Whilst we are working towards bringing everyone together again for a physical event in 2022, we will be hosting this year’s International Conferences online once again.
As last year, we’ll be running five 2½-hour sessions across the week of Monday 1st to Friday 5th November, starting at 09:30 (London time) each day. The sessions will be available for catch-up viewing for those registered who have timezone challenges.
You can find an outline of each session below. The full agendas will be released soon.
All change for audiences and their measurement?
Audio and radio have always accompanied our daily lives, but work, life and leisure patterns are now changing radically, accelerated by the pandemic. Where does that leave breakfast shows, drivetime and the balance of linear and on demand audio? How do streaming services and podcasts fit into new ways of working and living? Podcasting continues to gain traction with audiences, and we will examine how linear and non-linear audio work together. Meanwhile, is real change also starting to happen in the way we measure radio audiences? We’ll investigate the new electronic and hybrid measurement services that have been announced recently: are we witnessing a second wave in the adoption of passive radio measurement?
Wouter Quartier, EBU
Changing patterns of listening
Belinda Beeftink, IPA
Alison Winter, BBC
Podcasts and their measurement
Stacey Goers, Acast
Adam Bowie, BBC World Service
Daryl Battaglia, Triton Digital, and Jeff Vidler, Signal Hill Insights
Developments in radio measurement
Frans Kok, NLO
Joan Warner, CRA, and Deb Hishon, GfK
Gary Whitaker, BRC, and Paul Eldon, Ipsos
Giorgio Licastro, GfK
Paul Kennedy, RAJAR
Understanding the true value of content
Content is our focus for our Tuesday session as we continue to track the streaming wars with new insights into what drives subscriptions, how the SVOD battlefield is shaping up and the optimal role for BVOD. We will be examining the increasing importance of sport in a year which has seen the Olympics, the Football Euros and turmoil in TV sports rights. Meanwhile, with the measurement industry focused on the WFA North Star for advertisers, we ask whether measurement systems can continue to serve the needs of both advertisers and content distributors. Are we using the right techniques or even the right metrics? Is it time for a radical rethink of how we measure and value content?
What are the main drivers subscriptions in the SVOD market and what are the current dynamics and challenges in TV markets?
Guy Bisson, Ampere Analysis
Frédéric Vaulpré, Glance-Médiamétrie
The value of sport
Greg Morris, Formula 1
Minal Modha, Ampere Analysis
Measuring the value and impact of content
Brian Fuhrer, Nielsen
Alex Cameron, Parrot Analytics
Nick North, BBC
Sophia Vahdati, digital i
Paying attention to the future of advertising data
Our Wednesday session has three complementary themes. After a great deal of interest in our focus on attention metrics last year, we will be looking at how attention measures are now being used in practice and the business impact they are having. We will report from the frontline of advanced TV advertising and see practical examples of how the industry is widening its understanding of how linear, VOD and social media platforms combine to drive incremental reach.
Assessing the value of attention in practice
Karen Nelson-Field, Amplified Intelligence
A crisis of reach?
Roland Abold, GfK
Sam Taylor, Direct Line
New tech-driven opportunities
Tom Roach, Jellyfish
Tim Jones, Mirriad
Neil Mortensen, ITV
Data-driven TV Advertising
Blair Robertson, TVSquared, and Wayne Butler, Sky
Torsten Mueller-Klockmann, Facebook, and Tristan Helmreich, GfK
Panels: the second coming?
TV and Video currency measurement comes under the spotlight in our Thursday session. Past asi conferences have tracked the rise of streaming measurement via router meters and we will be looking at insights gained from the first fruits of these initiatives. Meanwhile, after years of focus on big data and hybrid systems, meter panels have been taken somewhat for granted, but is the humble panel about to make something of a comeback, playing a unique role in a post-cookie world? We’ll hear from BARB why it is increasing its panel in the UK, and why the Dutch TMAM initiative has panels at its core.
Meeting the streaming challenge
Justin Sampson, BARB
Big data, hybrid systems and panels
John Carroll, GfK, and Danielle Aldén, MMS
Sarah Miller, Nielsen
Jukka Ranta, Comscore
Bas de Vos and Jonathan Brown, Kantar
Cross-platform video measurement: the long and winding road
It used to be the case that the needs of different stakeholders could mostly be met by single, media-specific, gold-standard industry audience measurement studies. But digital delivery of content and ads, the availability of first-party audience data and the growing influence of subscription-funded video services, as well as Google and Facebook, are leading to a divergence in priorities amongst the stakeholders and therefore their demands of audience measurement. In this session we will examine how the currencies are evolving to meet this proliferation of needs. What are advertisers, broadcasters and agencies doing to drive the changes they want – some shared, some specific – according to their own perspectives? Is the role of the research suppliers being marginalised in this new world order and what are the implications for governance and funding of audience data?
Cross-platform measurement – the long and winding road?
Richard Asquith, Chair
How are existing currencies evolving to meet the challenge of cross-media?
Sjoerd Pennekamp, SKO
Julien Rosanvallon, Médiamétrie
Anke Weber, AGF
Tanja Hackenbruch, Mediapulse
What are the broadcasters and agencies doing?
Josef Fiser, Median, and Jiri Udatny, GroupM
Lucy Bristowe, Sky
How far has the WFA initiative progressed?
Nathalie Bordes, ANA
Phil Smith, ISBA
Are the research suppliers still essential to the process?
Roland Abold, GfK
Mario Paic, Ipsos
Antonio Wanderley, Kantar
Toni Petra, Nielsen
Panel (to include)
Richard Asquith, Chair
Jane Clarke, CIMM
Valerie Morrisson, CESP
Sarah Mansfield, Unilever
Johan Smit, PMA
Please note, these agendas are subject to change.