wale, VP Europe, LG Ads Solutions, about how data from Original Equipment Manufacturers (OEMs) is gathered and where it comes from. The acronym FAST&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 148 Conference Preview: Towards a multi-currency market in the US?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-148-conference-preview-towards-a-multi-currency-market-in-the-us/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-148-conference-preview-towards-a-multi-currency-market-in-the-us</link>
	<pubDate>Fri, 21 Oct 2022 08:49:54 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6896</guid>
	<description><![CDATA[In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-148-conference-preview-towards-a-multi-currency-market-in-the-us/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon ab]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-148-conference-preview-towards-a-multi-currency-market-in-the-us/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/10/asiCast-148-Jon-Watts-CIMM-mono.mp3" length="8515584" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:39</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast our Research Director Richard Marks interviews Jon Watts, CEO of the Coalition for Innovative Media Measurement (CIMM), in the US and asks him about his role there in the rapidly evolving media landscape. In particular Richard asks Jon about the two current studies CIMM has conducted and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 147 Conference Preview: Synthetic data and virtual IDs</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-147-conference-preview-synthetic-data-and-virtual-ids/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-147-conference-preview-synthetic-data-and-virtual-ids</link>
	<pubDate>Mon, 17 Oct 2022 10:19:16 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6881</guid>
	<description><![CDATA[The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-147-conference-preview-synthetic-data-and-virtual-ids/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data]]></itunes:subtitle>
	<content:encoded><![CDATA[The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-147-conference-preview-synthetic-data-and-virtual-ids/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/10/asicast-147.mp3" length="6292944" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 146 Conference Preview: Attention – the cost and value equation</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-146-conference-preview-attention-the-cost-and-value-equation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-146-conference-preview-attention-the-cost-and-value-equation</link>
	<pubDate>Wed, 12 Oct 2022 09:30:07 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6867</guid>
	<description><![CDATA[We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&#38;A talks to Jonathan Waite, Global Director of Havas Media&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-146-conference-preview-attention-the-cost-and-value-equation/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&#38;A talks ]]></itunes:subtitle>
	<content:encoded><![CDATA[We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&#38;A talks to Jonathan Waite, Global Director of Havas Media&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-146-conference-preview-attention-the-cost-and-value-equation/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/10/asicast-146-Jonathan-Waite.mp3" length="7460640" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&#38;A talks to Jonathan Waite, Global Director of Havas Media&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:43</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[We have been looking to apply proxies for attention since whenever – seeking to have ads appearing first in break or on the outside back cover. Now technology appears to provide the opportunity to measure attentiveness and Brian Jacobs of BJ&#38;A talks to Jonathan Waite, Global Director of Havas Media&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 145: Automatic radio and hybrid television measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-145-automatic-radio-and-hybrid-television-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-145-automatic-radio-and-hybrid-television-measurement</link>
	<pubDate>Fri, 07 Oct 2022 09:46:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6835</guid>
	<description><![CDATA[Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-145-automatic-radio-and-hybrid-television-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and vid]]></itunes:subtitle>
	<content:encoded><![CDATA[Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-145-automatic-radio-and-hybrid-television-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/10/asiCast-145-Julien-Rosanvallon.mp3" length="5984712" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:37</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Audio and video being available to consumers anytime and anywhere presents enormous problems for those involved in audience measurement. For some years now it has been widely acknowledged that hybrid solutions are required for this evolving audio and video market. In this asiCast our Research Director, Richard Marks, talks to&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 144: River of Dreams – integrating linear and BVOD currency</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-144-river-of-dreams-integrating-linear-and-bvod-currency/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-144-river-of-dreams-integrating-linear-and-bvod-currency</link>
	<pubDate>Mon, 03 Oct 2022 10:23:13 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6819</guid>
	<description><![CDATA[Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television &#38; Video Conference in Nice, Ian Garland,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-144-river-of-dreams-integrating-linear-and-bvod-currency/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year]]></itunes:subtitle>
	<content:encoded><![CDATA[Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television &#38; Video Conference in Nice, Ian Garland,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-144-river-of-dreams-integrating-linear-and-bvod-currency/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/10/asiCast-144-Ian-Garland.mp3" length="5609088" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television &#38; Video Conference in Nice, Ian Garland,&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:35</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Integrating both linear and broadcaster VOD data into the industry currency for both content and advertising has multiple benefits for stakeholders. In this preview to the presentation he will be making with Craig Johnson of Seven West Media at this year’s International Television &#38; Video Conference in Nice, Ian Garland,&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 143 Conference Session Preview: Streaming and OTT – where is the industry heading?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-143-conference-session-preview-streaming-and-ott-where-is-the-industry-heading/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-143-conference-session-preview-streaming-and-ott-where-is-the-industry-heading</link>
	<pubDate>Wed, 28 Sep 2022 11:20:48 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6805</guid>
	<description><![CDATA[As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-143-conference-session-preview-streaming-and-ott-where-is-the-industry-heading/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing int]]></itunes:subtitle>
	<content:encoded><![CDATA[As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-143-conference-session-preview-streaming-and-ott-where-is-the-industry-heading/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/09/asiCast-143-Lucia.mp3" length="7313976" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:19</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As streaming moves centre stage in the distribution of content, what insights can we get from around the world of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices? Is the SVOD era phasing into one of hybrid models with ad-free and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 142: Cross-media, alt. currencies and the challenge of global standards</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-142-cross-media-alt-currencies-and-the-challenge-of-global-standards/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-142-cross-media-alt-currencies-and-the-challenge-of-global-standards</link>
	<pubDate>Thu, 22 Sep 2022 07:49:32 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6786</guid>
	<description><![CDATA[The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-142-cross-media-alt-currencies-and-the-challenge-of-global-standards/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the]]></itunes:subtitle>
	<content:encoded><![CDATA[The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-142-cross-media-alt-currencies-and-the-challenge-of-global-standards/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/09/asiCast-142.mp3" length="12661488" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>35:10</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 141: Market modelling – from measurement to effectiveness</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-141-market-modelling-from-measurement-to-effectiveness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-141-market-modelling-from-measurement-to-effectiveness</link>
	<pubDate>Thu, 15 Sep 2022 08:51:21 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6773</guid>
	<description><![CDATA[Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-141-market-modelling-from-measurement-to-effectiveness/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as wides]]></itunes:subtitle>
	<content:encoded><![CDATA[Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-141-market-modelling-from-measurement-to-effectiveness/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/09/asicast-141-mono-edited.mp3" length="14022288" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 140: Cross-media planning and insights for the Netherlands – the RFP</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-140-cross-media-planning-and-insights-for-the-netherlands-the-rfp/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-140-cross-media-planning-and-insights-for-the-netherlands-the-rfp</link>
	<pubDate>Mon, 18 Jul 2022 14:21:44 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6561</guid>
	<description><![CDATA[A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-140-cross-media-planning-and-insights-for-the-netherlands-the-rfp/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at ou]]></itunes:subtitle>
	<content:encoded><![CDATA[A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-140-cross-media-planning-and-insights-for-the-netherlands-the-rfp/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/07/asicast-140-Karin-audio.mp3" length="12040704" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:43</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A new cross-media measurement tender process has been published by NMO in the Netherlands as part of the Media Audience Measurement system that is being developed there. We have been tracking this significant initiative over the last few years both at our annual conference and in this podcast series as&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 139: Identity resolution – who is really watching?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-139-identity-resolution-who-is-really-watching/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-139-identity-resolution-who-is-really-watching</link>
	<pubDate>Thu, 05 May 2022 10:23:44 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6518</guid>
	<description><![CDATA[Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-139-identity-resolution-who-is-really-watching/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Dat]]></itunes:subtitle>
	<content:encoded><![CDATA[Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-139-identity-resolution-who-is-really-watching/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/05/asicast-139-Mainak-Mazumdar-2.mp3" length="18178128" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:15</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 138: Recipes for effective media measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-138-recipes-for-effective-media-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-138-recipes-for-effective-media-measurement</link>
	<pubDate>Mon, 25 Apr 2022 10:29:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6500</guid>
	<description><![CDATA[Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-138-recipes-for-effective-media-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be]]></itunes:subtitle>
	<content:encoded><![CDATA[Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-138-recipes-for-effective-media-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/04/asicast-138-Bill-Harvey-no-edit.mp3" length="30064608" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>41:45</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 137: Device and account sharing – what is really going on?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-137-device-and-account-sharing-what-is-really-going-on/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-137-device-and-account-sharing-what-is-really-going-on</link>
	<pubDate>Tue, 12 Apr 2022 09:12:30 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6461</guid>
	<description><![CDATA[We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-137-device-and-account-sharing-what-is-really-going-on/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companie]]></itunes:subtitle>
	<content:encoded><![CDATA[We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-137-device-and-account-sharing-what-is-really-going-on/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/04/asiCast-137-Paul-Donato.mp3" length="20093616" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:54</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 136: Measuring broadcaster impact and value – the next research challenge</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-136-measuring-broadcaster-impact-and-value-the-next-research-challenge/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-136-measuring-broadcaster-impact-and-value-the-next-research-challenge</link>
	<pubDate>Fri, 25 Mar 2022 09:56:13 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6434</guid>
	<description><![CDATA[How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-136-measuring-broadcaster-impact-and-value-the-next-research-challenge/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland,]]></itunes:subtitle>
	<content:encoded><![CDATA[How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-136-measuring-broadcaster-impact-and-value-the-next-research-challenge/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/03/asiCast-136-Roberto-Candel-final.mp3" length="22685616" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>31:30</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How can broadcasters best demonstrate the impact, value and positive contribution they make to society? Public service broadcasters are always being challenged about their funding and we have recently seen a referendum on the subject held in Switzerland, persistent pressure placed on the BBC in the UK and, ahead of&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 135: VAM in Canada – industry collaboration in action</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-135-vam-in-canada-industry-collaboration-in-action/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-135-vam-in-canada-industry-collaboration-in-action</link>
	<pubDate>Wed, 09 Feb 2022 13:42:31 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6362</guid>
	<description><![CDATA[The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-135-vam-in-canada-industry-collaboration-in-action/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, sp]]></itunes:subtitle>
	<content:encoded><![CDATA[The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-135-vam-in-canada-industry-collaboration-in-action/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/02/asiCast-135-audio.mp3" length="31160880" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 134: US TV measurement – a window of opportunity for ‘alt currencies’?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-134-us-tv-measurement-a-window-of-opportunity-for-alt-currencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-134-us-tv-measurement-a-window-of-opportunity-for-alt-currencies</link>
	<pubDate>Wed, 02 Feb 2022 11:04:00 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6328</guid>
	<description><![CDATA[It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US.  In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-134-us-tv-measurement-a-window-of-opportunity-for-alt-currencies/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US.  In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder]]></itunes:subtitle>
	<content:encoded><![CDATA[It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US.  In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-134-us-tv-measurement-a-window-of-opportunity-for-alt-currencies/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2022/02/asiCast-134-audio.mp3" length="30886560" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US.  In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:44</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[It is clear to everyone that there is currently a great deal of turbulence in the TV market in the US.  In the context of the ongoing NBC tender process for audience measurement providers, our Research Director Richard Marks discusses with the co-founder and CEO of TVision, Yan Liu, the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 133: Nielsen moves US TV towards spot ratings</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-133-nielsen-moves-us-tv-towards-spot-ratings/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-133-nielsen-moves-us-tv-towards-spot-ratings</link>
	<pubDate>Thu, 16 Dec 2021 09:42:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6298</guid>
	<description><![CDATA[Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-133-nielsen-moves-us-tv-towards-spot-ratings/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US]]></itunes:subtitle>
	<content:encoded><![CDATA[Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-133-nielsen-moves-us-tv-towards-spot-ratings/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/12/asiCast-133.mp3" length="12817872" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:48</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-132-inside-comscores-pilot-for-cross-media-measurement-in-the-us/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-132-inside-comscores-pilot-for-cross-media-measurement-in-the-us</link>
	<pubDate>Wed, 08 Dec 2021 14:02:34 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6287</guid>
	<description><![CDATA[Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi&#8217;s Research Director, Richard Marks, about the trial. What does it involve and what&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-132-inside-comscores-pilot-for-cross-media-measurement-in-the-us/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi&#8217;s Research Director, Ric]]></itunes:subtitle>
	<content:encoded><![CDATA[Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi&#8217;s Research Director, Richard Marks, about the trial. What does it involve and what&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-132-inside-comscores-pilot-for-cross-media-measurement-in-the-us/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/12/comscore-ANA-project.mp3" length="20776751" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi&#8217;s Research Director, Richard Marks, about the trial. What does it involve and what&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:51</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Having been one of the companies selected by the Association of National Advertisers (ANA) to conduct a trial to meet the WFA’s North Star ambitions in the US, Comscore’s Chief Research Officer, Michael Vinson, talks to asi&#8217;s Research Director, Richard Marks, about the trial. What does it involve and what&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 131: US media measurement – the state of play</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-131-us-media-measurement-the-state-of-play/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-131-us-media-measurement-the-state-of-play</link>
	<pubDate>Mon, 25 Oct 2021 07:58:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6251</guid>
	<description><![CDATA[The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-131-us-media-measurement-the-state-of-play/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to expl]]></itunes:subtitle>
	<content:encoded><![CDATA[The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-131-us-media-measurement-the-state-of-play/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/10/asicast-131-audio-mono.mp3" length="19593792" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:13</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 130: Leading the drive for fan and viewer engagement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-130-leading-the-drive-for-fan-and-viewer-engagement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-130-leading-the-drive-for-fan-and-viewer-engagement</link>
	<pubDate>Tue, 19 Oct 2021 08:46:41 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6225</guid>
	<description><![CDATA[One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-130-leading-the-drive-for-fan-and-viewer-engagement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was l]]></itunes:subtitle>
	<content:encoded><![CDATA[One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-130-leading-the-drive-for-fan-and-viewer-engagement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/10/asicast-130-audio-mono.mp3" length="17372880" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:08</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 129: Online measurement in Australia – a new beginning</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-129-online-measurement-in-australia-a-new-beginning/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-129-online-measurement-in-australia-a-new-beginning</link>
	<pubDate>Tue, 21 Sep 2021 09:54:00 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6171</guid>
	<description><![CDATA[Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-129-online-measurement-in-australia-a-new-beginning/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IA]]></itunes:subtitle>
	<content:encoded><![CDATA[Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-129-online-measurement-in-australia-a-new-beginning/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/09/asicast-129-Gai-Le-Roy-mono.mp3" length="18973228" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:48</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 128: UK broadcasters adopt CFlight</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-128-uk-broadcasters-adopt-cflight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-128-uk-broadcasters-adopt-cflight</link>
	<pubDate>Thu, 01 Jul 2021 08:20:46 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6102</guid>
	<description><![CDATA[A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-128-uk-broadcasters-adopt-cflight/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and a]]></itunes:subtitle>
	<content:encoded><![CDATA[A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-128-uk-broadcasters-adopt-cflight/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/06/asicast-128-Cflight-audio-mono.mp3" length="26331810" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:14</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 127: Putting a value on attention</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-127-putting-a-value-on-attention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-127-putting-a-value-on-attention</link>
	<pubDate>Tue, 15 Jun 2021 09:42:43 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6085</guid>
	<description><![CDATA[There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television &#38; Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-127-putting-a-value-on-attention/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television &#38; Video Conference last November was devoted to it when the questio]]></itunes:subtitle>
	<content:encoded><![CDATA[There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television &#38; Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-127-putting-a-value-on-attention/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/06/asicast-127-Martin-Vinter-mono.mp3" length="20681952" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television &#38; Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television &#38; Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 126: ‘A statement of intent’ – Justin Sampson reveals the new BARB contract</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-126-a-statement-of-intent-justin-sampson-reveals-the-new-barb-contract/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-126-a-statement-of-intent-justin-sampson-reveals-the-new-barb-contract</link>
	<pubDate>Wed, 02 Jun 2021 09:01:16 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=6043</guid>
	<description><![CDATA[Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-126-a-statement-of-intent-justin-sampson-reveals-the-new-barb-contract/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this intervie]]></itunes:subtitle>
	<content:encoded><![CDATA[Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-126-a-statement-of-intent-justin-sampson-reveals-the-new-barb-contract/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/06/asiCast-126-Justin-BARB-contract-audio-mono.mp3" length="21227192" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:48</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Over the last few years the service provided by BARB has been through a number of significant developments to deliver independent, objective and transparent measurement of the range of broadcast and streaming services being viewed today. In this interview Justin Sampson, CEO of BARB, outlines to our Research Director, Richard&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 124: The battle for control of in-car audio</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-124-the-battle-for-control-of-in-car-audio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-124-the-battle-for-control-of-in-car-audio</link>
	<pubDate>Mon, 24 May 2021 08:44:01 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5999</guid>
	<description><![CDATA[Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-124-the-battle-for-control-of-in-car-audio/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing]]></itunes:subtitle>
	<content:encoded><![CDATA[Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-124-the-battle-for-control-of-in-car-audio/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/05/asicast-124-Michael-Hill-Matt-Deegan-mono.mp3" length="28045061" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:13</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 123: A preview of Podcast Day 24</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-123-a-preview-of-podcast-day-24/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-123-a-preview-of-podcast-day-24</link>
	<pubDate>Tue, 18 May 2021 10:31:44 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5960</guid>
	<description><![CDATA[There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-123-a-preview-of-podcast-day-24/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and fin]]></itunes:subtitle>
	<content:encoded><![CDATA[There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-123-a-preview-of-podcast-day-24/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/05/asicast-123-Peter-Niegel-mono.mp3" length="13385136" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:23</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 122: TV planning and buying – the argument for change</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-122-tv-planning-and-buying-the-argument-for-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-122-tv-planning-and-buying-the-argument-for-change</link>
	<pubDate>Thu, 13 May 2021 07:50:38 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5948</guid>
	<description><![CDATA[The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-122-tv-planning-and-buying-the-argument-for-change/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this]]></itunes:subtitle>
	<content:encoded><![CDATA[The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-122-tv-planning-and-buying-the-argument-for-change/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/05/asicast-122-Nick-Manning-mono.mp3" length="25865404" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:57</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 121: The Tony Cowling Foundation</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-121-the-tony-cowling-foundation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-121-the-tony-cowling-foundation</link>
	<pubDate>Tue, 04 May 2021 11:20:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5926</guid>
	<description><![CDATA[There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-121-the-tony-cowling-foundation/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transfo]]></itunes:subtitle>
	<content:encoded><![CDATA[There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-121-the-tony-cowling-foundation/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/05/asicast-121-Tony-Cowling-Foundation-mono.mp3" length="18465385" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:50</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 120: Advertisers take the initiative</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-120-advertisers-take-the-initiative/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-120-advertisers-take-the-initiative</link>
	<pubDate>Tue, 13 Apr 2021 11:42:30 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5896</guid>
	<description><![CDATA[What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-120-advertisers-take-the-initiative/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy i]]></itunes:subtitle>
	<content:encoded><![CDATA[What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-120-advertisers-take-the-initiative/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/04/asicast-120-John-Broome-mono.mp3" length="31644001" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>33:59</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 119: The Dutch TMAM contract – what’s it all about?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-119-the-dutch-tmam-contract-whats-it-all-about/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-119-the-dutch-tmam-contract-whats-it-all-about</link>
	<pubDate>Thu, 01 Apr 2021 13:26:35 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5876</guid>
	<description><![CDATA[It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-119-the-dutch-tmam-contract-whats-it-all-about/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureau]]></itunes:subtitle>
	<content:encoded><![CDATA[It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-119-the-dutch-tmam-contract-whats-it-all-about/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/04/asicast-119-TMAM-audio-mono.mp3" length="25463612" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:21</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 118: Why is advertising so unpopular?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-118-why-is-advertising-so-unpopular/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-118-why-is-advertising-so-unpopular</link>
	<pubDate>Thu, 25 Feb 2021 16:20:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5826</guid>
	<description><![CDATA[It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people&#8217;s browsing&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-118-why-is-advertising-so-unpopular/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contrib]]></itunes:subtitle>
	<content:encoded><![CDATA[It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people&#8217;s browsing&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-118-why-is-advertising-so-unpopular/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/02/asiCast-118-Why-is-advertising-so-unpopular.mp3" length="26630140" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people&#8217;s browsing&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people&#8217;s browsing&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 117: Netflix, the studios and the battle for content</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-117-netflix-the-studios-and-the-battle-for-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-117-netflix-the-studios-and-the-battle-for-content</link>
	<pubDate>Mon, 15 Feb 2021 12:44:01 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5783</guid>
	<description><![CDATA[Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-117-netflix-the-studios-and-the-battle-for-content/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richa]]></itunes:subtitle>
	<content:encoded><![CDATA[Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-117-netflix-the-studios-and-the-battle-for-content/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/02/asicast-117-Guy-Bisson-final-mono.mp3" length="21714834" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:57</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 116: Understanding esports</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-116-understanding-esports/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-116-understanding-esports</link>
	<pubDate>Tue, 12 Jan 2021 12:00:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5769</guid>
	<description><![CDATA[Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-116-understanding-esports/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst ]]></itunes:subtitle>
	<content:encoded><![CDATA[Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-116-understanding-esports/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2021/01/asicast-116-audio-mono.mp3" length="25400461" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 115: How the UK views SVOD content – TRP’s David Raybould</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-115-how-the-uk-views-svod-content-trps-david-raybould/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-115-how-the-uk-views-svod-content-trps-david-raybould</link>
	<pubDate>Fri, 27 Nov 2020 09:50:57 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5698</guid>
	<description><![CDATA[In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-115-how-the-uk-views-svod-content-trps-david-raybould/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular m]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-115-how-the-uk-views-svod-content-trps-david-raybould/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/11/asicast-115-David-Raybould-mono.mp3" length="9694668" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:56</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 114: Project Origin – where are we now?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-114-project-origin-where-are-we-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-114-project-origin-where-are-we-now</link>
	<pubDate>Thu, 24 Sep 2020 13:36:09 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5590</guid>
	<description><![CDATA[The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television &#38; Video Conference&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-114-project-origin-where-are-we-now/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Laun]]></itunes:subtitle>
	<content:encoded><![CDATA[The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television &#38; Video Conference&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-114-project-origin-where-are-we-now/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/09/asicast-114-Project-Origin-Where-are-we-now.mp3" length="35961925" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television &#38; Video Conference&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>37:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television &#38; Video Conference&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 113: Putting a value on attention</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-113-putting-a-value-on-attention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-113-putting-a-value-on-attention</link>
	<pubDate>Tue, 14 Jul 2020 13:48:22 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5523</guid>
	<description><![CDATA[Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&#38;A about&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-113-putting-a-value-on-attention/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both a]]></itunes:subtitle>
	<content:encoded><![CDATA[Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&#38;A about&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-113-putting-a-value-on-attention/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/07/asicast-113-Karen-Nelson-Field-audio.mp3" length="38348001" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&#38;A about&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:42</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&#38;A about&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 112: Inside the programmatic supply chain</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-112-inside-the-programmatic-supply-chain/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-112-inside-the-programmatic-supply-chain</link>
	<pubDate>Tue, 02 Jun 2020 15:48:50 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5497</guid>
	<description><![CDATA[The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&#38;A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-112-inside-the-programmatic-supply-chain/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&#38;A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland]]></itunes:subtitle>
	<content:encoded><![CDATA[The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&#38;A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-112-inside-the-programmatic-supply-chain/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/06/Interview-Steve-Pollack-final.mp3" length="10638681" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&#38;A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:33</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&#38;A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 111: Gold standards in a time of crisis – RSMB&#8217;s Chris Mundy</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-111-gold-standards-in-a-time-of-crisis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-111-gold-standards-in-a-time-of-crisis</link>
	<pubDate>Thu, 14 May 2020 08:39:54 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5469</guid>
	<description><![CDATA[In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-111-gold-standards-in-a-time-of-crisis/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data scien]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-111-gold-standards-in-a-time-of-crisis/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/05/Chris-Mundy-111.mp3" length="35018951" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:31</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 110: Keeping the show on the road – Andrew Green of Ipsos</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-110-keeping-the-show-on-the-road/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-110-keeping-the-show-on-the-road</link>
	<pubDate>Thu, 07 May 2020 09:49:46 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5443</guid>
	<description><![CDATA[In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-110-keeping-the-show-on-the-road/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Gree]]></itunes:subtitle>
	<content:encoded><![CDATA[In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-110-keeping-the-show-on-the-road/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/05/Andrew-Green-110.mp3" length="31949568" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:12</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 109: How are we coping? – GfK&#8217;s Rolf Müller</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-109-how-are-we-coping-gfks-rolf-muller/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-109-how-are-we-coping-gfks-rolf-muller</link>
	<pubDate>Tue, 28 Apr 2020 08:32:16 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5421</guid>
	<description><![CDATA[Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-109-how-are-we-coping-gfks-rolf-muller/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed]]></itunes:subtitle>
	<content:encoded><![CDATA[Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-109-how-are-we-coping-gfks-rolf-muller/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/04/asiCast-109-Rolf-Muller.mp3" length="38991234" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>29:32</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 108: How are we coping? – Kantar’s Andy Brown</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-108-how-are-we-coping-kantars-andy-brown/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-108-how-are-we-coping-kantars-andy-brown</link>
	<pubDate>Fri, 24 Apr 2020 08:58:50 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5413</guid>
	<description><![CDATA[In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar&#8217;s services cover and considers how&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-108-how-are-we-coping-kantars-andy-brown/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of]]></itunes:subtitle>
	<content:encoded><![CDATA[In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar&#8217;s services cover and considers how&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-108-how-are-we-coping-kantars-andy-brown/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/04/asicast-108-Andy-Brown.mp3" length="32991497" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar&#8217;s services cover and considers how&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:59</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar&#8217;s services cover and considers how&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 107: Maintaining audience measurement services during lockdown – Toni Petra of Nielsen</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-107-maintaining-audience-measurement-services-during-lockdown-toni-petra-of-nielsen/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-107-maintaining-audience-measurement-services-during-lockdown-toni-petra-of-nielsen</link>
	<pubDate>Tue, 21 Apr 2020 12:51:30 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5397</guid>
	<description><![CDATA[As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-107-maintaining-audience-measurement-services-during-lockdown-toni-petra-of-nielsen/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintain]]></itunes:subtitle>
	<content:encoded><![CDATA[As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-107-maintaining-audience-measurement-services-during-lockdown-toni-petra-of-nielsen/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/04/Toni-Petra-107.mp3" length="30617069" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>32:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As part of our series of interviews with people engaged with audience measurement research during this difficult period we spoke with Toni Petra, EVP of Nielsen Watch. Toni talks about the issues Nielsen has encountered in its various markets in maintaining the industry currencies for which it is responsible. She&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-106-coping-in-a-time-of-crisis-barbs-justin-sampson/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-106-coping-in-a-time-of-crisis-barbs-justin-sampson</link>
	<pubDate>Wed, 15 Apr 2020 08:24:42 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5382</guid>
	<description><![CDATA[The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-106-coping-in-a-time-of-crisis-barbs-justin-sampson/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable aud]]></itunes:subtitle>
	<content:encoded><![CDATA[The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-106-coping-in-a-time-of-crisis-barbs-justin-sampson/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/04/asi-cast-106-Justin-Sampson-full-2.mp3" length="6246359" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>6:43</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 105: The attention economy</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-105-the-attention-economy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-105-the-attention-economy</link>
	<pubDate>Tue, 14 Apr 2020 11:28:34 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5369</guid>
	<description><![CDATA[A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&#38;A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-105-the-attention-economy/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&#38;A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of d]]></itunes:subtitle>
	<content:encoded><![CDATA[A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&#38;A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-105-the-attention-economy/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/04/Karen-Nelson-Field-mono-edited-final-final.mp3" length="1889593" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&#38;A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:45</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&#38;A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 104: Advertising in a time of crisis</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-104-advertising-in-a-time-of-crisis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-104-advertising-in-a-time-of-crisis</link>
	<pubDate>Tue, 07 Apr 2020 09:06:33 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5352</guid>
	<description><![CDATA[As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-104-advertising-in-a-time-of-crisis/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is]]></itunes:subtitle>
	<content:encoded><![CDATA[As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-104-advertising-in-a-time-of-crisis/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/04/Bob-Hoffman-2020-final.mp3" length="9885542" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:28</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-103-the-new-ukom-contract-a-step-towards-a-cross-media-measurement-solution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-103-the-new-ukom-contract-a-step-towards-a-cross-media-measurement-solution</link>
	<pubDate>Fri, 24 Jan 2020 11:55:05 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5275</guid>
	<description><![CDATA[Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-103-the-new-ukom-contract-a-step-towards-a-cross-media-measurement-solution/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least b]]></itunes:subtitle>
	<content:encoded><![CDATA[Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-103-the-new-ukom-contract-a-step-towards-a-cross-media-measurement-solution/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2020/01/asiCast-103-The-new-2021-UKOM-online-currency.mp3" length="17498682" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:52</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 102: The origin and role of the Global TV Group</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-102-the-origin-and-role-of-the-global-tv-group/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-102-the-origin-and-role-of-the-global-tv-group</link>
	<pubDate>Thu, 28 Nov 2019 10:21:43 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5247</guid>
	<description><![CDATA[In this asiCast Brian Jacobs of BJ&#38;A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-102-the-origin-and-role-of-the-global-tv-group/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast Brian Jacobs of BJ&#38;A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of whic]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast Brian Jacobs of BJ&#38;A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-102-the-origin-and-role-of-the-global-tv-group/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/11/asiCast-102-The-origin-and-role-of-the-Global-TV-Group-mono-edited.mp3" length="14135589" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast Brian Jacobs of BJ&#38;A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:38</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast Brian Jacobs of BJ&#38;A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 100: Behind the scenes at asi</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-100-behind-the-scenes-at-asi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-100-behind-the-scenes-at-asi</link>
	<pubDate>Wed, 30 Oct 2019 13:52:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5106</guid>
	<description><![CDATA[As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-100-behind-the-scenes-at-asi/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sai]]></itunes:subtitle>
	<content:encoded><![CDATA[As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-100-behind-the-scenes-at-asi/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/10/asi-100.mp3" length="17583570" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:39</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 99: A ground-breaking solution for podcast measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-99-a-ground-breaking-solution-for-podcast-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-99-a-ground-breaking-solution-for-podcast-measurement</link>
	<pubDate>Wed, 16 Oct 2019 12:16:04 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5073</guid>
	<description><![CDATA[In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-99-a-ground-breaking-solution-for-podcast-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-99-a-ground-breaking-solution-for-podcast-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/10/asiCast-99-Stacey-Goers-mono-final.mp3" length="6628128" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:25</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 98: Jane Clarke talks television attribution and cross-media measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-98-jane-clarke-talks-television-attribution-and-cross-media-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-98-jane-clarke-talks-television-attribution-and-cross-media-measurement</link>
	<pubDate>Fri, 11 Oct 2019 10:20:03 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=5061</guid>
	<description><![CDATA[In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-98-jane-clarke-talks-television-attribution-and-cross-media-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-98-jane-clarke-talks-television-attribution-and-cross-media-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/10/asicast-Jane-Clake-edit-final.mp3" length="14925600" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:38</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast interview our Research Director, Richard Marks, talks with Jane Clarke,  Managing Director of CIMM (the Coalition for Innovative Media Management) in the US. Television attribution is a relatively new data science discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 97: The prospects for the Britbox SVOD product</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-97-the-prospects-for-the-britbox-svod-product/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-97-the-prospects-for-the-britbox-svod-product</link>
	<pubDate>Fri, 20 Sep 2019 11:04:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4984</guid>
	<description><![CDATA[Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history behind the project.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-97-the-prospects-for-the-britbox-svod-product/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the int]]></itunes:subtitle>
	<content:encoded><![CDATA[Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history behind the project.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-97-the-prospects-for-the-britbox-svod-product/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/09/asiCast-97-Nigel-Walley-on-Britbox.mp3" length="14071032" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history behind the project.&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:24</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Shortly after the announcement that the BBC and ITV were planning to launch their SVOD product Britbox, Richard Marks spoke with Nigel Walley, CEO of Decipher, about the project. It offers the best of British television (from the BBC and ITV) and the interview outlines the history behind the project.&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 96: Will publishing survive until 2030?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-96-will-publishing-survive-until-2030/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-96-will-publishing-survive-until-2030</link>
	<pubDate>Tue, 20 Aug 2019 09:02:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4891</guid>
	<description><![CDATA[At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-96-will-publishing-survive-until-2030/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin M]]></itunes:subtitle>
	<content:encoded><![CDATA[At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-96-will-publishing-survive-until-2030/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/08/asiCast-96-Colin-Morrison-Will-publishing-survive-until-2030.mp3" length="14260928" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:40</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[At the heart of publishing is the curation of information and whether the industry survives depends upon the type and quality of the information provided and the extent to which people will continue to be prepared to pay for it. In this interview Colin Morrison, publisher of the highly regarded&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 95: News attribution on social media</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-95-news-attribution-on-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-95-news-attribution-on-social-media</link>
	<pubDate>Thu, 15 Aug 2019 16:12:56 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4882</guid>
	<description><![CDATA[Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-95-news-attribution-on-social-media/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost t]]></itunes:subtitle>
	<content:encoded><![CDATA[Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-95-news-attribution-on-social-media/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/08/asiCast-95-Santanu-Chakrabarti-Attribution-study.mp3" length="12066848" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>17:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Many publishers regard Facebook and other social media as essential for extending their reach to audiences around the world. These news aggregating services are increasingly popular to consumers as a source. However, this extended reach comes at a cost to publishers as content is credited to the platform and attribution&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 94: Quality over quantity in the attention economy</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-94-quality-over-quantity-in-the-attention-economy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-94-quality-over-quantity-in-the-attention-economy</link>
	<pubDate>Wed, 17 Jul 2019 12:34:33 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4803</guid>
	<description><![CDATA[Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-94-quality-over-quantity-in-the-attention-economy/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention val]]></itunes:subtitle>
	<content:encoded><![CDATA[Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-94-quality-over-quantity-in-the-attention-economy/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/07/asiCast-94-Quality-over-quantity-Lumen.mp3" length="32661748" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:45</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 93: FIPP’s James Hewes on tracking the growth of the online publisher subscription model</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-93-fipps-james-hewes-on-tracking-the-growth-of-the-online-publisher-subscription-model/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-93-fipps-james-hewes-on-tracking-the-growth-of-the-online-publisher-subscription-model</link>
	<pubDate>Tue, 09 Jul 2019 11:27:25 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4772</guid>
	<description><![CDATA[Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-93-fipps-james-hewes-on-tracking-the-growth-of-the-online-publisher-subscription-model/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations]]></itunes:subtitle>
	<content:encoded><![CDATA[Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-93-fipps-james-hewes-on-tracking-the-growth-of-the-online-publisher-subscription-model/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/07/asiCast-93-Online-subscriptions.mp3" length="35319368" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>26:45</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Rooted very much in the magazine business, FIPP was initially set up as an opportunity for publishers to meet. In recent years it has evolved into an organisation that delivers knowledge and shares best practice across a wide range of media organisations with a cross-border international focus. You can gain&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 92: Authentic communication in a mistrusting world</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-92-authentic-communication-in-a-mistrusting-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-92-authentic-communication-in-a-mistrusting-world</link>
	<pubDate>Wed, 01 May 2019 14:22:15 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4683</guid>
	<description><![CDATA[Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-92-authentic-communication-in-a-mistrusting-world/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish ]]></itunes:subtitle>
	<content:encoded><![CDATA[Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-92-authentic-communication-in-a-mistrusting-world/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/05/Andy-Brown-NR.mp3" length="22198876" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:49</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Kantar recently published the latest iteration of its Dimensions research, which sets out to provide an overview of the changing attitudes of online, connected consumers over time. A mix of qualitative and quantitative data, the study seeks to establish key consumer trends and concerns across China, the US, Brazil and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 91: Katherine Page previews our Publishing &#038; Data Conference in Lisbon</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-91-katherine-page-previews-our-publishing-data-conference-in-lisbon/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-91-katherine-page-previews-our-publishing-data-conference-in-lisbon</link>
	<pubDate>Tue, 16 Apr 2019 10:40:55 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4632</guid>
	<description><![CDATA[In September, asi will be launching the International Publishing &#38; Data Conference. This will sit alongside the International Radio &#38; Audio and Television &#38; Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-91-katherine-page-previews-our-publishing-data-conference-in-lisbon/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In September, asi will be launching the International Publishing &#38; Data Conference. This will sit alongside the International Radio &#38; Audio and Television &#38; Video Conferences we have been organising annually over the last 28 years. The confer]]></itunes:subtitle>
	<content:encoded><![CDATA[In September, asi will be launching the International Publishing &#38; Data Conference. This will sit alongside the International Radio &#38; Audio and Television &#38; Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-91-katherine-page-previews-our-publishing-data-conference-in-lisbon/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/04/Katherine-Page-amplified-and-edited.mp3" length="14111136" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In September, asi will be launching the International Publishing &#38; Data Conference. This will sit alongside the International Radio &#38; Audio and Television &#38; Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In September, asi will be launching the International Publishing &#38; Data Conference. This will sit alongside the International Radio &#38; Audio and Television &#38; Video Conferences we have been organising annually over the last 28 years. The conference is a development of the widely respected Publisher and Data Research Forum&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 90: The new BARB contract &#8211; preparing for the next 10 years</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-90-the-new-barb-contract-preparing-for-the-next-10-years/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-90-the-new-barb-contract-preparing-for-the-next-10-years</link>
	<pubDate>Wed, 10 Apr 2019 10:18:49 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4602</guid>
	<description><![CDATA[In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-90-the-new-barb-contract-preparing-for-the-next-10-years/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user surve]]></itunes:subtitle>
	<content:encoded><![CDATA[In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-90-the-new-barb-contract-preparing-for-the-next-10-years/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/04/JUSTIN-SAMPSON-9-APRIL-edited-2.mp3" length="20488320" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>28:27</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 89: The future direction of Internet currencies</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-89-the-future-direction-of-internet-currencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-89-the-future-direction-of-internet-currencies</link>
	<pubDate>Wed, 13 Mar 2019 11:51:31 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4562</guid>
	<description><![CDATA[Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made by any number of players in the market, each of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-89-the-future-direction-of-internet-currencies/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made b]]></itunes:subtitle>
	<content:encoded><![CDATA[Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made by any number of players in the market, each of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-89-the-future-direction-of-internet-currencies/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/03/Ian-Dowds-final.mp3" length="15066416" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made by any number of players in the market, each of&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:50</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Ten years ago, UK Online Measurement (UKOM) was established by the marketing community to set standards for online measurement across PCs, tablets and smartphones. It was felt there was a need to respond to the conflicting claims and counterclaims made by any number of players in the market, each of&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 88: Measurement priorities for the European TV industry</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-88-measurement-priorities-for-the-european-tv-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-88-measurement-priorities-for-the-european-tv-industry</link>
	<pubDate>Wed, 13 Feb 2019 12:47:16 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4531</guid>
	<description><![CDATA[Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky and TVbeat and was supported by the egta (the European trade association for television and radio&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-88-measurement-priorities-for-the-european-tv-industry/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky ]]></itunes:subtitle>
	<content:encoded><![CDATA[Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky and TVbeat and was supported by the egta (the European trade association for television and radio&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-88-measurement-priorities-for-the-european-tv-industry/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/02/Measurement-priorities-for-European-TV-Industry-Jon-Watts-final.mp3" length="29247360" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky and TVbeat and was supported by the egta (the European trade association for television and radio&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>30:28</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Last year a consortium came together to explore the challenges and opportunities facing the European television industry with particular reference to audience measurement, metrics and data. The consortium comprised Adobe Advertising Cloud, Alphonso, Sky and TVbeat and was supported by the egta (the European trade association for television and radio&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast Special Edition IV: What is ‘mobile’?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-special-edition-iv-what-is-mobile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-special-edition-iv-what-is-mobile</link>
	<pubDate>Wed, 16 Jan 2019 10:43:23 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4436</guid>
	<description><![CDATA[In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-iv-what-is-mobile/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of indust]]></itunes:subtitle>
	<content:encoded><![CDATA[In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-iv-what-is-mobile/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/01/What-is-mobile-final-15-Jan.mp3" length="10701076" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:26</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this last of our special series of asiCasts our Research Director Richard Marks continues his attempts to bring some clarity and definition to terms we use regularly in the media and communications industry. Here, in discussion with a number of industry thought leaders, Richard considers whether mobile should be&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-special-edition-iii-definitions-what-do-we-mean-by-cross-platform-reach-engagement-and-targeting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-special-edition-iii-definitions-what-do-we-mean-by-cross-platform-reach-engagement-and-targeting</link>
	<pubDate>Tue, 08 Jan 2019 12:08:06 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4425</guid>
	<description><![CDATA[This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-iii-definitions-what-do-we-mean-by-cross-platform-reach-engagement-and-targeting/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our g]]></itunes:subtitle>
	<content:encoded><![CDATA[This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-iii-definitions-what-do-we-mean-by-cross-platform-reach-engagement-and-targeting/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2019/01/Advertising-Definitions-7-Jan-final.mp3" length="21727105" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:40</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This is the third asiCast in our series looking at what we mean by the terms we use when addressing issues of vital significance to all involved in the media and communications industry. This time, our Research Director Richard Marks discusses with our group of industry experts definitions of the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast Special Edition I: The death of &#8216;digital&#8217;?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-special-edition-i-iii-the-death-of-digital/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-special-edition-i-iii-the-death-of-digital</link>
	<pubDate>Mon, 05 Nov 2018 10:11:27 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4334</guid>
	<description><![CDATA[One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle. Language matters and the need to arrive at a common understanding&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-i-iii-the-death-of-digital/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle]]></itunes:subtitle>
	<content:encoded><![CDATA[One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle. Language matters and the need to arrive at a common understanding&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-special-edition-i-iii-the-death-of-digital/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/11/What-is-Digital-Draft-Halloween-final.mp3" length="27838171" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle. Language matters and the need to arrive at a common understanding&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:12</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[One of the frustrations felt by many who regularly attend our International Conferences is how the audience measurement community – and the wider marketing, advertising and communications industry – struggle to define the issues they are trying to settle. Language matters and the need to arrive at a common understanding&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 87: It’s time to stress test hybrid measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-87-its-time-to-stress-test-hybrid-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-87-its-time-to-stress-test-hybrid-measurement</link>
	<pubDate>Wed, 24 Oct 2018 11:17:41 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4284</guid>
	<description><![CDATA[The development of hybrid measurement – combining digital census data with panel data – has made steady progress over the last few years and this progress has been tracked at our annual International Television &#38; Video conference. In looking forward to the session he will be chairing at this year’s&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-87-its-time-to-stress-test-hybrid-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The development of hybrid measurement – combining digital census data with panel data – has made steady progress over the last few years and this progress has been tracked at our annual International Television &#38; Video conference. In looking forward ]]></itunes:subtitle>
	<content:encoded><![CDATA[The development of hybrid measurement – combining digital census data with panel data – has made steady progress over the last few years and this progress has been tracked at our annual International Television &#38; Video conference. In looking forward to the session he will be chairing at this year’s&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-87-its-time-to-stress-test-hybrid-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/10/asiCast-87-Preview-of-the-Measurement-session-at-asi-Athens-.mp3" length="15693985" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The development of hybrid measurement – combining digital census data with panel data – has made steady progress over the last few years and this progress has been tracked at our annual International Television &#38; Video conference. In looking forward to the session he will be chairing at this year’s&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:48</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The development of hybrid measurement – combining digital census data with panel data – has made steady progress over the last few years and this progress has been tracked at our annual International Television &#38; Video conference. In looking forward to the session he will be chairing at this year’s&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 86: The video advertising challenge</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-86-the-video-advertising-challenge/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-86-the-video-advertising-challenge</link>
	<pubDate>Mon, 22 Oct 2018 11:06:11 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4271</guid>
	<description><![CDATA[At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-86-the-video-advertising-challenge/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administrati]]></itunes:subtitle>
	<content:encoded><![CDATA[At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-86-the-video-advertising-challenge/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/10/asiCast-86-Athens-The-Video-Advertising-challenge-preview.mp3" length="9376514" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:03</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 85: Audience measurement and data analytics</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-85-audience-measurement-and-data-analytics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-85-audience-measurement-and-data-analytics</link>
	<pubDate>Wed, 17 Oct 2018 11:30:20 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4257</guid>
	<description><![CDATA[How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-85-audience-measurement-and-data-analytics/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the]]></itunes:subtitle>
	<content:encoded><![CDATA[How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-85-audience-measurement-and-data-analytics/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/10/asiCast-85-Eija-Moisala-Audience-Measurement-and-Data-Analytics.mp3" length="25789647" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[How can audience measurement specialists and data analysts work together to ensure video measurement is fit for purpose? In this asiCast our Research Director Richard Marks discusses this with Eija Moisala, Head of Smart Data and Audience Insights at the Finnish public broadcaster YLE. On the audience measurement side there&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 84: Innovations in television and video</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-84-innovations-in-television-and-video/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-84-innovations-in-television-and-video</link>
	<pubDate>Thu, 11 Oct 2018 11:14:41 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4237</guid>
	<description><![CDATA[As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-84-innovations-in-television-and-video/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challeng]]></itunes:subtitle>
	<content:encoded><![CDATA[As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-84-innovations-in-television-and-video/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/10/asiCast-84-Nigel-Walley-Innovations-session-Athens.mp3" length="16490985" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:26</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As the technologies transforming all communications have converged, we need to revise our understanding of viewing behaviours. In this asiCast, our Research Director Richard Marks discusses with Nigel Walley, CEO of the Decipher consultancy, the challenges we face as an industry to find the language to pick our way through&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 83: Audio and video streaming – the revenue challenge</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-83-audio-and-video-streaming-the-revenue-challenge/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-83-audio-and-video-streaming-the-revenue-challenge</link>
	<pubDate>Mon, 08 Oct 2018 09:32:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4222</guid>
	<description><![CDATA[When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions following the revenue switch from sales to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-83-audio-and-video-streaming-the-revenue-challenge/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions]]></itunes:subtitle>
	<content:encoded><![CDATA[When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions following the revenue switch from sales to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-83-audio-and-video-streaming-the-revenue-challenge/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/10/asiCast-83-Zach-Fuller-Audio-and-Video-streaming-shared-challenges.mp3" length="7723160" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions following the revenue switch from sales to&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:11</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[When our Research Director Richard Marks caught up with Zach Fuller, an analyst at MIDiA, he was curious to know what the hot topics currently concerning the music industry were. They all come down to streaming. There remain a lot of unanswered questions following the revenue switch from sales to&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 82: Measuring the World Cup in Russia</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-82-measuring-the-world-cup-in-russia/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-82-measuring-the-world-cup-in-russia</link>
	<pubDate>Thu, 27 Sep 2018 14:16:21 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4211</guid>
	<description><![CDATA[Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched on TV but there were many who watched live&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-82-measuring-the-world-cup-in-russia/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched]]></itunes:subtitle>
	<content:encoded><![CDATA[Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched on TV but there were many who watched live&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-82-measuring-the-world-cup-in-russia/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/09/asiCast-82-Ksenia-and-Ivan-edited.mp3" length="12787383" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched on TV but there were many who watched live&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:12</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Interest in sport in general is not that high in Russia, but the excitement generated by the World Cup this summer transformed attitudes. Very many people who knew nothing about football became passionate fans. With all games broadcast live, most watched on TV but there were many who watched live&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 81: The Netherlands launches tender for Total Media Audience Measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-81-the-netherlands-launches-tender-for-total-media-audience-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-81-the-netherlands-launches-tender-for-total-media-audience-measurement</link>
	<pubDate>Mon, 09 Jul 2018 09:01:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4064</guid>
	<description><![CDATA[Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-81-the-netherlands-launches-tender-for-total-media-audience-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new med]]></itunes:subtitle>
	<content:encoded><![CDATA[Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-81-the-netherlands-launches-tender-for-total-media-audience-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/07/asiCast-81-Johan-Smit-Total-Media-Audience-Measurement.mp3" length="17848023" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:45</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Just a few days ago an eagerly awaited document was available for download. On July 2nd the organisations responsible for media research in the Netherlands issued a request for proposals to be submitted for the design and execution of an entirely new media audience measurement. This integrated audience measurement contract&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 80: Are industry leaders in tune with consumer attitudes?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-80-are-industry-leaders-in-tune-with-consumer-attitudes/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-80-are-industry-leaders-in-tune-with-consumer-attitudes</link>
	<pubDate>Wed, 27 Jun 2018 13:15:57 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4059</guid>
	<description><![CDATA[The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&#38;A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-80-are-industry-leaders-in-tune-with-consumer-attitudes/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&#38;A talks to Anna Reev]]></itunes:subtitle>
	<content:encoded><![CDATA[The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&#38;A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-80-are-industry-leaders-in-tune-with-consumer-attitudes/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/06/asiCast-80-Are-industry-leaders-in-tune-with-consumer-attitudes.mp3" length="15960258" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&#38;A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:04</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The second year of Kantar Media’s Dimension study continues to track the different perspectives of the online experience of industry leaders on the one hand and connected consumers on the other. In this asiCast Brian Jacobs of BJ&#38;A talks to Anna Reeves, Chief Marketing Officer at Kantar Media, about the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 79: Voice technology meets consumer behaviour</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-79-voice-technology-meets-consumer-behaviour/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-79-voice-technology-meets-consumer-behaviour</link>
	<pubDate>Wed, 27 Jun 2018 13:13:45 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4058</guid>
	<description><![CDATA[In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&#38;A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-79-voice-technology-meets-consumer-behaviour/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&#38;A about the award-winning study they conducted across nine countries into the ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&#38;A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-79-voice-technology-meets-consumer-behaviour/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/06/asiCast-79-Voice-technology-and-consumer-behaviour-.mp3" length="17058983" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&#38;A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:33</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast Marie Stafford, Director of Consumer Intelligence, Trends and Insight at JWT, and Jeremy Pounder, Futures Director at Mindshare, talk to Brian Jacobs of BJ&#38;A about the award-winning study they conducted across nine countries into the impact of the introduction of voice technology on consumer behaviour. How do&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 78: How blockchain can benefit media measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-78-how-blockchain-can-benefit-media-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-78-how-blockchain-can-benefit-media-measurement</link>
	<pubDate>Wed, 27 Jun 2018 13:11:30 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4057</guid>
	<description><![CDATA[This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-78-how-blockchain-can-benefit-media-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its f]]></itunes:subtitle>
	<content:encoded><![CDATA[This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-78-how-blockchain-can-benefit-media-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/06/asiCast-78-How-blockchain-can-benefit-media-measurement.mp3" length="17861500" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:42</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This asiCast is about blockchain. What does blockchain mean in terms of what it can do for us? Most of us have a sense that the technology holds a lot of promise, but many are unaware of the technical limitations that mean it is unlikely to realise its full potential&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 77: Regulating best practice and driving creativity</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-77-regulating-best-practice-and-driving-creativity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-77-regulating-best-practice-and-driving-creativity</link>
	<pubDate>Wed, 30 May 2018 11:15:44 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=4015</guid>
	<description><![CDATA[In this asiCast BJ&#38;A&#8217;s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-77-regulating-best-practice-and-driving-creativity/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast BJ&#38;A&#8217;s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which s]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast BJ&#38;A&#8217;s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-77-regulating-best-practice-and-driving-creativity/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/05/asiCast-77-Regulating-best-practice-driving-creativity-Brian-Jacobs-and-Jon-Wilkins.mp3" length="17430457" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast BJ&#38;A&#8217;s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast BJ&#38;A&#8217;s Founder and CEO, Brian Jacobs, interviews Jon Wilkins, Chairman of the creative agency Karmarama. The interview was conducted before the recent WFA Global Marketer Week event in Tokyo at which Jon was speaking and which saw the launch of the advertiser trade association’s eight ‘Principles for&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 76: Richard Marks previews asi APAC 2018&#8217;s session on data</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-76-richard-marks-previews-asi-apac-2018s-session-on-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-76-richard-marks-previews-asi-apac-2018s-session-on-data</link>
	<pubDate>Thu, 26 Apr 2018 13:05:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3969</guid>
	<description><![CDATA[Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-76-richard-marks-previews-asi-apac-2018s-session-on-data/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discus]]></itunes:subtitle>
	<content:encoded><![CDATA[Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-76-richard-marks-previews-asi-apac-2018s-session-on-data/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/04/asicast76-Richard-Marks-previews-the-2018-APAC-TV-and-Video-data-session.mp3" length="11096687" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:00</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Mike Sainsbury, asi’s Chief Executive, interviews Richard Marks about his hopes and expectations for this year’s APAC asi conference. Richard is asi’s Research Director and will be chairing the Friday session on video measurement. Mike and Richard discuss how cross-platform measurement has three significant challenges. The ‘science’ of designing systems&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 75: David Webb previews asi APAC 2018&#8217;s advertising session</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-75-david-webb-previews-asi-apac-2018s-advertising-session/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-75-david-webb-previews-asi-apac-2018s-advertising-session</link>
	<pubDate>Wed, 25 Apr 2018 15:33:32 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3959</guid>
	<description><![CDATA[With the fourth annual asi APAC Television &#38; Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data &#38; Insights APAC and chairs the Thursday afternoon session focused on video advertising. David previews his session and his&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-75-david-webb-previews-asi-apac-2018s-advertising-session/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[With the fourth annual asi APAC Television &#38; Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data &#38; Insights APAC and chairs the Thursday afte]]></itunes:subtitle>
	<content:encoded><![CDATA[With the fourth annual asi APAC Television &#38; Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data &#38; Insights APAC and chairs the Thursday afternoon session focused on video advertising. David previews his session and his&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-75-david-webb-previews-asi-apac-2018s-advertising-session/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/04/asiCast-75-David-Webb-previews-the-advertising-session-at-2018-APAC-TV-and-Video-conference.mp3" length="10654613" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[With the fourth annual asi APAC Television &#38; Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data &#38; Insights APAC and chairs the Thursday afternoon session focused on video advertising. David previews his session and his&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:42</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[With the fourth annual asi APAC Television &#38; Video Conference just around the corner, asi’s Research Director Richard Marks chats with David Webb. David is Turner Broadcasting’s Senior Director of Data &#38; Insights APAC and chairs the Thursday afternoon session focused on video advertising. David previews his session and his&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 74: Optimising audience measurement for sport</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-74-optimising-audience-measurement-for-sport/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-74-optimising-audience-measurement-for-sport</link>
	<pubDate>Mon, 23 Apr 2018 14:41:36 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3939</guid>
	<description><![CDATA[When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi&#8217;s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-74-optimising-audience-measurement-for-sport/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi&#8217;s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the m]]></itunes:subtitle>
	<content:encoded><![CDATA[When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi&#8217;s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-74-optimising-audience-measurement-for-sport/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/04/asiCast-74-Klaus-Michler-Optimising-audience-measurement-for-sport.mp3" length="9613101" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi&#8217;s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:48</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi&#8217;s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 73: The relative value of media &#8211; perception and reality</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-73-the-relative-value-of-media-perception-and-reality/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-73-the-relative-value-of-media-perception-and-reality</link>
	<pubDate>Wed, 11 Apr 2018 08:36:16 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3916</guid>
	<description><![CDATA[A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-73-the-relative-value-of-media-perception-and-reality/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, speaks with the Radiocentre’s Director of Plann]]></itunes:subtitle>
	<content:encoded><![CDATA[A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-73-the-relative-value-of-media-perception-and-reality/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/04/asiCast-73-Mark-Barber-The-relative-value-of-media-perception-and-reality.mp3" length="12552909" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:34</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A short while ago, the Radiocentre in the UK produced a piece of research that was unusual in that it was welcomed by virtually the whole industry. In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, speaks with the Radiocentre’s Director of Planning, Mark Barber, about the study, which&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 72 &#8211; The case for programmatic</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-72-the-case-for-programmatic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-72-the-case-for-programmatic</link>
	<pubDate>Wed, 04 Apr 2018 12:02:36 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3886</guid>
	<description><![CDATA[In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-72-the-case-for-programmatic/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-72-the-case-for-programmatic/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/04/asiCast-72-Sanchit-Sanga-Making-the-case-for-programmatic.mp3" length="11800630" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:38</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast Brian Jacobs, Founder and CEO of BJ&#38;A, discusses the development of programmatic with Sanchit Sanga, Chief Digital Officer at Mindshare for the APAC and MENA regions. After setting out what he means by the term, Sanchit describes how he believes such problems as exist currently will be&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 71 &#8211; Broadcasters, platforms and SVOD: a new relationship</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-71-broadcasters-platforms-and-svod-a-new-relationship/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-71-broadcasters-platforms-and-svod-a-new-relationship</link>
	<pubDate>Tue, 27 Mar 2018 11:15:01 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3866</guid>
	<description><![CDATA[Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analysis, the different strategies being pursued by the two SVOD giants&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-71-broadcasters-platforms-and-svod-a-new-relationship/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analys]]></itunes:subtitle>
	<content:encoded><![CDATA[Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analysis, the different strategies being pursued by the two SVOD giants&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-71-broadcasters-platforms-and-svod-a-new-relationship/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/03/asiCast-71-Guy-Bisson-Broadcasters-platforms-and-SVOD.mp3" length="18264327" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analysis, the different strategies being pursued by the two SVOD giants&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:24</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Over the last couple of years, consumer perception of both Netflix and Amazon as providers of high quality content has been steadily rising. In this asiCast our Research Director Richard Marks discusses with Guy Bisson, Research Director at Ampere Analysis, the different strategies being pursued by the two SVOD giants&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 70 – Interactive marketing: from dial-up to broadband and beyond</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-70-interactive-marketing-from-dial-up-to-broadband-and-beyond/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-70-interactive-marketing-from-dial-up-to-broadband-and-beyond</link>
	<pubDate>Mon, 19 Mar 2018 16:01:51 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3841</guid>
	<description><![CDATA[For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&#38;A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-70-interactive-marketing-from-dial-up-to-broadband-and-beyond/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&#38;A, is interested in exploring with Rob, an early adopter of the opportuniti]]></itunes:subtitle>
	<content:encoded><![CDATA[For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&#38;A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-70-interactive-marketing-from-dial-up-to-broadband-and-beyond/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/03/asiCast-70-Rob-Norman-From-dial-up-to-broadband-to-mobile-and-beyond.mp3" length="17708703" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&#38;A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:27</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[For many years Rob Norman was Chief Digital Officer at Group M where he still remains involved in an advisory capacity. In this interview, Brian Jacobs, Founder and CEO of BJ&#38;A, is interested in exploring with Rob, an early adopter of the opportunities afforded by digital, the most significant changes&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 69 &#8211; Three possible futures for the industry currencies</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-69-three-possible-futures-industry-currencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-69-three-possible-futures-industry-currencies</link>
	<pubDate>Tue, 06 Mar 2018 09:05:59 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3795</guid>
	<description><![CDATA[A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi&#8217;s Research Director, starts off this interview by asking GfK’s Vice President of Media Measurement, Stefan Heremans, what it was that surprised him most&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-69-three-possible-futures-industry-currencies/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi&#8217;s Research Director, starts off this interview by asking GfK’s Vice President of ]]></itunes:subtitle>
	<content:encoded><![CDATA[A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi&#8217;s Research Director, starts off this interview by asking GfK’s Vice President of Media Measurement, Stefan Heremans, what it was that surprised him most&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-69-three-possible-futures-industry-currencies/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/03/asiCast-69-Stefan-Heremans-Three-possible-futures-for-the-industry-currencies.mp3" length="14435242" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi&#8217;s Research Director, starts off this interview by asking GfK’s Vice President of Media Measurement, Stefan Heremans, what it was that surprised him most&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:32</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi&#8217;s Research Director, starts off this interview by asking GfK’s Vice President of Media Measurement, Stefan Heremans, what it was that surprised him most&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 68 &#8211; Advertising: a crisis of confidence</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-68-advertising-crisis-confidence/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-68-advertising-crisis-confidence</link>
	<pubDate>Fri, 16 Feb 2018 10:12:35 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3691</guid>
	<description><![CDATA[A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by the advertising industry is also understood by the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-68-advertising-crisis-confidence/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by th]]></itunes:subtitle>
	<content:encoded><![CDATA[A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by the advertising industry is also understood by the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-68-advertising-crisis-confidence/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/02/asiCast-68-Advertising-a-crisis-of-confidence-Nick-Manning.mp3" length="15305140" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by the advertising industry is also understood by the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:56</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A number of recent research studies have highlighted the public’s concerns with the media. It is clear that trust has declined seriously in the last few years and trust in advertising is part of this trend. The tracking technology increasingly used by the advertising industry is also understood by the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 67 &#8211; Implications of GDPR for audience measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-67-implications-gdpr-audience-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-67-implications-gdpr-audience-measurement</link>
	<pubDate>Tue, 16 Jan 2018 15:18:39 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3636</guid>
	<description><![CDATA[Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-67-implications-gdpr-audience-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations ]]></itunes:subtitle>
	<content:encoded><![CDATA[Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-67-implications-gdpr-audience-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/01/asiCast-67-GDPR-implications-for-audience-measurement-1.mp3" length="16938749" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:28</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Later this year the General Data Protection Regulation (GDPR) will be introduced in the European Union. Across all Member States there will have been numerous meetings held by companies where executives have been trying to work out how these regulations will apply to businesses in their sector. In this asiCast&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 66 – Advertising profitability: short- and long-term effects</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-66-advertising-profitability-short-long-term-effects/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-66-advertising-profitability-short-long-term-effects</link>
	<pubDate>Fri, 05 Jan 2018 09:54:08 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3616</guid>
	<description><![CDATA[Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-66-advertising-profitability-short-long-term-effects/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advert]]></itunes:subtitle>
	<content:encoded><![CDATA[Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-66-advertising-profitability-short-long-term-effects/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2018/01/asiCast-66-Advertising-Profitability.mp3" length="7037118" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:16</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Towards the end of last year Thinkbox, the marketing body set up to promote television in the UK, published an innovative study into marketing and advertising effectiveness. The study was called Profit Ability and it outlined the business case for advertising. In this asiCast you can listen below to an&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 65 &#8211; Current challenges in US media research</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-65-current-challenges-us-media-research/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-65-current-challenges-us-media-research</link>
	<pubDate>Wed, 06 Dec 2017 12:00:58 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3579</guid>
	<description><![CDATA[In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes reference to the recent Nielsen reporting of Netflix&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-65-current-challenges-us-media-research/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes r]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes reference to the recent Nielsen reporting of Netflix&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-65-current-challenges-us-media-research/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/12/asiCast-65-Jane-Clarke-Current-challenges-in-US-media-research.mp3" length="13839221" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes reference to the recent Nielsen reporting of Netflix&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:04</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM) in the US, discusses with our Research Director Richard Marks some of the hot topics that are front of mind with CIMM members. This includes reference to the recent Nielsen reporting of Netflix&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 64 – Data science meets audience research: Part 2</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-64-data-science-meets-audience-research-part-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-64-data-science-meets-audience-research-part-2</link>
	<pubDate>Sun, 05 Nov 2017 10:10:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3510</guid>
	<description><![CDATA[The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-64-data-science-meets-audience-research-part-2/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research ]]></itunes:subtitle>
	<content:encoded><![CDATA[The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-64-data-science-meets-audience-research-part-2/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/11/asiCast-64-Steve-Wilcox-asicast-interview-Part-2.mp3" length="17942827" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:46</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The first part of this extended interview with Steve Wilcox, the Managing Director of RSMB, had concentrated on the range of skill sets needed to be drawn upon to make any sense of the volume of data now available to us. In this second part our Research Director, Richard Marks,&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 63 – Data science meets audience research: Part 1</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-63-data-science-meets-audience-research-part-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-63-data-science-meets-audience-research-part-1</link>
	<pubDate>Fri, 03 Nov 2017 12:33:47 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3503</guid>
	<description><![CDATA[In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-63-data-science-meets-audience-research-part-1/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-63-data-science-meets-audience-research-part-1/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/11/asiCast-63-Steve-Wilcox-Data-Science-meets-Audience-Research-Part-1.mp3" length="13990039" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:19</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast we put two highly-respected members of our audience research community together in the same room to discuss the challenges the industry faces. Our Research Director Richard Marks speaks with Steve Wilcox, managing Director of RSMB, about the growing popularity of the term ‘data science’ and asks whether&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 62 – The future of television: connected and converged?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-62-future-television-connected-converged/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-62-future-television-connected-converged</link>
	<pubDate>Tue, 31 Oct 2017 13:12:15 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3485</guid>
	<description><![CDATA[This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-62-future-television-connected-converged/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to wha]]></itunes:subtitle>
	<content:encoded><![CDATA[This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-62-future-television-connected-converged/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/10/asiCast-62-Nigel-WalleyThe-future-of-TV-Connected-and-converged.mp3" length="16194779" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:22</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This asiCast discusses how television is likely to develop in the near future. Graham Lovelace, asi’s Media Technologies Director, discusses the prospects with Nigel Walley, CEO of Antenna Group. The progression from a simple ‘receive only’ TV set to what Nigel refers to as the television in the ‘connected and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 61 – the advertisers’ perspective on digital media</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-61-advertisers-perspective-digital-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-61-advertisers-perspective-digital-media</link>
	<pubDate>Thu, 26 Oct 2017 15:23:02 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3477</guid>
	<description><![CDATA[Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-61-advertisers-perspective-digital-media/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs,]]></itunes:subtitle>
	<content:encoded><![CDATA[Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-61-advertisers-perspective-digital-media/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/10/asiCast-61-Matt-Green-Digital-Media-the-advertisers-perspective.mp3" length="14551784" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>20:57</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Matt Green, Global Lead for Digital and Media at the World Federation of Advertisers (WFA), describes the organisation as one that provides insights to its membership across a range of global marketing topics. In this asiCast interview with Brian Jacobs, Matt discusses some of the most pressing issues currently. From&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 60 – Viewability and ad effectiveness across all screens</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-60-viewability-ad-effectiveness-across-screens/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-60-viewability-ad-effectiveness-across-screens</link>
	<pubDate>Wed, 18 Oct 2017 10:43:48 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3425</guid>
	<description><![CDATA[Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-60-viewability-ad-effectiveness-across-screens/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of Th]]></itunes:subtitle>
	<content:encoded><![CDATA[Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-60-viewability-ad-effectiveness-across-screens/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/10/asiCast60-Karen-Nelson-Field-Viewability-and-ad-effectiveness.mp3" length="15928248" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:02</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Can levels of attentiveness to advertising serve as a reliable proxy for its effectiveness? This would seem to be a possibility worth exploring further, following the study recently completed by Karen Nelson-Field in Australia. Karen is the founder of The Centre for Amplified Intelligence and Professor of Media Innovation at&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 59 &#8211; Insights from streaming audio data</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-insights-streaming-audio-data/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-insights-streaming-audio-data</link>
	<pubDate>Tue, 10 Oct 2017 16:53:10 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3396</guid>
	<description><![CDATA[This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of services – mostly to online audio publishers – from&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-insights-streaming-audio-data/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of serv]]></itunes:subtitle>
	<content:encoded><![CDATA[This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of services – mostly to online audio publishers – from&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-insights-streaming-audio-data/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/10/asiCast-59-John-Rosso-Insights-from-streaming-audio-data.mp3" length="13070453" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of services – mostly to online audio publishers – from&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:50</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This asiCast is about on-demand media – specifically streaming audio. Although most of Triton Digital’s business activity is in the US, the company is doing business in 40 different countries and its business is streaming audio. It offers a range of services – mostly to online audio publishers – from&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 58 &#8211; The future of codes, tags and watermarking</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-58-future-codes-tags-watermarking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-58-future-codes-tags-watermarking</link>
	<pubDate>Wed, 04 Oct 2017 11:26:57 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3380</guid>
	<description><![CDATA[Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approaches and what are the challenges they face in the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-58-future-codes-tags-watermarking/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approache]]></itunes:subtitle>
	<content:encoded><![CDATA[Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approaches and what are the challenges they face in the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-58-future-codes-tags-watermarking/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/10/asiCast-58-David-Whittaker-The-future-of-codes-tags-and-watermarking-1.mp3" length="15133972" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approaches and what are the challenges they face in the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:56</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Until now, content recognition for video has mostly been based upon audio matching, audio encoding and return path data (RPD) for broadcast TV. For online content, the reliance has been on tagging. What are the strengths and weaknesses of these approaches and what are the challenges they face in the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 57 &#8211; Radio around the world</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-47-radio-around-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-47-radio-around-world</link>
	<pubDate>Wed, 27 Sep 2017 09:51:19 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3362</guid>
	<description><![CDATA[In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-47-radio-around-world/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-47-radio-around-world/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/09/asiCast-57-James-Cridland-Radio-around-the-world.mp3" length="17625816" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>23:24</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast, we’ve been talking to Radio Futurologist James Cridland about the industry’s direction of travel. In an interview with Richard Marks, James explains how radio is perceived around the world – the U.S. being seen as very much the outlier, with an industry contracting and in decline, whilst&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 56 &#8211; Content discovery: making the most of voice-assisted technology</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-56-content-discovery-making-voice-assisted-technology/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-56-content-discovery-making-voice-assisted-technology</link>
	<pubDate>Wed, 20 Sep 2017 08:46:47 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3331</guid>
	<description><![CDATA[Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-56-content-discovery-making-voice-assisted-technology/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for so]]></itunes:subtitle>
	<content:encoded><![CDATA[Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-56-content-discovery-making-voice-assisted-technology/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/09/asiCast-56-Charles-Dawes-of-TiVO-Voice-search-Teaching-TV-to-talk-to-humans.mp3" length="8901029" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:35</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Improvements in voice-based technology promise to have a major influence on the way we interact with our radios and TVs – and most other household objects it would seem. Smart speakers such as Amazon’s Echo or Google’s Home are blazing a trail and for some this is welcomed as a&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 55 – Bob Hoffman on online advertising, surveillance marketing and ad tech</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-55-bob-hoffman-online-advertising-surveillance-marketing-ad-tech/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-55-bob-hoffman-online-advertising-surveillance-marketing-ad-tech</link>
	<pubDate>Tue, 12 Sep 2017 10:01:01 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3295</guid>
	<description><![CDATA[Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-55-bob-hoffman-online-advertising-surveillance-marketing-ad-tech/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob abo]]></itunes:subtitle>
	<content:encoded><![CDATA[Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-55-bob-hoffman-online-advertising-surveillance-marketing-ad-tech/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/09/asiCast-55-Online-advertising-surveillance-marketing-and-adtech.mp3" length="19828430" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:50</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Recently published in the US and due for publication elsewhere very soon, Badmen: How advertising went from a minor annoyance to a major menace is Bob Hoffman’s latest critique of online advertising. You can listen to Brian Jacobs’ interview with Bob about the issues raised in the book in this&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 54 &#8211; Real Time Experience Tracking</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-54-real-time-experience-tracking/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-54-real-time-experience-tracking</link>
	<pubDate>Mon, 24 Jul 2017 09:34:08 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3147</guid>
	<description><![CDATA[When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-54-real-time-experience-tracking/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measurin]]></itunes:subtitle>
	<content:encoded><![CDATA[When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-54-real-time-experience-tracking/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/07/asiCast-54-Fiona-Blades-and-Real-Time-Tracking-Studies.mp3" length="8330039" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>12:05</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 53 – Richard Marks on the complexities of cross-platform measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-53-richard-marks-complexities-cross-platform-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-53-richard-marks-complexities-cross-platform-measurement</link>
	<pubDate>Tue, 25 Apr 2017 09:41:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3031</guid>
	<description><![CDATA[Just a couple of weeks ahead of the 2017 APAC Television &#38; Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-53-richard-marks-complexities-cross-platform-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Just a couple of weeks ahead of the 2017 APAC Television &#38; Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these ar]]></itunes:subtitle>
	<content:encoded><![CDATA[Just a couple of weeks ahead of the 2017 APAC Television &#38; Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-53-richard-marks-complexities-cross-platform-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/04/asiCast-53-Richard-Marks-on-the-measurement-sessions-at-APAC-2017.mp3" length="9409308" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Just a couple of weeks ahead of the 2017 APAC Television &#38; Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:32</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Just a couple of weeks ahead of the 2017 APAC Television &#38; Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 52 &#8211; Julie Petersen on APAC 2017</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-52-julie-petersen-apac-2017/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-52-julie-petersen-apac-2017</link>
	<pubDate>Tue, 18 Apr 2017 14:42:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=3005</guid>
	<description><![CDATA[In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television &#38; Video Conference which looks at the developments affecting the advertising market. When she&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-52-julie-petersen-apac-2017/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television &#38; Video Conference which looks at t]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television &#38; Video Conference which looks at the developments affecting the advertising market. When she&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-52-julie-petersen-apac-2017/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/04/asiCast-52-Julie-Petersen-and-video-advertising-at-APAC-TV-and-Video-2017.mp3" length="11076760" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television &#38; Video Conference which looks at the developments affecting the advertising market. When she&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast, Julie Petersen the CEO of Man Media discusses with Richard Marks the challenges facing the TV market across the APAC region. Julie will be chairing the second session of this year’s APAC Television &#38; Video Conference which looks at the developments affecting the advertising market. When she&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 51 &#8211; Content goes global</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-51-content-goes-global/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-51-content-goes-global</link>
	<pubDate>Tue, 04 Apr 2017 10:23:35 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=2961</guid>
	<description><![CDATA[Looking forward to this year’s APAC Television &#38; Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-51-content-goes-global/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Looking forward to this year’s APAC Television &#38; Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair]]></itunes:subtitle>
	<content:encoded><![CDATA[Looking forward to this year’s APAC Television &#38; Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-51-content-goes-global/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/04/asiCast-51-APAC-conference-preview-Content-goes-Global.mp3" length="8055287" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Looking forward to this year’s APAC Television &#38; Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Looking forward to this year’s APAC Television &#38; Video Conference, we interview the Chairman of the first session – David Webb of Turner Broadcasting. David is Head of Research and Planning for Turner across the APAC region and he is also Joint Chair of CASBAA’s Research Committee. He talks with&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 50 &#8211; Tom Denford on P&#038;G&#8217;s transparency action plan</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-50-tom-denford-pgs-transparency-action-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-50-tom-denford-pgs-transparency-action-plan</link>
	<pubDate>Thu, 23 Mar 2017 15:22:57 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=2945</guid>
	<description><![CDATA[In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&#38;G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-50-tom-denford-pgs-transparency-action-plan/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&#38;G a few weeks ago. Tom wrote a piec]]></itunes:subtitle>
	<content:encoded><![CDATA[In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&#38;G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-50-tom-denford-pgs-transparency-action-plan/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/03/asiCast50-Tom-Denford-on-PGs-media-transparency-action-plan.mp3" length="15417244" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&#38;G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:16</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this 50th asiCast, Brian Jacobs interviews Tom Denford, co-founder and Chief Strategy Officer of the independent media consultancy ID Comms, on the significance of the speech to the A.N.A. by Mark Pritchard of P&#38;G a few weeks ago. Tom wrote a piece on the subject entitled ‘The week that&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 49 &#8211; Launch of the first Total Video Currency in Denmark</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-49-launch-first-total-video-currency-denmark/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-49-launch-first-total-video-currency-denmark</link>
	<pubDate>Mon, 27 Feb 2017 11:36:21 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com/?post_type=asi-casts&#038;p=2869</guid>
	<description><![CDATA[Over the last few years delegates to our International Television &#38; Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-49-launch-first-total-video-currency-denmark/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Over the last few years delegates to our International Television &#38; Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest t]]></itunes:subtitle>
	<content:encoded><![CDATA[Over the last few years delegates to our International Television &#38; Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-49-launch-first-total-video-currency-denmark/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com/wp-content/uploads/2017/02/asiCast-49-Alexander-Nielsen-Launch-of-First-Total-Video-currency.mp3" length="14416783" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Over the last few years delegates to our International Television &#38; Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:56</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Over the last few years delegates to our International Television &#38; Video conference have been tracking various initiatives from around the world seeking to produce a reliable measure of video consumption on- and off-line. Last November in Budapest the conference heard of the plans Denmark had to launch the first&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 48 &#8211; Médiamétrie&#8217;s 4-screen measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-48-mediametries-4-screen-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-48-mediametries-4-screen-measurement</link>
	<pubDate>Tue, 31 Jan 2017 10:44:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2735</guid>
	<description><![CDATA[In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-48-mediametries-4-screen-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen se]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-48-mediametries-4-screen-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2017/01/asiCast-48-Mediametrie-4-screen-measurement.mp3" length="8424209" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:26</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 47 &#8211; Richard Lindsay-Davies on the future of digital TV</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-47-richard-lindsay-davies-future-digital-tv/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-47-richard-lindsay-davies-future-digital-tv</link>
	<pubDate>Thu, 19 Jan 2017 11:09:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2689</guid>
	<description><![CDATA[Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-47-richard-lindsay-davies-future-digital-tv/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas]]></itunes:subtitle>
	<content:encoded><![CDATA[Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-47-richard-lindsay-davies-future-digital-tv/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2017/01/asiCast-47-Richard-Lindsey-Davies.mp3" length="13831569" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:47</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Our first asiCast of 2017 features Richard Lindsay-Davies, Chief Executive of the Digital TV Group, discussing with our Media Technology Director Graham Lovelace some of the most significant takeaways he brought back from the recent CES show in Las Vegas. These featured the introduction of voice-operated navigation systems, fantastically stylish&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 46 &#8211; Whose Data is it Anyway? Part 3</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-46-whose-data-anyway-part-3/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-46-whose-data-anyway-part-3</link>
	<pubDate>Thu, 17 Nov 2016 14:17:09 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2535</guid>
	<description><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-46-whose-data-anyway-part-3/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our S]]></itunes:subtitle>
	<content:encoded><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-46-whose-data-anyway-part-3/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/11/Whose-data-is-it-anyway-3.mp3" length="65719987" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:21</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 3, just press play below or click here. You can listen via our Soundcloud page We are&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 45 &#8211; Whose Data is it Anyway? Part 2</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-45-whose-data-anyway-part-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-45-whose-data-anyway-part-2</link>
	<pubDate>Thu, 17 Nov 2016 14:13:27 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2534</guid>
	<description><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-45-whose-data-anyway-part-2/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our S]]></itunes:subtitle>
	<content:encoded><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-45-whose-data-anyway-part-2/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/11/Whose-data-is-it-anyway-2.mp3" length="34823009" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 2, just press play below or click here. You can listen via our Soundcloud page We are&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 44 &#8211; Whose Data is it Anyway? Part 1</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-44-whose-data-anyway-part-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-44-whose-data-anyway-part-1</link>
	<pubDate>Thu, 17 Nov 2016 14:08:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2533</guid>
	<description><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-44-whose-data-anyway-part-1/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our S]]></itunes:subtitle>
	<content:encoded><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-44-whose-data-anyway-part-1/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/11/Whose-data-is-it-anyway-1.mp3" length="54471485" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>22:40</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The audio of the final panel debate at the 2016 asi International Television &#38; Video Conference on 2nd -4th November in Budapest, Hungary, can be heard in three parts. To listen to Part 1, just press play below or click here. You can listen via our Soundcloud page We are&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 43 &#8211; &#8216;Share of ear&#8217; for streaming audio</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-43-share-ear-streaming-audio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-43-share-ear-streaming-audio</link>
	<pubDate>Fri, 28 Oct 2016 12:53:12 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2467</guid>
	<description><![CDATA[This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-43-share-ear-streaming-audio/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms ]]></itunes:subtitle>
	<content:encoded><![CDATA[This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-43-share-ear-streaming-audio/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/10/asiCast-43-Tom-Webster-on-U.S.-Audio-Share-of-Ear-trends.mp3" length="11191313" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:47</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This asiCast features an interview with Tom Webster, Vice-President of Edison Research in the US. Richard Marks discusses with Tom some of the trends emerging from Edison’s Share of Ear study which tracks how much time consumers spend with various forms of audio. Noting the sizeable demographic differences in behaviour&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 42 &#8211; TV and online: measuring advertising effectiveness</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-42-tv-online-measuring-advertising-effectiveness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-42-tv-online-measuring-advertising-effectiveness</link>
	<pubDate>Wed, 19 Oct 2016 08:56:36 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2449</guid>
	<description><![CDATA[In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&#38;A&#8217;s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-42-tv-online-measuring-advertising-effectiveness/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&#38;A&#8217;s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact ou]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&#38;A&#8217;s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-42-tv-online-measuring-advertising-effectiveness/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/10/asiCast-42-Peter-Field-Advertising-short-term-and-long-term-effects.mp3" length="11457903" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&#38;A&#8217;s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:31</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast, advertising effectiveness research consultant Peter Field discusses with BJ&#38;A&#8217;s Brian Jacobs how data gathered over the last four years is enabling us to take a look at how digital or online advertising has started to impact outputs. Whilst not entirely attributable to online advertising, this period coincides&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 41 &#8211; From engineers to data scientists</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-41-engineers-data-scientists/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-41-engineers-data-scientists</link>
	<pubDate>Tue, 11 Oct 2016 09:12:19 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2427</guid>
	<description><![CDATA[Just a few weeks ahead of this year’s International Television &#38; Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-41-engineers-data-scientists/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Just a few weeks ahead of this year’s International Television &#38; Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for t]]></itunes:subtitle>
	<content:encoded><![CDATA[Just a few weeks ahead of this year’s International Television &#38; Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-41-engineers-data-scientists/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/10/asiCast-41-Toni-Petra-Nielsen.mp3" length="8512930" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Just a few weeks ahead of this year’s International Television &#38; Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>12:15</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Just a few weeks ahead of this year’s International Television &#38; Video Conference in Budapest we thought it would be interesting to catch up with Toni Petra, EVP of Watch at Nielsen. Toni is returning to audience measurement having been working for the last few years in Nielsen’s retail measurement&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 40 &#8211; Robert Farazin talks about realtime TV ratings</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-40-robert-farazin-talks-realtime-tv-ratings/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-40-robert-farazin-talks-realtime-tv-ratings</link>
	<pubDate>Fri, 07 Oct 2016 09:37:38 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2414</guid>
	<description><![CDATA[Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-40-robert-farazin-talks-realtime-tv-ratings/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but]]></itunes:subtitle>
	<content:encoded><![CDATA[Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-40-robert-farazin-talks-realtime-tv-ratings/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/10/asiCast-40-Robert-Farazin-and-TV-Beat.mp3" length="10323218" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:52</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Four years ago, Robert Farazin set up TV Beat to provide live TV ratings in real time. In this asiCast he speaks with Richard Marks about the many applications the service has for broadcasters and advertisers. Set top box data remains the main source but, as Robert explains, increasingly data&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 39 &#8211; Guy Bisson takes a consumer-centric approach to TV trends</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-39-guy-bisson-takes-consumer-centric-approach-tv-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-39-guy-bisson-takes-consumer-centric-approach-tv-trends</link>
	<pubDate>Thu, 29 Sep 2016 09:51:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2384</guid>
	<description><![CDATA[Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-39-guy-bisson-takes-consumer-centric-approach-tv-trends/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing ]]></itunes:subtitle>
	<content:encoded><![CDATA[Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-39-guy-bisson-takes-consumer-centric-approach-tv-trends/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/09/asiCast-39-Consumer-centric-view-of-TV.mp3" length="8509020" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:45</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Guy Bisson, Research Director at Ampere Analysis, discusses with our Research Director Richard Marks some of the fundamental shifts taking place in the way people are engaging with television. Linear TV remains important and the vast majority of viewing will continue in that way. But the rise of OTT and&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 38 &#8211; Giorgio Licastro weighs up techniques for radio measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-38-giorgio-licastro-weighs-techniques-radio-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-38-giorgio-licastro-weighs-techniques-radio-measurement</link>
	<pubDate>Fri, 09 Sep 2016 10:06:19 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2325</guid>
	<description><![CDATA[Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-38-giorgio-licastro-weighs-techniques-radio-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far s]]></itunes:subtitle>
	<content:encoded><![CDATA[Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-38-giorgio-licastro-weighs-techniques-radio-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/09/asicast-38-Giorgio-Licastro-Radio-Measurement.mp3" length="9107025" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:07</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Whilst there is a great deal of interest in electronic measurement of radio audiences, the industry in the main is still driven by traditional methods based on diaries and recall. Some argue the accuracy and granularity of electronic measurement is far superior and that this is appreciated by the research&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 37 &#8211; Tess Alps has serious questions for agencies and advertisers</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-37-tess-alps-serious-questions-agencies-advertisers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-37-tess-alps-serious-questions-agencies-advertisers</link>
	<pubDate>Tue, 06 Sep 2016 10:36:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2313</guid>
	<description><![CDATA[Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-37-tess-alps-serious-questions-agencies-advertisers/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her arti]]></itunes:subtitle>
	<content:encoded><![CDATA[Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-37-tess-alps-serious-questions-agencies-advertisers/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/09/asiCast-37-Tess-Alps-and-Richard-Marks.mp3" length="35656239" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>25:47</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 36 &#8211; Richard Asquith on building partnerships</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-36-richard-asquith-building-partnerships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-36-richard-asquith-building-partnerships</link>
	<pubDate>Thu, 01 Sep 2016 08:46:43 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2287</guid>
	<description><![CDATA[We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-36-richard-asquith-building-partnerships/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in ]]></itunes:subtitle>
	<content:encoded><![CDATA[We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-36-richard-asquith-building-partnerships/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/08/asiCast-36-Richard-Asquith-Kantar-Media.mp3" length="25303270" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>18:17</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[We recently interviewed Richard Asquith, Global CEO, Audience Intelligence at Kantar Media, and in this asiCast discussion with Richard Marks you can hear his views on how the audience measurement industry has progressed in the four years he has been in that role. The interview also covers the recently formed&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 35 &#8211; The ANA Report: a question of trust?</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-35-ana-report-question-trust/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-35-ana-report-question-trust</link>
	<pubDate>Fri, 01 Jul 2016 10:53:06 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=2014</guid>
	<description><![CDATA[This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-35-ana-report-question-trust/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report wa]]></itunes:subtitle>
	<content:encoded><![CDATA[This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-35-ana-report-question-trust/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/07/asiCast-35-Bob-Hoffman-and-Brian-Jacobs-on-the-ANA-Report.mp3" length="37375090" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:01</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[This asiCast brings together two industry bloggers, Brian Jacobs and Bob Hoffman, to discuss the implications and likely developments following the recently published report from the Association of National Advertisers (the ANA) in the U.S. The report was initiated because of the growing concern many advertisers had felt about the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 34 &#8211; Programmatic: a practical guide</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-34-programmatic-practical-guide/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-34-programmatic-practical-guide</link>
	<pubDate>Wed, 22 Jun 2016 13:17:48 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1985</guid>
	<description><![CDATA[In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-34-programmatic-practical-guide/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Offic]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-34-programmatic-practical-guide/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/06/asiCast34-Programmatic-a-practical-guide.mp3" length="22364730" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>16:09</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 33 &#8211; why Microsoft bought LinkedIn</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-33-microsoft-bought-linkedin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-33-microsoft-bought-linkedin</link>
	<pubDate>Tue, 14 Jun 2016 20:12:32 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1964</guid>
	<description><![CDATA[Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi&#8217;s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-33-microsoft-bought-linkedin/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi&#8217;s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interv]]></itunes:subtitle>
	<content:encoded><![CDATA[Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi&#8217;s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-33-microsoft-bought-linkedin/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/06/asiCast-33-Reasons-for-buying-LinkedIn-1.mp3" length="19125580" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi&#8217;s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:49</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Many would have been surprised to hear that Microsoft had made a move to acquire LinkedIn. asi&#8217;s Research Director, Richard Marks, decided to ask Martin Garner, Senior Vice-President of CCS Insight, for his take on the move. To listen to the interview, just press play below or click here to&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 32 &#8211; the research behind the insight</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-32-research-behind-insight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-32-research-behind-insight</link>
	<pubDate>Mon, 13 Jun 2016 08:50:18 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1953</guid>
	<description><![CDATA[In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-32-research-behind-insight/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-32-research-behind-insight/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/06/asiCast-32-Research-that-underpins-insight-1.mp3" length="20891031" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:05</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast our Research Director Richard Marks catches up with Dominique Vancraeynest, GfK’s Head of TV Audience Measurement, in which role he is responsible globally for the company’s TAM business and product development. The wide-ranging interview draws upon some key take-aways from our recent APAC Television Conference in Singapore&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 31 &#8211; the changing role of Public Service Broadcasting</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-31-changing-role-public-service-broadcasting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-31-changing-role-public-service-broadcasting</link>
	<pubDate>Wed, 01 Jun 2016 08:46:46 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1887</guid>
	<description><![CDATA[Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-31-changing-role-public-service-broadcasting/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importanc]]></itunes:subtitle>
	<content:encoded><![CDATA[Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-31-changing-role-public-service-broadcasting/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/05/asiCast-31-The-role-of-Public-Service-Broadcasting.mp3" length="19398109" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:00</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Roberto Suarez Candel is the Head of the Media Intelligence Service at the European Broadcasting Union and in this asiCast he discusses with our Media Technologies Director Graham Lovelace the changing role of Public Service Media. Whilst their importance in driving innovation is acknowledged, the role of public service media&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 30 &#8211; BARB UK viewing trends</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-30-barb-uk-viewing-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-30-barb-uk-viewing-trends</link>
	<pubDate>Wed, 18 May 2016 08:16:49 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1822</guid>
	<description><![CDATA[Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi&#8216;s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-30-barb-uk-viewing-trends/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi&#8216;s Research Director Richard Marks, there has been a proliferation of]]></itunes:subtitle>
	<content:encoded><![CDATA[Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi&#8216;s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-30-barb-uk-viewing-trends/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/05/asiCast-30-Justin-Sampson.mp3" length="27258776" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi&#8216;s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>19:42</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi&#8216;s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 29 &#8211; OTT market consolidation</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-29-ott-market-consolidation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-29-ott-market-consolidation</link>
	<pubDate>Thu, 05 May 2016 17:04:53 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1805</guid>
	<description><![CDATA[It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-29-ott-market-consolidation/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in conte]]></itunes:subtitle>
	<content:encoded><![CDATA[It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-29-ott-market-consolidation/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/05/asiCast-29-OTT-market-consolidation.mp3" length="11456479" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>8:16</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[It seems scarcely a day passes before we hear of the launch of some new SVOD service. Content distribution across multiple devices is the name of the game. Comcast’s acquisition of Dreamworks Animation is just the latest example of consolidation in content creation and distribution in the media market. A&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 28 &#8211; Models for driving video measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-28/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-28</link>
	<pubDate>Mon, 02 May 2016 17:28:13 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1781</guid>
	<description><![CDATA[In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-28/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options t]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-28/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/05/asiCast-28-Hybrid-JICs-and-other-models.mp3" length="17209174" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>12:25</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast, Jennie Beck, Director of Media for TNS Global and Kantar Media, discusses with our Research Director, Richard Marks, different models for measuring media consumption in the digital age. In particular, they ask what are the best options to organise video and TV measurement? Individual media JICs defend&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 27 &#8211; Online video and Pay-TV</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-27-online-video-pay-tv/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-27-online-video-pay-tv</link>
	<pubDate>Tue, 26 Apr 2016 13:47:19 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1762</guid>
	<description><![CDATA[There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-27-online-video-pay-tv/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good,]]></itunes:subtitle>
	<content:encoded><![CDATA[There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-27-online-video-pay-tv/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/04/asiCast-27-Paolo-Pescatore-final.mp3" length="14394094" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:23</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[There have been a number of announcements and developments recently in the online video and Pay-TV markets. Amazon has announced it plans to split out Prime Video, the better to compete with Netflix. Netflix itself posted results that seemed pretty good, but these were largely driven by the very rapid&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 26 &#8211; Chris O&#8217;Hearn on TAM challenges</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-26-chris-ohearn-tam-challenges/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-26-chris-ohearn-tam-challenges</link>
	<pubDate>Wed, 20 Apr 2016 13:06:38 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1747</guid>
	<description><![CDATA[In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-26-chris-ohearn-tam-challenges/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-26-chris-ohearn-tam-challenges/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/04/asiCast-26-Chris-OHearn-final.mp3" length="18223062" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:09</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast we explore some of the problems associated with television audience measurement that are often overlooked. The complex demands that now need to be met often involve many parties engaging in a collaborative approach. Measurement has become a team game that requires a great deal of project management.&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 25 &#8211; Lifting the lid on the total video landscape</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-25-lifting-lid-total-video-landscape/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-25-lifting-lid-total-video-landscape</link>
	<pubDate>Wed, 13 Apr 2016 10:34:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1711</guid>
	<description><![CDATA[Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study &#8211; even though the data would be less granular &#8211; would be welcomed. As a consequence the company&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-25-lifting-lid-total-video-landscape/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study &#8211; even though the data would be less granular &#8211; would be welcomed. As a conse]]></itunes:subtitle>
	<content:encoded><![CDATA[Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study &#8211; even though the data would be less granular &#8211; would be welcomed. As a consequence the company&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-25-lifting-lid-total-video-landscape/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/04/asiCast-25-Julia-Lamaison-final.mp3" length="10607669" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study &#8211; even though the data would be less granular &#8211; would be welcomed. As a consequence the company&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Some two years ago GfK started to track SVOD in the US and the UK in some detail. This initiative led to a number of companies suggesting that a broader based study &#8211; even though the data would be less granular &#8211; would be welcomed. As a consequence the company&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 24 &#8211; Taking the measure of India</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-24-taking-measure-india/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-24-taking-measure-india</link>
	<pubDate>Wed, 13 Apr 2016 09:42:54 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1710</guid>
	<description><![CDATA[Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas &#8211; never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-24-taking-measure-india/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas &#8211; never before measured despite being responsible for clos]]></itunes:subtitle>
	<content:encoded><![CDATA[Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas &#8211; never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-24-taking-measure-india/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/06/asiCast24-Romil-final.mp3" length="12927053" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas &#8211; never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:34</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas &#8211; never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 23 &#8211; Matt Hill discusses the complexity of measuring viewing behaviour</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-23-matt-hill-discusses-thinkboxs-research-plans/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-23-matt-hill-discusses-thinkboxs-research-plans</link>
	<pubDate>Thu, 18 Feb 2016 09:06:45 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1500</guid>
	<description><![CDATA[The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-23-matt-hill-discusses-thinkboxs-research-plans/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliab]]></itunes:subtitle>
	<content:encoded><![CDATA[The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-23-matt-hill-discusses-thinkboxs-research-plans/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/02/asiCast23-Matt-Hill.mp3" length="29584124" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>21:22</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[The transformation in the way people are consuming media is presenting huge challenges to the media research community. In relation to TV and video consumption, many markets are demonstrating that real progress is being made towards establishing a reliable measure across all platforms. However the complexity involved means such progress&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 22 &#8211; Bas de Vos talks daily online ratings</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-22-bas-de-vos-talks-daily-online-ratings/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-22-bas-de-vos-talks-daily-online-ratings</link>
	<pubDate>Tue, 26 Jan 2016 08:50:29 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1423</guid>
	<description><![CDATA[As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-22-bas-de-vos-talks-daily-online-ratings/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Ch]]></itunes:subtitle>
	<content:encoded><![CDATA[As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-22-bas-de-vos-talks-daily-online-ratings/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/01/asiCast22-Bas-De-Vos-and-online-ratings.mp3" length="9479872" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>12:58</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As we reported a few days ago, from the first of January SKO in the Netherlands has been providing daily ratings for programme content viewed online – the first organisation anywhere offering such a service. For this asiCast we asked Bas de Vos, SKO’s Chief Executive, to explain to Richard&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 21 &#8211; Brian Jacobs on Media Agencies in 2016</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-21-brian-jacobs-on-media-agencies-in-2016/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-21-brian-jacobs-on-media-agencies-in-2016</link>
	<pubDate>Mon, 11 Jan 2016 16:32:29 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1360</guid>
	<description><![CDATA[At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-21-brian-jacobs-on-media-agencies-in-2016/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he ]]></itunes:subtitle>
	<content:encoded><![CDATA[At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-21-brian-jacobs-on-media-agencies-in-2016/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2016/01/asiCast21-Brian-Jacobs-on-2016-and-the-media-agency-business-2.mp3" length="19894738" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>14:13</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[At the start of the new year, this asiCast looks back at what proved to be an eventful year for the media agency business. Whilst not engaging in any forecasts for the year ahead, Brian Jacobs in this interview with Mike Sainsbury outlines some hopes he has for the way&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 20 &#8211; Rupert Staines discusses adtech and TV advertising</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-20-rupert-staines-discusses-adtech-and-tv-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-20-rupert-staines-discusses-adtech-and-tv-advertising</link>
	<pubDate>Tue, 05 Jan 2016 09:42:48 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1319</guid>
	<description><![CDATA[In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&#38;A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year&#8217;s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-20-rupert-staines-discusses-adtech-and-tv-advertising/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&#38;A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year&#8217;s European Television Conference in Venice where the need]]></itunes:subtitle>
	<content:encoded><![CDATA[In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&#38;A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year&#8217;s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-20-rupert-staines-discusses-adtech-and-tv-advertising/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/12/asiCast20-Brian-Jacobs-and-Rupert-Staines-discuss-adtech-and-TV-advertising.mp3" length="13341545" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&#38;A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year&#8217;s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>13:48</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this first asiCast of 2016, Brian Jacobs, Managing Director of BJ&#38;A, interviews Rupert Staines, Managing Director EMEA, of RadiumOne. They continue the discussion started at last year&#8217;s European Television Conference in Venice where the need for the adtech industry to engage more directly with the conventional TV industry was&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 19 &#8211; Paolo Pescatore looks to 2016</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-19-paolo-pescatore-looks-to-2016/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-19-paolo-pescatore-looks-to-2016</link>
	<pubDate>Fri, 04 Dec 2015 09:52:45 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1265</guid>
	<description><![CDATA[Now we&#8217;re in December many in the media industry start wondering where we&#8217;ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-19-paolo-pescatore-looks-to-2016/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Now we&#8217;re in December many in the media industry start wondering where we&#8217;ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and ]]></itunes:subtitle>
	<content:encoded><![CDATA[Now we&#8217;re in December many in the media industry start wondering where we&#8217;ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-19-paolo-pescatore-looks-to-2016/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/12/asiCast19-Graham-Lovelace-and-Paolo-Pescatore-look-ahead-at-2016.mp3" length="21175025" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Now we&#8217;re in December many in the media industry start wondering where we&#8217;ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>15:11</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Now we&#8217;re in December many in the media industry start wondering where we&#8217;ll be towards the end of 2016. In this asiCast our Media Technologies Director Graham Lovelace invites Paolo Pescatore, Director of Operator Strategy, Applications and Content at CCS Insight, to share some of the forms he sees taking&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 18 &#8211; Lisa Eaton and Jeff Wender at asi in Venice</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-18-lisa-eaton-and-jeff-wender-at-asi-in-venice/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-18-lisa-eaton-and-jeff-wender-at-asi-in-venice</link>
	<pubDate>Fri, 27 Nov 2015 09:53:38 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1250</guid>
	<description><![CDATA[In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year&#8217;s conferences in Venice. This year, for them, there was a real sense that the issues&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-18-lisa-eaton-and-jeff-wender-at-asi-in-venice/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year&#8217;s conferences in Venice. This year, for th]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year&#8217;s conferences in Venice. This year, for them, there was a real sense that the issues&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-18-lisa-eaton-and-jeff-wender-at-asi-in-venice/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/11/asiCast18-Lisa-Eaton-and-Jeff-Wender-at-Venice-conferences.mp3" length="8927571" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year&#8217;s conferences in Venice. This year, for them, there was a real sense that the issues&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>6:03</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast, Richard Marks catches up with Lisa Eaton, Senior VP Member Engagement at Numeris, and Jeff Wender, Senior VP Digital at Nielsen, and asks them what their key take-aways were from this year&#8217;s conferences in Venice. This year, for them, there was a real sense that the issues&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 17 &#8211; Jane Clarke and Chris O&#8217;Hearn at asi in Venice</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-17-jane-clarke-and-chris-ohearn-at-asi-in-venice/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-17-jane-clarke-and-chris-ohearn-at-asi-in-venice</link>
	<pubDate>Tue, 24 Nov 2015 12:30:34 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1233</guid>
	<description><![CDATA[As ever, the asi European Radio &#38; Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Director Richard Marks came across Chris O’Hearn, the General Manager of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-17-jane-clarke-and-chris-ohearn-at-asi-in-venice/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[As ever, the asi European Radio &#38; Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Dire]]></itunes:subtitle>
	<content:encoded><![CDATA[As ever, the asi European Radio &#38; Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Director Richard Marks came across Chris O’Hearn, the General Manager of&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-17-jane-clarke-and-chris-ohearn-at-asi-in-venice/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/11/asiCast17-Jane-Clarke-and-Chris-OHearn.mp3" length="14952703" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[As ever, the asi European Radio &#38; Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Director Richard Marks came across Chris O’Hearn, the General Manager of&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:15</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[As ever, the asi European Radio &#38; Television Conferences brought together colleagues from more than 40 countries to share their experiences in meeting the challenges facing the radio and TV industries in this period of rapid change. Our Research Director Richard Marks came across Chris O’Hearn, the General Manager of&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 16 &#8211; Brian Jacobs discusses asi in Venice</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-16-brian-jacobs-discusses-asi-in-venice/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-16-brian-jacobs-discusses-asi-in-venice</link>
	<pubDate>Thu, 19 Nov 2015 14:47:48 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1215</guid>
	<description><![CDATA[Over the next few weeks we&#8217;ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the radio and TV industries. In this interview asi&#8217;s Richard Marks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-16-brian-jacobs-discusses-asi-in-venice/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Over the next few weeks we&#8217;ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the r]]></itunes:subtitle>
	<content:encoded><![CDATA[Over the next few weeks we&#8217;ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the radio and TV industries. In this interview asi&#8217;s Richard Marks&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-16-brian-jacobs-discusses-asi-in-venice/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/11/Richard-and-Brian-on-TV-advertising-session.mp3" length="5440960" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Over the next few weeks we&#8217;ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the radio and TV industries. In this interview asi&#8217;s Richard Marks&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>7:29</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Over the next few weeks we&#8217;ll be featuring a number of items drawn from our recent conferences in Venice where around 280 industry practitioners from around the world gathered to discuss the latest challenges and developments being tackled by the radio and TV industries. In this interview asi&#8217;s Richard Marks&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 15 &#8211; Mariana Irazoqui and Liesbeth Nekkers on TV panels</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-15-mariana-irazoqui-and-liesbeth-nekkers-on-tv-panels/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-15-mariana-irazoqui-and-liesbeth-nekkers-on-tv-panels</link>
	<pubDate>Mon, 02 Nov 2015 08:25:49 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1132</guid>
	<description><![CDATA[In this asiCast Richard Marks, asi&#8217;s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to &#8216;future -proof&#8217; TV audience measurement in an&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-15-mariana-irazoqui-and-liesbeth-nekkers-on-tv-panels/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast Richard Marks, asi&#8217;s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being ]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast Richard Marks, asi&#8217;s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to &#8216;future -proof&#8217; TV audience measurement in an&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-15-mariana-irazoqui-and-liesbeth-nekkers-on-tv-panels/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast-15-Liesbeth-Nekkers.mp3" length="15775495" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast Richard Marks, asi&#8217;s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to &#8216;future -proof&#8217; TV audience measurement in an&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:22</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast Richard Marks, asi&#8217;s Research Director talks to Liesbeth Nekkers, Research Director TV and Radio Audience Measurement at GfK, and Mariana Irazoqui, Research Director of SKO. The discussion gives a brief account of the efforts being made in the Netherlands to &#8216;future -proof&#8217; TV audience measurement in an&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 14 &#8211; Jim MacLeod talks PPM and Voltair</title>
	<link>https://www.asiconferences.com/asi-casts/1116/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=1116</link>
	<pubDate>Mon, 26 Oct 2015 12:05:26 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1116</guid>
	<description><![CDATA[Jim MacLeod, President and CEO of Numeris talks to asi&#8216;s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded &#8211; put simply,&#8230; <a href="https://www.asiconferences.com/asi-casts/1116/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Jim MacLeod, President and CEO of Numeris talks to asi&#8216;s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that cl]]></itunes:subtitle>
	<content:encoded><![CDATA[Jim MacLeod, President and CEO of Numeris talks to asi&#8216;s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded &#8211; put simply,&#8230; <a href="https://www.asiconferences.com/asi-casts/1116/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast-14-Jim-MacLeod.mp3" length="16267110" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Jim MacLeod, President and CEO of Numeris talks to asi&#8216;s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded &#8211; put simply,&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:44</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Jim MacLeod, President and CEO of Numeris talks to asi&#8216;s Research Director Richard Marks about the benefits of PPM for both radio and television in the Canadian market and about the controversies surrounding Voltair. Voltair is a technology that claims to ensure a station is properly encoded &#8211; put simply,&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 13 &#8211; Alison Winter of the BBC on podcasts</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-13-alison-winter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-13-alison-winter</link>
	<pubDate>Fri, 23 Oct 2015 13:22:15 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1095</guid>
	<description><![CDATA[Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-13-alison-winter/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole ind]]></itunes:subtitle>
	<content:encoded><![CDATA[Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-13-alison-winter/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast-13-Alison-Winter.mp3" length="10757575" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:08</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Paul Kennedy, Research Director of RAJAR interviews Alison Winter, Head of Audiences, Radio at the BBC and starts by asking why the BBC publishes podcasts. Although it started as an exploration of new technology which would be a benefit for the whole industry (very much a BBC tradition), it has&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 12 &#8211; Hannu Verkasalo on cross-platform measurement</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-12-hannu-verkasalo-on-cross-platform-measurement/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-12-hannu-verkasalo-on-cross-platform-measurement</link>
	<pubDate>Thu, 22 Oct 2015 11:37:56 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1088</guid>
	<description><![CDATA[Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company&#8217;s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-12-hannu-verkasalo-on-cross-platform-measurement/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company&#8217;s syndicated measurement services in the US. Since then quite a lot has been happ]]></itunes:subtitle>
	<content:encoded><![CDATA[Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company&#8217;s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-12-hannu-verkasalo-on-cross-platform-measurement/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast-12-Hannu-Verkasalo1.mp3" length="15931748" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company&#8217;s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:26</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Last year at the asi European Television Conference in Madrid Hannu Verkasalo, CEO of Verto Analytics, provided delegates with an account of the launch of the company&#8217;s syndicated measurement services in the US. Since then quite a lot has been happening with the company in developing its cross-media measurement offer&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 11 &#8211; Tor Eide on switching off analogue radio</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-11-tor-eide-on-switching-off-analogue-radio/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-11-tor-eide-on-switching-off-analogue-radio</link>
	<pubDate>Wed, 21 Oct 2015 09:15:29 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1069</guid>
	<description><![CDATA[Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-11-tor-eide-on-switching-off-analogue-radio/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research ]]></itunes:subtitle>
	<content:encoded><![CDATA[Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-11-tor-eide-on-switching-off-analogue-radio/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast11-Kristian-Tolonen-Tor-Eide.mp3" length="16151924" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>11:39</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Early adopters of electronic radio audience measurement, Norway is now about to become the first country in the world to switch off analogue broadcasting and is moving toward full digitalisation of radio. In this asicast Kristian Tolonen, NRK’s Research Director, asks the broadcaster’s Senior Media Researcher, Tor Eide, how the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 10 &#8211; Louise Cook on spending advertising money</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-10-louise-cook-on-spending-advertising-money/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-10-louise-cook-on-spending-advertising-money</link>
	<pubDate>Tue, 20 Oct 2015 10:24:43 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1039</guid>
	<description><![CDATA[A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-10-louise-cook-on-spending-advertising-money/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current]]></itunes:subtitle>
	<content:encoded><![CDATA[A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-10-louise-cook-on-spending-advertising-money/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast10-Louise-Cook6.mp3" length="14473197" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:23</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A few months ago we asked Louise Cook of the econometrics firm Holmes and Cook to conduct some research amongst advertisers, ad agencies and other market modelling agencies into the priorities that were being set to assess media evaluation in the current multi-channel marketplace. Do clients feel they are getting&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 9 &#8211; Bas de Vos on video integration</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-9-bas-de-vos-on-video-integration/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-9-bas-de-vos-on-video-integration</link>
	<pubDate>Tue, 20 Oct 2015 10:23:12 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1038</guid>
	<description><![CDATA[Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with other JICs and industry bodies in other markets where&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-9-bas-de-vos-on-video-integration/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with oth]]></itunes:subtitle>
	<content:encoded><![CDATA[Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with other JICs and industry bodies in other markets where&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-9-bas-de-vos-on-video-integration/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asicast-9-Bas-De-Vos.mp3" length="15188932" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with other JICs and industry bodies in other markets where&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:57</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Richard Marks, asi’s Research Director, talks to Bas de Vos, CEO of the SKO in the Netherlands, of the progress they have been making with their Videodata Integration Project. They also discuss the extent to which SKO benefits from collaboration with other JICs and industry bodies in other markets where&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 8 &#8211; Pete Doe on joining clypd</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-8-pete-doe-on-joining-clypd/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-8-pete-doe-on-joining-clypd</link>
	<pubDate>Tue, 20 Oct 2015 10:21:03 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1037</guid>
	<description><![CDATA[In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed and then applied to improve TV&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-8-pete-doe-on-joining-clypd/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed an]]></itunes:subtitle>
	<content:encoded><![CDATA[In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed and then applied to improve TV&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-8-pete-doe-on-joining-clypd/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asicast-8-Pete-Doe.mp3" length="13915545" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed and then applied to improve TV&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:02</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this asiCast Brian Jacobs talks to Pete Doe, Chief Research Officer at clypd. For a number of years Pete worked with Nielsen and now is working with a company that seeks to explore processes which enable existing datasets to be more easily accessed and then applied to improve TV&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 7 &#8211; Jill McGrath on advertising effectiveness</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-7-jill-mcgrath-on-advertising-effectiveness/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-7-jill-mcgrath-on-advertising-effectiveness</link>
	<pubDate>Tue, 20 Oct 2015 10:19:06 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1036</guid>
	<description><![CDATA[A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-7-jill-mcgrath-on-advertising-effectiveness/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed]]></itunes:subtitle>
	<content:encoded><![CDATA[A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-7-jill-mcgrath-on-advertising-effectiveness/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asicast-7-Jill-McGrath.mp3" length="65793" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:31</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 6 &#8211; Justin Sampson talks Dovetail</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-6-justin-sampson-talks-dovetail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-6-justin-sampson-talks-dovetail</link>
	<pubDate>Tue, 20 Oct 2015 10:17:14 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1035</guid>
	<description><![CDATA[BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-6-justin-sampson-talks-dovetail/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the fir]]></itunes:subtitle>
	<content:encoded><![CDATA[BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-6-justin-sampson-talks-dovetail/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asicast-6-justin-Sampson.mp3" length="13876911" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>10:00</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[BARB’s Chief Executive Justin Sampson once described the process of introducing major changes to a currency as ‘changing the wheels on a car when it is still moving’. In this interview he talks with asi’s Richard Marks about the recent release of the first broadcaster census level data, the objectives&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 5 &#8211; Paolo Pescatore on Telcos and TV</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-5-paolo-pescatore-on-telcos-and-tv/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-5-paolo-pescatore-on-telcos-and-tv</link>
	<pubDate>Tue, 20 Oct 2015 10:15:17 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1034</guid>
	<description><![CDATA[In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to establish a strong footing in the TV&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-5-paolo-pescatore-on-telcos-and-tv/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to ]]></itunes:subtitle>
	<content:encoded><![CDATA[In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to establish a strong footing in the TV&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-5-paolo-pescatore-on-telcos-and-tv/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast5-Paolo-Pescatore.mp3" length="13019800" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to establish a strong footing in the TV&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:24</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In his second interview with those who attended the IBC convention in Amsterdam, Graham Lovelace talks to Paolo Pescatore, a Director of CCS Insight, where he focusses on mobile communications and the internet. Why has it taken so long for the telcos to establish a strong footing in the TV&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 4 &#8211; Bob Hoffman on the state of advertising</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-4-bob-hoffman-on-the-state-of-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-4-bob-hoffman-on-the-state-of-advertising</link>
	<pubDate>Tue, 20 Oct 2015 10:10:52 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=1032</guid>
	<description><![CDATA[Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-4-bob-hoffman-on-the-state-of-advertising/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a]]></itunes:subtitle>
	<content:encoded><![CDATA[Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-4-bob-hoffman-on-the-state-of-advertising/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/Bob-Hoffman-interview.mp3" length="17621895" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>12:46</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Having taken to the stage at the recent Advertising Week event in New York, Bob Hoffman (the AdContrarian) shares some of his thoughts on the state of the advertising business with Brian Jacobs in this latest asiCast. He considers the industry to be in a very confused state, seemingly unsure&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 3 &#8211; interview with Mark Barber</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-3-interview-with-mark-barber/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-3-interview-with-mark-barber</link>
	<pubDate>Fri, 16 Oct 2015 14:49:20 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=820</guid>
	<description><![CDATA[Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-3-interview-with-mark-barber/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industr]]></itunes:subtitle>
	<content:encoded><![CDATA[Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-3-interview-with-mark-barber/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/10/asiCast3-Mark-Barber.mp3" length="12408194" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>8:34</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Just the other day, Mark Barber of the Radio Centre launched the Strike a Chord research, which sets out to help advertisers consider more actively music as a brand communication tool. The wider significance of the research is to establish in the industry’s mind the importance of the audio market.&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 2 &#8211; interview with Nigel Walley</title>
	<link>https://www.asiconferences.com/asi-casts/asicast-2-interview-with-nigel-walley/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=asicast-2-interview-with-nigel-walley</link>
	<pubDate>Fri, 02 Oct 2015 08:12:03 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=812</guid>
	<description><![CDATA[In this second asiCast, Graham Lovelace our Media Technologies Director interviews Nigel Walley, CEO of Decipher. Nigel has been at the heart of emerging media technologies for the last 20 years and in this interview he outlines to Graham his main takeaways from the recent IBC show in Amsterdam. How&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-2-interview-with-nigel-walley/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[In this second asiCast, Graham Lovelace our Media Technologies Director interviews Nigel Walley, CEO of Decipher. Nigel has been at the heart of emerging media technologies for the last 20 years and in this interview he outlines to Graham his main takeaw]]></itunes:subtitle>
	<content:encoded><![CDATA[In this second asiCast, Graham Lovelace our Media Technologies Director interviews Nigel Walley, CEO of Decipher. Nigel has been at the heart of emerging media technologies for the last 20 years and in this interview he outlines to Graham his main takeaways from the recent IBC show in Amsterdam. How&#8230; <a href="https://www.asiconferences.com/asi-casts/asicast-2-interview-with-nigel-walley/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/09/asicast-episode-2-Nigel-Walley.mp3" length="12796052" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[In this second asiCast, Graham Lovelace our Media Technologies Director interviews Nigel Walley, CEO of Decipher. Nigel has been at the heart of emerging media technologies for the last 20 years and in this interview he outlines to Graham his main takeaways from the recent IBC show in Amsterdam. How&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:13</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[In this second asiCast, Graham Lovelace our Media Technologies Director interviews Nigel Walley, CEO of Decipher. Nigel has been at the heart of emerging media technologies for the last 20 years and in this interview he outlines to Graham his main takeaways from the recent IBC show in Amsterdam. How&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>asiCast 1 &#8211; interview with Jeffrey Cole launches the asiCast</title>
	<link>https://www.asiconferences.com/asi-casts/jeffrey-cole-interview-launches-the-asicast/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jeffrey-cole-interview-launches-the-asicast</link>
	<pubDate>Fri, 02 Oct 2015 07:54:28 +0000</pubDate>
	<dc:creator><![CDATA[Advertising Seminars International Limited (asi)]]></dc:creator>
	<guid isPermaLink="false">https://www.asiconferences.com//?post_type=asi-casts&#038;p=798</guid>
	<description><![CDATA[Today we launch the asiCast, an audio series of interviews and chats exploring key developments in broadcast and online media, as well as media research and advertising. Usually no more than 10 minutes long, over the next few weeks we’ll be featuring a number of people who will be joining us&#8230; <a href="https://www.asiconferences.com/asi-casts/jeffrey-cole-interview-launches-the-asicast/">Read more</a>]]></description>
	<itunes:subtitle><![CDATA[Today we launch the asiCast, an audio series of interviews and chats exploring key developments in broadcast and online media, as well as media research and advertising. Usually no more than 10 minutes long, over the next few weeks we’ll be featuring a n]]></itunes:subtitle>
	<content:encoded><![CDATA[Today we launch the asiCast, an audio series of interviews and chats exploring key developments in broadcast and online media, as well as media research and advertising. Usually no more than 10 minutes long, over the next few weeks we’ll be featuring a number of people who will be joining us&#8230; <a href="https://www.asiconferences.com/asi-casts/jeffrey-cole-interview-launches-the-asicast/">Read more</a>]]></content:encoded>
	<enclosure url="https://www.asiconferences.com//wp-content/uploads/2015/09/Jeffrey-Cole-final.mp3" length="13249788" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Today we launch the asiCast, an audio series of interviews and chats exploring key developments in broadcast and online media, as well as media research and advertising. Usually no more than 10 minutes long, over the next few weeks we’ll be featuring a number of people who will be joining us&#8230; Read more]]></itunes:summary>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>9:36</itunes:duration>
	<itunes:author><![CDATA[Advertising Seminars International Limited (asi)]]></itunes:author>	<googleplay:description><![CDATA[Today we launch the asiCast, an audio series of interviews and chats exploring key developments in broadcast and online media, as well as media research and advertising. Usually no more than 10 minutes long, over the next few weeks we’ll be featuring a number of people who will be joining us&#8230; Read more]]></googleplay:description>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
