2019 asi International Television & Video Conference

6th-8th November 2019

20:20 Vision

The 2019 asi International Television & Video Conference will be held on 6th-8th November 2019 in Prague, Czech Republic.

At the start of this decade we saw a deluge of studies and predictions about what the TV and radio businesses would be like ‘in 2020’. In Prague we will be just a few weeks away, so exactly what state are we in, in terms of the wider audio and video industries and more specifically measurement and data? Are we ready for the new decade?

Joint Session for TV & Radio

If the cross-platform wars are largely being won in terms of expanding TV measurement into Total Video Measurement, then is cross-media measurement the next logical step? Is the TMAM initiative in the Netherlands, which brings the JICs together, the shape of things to come or a brave experiment? The advertisers are maintaining their pressure for cross-media measurement but three key questions ensue: how can it be achieved, what metric can cover audio, video and text without commoditising them and ‘dumbing down’ media planning and, above all, who pays for it?

Television & Video Conference

SVOD remains an important preoccupation for the video and television industry and we’ll be looking at the latest trends in VOD adoption and usage and the implications for broadcasters.  Addressable advertising has been hailed as the future of TV advertising for quite some time now, but just how precisely targeted and effective are the systems that have been built now? We will hear case studies from around the world and ask whether the whole concept of addressable and other forms of adtech challenge the assumptions that underpin how we design currency measurement systems. What do advertisers, media agencies and adtech companies feel is required?

At last year’s conference, Steve Wilcox’s paper on the challenges of integrating RPD Set Top Box data into panels (see the presentation here) caused something of a stir and we will look at how those challenges are being overcome in practice in Canada, the US and Switzerland. There is a growing demand for attribution metrics, so we will be asking whether (and how) measurement can move beyond simple presence in the room and handset button pressing to the use of passive measures of presence, attention and involvement.

For the industry currencies, a growing long tail of content, falling response rates and budgetary pressures are converging to drive an increasing dependency on modelling to fill in the holes, but just how far can modelling take us? Are we in danger of handing too much power to the statisticians and black boxes? What are the realistic limitations on how much modelling can replace data collection?

We are increasingly being told that Data Scientists are the new rock and roll stars of the industry, but what exactly differentiates Data Science from research and statistics? We will be setting out to define precisely what ‘Data Science’ is, how it can benefit the video and television industry and hearing from thought leaders in the field along with case studies of its business impact.

Join us in beautiful Prague for a packed agenda in which we promise to leave enough breathing room for debate, networking and knowledge sharing!

Click on the relevant sections below for details of each conference session.

You can book your place on the conferences now by going to Delegate Booking where you will also find details on how to book your hotel accommodation.

The 2019 International Television & Video Conference is generously sponsored by Nielsen

    • Session Wednesday afternoon: Joint Session
    • Date Wednesday 6th November 2019
    • Time 15:40-17:20
    • JOINT SESSION Cross-media measurement – real momentum or just a mirage?

    • 15:40

      Chairman's opening remarks

      Kristian Tolonen, Head of Audience Research, NRK

       

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    • 15:45

      Towards standard metrics for digital video and TV campaign performances

      Co-presenters

      Valérie Morrisson, Managing Director, CESP

    • & Julien Rosanvallon, Senior Vice-President – Television & Online, Médiamétrie

    • 16:00

      The media world of progressive consumers – what can we learn about their patterns of adoption and direction of travel?

      Co-presenters

      Jeroen Verspeek, Head of Audience Measurement, BBC

    • & Paul Eldon, Global Deployment Director, Audience Measurement, Ipsos

      The BBC’s investment in ongoing cross-platform measurement has yielded 18 months of longitudinal passive data. This paper will share Ipsos and the BBC’s cluster analysis of cross-platform behaviour with a particular emphasis on the most progressive group.

    • 16:15

      Fitting square pegs in square holes – the importance of like-for-like methodologies in cross-media measurement

      Elissa Lee, Director, Advanced Measurement, Google/YouTube

    • 16:30

      The world according to the Dutch

      Johan Smit, Director, PMA

    • 16:45

      Introducing GAMMA

      Brad Bedford, Global Managing Director, GAMMA

      Four media measurement bodies: BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) formed the Global Alliance for the Measurement of Media Audiences (GAMMA) earlier this year, in an effort to chart a course for the future of Video Audience Measurement.

    • 16:50

      Panel session: Breaking down the measurement barriers

      Speakers from the Joint Audio and Video Session take questions from the floor.

    • 17:25

      The 2019 Tony Twyman Award for Radio & Audio

      RSMB LogoThis annual award of 1000 euros is presented to the conference paper that makes the best contribution to a greater understanding of Radio and its audiences. The Tony Twyman Award is generously sponsored by RSMB.

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    • 17:30

      Close of day

    • after the conference...

      asi Network Social

      Drinks Reception

      Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception will be held in the Primátor Restaurant on the ground floor of the InterContinental Prague Hotel, and is sponsored by Ipsos.

    • Session Thursday morning
    • Date Thursday 7th November 2019
    • Time 09:30-13:00
    • 09:30

      Chairman's opening remarks

      Guy Bisson, Research Director, Ampere Analysis

    • SESSION 1 Streaming and OTT

    • 09:35

      The challenge of change: navigating streaming TV shifts

      Guy Bisson, Research Director, Ampere Analysis

      How can broadcasters compete in a streaming world, increasingly dominated by global players? This presentation will look at how local broadcasters can reposition for the future and look to leverage content, streaming and new business models to remain competitive and relevant for the next generation.

    • 09:55

      Many rivers to cross

      Co-presenters

      Lisa Heimann, EVP Corporate Research and Strategy, NBCUniversal

    • & Brian Fuhrer, SVP Product Leadership, Nielsen

      Streaming options are dramatically expanding as major media companies jump into the fray with compelling new offerings, some of which are composed of content they are pulling back from other established services. Meanwhile, investment in original content is accelerating to stave off these upstarts. This paper will focus on newly available data, some of which fed into the strategy guiding these decisions.

    • 10:10

      Streaming Wars: The Empire Strikes Back

      Florian Kerkau, CEO, Goldmedia

    • 10:25

      Netflix: are we ready?

      Justin Sampson, Chief Executive, BARB

      Reed Hastings, Netflix’s CEO, said recently at a major UK conference ‘nobody wants to rely on us for reporting our own figures … the right solution is for BARB to recognise our shows on their panel.’ The willingness of SVOD services to participate in industry audience measurement is something we should welcome. But are industry currencies ready to measure these services? And if so, what do we need to do differently? Drawing on work that BARB has done with Kantar and Nielsen in the last 12 months, this presentation will set out why BARB is confident about its ability to respond positively to Netflix’s expression of interest.

    • 10:35

      Panel session

      Speakers from this morning’s opening session will be joined by Nigel Walley of Decipher to take questions from the floor.

    • 11:10

      Coffee

      & a chance to network

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    • SESSION 2 Addressable TV – are we there yet?

    • 11:40

      The emerging context for TV addressability

      Nigel Walley, CEO, Decipher

      While addressable TV’s scale has been limited so far, it’s clear this is now changing and marketers need to acquire a deeper understanding of the emerging opportunities.

    • 12:00

      Addressable advertising in the US – beyond demos

      Brian Jentz, Senior Vice-President Business Operations, Nielsen

      Brands and agencies require linear TV to offer more advanced targeting to meet the expectations of today’s brand marketers. Addressable allows Nielsen to move measurement away from just age/gender. This creates a connected product platform that allows for AI optimisation and uses advanced software to better place, target and measure addressable TV ads.

    • 12:15

      Processes, dynamics and obstacles to success – a blueprint for addressable TV

      Philip Smolin, Chief Strategy Officer, Amobee

    • 12:30

      Panel session

      Speakers from this morning’s second session take questions from the floor.

    • 13:00

      Lunch

    • Session Thursday afternoon
    • Date Thursday 7th November 2019
    • Time 14:15-17:30
    • 14:15

      Chairman's opening remarks

      Brian Jacobs, Founder and CEO, BJ&A

    • SESSION 3 Can video measurement deliver what advertisers need?

    • 14:20

      Total Video Measurement: the advertiser view

      Phil Smith, Director General, ISBA

      Leading advertisers everywhere are demanding currency-grade measurement of commercial audiences across media. Phil will present the advertiser perspective, from the World Federation of Advertisers and from ISBA in the UK.

    • 14:35

      TV’s Age of Renaissance: scenarios for TV’s future

      Philip Smolin, Chief Strategy Officer, Amobee

      Disruptive actors are impacting the evolution of the TV landscape and progressive broadcasters are responding to these challenges and creating new opportunities.

    • 14:50

      Does current audience research give us what we need to plan and buy across all video platforms?

      Nick Slaymaker, Global Head of Trading, MediaCom

    • 15:05

      Panel session

      Speakers from this afternoon’s first session take questions from the floor.

    • 15:35

      Coffee

      & a chance to network

    • SESSION 4 New developments in advertising data

    • 16:05

      More than just currency: why viewability and attention must be part of the equation

      Yan Liu, CEO, TVision

      Historically, the TV industry has planned largely on audience size as the single currency. As quality metrics from digital spread to TV – like Viewability and Attention – these data sets are becoming ever-more important in the planning and optimisation process. Yan Liu reveals how viewing behaviour changes by media type, pod position, and daypart, and how Viewability and Attention data can be used to optimise TV plans and make TV dollars work harder.

    • 16:20

      The rise of TV attribution

      Jane Clarke, CEO & Managing Director, Coalition for Innovative Media Measurement (CIMM)

      Television attribution is the latest iteration of a relatively new data science marketing discipline that started in digital media measurement with Multi-Touch Attribution (MTA) – but TV hasn’t always had the kind of data to support such granular analyses. Now in the US and other markets with granular viewing data, data scientists are matching (in a privacy-compliant manner) granular TV viewing data from Set-Top Boxes and/or Smart TVs to various business outcome measures (such as website visits, online search behaviour, store visits and even sales).

    • 16:35

      Data-driven linear: now business as usual for national US TV

      Pete Doe, Chief Research Officer, clypd Inc.

      In the last two years the use of advanced target data in linear TV advertising has grown significantly. A number of factors are enabling this increased shift away from traditional demographics. The next step in this journey is the inclusion of OTT inventory to reclaim some of the reach that has been lost as people’s TV consumption migrates from linear.

    • 16:50

      Every impression must count: CFlight – a unified approach to measurement

      Co-presenters

      Kavita Vazirani, EVP Insights & Measurement, NBCUniversal

    • & Lucy Bristowe, Director of Insight & Research, Sky Media

      CFlight is NBCU and Sky’s innovative framework for cross-platform measurement. Kavita Vazirani and Lucy Bristowe discuss the genesis of CFlight in the US and how NBCUniversal and Sky are now realizing its vision of taking this unified, all-screen advertising measure global in the UK and beyond.

    • 17:05

      Panel session

      Speakers from this afternoon’s second session take questions from the floor.

    • 17:30

      Close of Day

    • after the conference...

      asi Network Social

      Drinks Reception

      Delegates and speakers are invited to join us for the asi Network Social drinks reception immediately after the close of the day. The reception will be held in the Primátor Restaurant on the ground floor of the InterContinental Prague Hotel, and is sponsored by Comscore.

       

    • Session Friday morning
    • Date Friday 8th November 2019
    • Time 09:00-12:30
    • 09:00

      Chairman's opening remarks

      Richard Marks, Research Director, asi

    • SESSION 5 Towards Total Video

    • 09:05

      A little bit of the spotlight please: how establishment surveys must help measurement systems adapt to the new viewing game

      Co-presenters

      Davide Crestani, Technical & Scientific Director, Auditel

    • & Nora Schmitz, Head of Audiences and Media Development, Ipsos

      Establishment surveys are an important methodological component of the representativeness of measurement systems and, as measurement adapts to the changes in viewing behaviours, so must establishment surveys.

    • 09:20

      Now that’s what I call streaming – the impact of router meters

      Co-presenters

      Bas de Vos, Global Director, Audiences and Targeting, Media Division, Kantar

    • & Hanne Teigum, VAM Research Director, Media Division, Kantar

      What are we learning of audiences’ viewing habits through these fast-growing TV/Video delivery forms? Bas and Hanne look at data from services in Europe and across a number of markets around the world to explore the similarities and differences and determine what’s coming next to evolve aggregate viewing to the next level.

    • 09:35

      GfK’s mesh-up to build a Total Video currency

      Co-presenters

      Robert Nicklas, Senior Director, Media Measurement, GfK

    • & Bernhard Engel, Chief Executive, VAM-C (Video Audience Measurement Consulting)

      A meshing of measurement sources is essential for success in building a total video currency. For any currency measure, transparency and clarity needs to be ensured.

    • 09:50

      Panel session

      Speakers from this morning’s opening session take questions from the floor.

    • 10:10

      Coffee

      & a chance to network

    • SESSION 6 Set-top-box and server data – opportunities and challenges

    • 10:40

      TV programme's online viewing: breaking down census into target groups

      Tomas Hanzak, Chief Analyst, Nielsen Admosphere

      Without online panels or demographic big data, an original cost-effective modelling solution was developed, combining digital census, TV panel and Establishment Survey data. This provides episode level digital ratings for VOD and live viewing of TV programmes on PCs, mobiles and tablets, for any target group, offering a precision beyond what is possible with online panels of affordable sizes.

    • 10:55

      Knossos’ palaces and Escher’s perspective: the challenges of micro- and macro-modelling in TV measurement

      Andrea Mezzasalma, CEO and Founder, dataBreeders

      In today’s TV Audience Measurement, there is a growing need to combine data from different sources, such as one or more panels and one or more sets of census return-path-data and/or OTT TV data. This can be done with very different strategies: a) micro-modelling, i.e. the attempt to reconstruct a single-source respondent-level data set, which can directly feed into traditional TV analysis and media planning software applications; b) macro-modelling, i.e. a set of calculation rules and/or APIs that combine different data sources ‘on-the-fly’, which are used to produce aggregate reports in response to the user’s specific requests; and c) various possible combinations of a and b. The author will discuss, with an open view, the pros and cons of each of these strategies, not only from a statistical and methodological standpoint, but also with an eye to their commercial and organisational implications.

    • 11:10

      The effective use of RPD in the US

      Frank Pecjak, SVP Innovation, Comscore

    • 11:25

      Canada's TV measurement enhancement = TAM + STB/RPD

      Co-presenters

      Catherine Kelly, Vice President Electronic Measurement, Numeris

    • & Sushmita Jain, Director Data Science, Audience Solutions, Kantar Media Division

      Numeris in partnership with Kantar Media started a proof of concept for the creation of a national TV measurement service that can fuse TAM PPM data with STB/RPD data from five cable suppliers. Results have been encouraging and in line with research expectations. The depth and extent of the trial provided extremely valuable learnings for the potential operation of the service.

    • 11:40

      Hi-res TV audience measurement in Switzerland

      Co-presenters

      Mirko Marr, Research Director, Mediapulse

    • Andreas Thaller, Project Manager Research & Development, Mediapulse

      As announced at the last asi conference in Athens, Mediapulse aims to develop a hybrid TV measurement system to map the highly-fragmented TV use in Switzerland with sufficient granularity. The sample data from the Mediapulse TAM panel will be enriched with set-top-box data from around 200,000 households. Here, Mirko and Andreas share their first experiences with the handling and analysis of set-top-box data and describe the most important challenges and limitations of a hybrid measurement system.

    • 11:55

      Panel session

      Moderated by Steve Wilcox, Managing Director, RSMB.

    • 12:30

      Lunch

    • Session Friday afternoon
    • Date Friday 8th November 2019
    • Time 13:30 -16:30
    • SESSION 7 Out of home video measurement

    • 13:30

      Chairman's opening remarks

      Richard Marks, Research Director

    • 13:35

      The increasing importance of OOH measurement – the new mobility panel

      Julien Rosanvallon, Senior Vice President – Television & Online, Médiamétrie

      At a time when TV viewing is challenged, getting the full picture in the currency is key. The measurement will rely on our traditional measurement plus a new mobility panel using portable meters (a sample of 3,000 on a daily basis). These additional minutes will flow directly in our mediaplanning systems.

    • 13:50

      Expanding the scope of sports measurement – using peoplemeters to measure out-of-home viewership in eateries in India

      Derrick Gray, Chief of Measurement Sciences, BARC India

      In light of the 2019 season of the Indian Premier League, and the 2019 World Cup of Cricket, BARC India was tasked to develop a currency measurement system that would capture television viewing in eateries and bars across urban India.

    • 14:05

      Panel session

      Speakers from this afternoon’s first session take questions from the floor.

    • 14:20

      Coffee

      & a chance to network

    • SESSION 8 Will data science change the future of audience measurement?

    • 14:45

      Chair's opening remarks: Data exchange – your media experience

      Eija Moisala, Head of Smart Data and Audience Insight, Yle

      How data science is at the core when creating understanding of audiences and making better personal media experiences. Insights and case studies from Finnish public service broadcaster Yle.

    • 15:00

      Data science: one toolkit, multiple paybacks

      David Teague, Portfolio Head, Data Analysis and Products, BBC

      How can the BBC utilise data science in a wide range of contexts such as marketing, programme development and recommendations?

    • 15:15

      Artificial Intelligence: opportunities and challenges for audience measurement

      Jonathon Wells, Senior Vice-President Data Science, Nielsen

    • 15:30

      How data science can help future-proof cross-channel effectiveness solutions

      Mark Riseley, Regional Measurement Partnerships Lead, Facebook

      Cross-channel measurement has always been hard and is getting harder, due to increasingly dynamic ad targeting and shifts in the digital tracking landscape. This presentation will showcase a mix of ready-today and future-facing data science solutions to address these methodological challenges and meet the evolving needs of marketers.

    • 15:45

      From analytics to AI-powered organisations

      Eeva Raita, Head of Culture Advisory, Futurice

      How data and AI are already being used to re-shape organisations to realise their full potential.

    • 16:00

      Panel session

      Speakers from this afternoon’s second session take questions from the floor.

    • 16:25

      The 2019 Tony Twyman Award for Television & Video

      RSMB LogoThis annual award of 1000 euros is presented to the conference paper that makes the ‘best contribution to a greater understanding of the TV medium and its audiences’. The Tony Twyman Award is generously sponsored by RSMB.

       

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    • 16:30

      Close of Conference