2022 asi International Television & Video Conference

Wednesday 2nd to Friday 4th November 2022

Data of all sizes

It has been three years since our last physical event in Prague and, whilst our two virtual events helped to keep the conversation going, there is so much that has happened and is changing in the world of video and its measurement.

Joint session for TV & Video and Radio & Audio delegates

In our joint session we will be debating issues of common interest to all those involved in and using video and audio measurement. How is the media eco-system evolving in terms of the balance between local and global, between linear and non-linear? Are we looking at more and more walled gardens for content and ad distribution? Where does that leave aggregators of audio and video content? Where does that leave measurement systems attempting to adapt to new technological challenges and the increasing restrictions related to privacy legislation?

Younger audiences are the holy grail for not just media owners and advertisers, but for researchers too. How can we overcome the challenges in recruiting young viewers and listeners to research and ensure they are representative?

2022 International Television & Video Conference

As streaming moves centre-stage in the distribution of content, what are the optimum models for monetisation?  Is the SVOD era phasing into one of hybrid models with ad-free and ad-funded tiers?  We’ll look at the role of AVOD and of FAST (Free Ad Supported TV) services being launched by new players like Smart TV manufacturers.  We’ll be getting fresh insights around the world in terms of the balance between streaming and broadcast, between on-demand and linear and between TV sets and other devices. From a measurement perspective, what are the relative contributions that can be made by first-party data, third-party data and now ‘zero-party’ data?

Our main focus when it comes to advertising will be the contribution audience measurement makes to communications planning. We’ll appraise the latest status of the progress towards the WFA’s North Star for cross-media measurement and look at how data can improve inter-media planning. Could the growing momentum behind attention metrics lead to their use as a currency? How can measurement keep pace with the increasing integration of advertising into content via branded content, dynamic product placement and sponsorship? What opportunities lie in gaming? What opportunities do Smart TVs offer for advertising and measurement? What do the buy and the sell side want from measurement and can these be aligned in a single service? Is the US flirtation with the idea of multiple ‘alt’ currencies a one-off or a sign of things to come?

In our audience measurement sessions, we will be looking at the latest innovations in measurement in the context of the wider direction of travel. With broadcaster-led initiatives to measure linear and VOD campaigns being introduced in a number of markets, what are the implications of services like C-Flight often being independent of the main currency?

With a hive of activity around the world, our methodological focus will be wide-ranging. Emerging early themes include the incorporation of Set Top Box data into live currencies and the opportunities offered by Smart TV data and ACR. A range of decisions need to be taken in terms of the ‘balance’ of video measurement systems: respondent-level databases or APIs?; probabilistic or deterministic methods?

What will the measurement systems of the future look like and how does the media industry need to evolve in terms of skills and infrastructure? With an increasingly central role for modelling and data science, who watches the watchers? Will auditing have an even more vital role to play?

Click on the relevant sections below for details of each conference session.
Please note the agenda may be subject to change.

The 2022 asi International Television & Video Conference is generously sponsored by Nielsen.

 

For information on booking, payment and hotel accommodation:

click here for BOOKING DETAILS

 

    • Session Wednesday afternoon: Joint Session
    • Date Wednesday 2nd November 2022
    • Time 15:15-17:15
    • We’re back but what have we missed?

    • 15:15

      Chair's opening remarks

      Kristian Tolonen, Head of Audience Research, NRK

       

      Save

    • 15:20

      The media landscape in France

      Speaker to be advised

      Includes time for questions from the audience.

    • 15:40

      Purpose, impact and value – new horizons for performance measurement

      Roberto Suárez Candel, Co-Founder and Managing Director, South 180

      The focus of audience measurement continues to be on usage, on counting and aggregating viewers and listeners. Is this really what media organizations should measure to understand and evaluate their success? Roberto will share some provocative ideas and inspiring insights about why and how impact and value measurement is emerging as a new business analysis field that helps media companies tackle transformation and become more purpose driven, relevant and successful.

      Includes time for questions from the audience.

    • 15:55

      The European post-pandemic digital landscape

      Vit Smekal, Senior Director, Research, Comscore

      The pandemic has changed the behaviour of business and consumers in many ways. How has the digital landscape in the main categories evolved in the last two years and what are the new opportunities across platforms in the sector?

      Includes time for questions from the audience.

    • 16:10

      The rising cost of attention: how escalating supply and demand drivers are disrupting engagement metrics in digital entertainment

      Tim Mulligan, EVP and Research Director, MIDiA Research

      Digital consumers are for the first time ever experiencing a combination of double-digit inflation and declining discretionary incomes. This is unleashing a battle for upscaling attention across digital entertainment services as an excess of content supply comes up against the challenges of defining what constitutes optimal engagement. In this environment content, context and monetisation models will be key to delivering optimal outcomes for ad-focused ecosystems. MIDiA Research will deliver its latest ad engagement consumer data coupled with a video and audio market overview to showcase where we are now and what 2023 will bring for the digital audio and visual ad proposition.

      Includes time for questions from the audience.

    • 16:25

      Lessons from the Ipsos/UKOM coalface: the new old

      Co-presenters

      Ian Dowds, CEO, UK Online Measurement (UKOM)

    • & David Kapar, Chief Product Owner, Global Audience Measurement, Ipsos

      The challenges that have existed for audience measurement in the online space for several years are now coming into focus for all media owners as their static, video and audio content becomes increasingly digitised and distributed across all corners of the internet.

      Over the past 3 years Ipsos and UKOM have been developing a new approach to online measurement, Ipsos iris, in the face of increasing challenges from three particular angles. Technology companies are reducing access to device data, media businesses are reducing data availability and regulators are restricting data use, all under the banner of privacy and the right to be forgotten.

      In short, the old rules (from 5 years ago!) no longer apply and data from panels and census networks have had to be revisited with fresh thinking applied on how to utilise these resources to create a new future-ready product for online audience measurement.

      Includes time for questions from the audience.

    • 16:45

      Panel session: Reaching and recruiting young audiences and respondents

      Recruiting representative samples of young media consumers is a growing headache for all measurement currencies, both in terms of the number recruited but also in terms of how truly representative they are of their peers. Does the law of diminishing returns also apply as the costs escalate of measuring a demographic whose (traditional) media consumption continues to decline? How motivated are we to get better at measuring less? Our expert panel will evaluate new techniques to reach young audiences and weigh up the relative importance of the need for behavioural insight against the need to head count accurately.

    • 17:10

      The 2022 Tony Twyman Award for Radio & Audio

      This annual award, together with 1000 euros, is presented to the conference paper that makes the best contribution to a greater understanding of Radio & Audio and its audiences.

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

    • 17:15

      Close of day

    • after the conference...

      asi Network Social

      Drinks Reception

      Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception will be held in the Azur Room directly opposite the conference room, and is kindly sponsored by Ipsos.

    • Session Thursday morning
    • Date Thursday 3rd November 2022
    • Time 09:30-12:30
    • 09:30

      Chair's opening remarks

      Lucia Antal, Head of Research and Development, PRO TV

    • Streaming and OTT: where is the industry heading?

    • 09:35

      Ad-supported and hybrid streaming: outlook and opportunities

      Ian Whittaker, CEO, Liberty Sky Advisors

      Advertising is now increasingly important to the business of streaming. Netflix is preparing to launch a hybrid tier, and with broadcasters looking to retain audiences and revenue with their own streaming services, how will the market develop?

    • 09:50

      From non-linear appetite to potential streaming fatigue: what are we viewing today?

      Frédéric Vaulpré, Vice President Glance, Médiamétrie

      How is viewing to linear TV performing globally? Does on-demand viewing represent a way broadcasters can compensate for shifting patterns of consumption? Is it now possible to talk about ‘streaming fatigue’?

    • 10:00

      What do consumers want from linear and streaming services?

      Faz Aftab, Director, Google TV

      Streaming platforms have key strategic decisions to make about how best to monetise their considerable investments in content: the optimum balance of linear and non-linear, content windowing and release strategies, and juggling subscription and ad-funded offerings. Faz will give Google TV’s insights into what consumers really want from their streaming services.

    • 10:10

      When platforms collide: Streaming, Sports and even Stranger Things

      Brian Fuhrer, SVP Product Strategy and Thought Leadership, Nielsen Global Media

      Traditional linear television has long been the home of (and driven by) high-profile sporting events while streaming has made its mark in binge-able seasons of episodic dramas. 2022 marked the ‘Summer of Streaming’ where platforms matured both their interfaces and content offerings. At the same time, big name sport is starting to emerge, uniquely distributed on streaming. Using The Gauge, Nielsen’s total TV and streaming tool as a backdrop, this paper will look at how the industry migrations and predicted changes finally took hold this year, and what live streaming measurement means for the future.

    • 10:20

      Panel session

      Speakers from this morning’s opening session take questions from the floor.

    • 10:50

      Coffee

      & a chance to network

      Save

      Save

      Save

    • What do streaming consumers really want?

    • 11:20

      Understanding the behaviour of Netflix subscribers: account sharing, devices and subscription tiers

      Matt Ross, Product Manager, digital i

      How does SVOD viewing vary according to devices? Are younger viewers moving more towards viewing on computers, teen content viewed on phones and kids content principally on TV and tablets? How much of this viewing takes place outside of the ‘home’ and what does this mean for measurement? How does account-sharing affect coverage, awareness, viewing and SVOD strategy?

    • 11:30

      What people watch

      Justin Sampson, Chief Executive, BARB

      BARB has been publishing daily audience data for SVOD and video-sharing platforms since November 2021. What have we learned about people’s viewing behaviour? And how does this help broadcasters, agencies and advertisers?

    • 11:40

      License to Travel: entertainment insights in today’s borderless economy

      Amit Devani, Director of Insights EMEA, Parrot Analytics

      TV and film increasingly appeal to international audiences, regardless of original network, country of origin and language. This presentation will cover which genres appeal to which countries and offers a unique look at opportunities available to producers and storytellers looking to develop ideas into the next big hit for any demographic.

    • 11:50

      AVOD and FAST: mixed feelings and disrupted content

      Jen McIevey, Associate Director, TRP Research

      AVOD and FAST are a low-friction way to bring content to audiences, but do audiences like them? TRP surveyed our panellists and found they had mixed feelings – while they don’t want to pay for more services, they find VOD ad placement disruptive. We dug deep to find out how AVOD and FAST can appeal to audiences and what streamers should consider for new services.

    • 12:00

      Panel session

      Speakers from this morning’s second session take questions from the floor.

    • 12:30

      Lunch

      & a chance to network

    • Session Thursday afternoon
    • Date Thursday 3rd November 2022
    • Time 14:00-17:30
    • 14:00

      Chair's opening remarks

      Brian Jacobs, Founder and CEO, BJ&A

    • Cross-platform planning and trading

    • 14:10

      Origin: the advertiser imperative

      Phil Smith, Director General, ISBA

      Why cross-media measurement matters for advertisers, why they have taken the initiative and the progress made towards the WFA’s North Star.

      Includes time for questions from the audience.

    • 14:30

      Closing the loop: from measurement to effectiveness

      David Beaton, Senior Partner and Co-owner, Navigation ME

      Analytics companies are often charged with quantifying the impact of advertising. This presentation outlines the role audience measurement plays and offers a wish-list for the future.

      Includes time for questions from the audience.

    • Beyond exposure metrics

    • 14:45

      Putting a value on attention – from theory into practice

      Co-presenters

      Michael Follett, Managing Director, Lumen Research

    • & Jonathan Waite, Global Managing Director Mx Development, Havas Media Group

      Much has been written about the theoretical or research implications of attention data, but 2022 has been the year of action. Havas has embedded attention data throughout its planning tools, buying strategies, reporting and optimisation approaches to deliver more attention for less money and more impact.

    • 15:00

      Eyemeter – measuring media content and advertising with picturematching

      Co-presenters

      Josef Fišer, Marketing Director, MEDIAN

    • & Dušan Gajdoštík, Head of Cross-Media & B2B Sales, Czech News Center

      Are we finally approaching the Holy Grail, where we can measure visible exposure to advertisers’ brands no matter where they are (TV, online, print, outdoor, in-store…), or will the issue of privacy and GDPR regulation stop us?

    • 15:10

      Panel session

      Speakers from this afternoon’s second session take questions from the floor.

    • 15:20

      Coffee

      & a chance to network

    • New opportunities for video advertising

    • 15:50

      TV data’s next revolution: ACR

      Ed Wale, VP Europe, LG Ads Solutions

      The SmartTV glass is the window into the fragmented world of big screen viewing. As viewers move seamlessly between linear and streaming, it’s never been more important to understand audience trends at the most granular level. In this session we’ll cover how ACR works and explore the value it can offer in driving better outcomes.

    • 16:00

      The future of TV advertising in the living rooms of today

      Co-presenters

      Simon Koepp, Senior Director Business Development, DACH, TheTradeDesk

    • & Björn Sprung, Client Business Partner, Global Integrated Solutions, GfK

      This presentation draws upon research into video campaigns that have run in parallel on both linear and Connected TV. Using ACR technology and distinguishing linear from CTV delivery, this research shows overall results for the campaigns as well as for the performance of each platform. The incremental reach Connected TV brings to TV campaigns can be validated and attributed to socio-demographics.

    • 16:10

      Get in the game: the emerging opportunities for brands to reach consumers in-game

      Glen Ames, CTO and CPO, Bidstack

      By the end of 2022, it is estimated that there will be more than three billion gamers globally. As an entertainment medium, it represents a huge opportunity for marketers but, for many, the opportunity is still shrouded in mystery. This presentation looks at the emerging opportunity in-game advertising offers, explores the crucial role of measurement in its evolution and explains how brands can evolve their marketing mix to reach a diverse, affluent and growing audience – without intruding on their playing experience.

    • 16:20

      Panel session

      Speakers from this afternoon’s third session take questions from the floor.

    • What do currency users really want?

    • 16:40

      What the buy side and sell side want from measurement

      Dominique Vancraeynest, Global Lead Business Development, GfK

      Just what do currency users really want from currency measurement systems? How do we balance and prioritise the needs for planning, trading, attention, engagement, content monetisation, scheduling, viewer retention and competitive intelligence? GfK will report back on recent expert panels conducted with both the buy and the sell side to highlight where the points of agreement are, but also where priorities may be diverging.

    • 16:50

      Let 100 flowers bloom?

      Jon Watts, CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM)

      Findings from two studies will explore the US TV measurement landscape and the transition to a multi-currency marketplace, along with thoughts on the challenges and opportunities presented by a changing market.

    • 17:00

      Panel session

      Speakers from this afternoon’s final session take questions from the floor.

    • 17:30

      Close of Day

    • Session Friday morning
    • Date Friday 4th November 2022
    • Time 09:30-12:45
    • 09:30

      Chair's opening remarks

      Richard Asquith, Richard Asquith Consulting

    • Data of all sizes

    • 09:40

      A new TV hybrid measurement leveraging return path data

      Julien Rosanvallon, Deputy Director-General, Médiamétrie

      Four of the largest telecom and Pay-TV operators in France are collaborating in a project to enhance the granularity of current TV measurement. There will be many benefits, but also considerable challenges to overcome.

    • 09:50

      Switching to a hybrid TV currency: lessons learned from Switzerland

      Mirko Marr, Research Director, Mediapulse AG

      In the summer the Swiss TV market integrated return path data from digital set top boxes into the existing panel-based system. Much was learned in the preparation and implementation.

    • 10:00

      DAZN: how to integrate an OTT platform into a currency

      Co-presenters

      Paolo Lugiato, COO, Auditel

    • & Davide Crestani, Technical & Scientific Director, Auditel

      The Italian regulatory authorities required DAZN to implement an SDK and to provide reliable audience data to Auditel. The proof of concept demonstrates the value to OTT platforms of co-operation.

    • 10:10

      Respondent-level data: fit for the future?

      Co-presenters

      Keld Nielsen, Global Strategic Director, Kantar

    • & Sushmita Jain, Director Data Science, Audience Measurement Solutions, Kantar

      Confronted with an increasingly diversified channel and platforms to monetise, the need to pivot faster and the call for richer data to inform decision-making, media owners are all feeling some form of data paralysis. How are the industry’s data scientists and audience analytics moving from talk to action?

    • 10:20

      Panel session

      Speakers from this morning’s opening session take questions from the floor.

    • 10:40

      Coffee

      & a chance to network

    • Streaming measurement

    • 11:10

      River of Dreams: the power of an integrated TAM & BVOD currency

      Co-presenters

      Ian Garland, Managing Director, Milton Data

    • & Craig Johnson, Head of Research and Insights, Seven West Media

      Developing a consistent person-based measure from often inconsistent device-based source data has enabled OzTAM to integrate linear and BVOD data into industry currency for both content and advertising with multiple benefits to stakeholders.

    • 11:20

      Dancing with the stars in the streaming space: a new track in audience measurement

      Co-presenters

      Dennis Christensen, Head of Audience Research, DR

    • & Maxim Ryabinko, Product Lead, Nielsen

      This presentation explores an innovative approach for transforming device-level census information into respondent-level data and the main challenges in establishing scalable cross-platform video measurement today.

    • 11:30

      VID: a beginner's guide

      Ben Sampson, Data Science Lead, Origin

      An introduction to VID modelling techniques: looking at inputs, and how models are created, applied and used.

    • 11:40

      Panel session

      Speakers from this morning’s second session take questions from the floor.

    • New techniques to meet new challenges

    • 12:00

      Establishing a fully accepted TV currency from the ground up in Azerbaijan

      Co-presenters

      Irada Sultanova, Managing Director, MARSA

    • & Renata Uhlarikova, Founding Partner, pure X media

      Prompted by government regulators, all sides of the industry came together, secured funding and put together a team to set up a TAM system in record time. All this was achieved despite war and the pandemic.

    • 12:10

      Decoding the challenges of the world’s largest television measurement panel

      Co-presenters

      Derrick Gray, Chief of Measurement Science and Business Analytics, BARC

    • & Olivier Daufresne, Associate Director, CESP

      While India is a single nation, united in spirit, drive and patriotism, it is home to many different cultures, languages, and preferences. As such, measuring the viewing of such a nation brings many challenges, which carry through from the design of the panel to its recruitment and maintenance, and even auditing its processes. This paper will outline some of these key challenges.

    • 12:20

      Leaping cultural and historic boundaries to measure TV and video audiences in Saudi Arabia

      Co-presenters

      Bandar Al Mashhadi, CEO, Media Rating Company (MRC)

    • & Christine Isshak, Senior Client Business Partner, Nielsen Media MENAP

      The MRC and Nielsen have needed to apply innovative thinking to address unique cultural dynamics and ensure a robust Saudi TV measurement panel. We continue to learn about how to engage the Saudi population and develop appropriate methodological solutions that are required for this unique market. And, of course, now we can really see what the Saudi population is watching on their TV screens…..

    • 12:30

      Panel session

      Speakers from this morning’s closing session take questions from the floor.

    • 12:45

      Lunch

      & a chance to network

    • Session Friday afternoon
    • Date Friday 4th November 2022
    • Time 13:50 -16:40
    • Advances in data science and modelling

    • 13:50

      Chair's opening remarks

      Richard Marks, Research Director, asi

    • 14:00

      Is synthetic data the way forward?

      Mario Paic, Chief Data and Research Officer, Audience Measurement, Ipsos

      With the sheer amount of data coming from different devices and the growing need to put privacy first, understanding audience behaviour has never been more complex. To help overcome some of these challenges, the industry is increasingly embracing the use of synthetic data. This paper showcases how synthetic data can enhance the ability to model audiences, bringing together disparate data sources whilst preserving data privacy.

    • 14:10

      Spoilt for choice? Working with alternative currencies in the U.S.

      Pete Doe, Chief Research Officer, Xandr

      The audience measurement landscape in the U.S. is more interesting now than ever, with Set Top Box and Smart TV services available from various companies including 605, Comscore, iSpot, Samba and VideoAmp: Nielsen too is augmenting its currency panel with big data sources. This presentation explains how Xandr and its clients are working with these data sets and what we’ve learned.

    • 14:20

      Moving on up? Beyond static fusion and respondent-level databases

      Andrea Mezzasalma, Founder and CEO, dataBreeders

      The growing fragmentation of data sources required to measure cross-platform video and the progressive decoupling of contents and ads, make it more and more difficult to recreate a single respondent-level dataset that produces meaningful and correct reach and frequency of contents and/or advertising campaigns. In the end, the industry will inevitably face some hard choices which, from our multi-country experience, we are happy to present and discuss with the panel.

    • 14:30

      Panel session

      Speakers from this afternoon’s first session take questions from the floor.

    • 15:00

      Coffee

      & a chance to network

    • How is the audience measurement industry changing?

    • 15:30

      Panel discussion: Where do we go from here?

      It’s been three years since the asi community last met face-to-face and a lot has changed since then. In this final session of the conference, we will examine how the measurement industry is responding to the priorities of media owners, platforms, advertisers and agencies.

      A panel of key decision-makers who are building the measurement systems of the future will discuss and debate with our Research Director Richard Marks the key questions that will determine the fate of the industry over the next decade and what the measurement industry of the future will look like.

      Panellists to include:

    • Manish Bhatia, Chief Product and Growth Officer, Kantar

    • Yannick Carriou, Director-General, Médiamétrie

    • Toni Petra, EVP Media, Nielsen

    • 16:30

      The 2022 Tony Twyman Award for Television & Video

      This annual award, together with 1000 euros, is presented to the conference paper that makes the best contribution to a greater understanding of TV & Video and its audiences.

       

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

      Save

    • 16:40

      Close of Conference