2020 asi Virtual Conference

Monday 2nd to Friday 6th November 2020

The agendas for each session of the 2020 asi Virtual Conference are outlined below. These will be placed in our Archive shortly.

We hosted five two-hour sessions across five days (Monday 2nd to Friday 6th November 2020) starting at 09:30 (London time) each day, and released additional material (video interviews and presentations) related to each session.


Monday 2nd November

Future-proofing audio measurement: what has 2020 taught us about listening and its measurement?

How many radio measurement services around the world were affected by the COVID crisis and how are they responding in the short and long term? What have those services that managed to keep going learnt about the impact of the crisis on radio and audio consumption? Has the balance permanently shifted towards passive and online forms of data collection for radio and audio? Meanwhile, are streaming solutions growing in importance and is there anyone out there who hasn’t set up a podcast by now?

Session includes:

Introduction by session chair, Paul Kennedy of RAJAR

What’s going on in podcasting – and why you should care
James Cridland, Radio Futurologist

Coping without audience data
Matt Deegan, Folder Media

COVID-19: what happened? We survey the currencies
Richard Marks, asi

Innovation in emergency during the Italian pandemic
Giorgio Licastro, GfK

Tracking the changing patterns of listening in Norway
Ragnhild Herlofsen, Nielsen

RAJAR 2020 – tracking and testing
Paul Kennedy, RAJAR

The Swedish RAM – one conclusive radio currency
Peter Larsson of Swedish Radio and Jakob Bjur of Kantar

Invalid Traffic Filtration – filtered vs unfiltered streaming audio traffic
Simona Nemes, Triton Digital


Tuesday 3rd November

The future of content delivery: how will linear and on-demand content coexist?

With broadcasters looking towards their own VOD services to counter the deep pockets and global reach of SVOD players, what is the optimum business model in terms of the balance between advertising and subscription and between linear and VOD offerings? Has the crisis had a lasting impact on viewing, content production and sports rights?

Session includes:

Broadcaster streaming, hybrid business models and the future of viewing
Guy Bisson, Ampere Analysis

In conversation with:

  • Faz Aftab, Director of Platform Distribution, ITV
  • Brian Fuhrer, National and Cross-Platform Product Leader, Nielsen
  • Niels Baas, Managing Director, NLZIET

Global review of lockdown viewing – towards a ‘new normal’? A detailed analysis of TV and content consumption since January
Frédéric Vaulpré, Glance-Médiamétrie

Helping Zee Entertainment anticipate and prepare for shifts in viewing behaviour during COVID-19
Parul Arora of Nielsen and Prathyusha Agarwal of Zee Entertainment Enterprises

How COVID-19 is changing the sporting world in 2020 and beyond
David Boxer and Marc Rapparlie, Global MMK

This time it’s personal: an international view on streaming trends
Laurence Chausson and Knut-Arne Futsæter, Kantar

How migration to online affects channel audiences – the BBC3 experience
Neil Thurman, LMU Munich


Wednesday 4th November

Beyond exposure: is it time for an attention-based gold standard?

We will be exploring the whole concept of ‘attention’ to media channels and to the ads that appear within them. How should we define it, and measure it? How can we best use it in planning campaigns? Should we be considering incorporating it into the currency measures? And do the same rules and principles extend beyond video media forms?

Session includes:

Introduction by session chair, Brian Jacobs, BJ&A

The importance of measuring attention – an advertiser’s view
Richard Shotton in conversation with Sorin Patilinet, Global Insights Director, Mars

Culture, Creativity and Curtains: attention in the living room
Neil Mortensen, ITV

More proof of the value of attention metrics
Karen Nelson-Field, Amplified Intelligence

Measuring attention: in conversation with…

  • Yan Liu, CEO/Co-founder, TVision
  • Mike Follet, Managing Director, Lumen

Attention and outcomes across channels and formats
Sophie MacIntyre and Nicolas Arrivé, Facebook

Oversight: why audio needs a different approach
Mark Barber, Radiocentre

How could attention be included as a currency metric?
Jonathon Wells, Nielsen

Monetising attention
Colin Gottlieb, LADbible Group

An agency view
Dino Myers-Lamptey, The Barber Shop


Thursday 5th November

Frictionless measurement: has COVID-19 changed measurement forever?

The pandemic is far from over, but we will try to evaluate its long-term impact on how we measure audiences. How can measurement services be made more resilient to future crises? With changed public attitudes to direct contact, home visits and increased openness to virtual contact, how can measurement become more frictionless? Will economic pressures encourage greater co-operation and sharing of resources between different currencies?

Session includes:

Introduction by session chair, Richard Marks, asi

Media, advertising and the global pandemic
Dominique Vancraeynest, GfK

How have the research providers coped with the crisis?

  • Rolf Müller, GfK
  • Hanne Teigum and Mesut Sakal, Kantar
  • Sarah Miller, Nielsen

Face Off: automated calls as an alternative to personal interviews
Chris O’Hearn and Brenda Wortley, 3M3A

Multi-dimensional isotonic fusion: capturing the complexity of online behaviour
Pat Pellegrini of Vividata and Andrea Mezzasalma of dataBreeders

Measuring second homes in Russia
Ksenia Achkasova of Mediascope and Olivier Hays of CESP

Getting insights into cross-media usage through integration of measurement tools
Liesbeth Nekkers, GfK

Data enriching TV – an addressable campaign case-history
François Dufresne of Médiamétrie and Eva Respaut of M6 Publicité


Friday 6th November

When you wish upon a (North) star: will the cross-media dream come true?

The drive towards cross-media measurement, conducted at a pace well below the speed limit over the last few decades has now been greatly accelerated by the formulation of a WFA global framework. We look at what prompted the initiative and how it is being applied at a local level, specifically with the UK Project Origin pilot. What is needed for it to succeed? What other solutions could provide inputs or alternatives? Could better solutions be developed organically at a local level from the ground up? And, importantly, what do we really mean by ‘cross-media measurement’ in the first place?

Session includes:

Introduction by session chair, Richard Asquith, Consultant

Keynote interview with Stephan Loerke, CEO, WFA

A perspective on the WFA cross-media initiative
Julien Rosanvallon of Médiamétrie and Valérie Morrisson of CESP

Progress on Project Origin
Richard Halton of ISBA and Joe Lewis, Consultant

Cross-media measurement: what’s in it for the broadcasters?
Katty Roberfroid and Robert Schäffner, egta

A look into iris – the new standard for online measurement in the UK
Mario Paic of Ipsos and Ian Dowds of UKOM

Cross-media insights from a TAM panel
Justin Sampson, BARB


Our sincere thanks go to those who kindly supported this event: Comscore, GfK, Ipsos, Kantar, Médiamétrie, Nielsen, RSMB and Triton Digital.