Blog Archives

asiCast 139: Identity resolution – who is really watching?

Nielsen has been making significant efforts in recent years to source additional inputs that can allow the allocation of demographics to enhance ever more granular datasets. In this asiCast our Research Director Richard Marks talks to Nielsen’s Chief Data Officer, Mainak Mazumdar, about the relative roles played by traditional panels… Read more

asiCast 138: Recipes for effective media measurement

Video currency measurement is at a critical point at the moment as those who have been listening to our recent podcasts on the highly unstable situation in the US will know. With a number of alternative solutions being put forward, we thought it would be helpful to have a chat… Read more

asiCast 137: Device and account sharing – what is really going on?

We all have multiple profiles across a range of services and many of us also share TVs, gaming consoles, tablets, PCs and other devices within our households. Meanwhile, millions also share access to streaming media and ecommerce accounts. Media companies and companies engaged in ecommerce have a wealth of data… Read more

asiCast 135: VAM in Canada – industry collaboration in action

The efforts being made around the world to develop cross-media measurement tend to focus on cross-platform video measurement as a first step. The work being undertaken in Canada is no exception and in this asiCast our Research Director, Richard Marks, speaks to Neil McEneaney, President and CEO of Numeris, about… Read more

asiCast 133: Nielsen moves US TV towards spot ratings

Nielsen recently announced a move from average ad break ratings to actual spot ratings. In this interview with Kimberly Gilberti, SVP Product Manager at Nielsen, our Research Director, Richard Marks, asks how broadcast TV ratings are calculated in the US currently and what exactly does this change involve? Many countries,… Read more

asiCast 131: US media measurement – the state of play

The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been… Read more

asiCast 130: Leading the drive for fan and viewer engagement

One of the most significant things since Liberty Media took over the running of the Formula 1 franchise is the extent to which research has been central to the innovations they have introduced to the sport. At the time Liberty became involved there was little or no research being undertaken… Read more

asiCast 129: Online measurement in Australia – a new beginning

Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or… Read more

asiCast 128: UK broadcasters adopt CFlight

A significant development has been announced in the UK, with commercial TV broadcasters collaborating to develop Sky’s CFlight as an industry-wide campaign evaluation tool, providing advertisers consistent, accurate measurement across all platforms and all types of viewing. There has already been a great deal of interest from broadcasters in many… Read more

asiCast 127: Putting a value on attention

There has been a great deal of interest in levels of attention paid to advertising in recent months. Much of the session devoted to advertising at our annual International Television & Video Conference last November was devoted to it when the question was raised as to whether, beyond exposure, it… Read more

asiCast 124: The battle for control of in-car audio

Radioplayer has recently celebrated its 10th anniversary so it seems like a good time to take a look at the journey it has been on in this time. In this asiCast Matt Deegan, Director of Folder Media, talks to Mike Hill, Radioplayer’s founder and Managing Director. Radioplayer is a radio… Read more

asiCast 123: A preview of Podcast Day 24

There has been enormous interest in recent years in the development of podcasts, and Podcast Day 24 on June 7th looks to provide a wide range of insights into what has been happening around the world. Starting in Australia before moving to Europe and finally the US, the event has… Read more

asiCast 122: TV planning and buying – the argument for change

The way in which TV airtime is traded has remained pretty much the same for many years even though we know that viewing habits have altered dramatically. A recent report TV Advertising – Evolving the Model conducted by Enders Analysis suggested that this needed to change to ensure ‘it remains… Read more

asiCast 121: The Tony Cowling Foundation

There is no doubt that the research industry has been transformed over the last few decades by rapid developments in technology. Where market research was once characterised by interviewers with clipboards asking people questions, it has now been transformed into an industry driven by modern tech and the internet. It’s… Read more

asiCast 120: Advertisers take the initiative

What are the challenges facing advertisers as they look to emerge from the pandemic? John Broome, CEO of the Australian Association of National Advertisers (AANA) talks with Ian Garland, Managing Director of the analysis and data management consultancy in Australia, Milton Data. Most of John’s members are now in post-crisis… Read more

asiCast 119: The Dutch TMAM contract – what’s it all about?

It’s been a long time coming, but the TMAM decision has finally been made and agreed and we now know what the combined measurement system in the Netherlands is going to look like. We’re very grateful to Johan Smit, Director of Platform Media Adviesbureaus (PMA), who has been driving this… Read more

asiCast 118: Why is advertising so unpopular?

It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible. Online advertising has contributed to this enormously, with the interruptions to people’s browsing… Read more

asiCast 117: Netflix, the studios and the battle for content

Although Netflix has been burdened with huge debt, Guy Bisson, a Director of Ampere Analysis, predicted some while ago that eventually an inflexion point would be reached when revenue would exceed expenditure. In this asiCast, our Research Director Richard Marks explores with Guy the significance of this landmark and the… Read more

asiCast 116: Understanding esports

Recent research conducted by Craft has cast some light onto the size and characteristics of the emerging esport audience. Our Research Director, Richard Marks, spoke with the agency’s Founder, Konrad Collao, about the insights that were gathered. Whilst esports is of interest to Craft as a cultural phenomenon, its growth… Read more

asiCast 115: How the UK views SVOD content – TRP’s David Raybould

In this asiCast our Research Director Richard Marks speaks with David Raybould, Chief Operating Officer of TRP, about its survey of SVOD viewing in the UK. Broadcasters, content distributors and rights owners are increasingly interested in the granular measurement of SVOD content at the series and episode level across all… Read more

asiCast 114: Project Origin – where are we now?

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference… Read more

asiCast 113: Putting a value on attention

Professor Karen Nelson-Field has spoken to asi a couple of times before about her pioneering work measuring attention, most recently at the launch of her book immediately before lockdown (see asiCast 105). In this follow-up interview, available as both an audio and video podcast, she talks to Brian Jacobs of BJ&A about… Read more

asiCast 112: Inside the programmatic supply chain

The recent report into transparency in the programmatic supply chain by a team from PwC for the ISBA provoked much comment. In this asiCast Brian Jacobs, CEO and Founder of BJ&A speaks with Steve Pollack, Head of Media Comms at Nestlé, UK and Ireland. Nestlé, of course, was one of… Read more

asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy

In this asiCast our Research Director Richard Marks interviews Chris Mundy, who recently joined RSMB as CEO. RSMB is a data integration specialist and was an attractive opportunity for Chris who sees the increasing importance of statistics and data science as developments that reassert the company’s essential purpose. Perhaps best… Read more

asiCast 110: Keeping the show on the road – Andrew Green of Ipsos

In this latest in our series of interviews looking at how the audience measurement community is responding to the challenges faced in maintaining media currency research during the COVID-19 crisis, our Research Director Richard Marks talks to Andrew Green, Global Head of Business Development, Audience Measurement at Ipsos. Andrew and… Read more

asiCast 109: How are we coping? – GfK’s Rolf Müller

Rolf Müller, GfK’s Global Business Development Director for Media Measurement, speaks to us about the challenges GfK has been facing across the markets it services for both television and radio audience measurement. This series of interviews has focussed on the research companies’ perspective where, in addition to Rolf’s views, we… Read more

asiCast 108: How are we coping? – Kantar’s Andy Brown

In this interview in our series looking at how the industry is coping during the lockdown period, we talk with Andy Brown, Global CEO and Chairman of Kantar’s Media Division. Andy discusses with Richard Marks the different challenges faced across each of the markets Kantar’s services cover and considers how… Read more

asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson

The widespread lock-downs most countries are experiencing are presenting serious difficulties for all sectors of the economy. We thought it would be useful to contact colleagues in a number of markets to see how they were coping in providing reliable audience measurement data in these circumstances, and to publish their… Read more

asiCast 105: The attention economy

A few weeks ago Karen Nelson-Field of Amplified Intelligence was in London to launch her book The Attention Economy and Brian Jacobs, Founder and CEO of BJ&A, interviewed her for us. In a post of his regular blog, Brian also wrote about a number of developments involving attention as a… Read more

asiCast 104: Advertising in a time of crisis

As we all try to adjust to the impact COVID-19 is making on our working lives, we thought we would have a chat to Bob Hoffman to cheer us up in these gloomy times. In this asiCast, Brian Jacobs talks to the Ad Contrarian about how the current pandemic is… Read more

asiCast 102: The origin and role of the Global TV Group

In this asiCast Brian Jacobs of BJ&A talks to Lindsey Clay, CEO of Thinkbox, about its work as the marketing body for commercial television in the UK and the origins and role of the Global TV Group she was instrumental in putting together and of which she is President. The… Read more

asiCast 100: Behind the scenes at asi

As the centenary edition of our occasional series of podcasts approached, we decided an appropriate way to celebrate was to provide listeners with an insight into the early days of asi. To that end our Research Director Richard Marks interviewed Mike Sainsbury, the founder of the company, to ask about… Read more

asiCast 99: A ground-breaking solution for podcast measurement

In this asiCast we invited Paul Kennedy, RAJAR’s Research Director, to talk with Stacey Goers, Senior Product Manager, Podcasts at NPR (National Public Radio) in the States. Paul discusses with Stacey RAD, (Remote Audio Data) the ground-breaking solution for podcast measurement she has been closely involved in developing over the… Read more